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Samsung Set to Enhance Athlete and Fan Experience for an Unforgettable Paris 2024 Paralympic Games

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Samsung Electronics Co. Ltd., a Worldwide Olympic and Paralympic Partner, will harness the power of Galaxy technology to continue supporting connected Games-time experiences for athletes and fans at Paris 2024 Paralympic Games, helping them create lifelong memories of the Games.
Samsung’s central message for Paris 2024 is “Open always wins,” which articulates the belief that with an open mind, every new experience becomes a meaningful achievement — a sentiment embodied by the athletes competing at the Paralympic Games. Samsung will celebrate the open-mindedness and resilience demonstrated by Paralympians, harnessing its latest mobile technology to open up new experiences and possibilities for athletes, fans, and the rest of the world, during the Paris 2024 Paralympic Games.
“Samsung has been a Paralympic Games partner for almost two decades, and as committed supporters of the Paralympic Movement, we’re proud to help deliver the best possible Games-time experience for athletes, fans, spectators and volunteers at the Paris 2024 Paralympic Games with our latest mobile technology,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is an honor to bring fans across the world closer to their favorite Paralympians, their stories and uncompromising spirit, as they forge new paths and inspire greatness.”
Continued Support of the Paralympic Movement
Samsung’s support of the Paris 2024 Paralympic Games follows an 18-year partnership which began at the Torino 2006 Paralympic Winter Games. During this time, Samsung has used its mobile technology to engage and inspire fans and supporters while raising awareness of the Paralympic Movement. The “Dialogue in the Dark” demonstration at Sochi 2014 saw visitors at the Galaxy Studio Olympic Park experience a day in the life of a visually impaired person to help visitors understand the challenges they can experience from their perspective. Similarly, at PyeongChang 2018 Paralympic Winter Games, visitors at the Samsung experience space were able to try the Relúmĭno feature in conjunction with Samsung Gear VR, which helped those with low vision see the world more clearly. Samsung will continue to promote sporting excellence and shared values embodied by Paralympic athletes through its ongoing support of the Paris 2024 Paralympic Games.
Championing Team Samsung Galaxy Trailblazers
For the Paris 2024 Paralympic Games, Samsung has been supporting its roster of Team Samsung Galaxy athletes. The team of trailblazers, who were selected due to their impact on and off the field of play, includes French blind footballer and Olympic Torchbearer Yvan Wouandji and Paralympians Johannes Floors (para athletics, Germany), Madison De Rozario (para athletics, Australia), Ugo Didier (para swimming, France), Hee-jin Kim (goalball, Korea), Kadeena Cox (para cycling and para athletics, Great Britain) and Desirée Vila (para athletics, Spain). The athletes shared their sentiments regarding Samsung’s support:
 Ugo Didier: “The Paris 2024 Paralympic Games are particularly special, taking place in my home country. Beyond the competition, I want to show that with enough dedication, everyone can compete in sporting events and achieve world-class performances regardless of disability, so I’m grateful to be working alongside Samsung to share this message.”

 Madison De Rozario: “Technology is playing a significant role in our entire movement of sport. To make a tangible impact on fans and people, you need to be able to connect with them to truly learn who they are and for them to know who you are. It’s an honor to be supported by Samsung as I go into my fifth Paralympic Games to bring people around the world closer to the Paralympic Movement.”

 Johannes Floors: “To be a successful Paralympian, determination is vital, but it also requires honest self-reflection, the ability to take criticism, meticulous engineering and open-mindedness to try the new and innovative approaches that ultimately set you up for success. I’m delighted to be working with Samsung, who share these values and reflect them in their own innovation.”
Additionally, Samsung released its film Voices of Galaxy, which spotlights Johannes Floors’ story — his motivation, determination, and passion to make an impact on next generation — in May.
Harnessing the Latest Technology for an Unforgettable Games-Time Experience
To enhance the athlete experience, Samsung is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians competing in the Games. The exclusive edition features a suite of built-in services and apps to help athletes to enjoy Paris and navigate every aspect of their Games-time experience with ease. The Galaxy Z Flip6 Olympic Edition supports the latest Galaxy AI features — as well as accessibility features — ensuring all Paralympians have the best experience possible.
Interpreter , which instantly translates live conversations, will allow all Paralympians to connect with fellow athletes from around the world. Bixby Vision for Accessibility, which gives audio descriptions of images and user surroundings, and Relúmĭno outline, which enhances the screen’s contrast and brightness or sharpens image outlines to increase visibility, allowing athletes with low vision to seamlessly navigate competition venues and stay connected with fans following their Paris 2024 journey.
Opening Up Fan Experiences To Put the Paralympic Spirit in Motion
The start of the Paralympic Games also marks the next wave of the popular Samsung Olympic Games Pin Collection, taking place at the fully accessible Olympic™ rendezvous @ Samsung pop-up experiences at Champs-Elysees 125 and Square Marigny in Paris. Fans of the Paralympic Games can participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins, including four that represent Paralympic sports — blind football, para athletics, wheelchair basketball and wheelchair tennis — to receive a new Galaxy Z Flip6 and a chance to win a round-trip package for two to attend Milano Cortina 2026. Fans will also have the opportunity to participate in an interactive journey through Samsung’s rich heritage around the Olympic and Paralympic Games and try out the latest Galaxy technology for themselves at the sites. In addition, Samsung plans to conduct a series of events and appearances at its OlympicTM Rendezvous @ Samsung pop-up experience sites throughout the Games to bring fans face-to-face with their favorite Paralympic athletes.
Fans and visitors can celebrate the Games and get closer to Samsung’s latest technology at the OlympicTM rendezvous @ Samsung sites, open throughout the duration of the Paris 2024 Paralympic Games:
• The OlympicTM rendezvous @ Samsung | Square Marigny will be re-opened on August 29 from 10 a.m. to 10 p.m. until September 8.
• The OlympicTM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

