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Balad Beast 2025 Kicks Off with Electrifying Performances, Lighting Up Historic Al Balad in Jeddah

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MDLBEAST, the leading Saudi music entertainment company, kicked off Balad Beast 2025 on Thursday, January 30th, turning the historic streets of Jeddah, the UNESCO World Heritage Site “Al Balad”, into a dazzling celebration of culture and music. This year’s festival blends rich traditions with contemporary global sounds, featuring captivating light projections and immersive artistic experiences in the heart of Al Balad, one of the Kingdom’s most iconic and historic areas.
Day one brought the energy with standout performances across multiple stages, showcasing both local and international talent. The “Bab” stage came to life with incredible performances by artists such as Saudi-born Lil Eazy, who brought a unique blend of hip-hop and R&B, and British soul sensation Michael Kiwanuka, whose mesmerizing set left the crowd captivated. International rap star 21 Savage took the stage by storm, delivering a thrilling mix of styles and high-energy moments. At the same time, Egypt’s Disco Misr lit up the stage with their unique retro-futuristic disco-funk reimaginings of Arabic classics.
Electronic music fans were treated to powerhouse sets on the “Omda” stage, where Argy’s hypnotic beats set the mood, while Korolova and Dish Dash brought their signature house and techno rhythms, infusing the air with pure energy and excitement.
The “Roshan” stage also offered dynamic performances, featuring the vibrant sounds of Gooner and Majid, whose electrifying sets kept the energy flowing throughout the day. Meanwhile, the “Souq” stage hosted an exciting mix of artists including Black Loops, Biirdperson, and Hamdi Ryder, adding even more variety to the musical lineup. These are just a few of the talented artists who graced both stages, adding to the diverse atmosphere that makes Balad Beast truly one-of-a-kind.

As the music pulsed through Jeddah, the historic buildings of Al Balad were transformed into a canvas for a stunning light projection show creating an otherworldly visual experience. The light shows not only illuminated the night but added a layer of magic, making the rich history of the area an active participant in the festival’s celebrations.
MDLTOWN, offered a variety of food options, giving attendees a taste of local flavors while they explored the immersive experiences. For those seeking exclusive Balad Beast products, the “Beast Baqala” pop-up shop featured limited-edition merchandise, including items inspired by Al Balad’s iconic Roshan windows and the highly anticipated Since 2087 x Hadeed jerseys, honoring Jeddah’s football culture.

As Day One ends, excitement is building for tomorrow’s lineup, which promises even more unforgettable performances. Get ready for the electrifying
sounds of Lost Frequencies, the iconic Wiz Khalifa, and the genre-defying Metro Boomin, as well as the ethereal tunes of Ghostly Kisses and the dynamic energy of Tina Savage.

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Intelmatix Launches “AI Academy” to Empower Organizations With their Digital Transformation

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Intelmatix, a leading deep-tech artificial intelligence company headquartered in Riyadh, with offices in London and Boston, has announced the launch of its “AI Academy,” a pioneering AI training program. The academy aims to provide organizations with a comprehensive and strategic understanding of AI and how to successfully integrate it into business operations, aligning with the increasing governmental and corporate focus on AI skill development. Intelmatix’s AI Academy was launched during LEAP 2025, a leading technology conference held from February 9-12 in Riyadh, Saudi Arabia.
Building on Intelmatix’s leadership in AI, the academy introduces the first-of-its-kind education and training initiative in the region. It simplifies and clarifies AI concepts and applications, making them accessible to non-specialists. The curriculum is specifically designed to equip enterprises with the knowledge and skills to successfully implement and integrate AI to enhance operational efficiency and increase revenue.
According to the World Economic Forum, by 2027, around 50% of the workforce will need AI skills to keep pace with organizational knowledge transformations, while global AI spending is projected to reach $300 billion by 2026. However, multiple studies indicate that over 80% of AI projects fail due to a lack of knowledge and expertise within organizations. Many business leaders struggle to accurately identify the problems AI can solve, leading to misalignment and ineffective implementation, highlighting the urgent need for companies to invest in AI training.
The AI Academy offers a comprehensive curriculum tailored to market needs, focusing on the strategic applications of AI within business operations. It equips organizations with the necessary knowledge to plan, build, and scale AI applications effectively. The curriculum includes hands-on training, expert-led courses, and real-world applications, providing participants with a deep understanding of AI and how to adopt it successfully for transformative impact within their organizations. The academy offers in-person and online courses for both public and private sector organizations.
Dr. Anas Alfaris, CEO of Intelmatix, stated: “AI is reshaping the future of organizations in both the public and private sectors. At Intelmatix, we are committed to equipping these organizations with the skills necessary to manage digital transformation and AI adoption. The first step is for non-specialists to understand AI’s impact on their business, which will help them embrace and implement it effectively.”
He emphasized that the academy aims to empower organizations to leverage AI for growth, efficiency, and innovation. Intelmatix has extensive experience in AI training, having worked with major governmental and private sector entities in Saudi Arabia.

