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Digital Gifting & Corporate Rewards: Set to Transform in 2025

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Digital gifting is revolutionizing the way people in the Middle East celebrate, connect, and express gratitude, blending cherished traditions with the ease of modern technology. As highlighted by YOUGotaGift, this trend has taken center stage in 2024, reshaping everything from heartfelt cultural milestones to thoughtful corporate gestures. Whether it is a personal celebration or a professional token of appreciation, digital gifting and rewarding redefines how connections are made, and memories are shared across the region. This trend is set to continue in 2025.
Seasonal occasions like Ramadan, Eid, Teachers’ Day, and Christmas hold deep cultural significance, and gifting during these times is on the rise. According to YOUGotaGift, in Saudi Arabia, Eidiya gifting during Ramadan and Eid is 50% higher than in the UAE, underscoring the importance of these traditions. Meanwhile, in the UAE, the festive period thrives due to its diverse expat population, making Christmas gifting a major event and at par with the Eidiya season.
Teacher gifting has emerged as a unique trend in the UAE, with parents and students increasingly using group gifting platforms to create meaningful, personalized gifts for educators. These thoughtful gestures highlight how gifting strengthens bonds in communities and institutions alike.
Husain Makiya Co-founder and CEO of YOUGotaGift said “As we approach Ramadan, we see the gifting market flourish, particularly with the growing adoption of digital gifting. The shift to e-gift cards is not just a trend – it’s a transformation in how people connect and celebrate. With the Middle East’s tech-savvy and younger population, increasing adoption of digital payments, and a dynamic e-commerce infrastructure, the region is uniquely positioned to lead this digital gifting revolution. This is an exciting time for both consumers and businesses to embrace innovation and make gifting and rewarding more seamless, personal, and impactful.”
Digital gifting isn’t just for consumers- corporate gifting and rewarding are booming too. Currently accounting for 25% of e-commerce transactions in the region, this segment is projected to grow by an impressive 150% by 2025. Companies are increasingly using digital gift cards to reward employees, thank customers, and celebrate achievements. The convenience and flexibility of these cards make them an appealing option for businesses aiming to foster goodwill and strengthen relationships.
Group gifting is having a moment, especially in Saudi Arabia. In 2024, it has seen a 100% year-on-year growth, becoming a preferred way to bring people together for shared celebrations . Whether for birthdays, anniversaries, or teacher appreciation, group gifting’s innovative and collaborative nature makes it an easy and inclusive choice for many.
Today’s consumers want gifts that resonate. Digital gifting platforms are rising to the challenge, offering customisable eGift Cards and user-friendly interfaces that make the whole gifting and rewarding experience seamless. Personalisation is particularly appealing to Gen Z and Millennials, who value flexibility and the ability to make thoughtful choices . This shift towards tailored experiences reflects the growing emphasis on making every gift special and relevant.
In Saudi Arabia and the UAE, traditions and technology merge, digital gifting is more than a trend – it’s a reflection of the region’s evolving lifestyle. Whether celebrating holidays, appreciating teachers, or rewarding employees, digital gifting is making meaningful connections easier and more impactful than ever before .

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Huawei Dominates MWC 2025 with 33 Media Awards for Innovation Across Product Lines

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 Barcelona, Spain hosted this year’s Mobile World Congress, the world’s largest and most influential mobile event, from March 3 to 6. Technology company Huawei was a key participant at the event, garnering 33 international media awards for a diverse array of products, including HUAWEI Mate XT | ULTIMATE DESIGN, HUAWEI Mate 70 Pro, HUAWEI MatePad Pro 13.2-inch, HUAWEI WATCH GT 5 Pro, HUAWEI WATCH Ultimate, HUAWEI WATCH D2, and HUAWEI FreeBuds Pro 4. This achievement solidifies Huawei’s leading position in the smart device, health & fitness, and digital creation sectors.

As a front-runner in foldable phone technologies, Huawei’s industry-leading folding tech stems from its unrivalled R&D capabilities. In Q3 2024, Huawei’s foldable phone sales contributed to an impressive 85% share of the CNY 10,000 foldable phone market segment and a 41.0% share of China’s overall foldable phone market, cementing the company’s position as the market leader. The release of HUAWEI Mate XT | ULTIMATE DESIGN, the first-ever commercial triple foldable phone on the market, broke new ground and expanded the scope of what users could expect from a smart device. This extraordinary flagship device from Huawei supports seamless switching between different screen modes, heralding a new era for triple foldable smartphones by integrating cutting-edge technology and craftsmanship.