▲ Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Boccia players from Team Korea Sunhee Kang and So Yeong Jeong, Wheelchair Rugby player from Team Denmark Kurt Busk, International Paralympic Committee President Andrew Parsons, and Wheelchair Basketball player from Team France Jordan Luce pose together at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Archers from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Basketball players from Team Germany Svenja Mayer (left) and Mareike Miller (right) pose together with their new Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Paralympic athletes from Team Korea pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Sitting Volleyball players from Team Slovenia pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Tennis player from Team South Africa Alwande Sikhosana receives his Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Sitting Volleyball players from Team Brazil Anderson Rodrigues dos Santos and Daniel Yoshizawa pose with Javelin Thrower from Team Cabo Verde Marilson Fernandes Semedo at the Samsung experience pop-up space at the Olympic and Paralympic Village.

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Saudi Arabia Shapes the Future of Middle Eastern Banking with Vision 2030 and $971 Billion in Assets- Total assets of Saudi Banks are $971 Billion in 2023

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Saudi Arabia is establishing itself as a transformative force in Middle Eastern banking, holding close to 1 trillion in total assets in 2023. Under Vision 2030, the Kingdom is redefining its financial landscape with a strong focus on digital innovation, employee and customer experience, regulatory advancements, and financial inclusion, positioning itself as a model for national-scale transformation.
A new report from Arthur D. Little (ADL) highlights Saudi Arabia’s leadership in shaping a future-ready banking environment that sets new standards for the GCC. The report also shows how innovative initiatives taken from South East Asia markets are providing insight into building the new banking chapter in KSA.
Vision 2030 is driving growth across the Saudi banking sector, with initiatives centered on expanding digital payments, enhancing financial inclusion, and establishing a resilient regulatory framework. Supported by the Saudi Arabian Monetary Authority (SAMA), the Kingdom’s banks are at the forefront of adopting advanced technologies like artificial intelligence and cloud computing to improve customer experience and security. This focus on forward-thinking infrastructure development exemplifies Saudi Arabia’s commitment to creating an inclusive financial system for its citizens.
“Vision 2030 represents more than just economic reform for Saudi Arabia; it embodies a profound transformation of the Kingdom’s financial landscape,” said Yacin Mahieddine, Partner in the Global Financial Services practice at Arthur D. Little “By prioritizing financial inclusion, strengthening regulatory frameworks, focusing on employee experience, and advancing digital payments, Saudi Arabia is building a resilient, future-ready banking environment. This commitment is setting a new regional benchmark, and we believe the Kingdom is positioned to become a leader in secure, accessible, and technology-driven financial services.”
“The scale and ambition of Saudi Arabia’s transformation under Vision 2030 are truly unparalleled,” said Nelson Danam, Principal and a member of the Global Financial Services Practice at Arthur D. Little. “Through the integration of AI-driven fraud prevention and cloud-based systems, Saudi banks are not merely adopting technology but are setting the standard for what it means to be prepared for the future. This approach speaks to a commitment that goes beyond regional aspirations—it is about establishing a financial sector that serves all citizens while leading by example in the region.”
The KSA market has also welcomed many leaders with experience from the South East Asia market. The sharing of experience has led to various ingenious initiatives and is today helping build the future of banking in KSA, with some noticeable innovative examples:
• The emphasis on mobile-first, seamless digital banking experiences with minimal branch reliance, to improve customer accessibility and reduce operational costs.
• The integration of financial services into non-banking platforms like e-commerce, creating a broader service ecosystem that enhances customer engagement and convenience.
• Leveraging innovative technology solutions and Apps to reach underserved segments for microloans, SME segments, digital wallets, … to help tap the underbanked.
• The use of advanced analytics to deliver highly personalized products and services, improving customer loyalty and lifetime value.
• Enhancing collaboration with regulators through sandbox frameworks to test new financial products safely, enabling quicker innovation adoption in compliance with SAMA regulations.
With a significant contribution to the GCC region’s $3.2 trillion in total banking assets, Saudi Arabia is playing a critical role in advancing a resilient and innovative financial landscape across the Middle East. Arthur D. Little’s report underscores that Saudi Arabia’s commitment to Vision 2030 is not just building a stronger banking sector but is setting the course for the future of finance in the GCC.

