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Dsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region’s SMEs

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Riyadh, KSA, 29 January 2025 – Dsquares, a leader in loyalty and rewards solutions, has announced its strategic acquisition of a majority stake in Prepit, a B2B SaaS loyalty platform specializing in AI-driven solutions for SMEs in the food & beverage (F&B) and e-commerce sectors. This acquisition builds on Dsquares’ proven expertise in the loyalty sector across the Middle East, including key markets such as Saudi Arabia, Egypt, and the UAE.
The Saudi loyalty market is projected to grow at a CAGR of 8.5% from 2024 to 2028, reaching $1.59 billion by 2028. The F&B loyalty market alone is anticipated to hit $176 million by 2026, driven by high smartphone penetration (97%) and rapid digital transformation in the Kingdom.
Marwan Kenawy, CEO of Dsquares, remarked, “This acquisition is a defining moment in our journey to empower SMEs with transformative loyalty solutions. By integrating Prepit’s AI-powered platform into our ecosystem, we are reshaping how businesses connect with their customers. This partnership reflects our commitment to aligning technological innovation with sustainable growth, enabling businesses to deliver unparalleled customer experiences while gaining actionable insights to drive measurable success.”
Karim Hussein, CEO of Prepit, said, “By aligning with regional goals such as Saudi Arabia’s Vision 2030, this collaboration reinforces a commitment to driving sustainable economic growth and fostering innovation across the region. We aim to address the increasing demand for hyper-personalized and gamified loyalty programs, essential for businesses aiming to enhance customer engagement and retention in a rapidly evolving industry”.
Empowering F&B Operators Through Data-Driven Insights
Prepit’s platform is renowned for optimizing operations by automating processes like inventory management, menu optimization, and customer segmentation. By leveraging customer data, F&B operators can gain valuable insights that empower them to make informed decisions regarding product development, marketing strategies, and operational improvements. For instance, analyzing customer purchase history can reveal popular menu items, identify trends, and inform decisions about new menu introductions. Similarly, customer segmentation can help tailor marketing campaigns to specific groups, increasing their effectiveness and ROI. Combined with Dsquares’ established expertise in creating impactful loyalty programs, the result is a dynamic synergy that enhances operational efficiency, customer retention, and profitability. The platform’s advanced AI algorithms transform interactions into lasting brand connections, offering highly personalized customer experiences.

Scaling Innovation Across the Region
This acquisition comes at a pivotal time, as the Middle East continues to witness exponential growth in the F&B and e-commerce sectors. With smartphone penetration exceeding 97% in the region and a burgeoning focus on digital transformation, the demand for integrated loyalty solutions is at an all-time high. Dsquares’ vast network, comprising over 16 countries and partnerships with leading global brands such as Vodafone, PepsiCo, and Visa, ensures a robust foundation for scaling this innovative approach across diverse markets.
For consumers, the integration of Dsquares and Prepit introduces a new era of engagement, offering tailored rewards and eco-conscious dining options. Dsquares leverages AI and SaaS technology to provide a comprehensive suite of loyalty and rewards solutions for their clients. By combining Prepit’s SaaS-based platform with its advanced AI engine and automation module built for the F&B sector with Dsquares Campaign Command Center, consumers can experience newly personalized experiences with tailored communication.
AI-powered recommendations utilize advanced algorithms to suggest relevant products, services, and offers to individual customers, increasing the likelihood of conversion and fostering strong brand relationships. As expectations for value-driven experiences grow, the combined platform delivers hyper-personalized rewards and gamified loyalty programs designed to captivate today’s digitally savvy audience. This transformative approach not only enhances customer satisfaction but also establishes businesses as leaders in a competitive landscape.

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“نوكيا” تحدّث بوابة شبكة الانترنت التابعة لـ “أورانج الأردن”

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أعلنت كل من “نوكيا” و”أورانج الأردن” عن نجاح عمليات تحديث لشبكة النطاق العريض لدى “أورانج الأردن”، التي أجريت على أجهزه الشبكة باستخدام نظام “منصات توجيه الخدمة موديل 7750” (Service Router 7750) المتطورة من نوكيا. وتمثل هذه المبادرة الاستراتيجية محطة مهمة على طريق تعزيز خدمات الانترنت السريع في جميع أنحاء البلاد، وإتاحة قدرات اتصال متفوقة وكفاءة تشغيلية عالية جدا لشركة أورنج الأردن ولعملائها.