XMAGE, Huawei’s exclusive mobile imaging brand, makes it easier than ever for users to capture the joy and whimsy of everyday life. The groundbreaking Ultra Chroma XMAGE Camera, featured in some of its latest flagship models, works flawlessly with 1,500,000 spectral channels, to intelligently identify and adjust colour details even in complex environments, ensuring that every hue is true to life.

Smart wearables have become a powerful engine of growth for Huawei’s consumer business. HUAWEI WATCH GT 5 Pro enhanced by the TruSense System offers elevated accuracy for basic indicators, high-level health & fitness monitoring, and a wealth of never-before-seen fitness features. The wrist-based ambulatory blood pressure monitor, HUAWEI WATCH D2, delivers accurate BP readings and ABPM data. As the second-gen product of the HUAWEI WATCH D Series, D2 also supports all-hour health & fitness tracking and smart lifestyle features, offering handy but all-encompassing health management solutions for users around the world.

The HUAWEI WATCH Ultimate Series, on the other hand, delivers an unparalleled tech experience and meticulous craftsmanship to your wrist, with its case forged with exclusive Zirconium-based Liquid Metal and its bezel made of nanocrystal ceramics. The exciting addition to the series — HUAWEI WATCH Ultimate Green Edition — features a dual-colour nanocrystal ceramic bezel and a premium titanium alloy strap, evoking the charm of a golf course on your wrist.

HUAWEI MatePad lineup has also topped China’s tablet market, garnering a 27.8% market share in Q4 2024. HUAWEI MatePad Pro 13.2-inch comes equipped with a Flexible OLED PaperMatte Display, featuring pro-level colour accuracy and ultra-high resolution. This outstanding display, coupled with flagship-level system performance, effortlessly supports all kinds of tasks from complex mobile office work to creative designs and entertainment. Harnessing the technical and artistic prowess of the in-house GoPaint app, Huawei tablets make digital creation accessible to all users.

In 2024, Huawei CBG broke through longstanding technical barriers and focused on solving the industry’s most challenging issues, managing to achieve continuous business growth. Huawei aims to build on these achievements in 2025, and continue to develop groundbreaking products that raise the bar on technological progress and user experience.

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 هواوي تكتسح MWC 2025 بحصولها على 33 جائزة إعلامية تقديرًا لابتكاراتها عبر مختلف الفئات من المنتجات

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استضافت برشلونة، إسبانيا، هذا العام المؤتمر العالمي للهواتف المحمولة، أكبر وأهم حدث في عالم الاتصالات، وذلك من 3 إلى 6 مارس 2025. شاركت هواوي بقوة في الحدث، حيث حصدت 33 جائزة إعلامية دولية تقديرًا لمجموعة متنوعة من المنتجات، بما في ذلك هاتف Mate XT | ULTIMATE DESIGN، Mate 70 Pro، وجهاز MatePad Pro 13.2-inch، وساعة WATCH GT 5 Pro، وساعة WATCH Ultimate، وساعة WATCH D2، وسماعات FreeBuds Pro 4. يرسّخ هذا الإنجاز مكانة هواوي الرائدة في مجالات الأجهزة الذكية، الصحة واللياقة، والإبداع الرقمي.

بصفتها رائدة في تقنيات الهواتف القابلة للطي، تستمد هواوي ريادتها في هذا المجال من قدراتها البحثية والتطويرية الفريدة. في الربع الثالث من عام 2024، استحوذت مبيعات هواتف هواوي القابلة للطي على 85% من شريحة سوق الهواتف القابلة للطي بسعر 10,000 يوان صيني، و41.0% من إجمالي سوق الهواتف القابلة للطي في الصين، مما عزز مكانتها كقائدة للسوق. وجاء إطلاق Mate XT | ULTIMATE DESIGN، أول هاتف ثلاثي الطي تجاري في العالم، ليشكل نقلة نوعية ويوسّع حدود توقعات المستخدمين من الأجهزة الذكية. يتيح هذا الجهاز الرائد من هواوي التبديل السلس بين أوضاع الشاشة المختلفة، ليؤسس لعصر جديد من الهواتف الثلاثية الطي بدمجه بين أحدث التقنيات وروعة التصميم.

تجعل XMAGE، العلامة الحصرية من هواوي لتقنيات التصوير المحمول، من توثيق لحظات الحياة اليومية بكل بهجتها وسحرها تجربة أسهل من أي وقت مضى. تعمل كاميرا Ultra Chroma XMAGE الثورية، المدمجة في أحدث الهواتف الرائدة، بسلاسة مع 1,500,000 قناة طيفية، مما يتيح لها التعرف الذكي على تفاصيل الألوان وضبطها بدقة حتى في البيئات المعقدة، لتضمن ألوانًا نابضة بالحياة وأقرب ما تكون إلى الواقع.

