flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated launching direct flights Between Riyadh and Damascus on Thursday, June 5, becoming the first Saudi airline to connect the two countries in 12 years, further expanding its network in line with flynas growth and expansion plan, launched under the title “We Connect the World to the Kingdom,” in parallel with the objectives of the National Civil Aviation Strategy to enable national air carriers to contribute to connecting KSA with 250 International destinations and to accommodate 330 million passengers and to host 150 million tourists yearly by 2030 and the objectives of the Pilgrims Experience Program (PEP) to facilitate access to the Two Holy Mosques.
An inaugural ceremony was held at King Khalid International Airport (KKIA) in Riyadh on Thursday, June 5, attended by the Syrian Charge d’Affaires Hussain Abdulaziz and representatives from flynas and the Riyadh Airports Company, which manages and operates KKIA, as well as media representatives. Travelling guests on the departing inaugural flight to Damascus were welcomed with giveaways, and the aircraft was received with a “water salute” upon its arrival at Damascus International Airport, in the presence of the Saudi Charge d’Affaires Abdullah Al-Haris, and representatives from the Syrian General Authority of Civil Aviation, flynas, and Damascus International Airport.
Resuming flights to the Syrian capital confirms flynas’ commitment to strengthening ties between the two brotherly nations, as the leading LCC has been a pioneer in providing air routes between the Kingdom and various Syrian cities. flynas previously operated direct flights from Riyadh and Jeddah to Damascus, Aleppo, and Latakia.
flynas operates 139 routes to more than 70 domestic and international destinations in 30 countries with more than 2000 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations within its growth and expansion plan, and in line with the objectives of Vision 2030.
Passengers traveling with flynas can book their flights through all flynas booking channels: www.flynas.com, the flynas app, the call centre (920001234), or travel agents.

Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East’s leading health and wellness retailers. The collaboration brings Yango Ads’ 360° Retail Media platform to Dr. Nutrition’s digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market.
Powered by first-party data and real-time targeting, the full-stack integration includes ad management, ad serving, inventory support, audience augmentation, user analytics and exclusive operational oversight by Yango Ads. The solution ensures customers receive product recommendations, content, and highly relevant offers on their online wellness shopping journey.
“In today’s research-driven consumer market, precise timing and highly relevant messaging make all the difference. Retail media can help brands connect with today’s health-conscious consumers,” said Evgenii Pavlov, General Manager at Yango Ads MEA. “With Dr. Nutrition, we’re combining AI-driven precision and deep consumer insight to create a smarter, more meaningful advertising experience. Through our partnership, the brand can better meet its customers’ needs, offering the most relevant recommendations and support at the right moment. The Middle East is one of the most exciting markets for this transformation, with 44% of consumers now shopping online daily or weekly, well above the global average.”
Dr. Nutrition, with over 200 stores across 10 countries in the GCC and North Africa, is increasingly focused on personalisation to meet the evolving expectations of today’s consumer. The new solution will allow the brand to deliver targeted product suggestions and wellness advice in real time, enhancing each user’s experience while reinforcing its leadership in the health and supplements sector. As the UAE’s eCommerce revenue is projected to reach $8 billion in 2025, the partnership puts Dr. Nutrition in a strong position to leverage this growth with highly tailored digital engagement.
“In a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,” said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. “At Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads’ data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.”
Also commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: “We’re seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.”
The collaboration also aligns with public health initiatives like the UAE’s National Strategy for Wellbeing 2031, which emphasises the importance of personalised wellness approaches. As investment in retail media networks is expected to reach $140 billion globally by 2026, Yango Ads is positioned to offer retailers a single platform that integrates ad serving, audience segmentation, measurement, and creative management.
By harnessing Yango Ads’ advanced adtech capabilities, Dr. Nutrition can dynamically adjust messaging to suit individual customer goals, whether they’re starting a new supplement plan or optimising their fitness routine.

Al-Safa Group has announced the official opening of a new VERO MODA boutique in Riyadh.
Located in Cenomi Al Nakheel Mall, the store marks an important milestone for VERO MODA, offering customers an immersive shopping experience that reflects the Danish brand’s philosophy: delivering high-quality fashion at accessible prices, with modern, comfortable designs that celebrate women’s confidence and elegance. With the new store, VERO MODA now spans three locations across the Kingdom: two in Riyadh at Al Nakheel Mall and Al Qasr Mall and one in Jeddah at The Village Mall.
The ribbon-cutting ceremony took place on Wednesday, 21 May, and was attended by Mr. Amro Al Swayeh, Board Member and Chief Executive Officer – Retail Division, Al-Safa Group and Mr. Anshuman Anand, Chief Executive Officer, Al-Safa Brands, as well as distinguished guests, media representatives, and social media influencers.
“We are thrilled to open this new branch in Cenomi Al Nakheel Mall, a vibrant market with a customer base that values contemporary style and quality,” said Mr. Al-Swaih. “The store allows us to move even closer to our customers and deliver a unique, enjoyable shopping experience. This opening is more than just a new location; it is a celebration of the confident, modern woman. We look forward to welcoming everyone and showcasing our latest collections, which reflect global fashion trends while staying true to VERO MODA’s distinctive style.”
Mr. AlSwayeh reaffirmed Al-Safa Group’s commitment to delivering exceptional value through its portfolio of exclusive brands. “Our labels embody our dedication to quality and excellence, thoughtfully designed to meet the diverse needs of our valued customers. Innovation drives our growth, and we continually introduce products that align with the latest trends and the highest standards,” he added.
Founded in 1987, VERO MODA quickly became one of Europe’s leading women’s fashion brands, renowned for its wide range of on-trend apparel, spanning relaxed casualwear to standout dresses and evening pieces, along with accessories and footwear that complete the look.
The new store features VERO MODA’s latest collections of elegant, high-quality garments curated to suit every taste. With carefully selected assortments and personalised service, customers can expect an inspiring, effortless shopping experience.