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إنتلماتكس تطلق “أكاديمية الذكاء الاصطناعي” لتمكين المؤسسات من التوافق مع التحول الرقمي

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أعلنت شركة إنتلماتكس، المتخصصة في الذكاء الاصطناعي والتقنيات العميقة، والتي يقع مقرها الرئيسي في الرياض مع مكاتب في لندن وبوسطن عن تدشين “أكاديمية الذكاء الاصطناعي” (AI Academy ) وذلك خلال مؤتمر ليب 2025 الذي عقد في الرياض في الفترة من 9-12 فبراير.
و”أكاديمية الذكاء الاصطناعي” (AI Academy ) هي مبادرة رائدة للتعليم في مجال الذكاء الاصطناعي تركز على تزويد المؤسسات بفهم شامل واستراتيجي للذكاء الاصطناعي وكيفية دمجه في دورة أعمال المؤسسة بصورة ناجحة، بما يتماشى مع تزايد الاهتمام الحكومي والمؤسسي برفع مهارات الذكاء الاصطناعي.
واستنادا إلى ريادة إنتلماتكس في مجال الذكاء الاصطناعي، تقدم الأكاديمية سابقة في التعليم والتدريب هي الأولى من نوعها في المنطقة، من خلال العمل على تبسيط وتوضيح مفاهيم ومجالات الذكاء الاصطناعي، ما يجعله في متناول غير المختصين، ويوفر خارطة طريق منظمة للمؤسسات لفهم الذكاء الاصطناعي وتبنيه. وتم تصميم المناهج خصيصًا لتمكين المؤسسات من تطبيق ودمج الذكاء الاصطناعي بنجاح، بهدف تحسين الكفاءة التشغيلية وزيادة الإيرادات.
وبحسب تقديرات المنتدى الاقتصادي العالمي، وبحلول عام 2027سيحتاج حوالي 50% من القوى العاملة إلى مهارات الذكاء الاصطناعي ليمكنهم التوافق مع التحولات المعرفية للمؤسسات. ومن المتوقع أن يصل الإنفاق العالمي على الذكاء الاصطناعي إلى 300 مليار دولار بحلول عام 2026، ولكن تشير العديد من التقديرات إلى أن أكثر من 80% من مشاريع الذكاء الاصطناعي تفشل بسبب نقص المعرفة والخبرة داخل المؤسسات. كما أن العديد من قادة المؤسسات يواجهون صعوبة في تحديد المشكلات التي يمكن أن يحلها الذكاء الاصطناعي بدقة، مما يؤدي إلى عدم التوافق والتنفيذ غير الفعال، مما يدل على الحاجة الملحة للمؤسسات للاستثمار في تدريب منسوبيها على الذكاء الاصطناعي.
وتقدم الأكاديمية منهجًا شاملاً يتوافق مع احتياجات السوق ويركز على البعد الاستراتيجي لتوظيف الذكاء الاصطناعي في دورة الأعمال، مما يزود المؤسسات بالمعرفة اللازمة للتخطيط وبناء وتوسيع تطبيقات الذكاء الاصطناعي بفعالية، وتشمل المناهج تدريبًا عمليًا ودورات يقودها خبراء، مع تطبيقات واقعية، بما يزود المشاركين بفهم عميق للذكاء الاصطناعي وكيفية تبنيه بنجاح لتحقيق تأثير تحويلي في مؤسساتهم وتحقيق تحسينات ملموسة عبر العمليات التشغيلية. وتتيح الأكاديمية امكانية تقديم دورات حضورية أو عبر الانترنت للمؤسسات في القطاعين العام والخاص.
وقال الدكتور أنس الفارس، الرئيس التنفيذي لشركة إنتلماتكس: “يعيد الذكاء الاصطناعي تشكيل مستقبل المؤسسات في القطاعين العام والخاص، ونحن ملتزمون في إنتلماتكس بتزويد هذه المؤسسات بالمهارات اللازمة لإدارة عملية التوافق والتحول الرقمي عبر استخدام الذكاء الاصطناعي، والخطوة الأولى لذلك هي أن يفهم غير المختصون أثر الذكاء الاصطناعي على أعمالهم، مما سيساعدهم ويشجعهم على تبنيه “، موضحا أن الأكاديمية تهدف إلى تمكين المؤسسات من استغلال الذكاء الاصطناعي للنمو وتعزيز الكفاءة والابتكار. وتملك Intelmatix خبرة واسعة في تدريبات الذكاء الاصطناعي شملت العديد من كبرى الجهات الحكومية والخاصة في المملكة العربية السعودية.