أصبحت الأجهزة الذكية القابلة للارتداء محركًا قويًا لنمو أعمال هواوي الاستهلاكية. تقدم ساعة WATCH GT 5 Pro، المدعومة بنظام TruSense، دقة محسّنة في قياس المؤشرات الأساسية، ومراقبة متقدمة للصحة واللياقة، إلى جانب مجموعة من ميزات اللياقة غير المسبوقة. أما ساعة WATCH D2، جهاز قياس ضغط الدم القابل للارتداء، فيوفر قراءات دقيقة لضغط الدم وبيانات المراقبة المتنقلة (ABPM). وباعتباره الجيل الثاني من سلسلة ساعات WATCH D، تدعم D2 تتبع الصحة واللياقة على مدار الساعة، إلى جانب ميزات الحياة الذكية، ما يجعله حلاً متكاملاً وسهل الاستخدام لإدارة الصحة عالميًا.

من ناحية أخرى، تقدم سلسلة HUAWEI WATCH Ultimate تجربة تقنية لا مثيل لها وحرفية دقيقة على معصمك، بفضل هيكلها المصنوع من سائل معدني قائم على الزركونيوم وحافتها المصنوعة من السيراميك النانوي. الإضافة المثيرة إلى السلسلة – HUAWEI WATCH Ultimate Green Edition – تتميّز بحافة من السيراميك النانوي ثنائية اللون وحزام من سبيكة التيتانيوم الفاخرة، مما يبرز سحر ملعب الجولف على معصمك.

 

لقد تصدرت سلسلة HUAWEI MatePad سوق الأجهزة اللوحية في الصين، محققة حصة سوقية تبلغ 27.8% في الربع الرابع من عام 2024. يأتي HUAWEI MatePad Pro بحجم 13.2 بوصة مزودًا بشاشة OLED مرنة بتقنية PaperMatte، التي تتميّز بدقة ألوان احترافية ووضوح استثنائي للغاية. تدعم هذه الشاشة المتميّزة، إلى جانب الأداء القوي للنظام، جميع أنواع المهام بسهولة، من الأعمال المكتبية المعقدة إلى التصميمات الإبداعية والترفيه. وبفضل القدرات التقنية والفنية لتطبيق GoPaint المدمج، تجعل أجهزة هواوي اللوحية الإبداع الرقمي متاحًا لجميع المستخدمين.

 

في عام 2024، تمكنت مجموعة هواوي لأعمال المستهلكين من تجاوز الحواجز التقنية الطويلة الأمد وتركيزها على حل أبرز التحديات التي يواجهها القطاع، مما أسهم في تحقيق نمو مستمر للأعمال. تهدف هواوي إلى البناء على هذه الإنجازات في عام 2025، ومواصلة تطوير منتجات مبتكرة ترفع من معايير التقدم التكنولوجي وتجربة المستخدم.

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Nokia, e& UAE and Qualcomm pioneer 1024 QAM in the region, boosting 5G performance

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Dubai, U Nokia, e& UAE and Qualcomm pioneer 1024 QAM in the region, boosting 5G performance

Dubai, UAE – Nokia, e& UAE and Qualcomm Technologies, Inc. have successfully demonstrated 1024 Quadrature Amplitude Modulation (QAM) technology in e& UAE’s 5G standalone (SA) network, marking a significant milestone in the region. This modulation technology enhances network efficiency and performance, delivering superior user experience for both business and consumer customers. The achievement underscores the companies’ commitment to pioneering cutting-edge solutions that maximize the potential of 5G.

The adoption of 1024 QAM enables a 25% increase in spectral efficiency compared to traditional 256 QAM, paving the way for Advanced 5G. Utilizing a higher-order modulation scheme allows for more data transmission within the same spectrum, resulting in faster speeds, reduced latency, and improved capacity for modern digital lifestyle and enterprise applications.

The trial was conducted using Nokia’s latest AirScale Massive MIMO radios and baseband solutions including industry-leading 5G Carrier Aggregation software, and a device powered by a Snapdragon 8 Elite® Mobile Platform from Qualcomm Technologies, Inc. The aggregation of e& UAE’s three carriers in 3.5 GHz and 2.6 GHz frequency bands for a total bandwidth of 290 MHz, combined with 1024 QAM modulation, delivered a total throughput of 6.2 Gbps.

 

Mark Atkinson, Senior Vice President and Head of Radio Access Networks at Nokia, said: “This collaboration with e& UAE and Qualcomm Technologies demonstrates the benefits of high-order modulation and carrier aggregation. As 5G networks evolve, these advanced technologies enable premium performance and enhanced efficiencies to support new enterprise and consumer services and deliver superior user experiences.”