 

وتغطي عملية الترقية الجديدة 76 موقعًا في مختلف أنحاء المناطق الشمالية والوسطى والجنوبية في المملكة، ما يضع “أورانج الأردن” في مكانة تسمح لها بتلبية متطلبات المشتركين المتزايدة من خلال تجارب رقمية غنية، بينها الإنترنت عالية السرعة وتلفزيون بروتوكول الإنترنت، وخدمات النطاق العريض المخصصة. ومن شأن هذا التحديث أيضًا دعم أهداف الاستدامة لدى “أورانج الأردن” عبر تحسين استهلاك الطاقة وخفض النفقات التشغيلية.

 

وبهذه المناسبة، صرّح المهندس وليد الدولات، المدير التنفيذي لتكنولوجيا المعلومات والمبيعات الكلية في “أورانج الأردن”، بأن “هذا التحديث يعكس التزامنا بتقديم أفضل وأسرع خدمات النطاق العريض لعملائنا”، مشيرًا إلى أن هذا النظام يسهم في “تعزيز كفاءة الشبكة وإثراء التجربة الرقمية لعملائنا، بما يتماشى مع أهداف أورانج في الاستدامة والنمو”.

 

من جهته، قال باسل مجلع، رئيس شبكات بروتوكول الانترنت لدى “نوكيا” الشرق الأوسط وإفريقيا، إن التعاون مع “أورانج الأردن” يُظهر حرص “نوكيا” على إتاحة أداء موثوق به يمكّن شركات الاتصالات من إحداث التحول الرقمي المنشود. وأضاف: “يسعدنا أن نمكّن “أورانج الأردن” من تقديم اتصالات النطاق العريض رفيعة الطراز مع تحسين كفاءة الشبكة، بتقديم حلول مرنة وآمنة وقابلة للتطوير، وسوف نواصل العمل معًا في توجيه دفة الاتصالات وخلق فرص جديدة للابتكار في جميع أنحاء المملكة”.

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Nokia upgrades Orange Jordan’s broadband network gateway to enhance connectivity across the Kingdom #MWC25

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Amman, Jordan – Nokia and Orange Jordan have announced the successful upgrade of Orange Jordan’s Broadband Network Gateway (BNG) with Nokia’s cutting-edge 7750 Service Router (SR) platforms. This strategic initiative marks a significant milestone in enhancing broadband services across Jordan, delivering superior connectivity and operational efficiency for both the operator and its customers.

The deployment spans 76 sites across Jordan’s north, central, and southern regions, positioning Orange Jordan to meet growing subscriber demands with enriched digital experiences, including high-speed internet, IPTV, and personalized broadband services. The upgrade also supports Orange Jordan’s sustainability goals by optimizing energy consumption and reducing operational expenses.

This collaboration highlights Nokia’s value proposition of trusted performance across every network domain. By leveraging resilient, high-performance networks built on Nokia’s strong foundation of security, sustainability, and ethical standards, Orange Jordan can deliver exceptional services to its subscribers.

Waleed Al Doulat, Chief ITN & Wholesale Officer at Orange Jordan, said: “This upgrade is a testament to our commitment to delivering the best broadband services to our customers. Nokia’s 7750 SR BNG allows us to enhance network efficiency and enrich our customers’ digital lives, while aligning with our sustainability and growth goals.”

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Swisslog reports growth in the Middle East with project value topping $60M in recent weeks

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Swisslog, the global leader in innovative robotic, data-driven, and flexible automated solutions, has reported remarkable growth in the Middle East market, achieving over $60 million in project value in recent weeks across various industries, including food and beverage (F&B), grocery, fashion retail, and spare parts handling.
Swisslog’s recent wins include major projects for leading businesses in the UAE and Saudi Arabia, focusing on warehouse management software (WMS), state-of-the-art pallet automation, automated small-volume goods solutions, and AutoStore systems, tailored to the needs of the region’s dynamic industries.
Rami Younes, General Manager of Swisslog Middle East, said: “Our growth shows how much our customers value having a trusted and dedicated local partner with a global footprint that provides end-to-end solutions. After nearly a decade in the region, we’ve built strong relationships by delivering the latest in warehouse automation, helping businesses thrive in an industry that generated $83.1 billion in revenue in 2024. As we look ahead, our expanding workforce and portfolio position us to drive greater value for our customers across industries.”
As Swisslog continues to transform supply chains with sustainable and intelligent automation, the company is set for regional workforce growth, expecting a 20% increase within the next 12 months to meet rising demand. The company is focusing on expanding its autonomous mobile robots (AMR) portfolio and designing new solutions such as the AutoStore multi-temperature solution, addressing specific market needs for efficiency and adaptability.

Swisslog’s decade-long success in the Middle East not only reflects its dedication to customer-centric innovation but also strengthens its position as a leading force in shaping the future of automation in the region.

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