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Nokia and PTA join forces to establish a 5G-Advanced Innovation Lab in Pakistan

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Islamabad, Pakistan – Nokia and the Pakistan Telecommunication Authority (PTA) have joined forces to establish the country’s first 5G-Advanced Innovation Lab at Nokia’s headquarters in Pakistan. This initiative aims to strengthen the nation’s 5G ecosystem by providing a private wireless network equipped with cutting-edge technology. A Memorandum of Understanding (MoU) was signed by Nokia Mobile Networks Vice President for Middle East, Mohamed Samir and PTA’s Director General for Wireless Licensing, Brig. Amer Shehzad.

Under this collaboration, the 5G-Advanced Innovation Lab will serve as a dynamic research and development hub, offering access to universities, startups, and enterprises. The facility will empower industry players to explore, test, and deploy advanced 5G use cases tailored to Pakistan’s broadband market. Additionally, the lab will contribute to the development of local Artificial Intelligence (AI) models, leveraging domestic content and datasets to drive homegrown innovation.

Beyond research, the lab will act as a catalyst for digital transformation in key sectors such as manufacturing, logistics, smart cities, healthcare, and renewable energy, enabling Industry 5.0 simulations for real-world applications. Nokia will further support the initiative by offering training programs on 5G technology, health & safety (HSE), and Environmental, Social & Governance (ESG) best practices. Nokia Bell Labs will collaborate with PTA to enhance regulatory expertise through specialized training and certification programs.

Establishing a 5G-Advanced Innovation Lab will be a major milestone in Pakistan’s journey toward a digitally advanced economy. By fostering collaboration between academia, businesses, and regulators, this initiative sets the stage for next-generation connectivity and reinforces Pakistan’s ambition to lead in digital innovation.

For further inquiries, media interviews, or additional information, please contact:

Nthabi Mokitimi-Dlamini

Nthabeleng.mokitimi_dlamini@nokia.com

About Nokia

At Nokia, we create technology that helps the world act together.

As a B2B technology innovation leader, we are pioneering networks that sense, think and act by leveraging our work across mobile, fixed and cloud networks. In addition, we create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs, which is celebrating 100 years of innovation.

With truly open architectures that seamlessly integrate into any ecosystem, our high-performance networks create new opportunities for monetization and scale. Service providers, enterprises and partners worldwide trust Nokia to deliver secure, reliable and sustainable networks today – and work with us to create the digital services and applications of the future.

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