 

Abdulrahman Al Humaidan, Vice President of Fixed Access Network, e& UAE, said: “Trialing 1024 QAM in our 5G network aligns with our vision to provide the most advanced and reliable connectivity to our customers. This achievement with Nokia and Qualcomm Technologies underscores our commitment to innovation and excellence.”

Wassim Chourbaji, SVP and President of Qualcomm MEA & SVP, Government Affairs EMEA, Qualcomm France S.A.R.L. said, “We are pleased to collaborate with Nokia and e& UAE on the 1024 QAM technology trial. With the Snapdragon 8 Elite Mobile Platform, we are setting a new standard in connectivity performance and unlocking enhanced experiences for consumers in the region.”

As Nokia, e& UAE and Qualcomm Technologies continue to drive innovation, this collaboration reinforces their leadership in shaping the future of connectivity, empowering communities, and accelerating the digital transformation of industries.

 

About Nokia

At Nokia, we create technology that helps the world act together.

As a B2B technology innovation leader, we are pioneering networks that sense, think and act by leveraging our work across mobile, fixed and cloud networks. In addition, we create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs, which is celebrating 100 years of innovation.

With truly open architectures that seamlessly integrate into any ecosystem, our high-performance networks create new opportunities for monetization and scale. Service providers, enterprises and partners worldwide trust Nokia to deliver secure, reliable and sustainable networks today – and work with us to create the digital services and applications of the future.

About Qualcomm

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. AE – Nokia, e& UAE and Qualcomm Technologies, Inc. have successfully demonstrated 1024 Quadrature Amplitude Modulation (QAM) technology in e& UAE’s 5G standalone (SA) network, marking a significant milestone in the region. This modulation technology enhances network efficiency and performance, delivering superior user experience for both business and consumer customers. The achievement underscores the companies’ commitment to pioneering cutting-edge solutions that maximize the potential of 5G.

The adoption of 1024 QAM enables a 25% increase in spectral efficiency compared to traditional 256 QAM, paving the way for Advanced 5G. Utilizing a higher-order modulation scheme allows for more data transmission within the same spectrum, resulting in faster speeds, reduced latency, and improved capacity for modern digital lifestyle and enterprise applications.

The trial was conducted using Nokia’s latest AirScale Massive MIMO radios and baseband solutions including industry-leading 5G Carrier Aggregation software, and a device powered by a Snapdragon 8 Elite® Mobile Platform from Qualcomm Technologies, Inc. The aggregation of e& UAE’s three carriers in 3.5 GHz and 2.6 GHz frequency bands for a total bandwidth of 290 MHz, combined with 1024 QAM modulation, delivered a total throughput of 6.2 Gbps.

 

Mark Atkinson, Senior Vice President and Head of Radio Access Networks at Nokia, said: “This collaboration with e& UAE and Qualcomm Technologies demonstrates the benefits of high-order modulation and carrier aggregation. As 5G networks evolve, these advanced technologies enable premium performance and enhanced efficiencies to support new enterprise and consumer services and deliver superior user experiences.”

 

Abdulrahman Al Humaidan, Vice President of Fixed Access Network, e& UAE, said: “Trialing 1024 QAM in our 5G network aligns with our vision to provide the most advanced and reliable connectivity to our customers. This achievement with Nokia and Qualcomm Technologies underscores our commitment to innovation and excellence.”

Wassim Chourbaji, SVP and President of Qualcomm MEA & SVP, Government Affairs EMEA, Qualcomm France S.A.R.L. said, “We are pleased to collaborate with Nokia and e& UAE on the 1024 QAM technology trial. With the Snapdragon 8 Elite Mobile Platform, we are setting a new standard in connectivity performance and unlocking enhanced experiences for consumers in the region.”

As Nokia, e& UAE and Qualcomm Technologies continue to drive innovation, this collaboration reinforces their leadership in shaping the future of connectivity, empowering communities, and accelerating the digital transformation of industries.

About Nokia

At Nokia, we create technology that helps the world act together.

As a B2B technology innovation leader, we are pioneering networks that sense, think and act by leveraging our work across mobile, fixed and cloud networks. In addition, we create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs, which is celebrating 100 years of innovation.

With truly open architectures that seamlessly integrate into any ecosystem, our high-performance networks create new opportunities for monetization and scale. Service providers, enterprises and partners worldwide trust Nokia to deliver secure, reliable and sustainable networks today – and work with us to create the digital services and applications of the future.

About Qualcomm

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.

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