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Nokia, Reflex and Net Nine Nine partner to bridge the digital divide in South Africa

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Johannesburg, South Africa – Nokia, in partnership with Reflex and Net Nine Nine, will expand broadband access for underserved communities across South Africa. The collaboration, led by Reflex, will utilize Nokia’s fiber broadband solution to bring affordable broadband access to millions of people, supporting essential digital services such as online education, telehealth, and remote working that are crucial to economic growth and social inclusion.

Nokia’s collaboration with Reflex and Net Nine Nine underscores the commitment to deliver cutting-edge technology solutions that address the digital divide. The deployment, currently underway, covers communities in Gauteng and Free State provinces of South Africa. The project supports South Africa’s governmental drive to extend quality, affordable broadband connectivity to underserved populations.

Albert Oosthuysen, CEO of Net Nine Nine, said: “Net Nine Nine has always had the goal of bridging the digital divide here in South Africa, and we’re already making great strides across South Africa’s township communities. With this partnership, we’re in an even better position to bridge that gap without having to sacrifice the quality of services for these areas.”

Paul Divall, CEO of Reflex, said: “We are thrilled to strengthen our partnership with Nokia and Net Nine Nine in bringing affordable broadband equipment and managed solutions to Net Nine Nine. This initiative is a significant step toward ensuring that quality internet access is within reach for everyone, regardless of income level.”

Toni Pellegrino, South Africa Managing Director, Head of Network Infrastructure, Southern and Eastern Africa, at Nokia said: “Working with Reflex and Net Nine Nine allows us to extend affordable, high-speed broadband services to the areas of South Africa that need it most. This will help further advance the country’s digital transformation and digital inclusion goals and connect a vast number of underserved regions across South Africa currently without any broadband connection.”

By empowering more communities with reliable internet, Nokia, Reflex, and Net Nine Nine reaffirm their commitment to bridging the digital divide and supporting social and economic progress in South Africa.

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Nokia and Fibertime™ expand broadband access across South Africa’s underserved communities

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 Nokia today announced that Fibertime will deploy its fiber solution to rapidly expand broadband access to underserved regions of South Africa. Fibertime will quickly connect the next 1.5 million customers leveraging Nokia’s Lightspan FX Optical Line Terminals (OLTs) and Wi-Fi 6 enabled Optical Network Terminals (ONTs). Nokia’s technologies are key to enabling Fibertime’s flagship product: R5 a day for uncapped, unthrottled internet.

Currently, less than 85% of South Africans have access to high-speed broadband, leaving many reliant on costly mobile plans that are up to 70 times more expensive per gigabit than fiber. Through Nokia’s fiber solution, Fibertime will unlock a new wave of affordable, reliable, pay-as-you-go broadband, empowering local communities with increased access to education, employment, and business opportunities. The deployment will help create a semi-mobile network within underserved areas, allowing end-users to access high-speed broadband services from anywhere in the community, not just their homes or businesses.

The fiber deployment will initially cover Cape Town, Johannesburg, Gqeberha, Mangaung and Stellenbosch, with plans to rapidly expand into additional countries and communities. As part of the agreement, Fibertime will deploy 500,000 Nokia Wi-Fi 6 enabled ONTs over the next 36-months, prioritizing homes in underserved areas. Fibertime will also leverage Nokia’s ONT Easystart to automate and simplify the ONT activation process, helping to streamline deployments. Fibertime is also working on an advanced network upgrade powered by Nokia’s Altiplano platform to further drive automation and scale. Nokia and Fibertime are also working on new R&D projects to develop technologies that enhance connectivity and enable operations in Africa’s most remote areas.

Sandy Motley, President of Fixed Networks at Nokia, said: “Nokia’s fiber solution is uniquely positioned to help Fibertime reach millions of underserved customers needing high-speed broadband for essential services like online education and telehealth. Our scalable OLT portfolio provides flexible coverage for both densely populated and rural areas. Paired with our Wi-Fi 6-enabled ONTs, we enable fast, automated onboarding. Together, these solutions allow Fibertime to speed up deployments and provide the capacity to bring thousands of customers online at once.”

Alan Knott-Craig, Founder of Fibertime, said: “With Nokia’s support, we’re confident in our ability to reach 1.5 million homes within the next five years. We’re unlocking a massive, untapped market of 13 million homes in South Africa that are ready for affordable, quality internet. That market will need approximately R60billion of investment over the coming decade and will generate reliable returns for investors. The market opportunity is akin to that presented to mobile operators when they expanded into prepaid markets. Together with Nokia, we can bridge the digital divide, accelerate growth, and create lasting social and economic impact across South Africa.”

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