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Samsung Set to Enhance Athlete and Fan Experience for an Unforgettable Paris 2024 Paralympic Games

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Samsung Electronics Co. Ltd., a Worldwide Olympic and Paralympic Partner, will harness the power of Galaxy technology to continue supporting connected Games-time experiences for athletes and fans at Paris 2024 Paralympic Games, helping them create lifelong memories of the Games.
Samsung’s central message for Paris 2024 is “Open always wins,” which articulates the belief that with an open mind, every new experience becomes a meaningful achievement — a sentiment embodied by the athletes competing at the Paralympic Games. Samsung will celebrate the open-mindedness and resilience demonstrated by Paralympians, harnessing its latest mobile technology to open up new experiences and possibilities for athletes, fans, and the rest of the world, during the Paris 2024 Paralympic Games.
“Samsung has been a Paralympic Games partner for almost two decades, and as committed supporters of the Paralympic Movement, we’re proud to help deliver the best possible Games-time experience for athletes, fans, spectators and volunteers at the Paris 2024 Paralympic Games with our latest mobile technology,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is an honor to bring fans across the world closer to their favorite Paralympians, their stories and uncompromising spirit, as they forge new paths and inspire greatness.”
Continued Support of the Paralympic Movement
Samsung’s support of the Paris 2024 Paralympic Games follows an 18-year partnership which began at the Torino 2006 Paralympic Winter Games. During this time, Samsung has used its mobile technology to engage and inspire fans and supporters while raising awareness of the Paralympic Movement. The “Dialogue in the Dark” demonstration at Sochi 2014 saw visitors at the Galaxy Studio Olympic Park experience a day in the life of a visually impaired person to help visitors understand the challenges they can experience from their perspective. Similarly, at PyeongChang 2018 Paralympic Winter Games, visitors at the Samsung experience space were able to try the Relúmĭno feature in conjunction with Samsung Gear VR, which helped those with low vision see the world more clearly. Samsung will continue to promote sporting excellence and shared values embodied by Paralympic athletes through its ongoing support of the Paris 2024 Paralympic Games.
Championing Team Samsung Galaxy Trailblazers
For the Paris 2024 Paralympic Games, Samsung has been supporting its roster of Team Samsung Galaxy athletes. The team of trailblazers, who were selected due to their impact on and off the field of play, includes French blind footballer and Olympic Torchbearer Yvan Wouandji and Paralympians Johannes Floors (para athletics, Germany), Madison De Rozario (para athletics, Australia), Ugo Didier (para swimming, France), Hee-jin Kim (goalball, Korea), Kadeena Cox (para cycling and para athletics, Great Britain) and Desirée Vila (para athletics, Spain). The athletes shared their sentiments regarding Samsung’s support:
 Ugo Didier: “The Paris 2024 Paralympic Games are particularly special, taking place in my home country. Beyond the competition, I want to show that with enough dedication, everyone can compete in sporting events and achieve world-class performances regardless of disability, so I’m grateful to be working alongside Samsung to share this message.”

 Madison De Rozario: “Technology is playing a significant role in our entire movement of sport. To make a tangible impact on fans and people, you need to be able to connect with them to truly learn who they are and for them to know who you are. It’s an honor to be supported by Samsung as I go into my fifth Paralympic Games to bring people around the world closer to the Paralympic Movement.”

 Johannes Floors: “To be a successful Paralympian, determination is vital, but it also requires honest self-reflection, the ability to take criticism, meticulous engineering and open-mindedness to try the new and innovative approaches that ultimately set you up for success. I’m delighted to be working with Samsung, who share these values and reflect them in their own innovation.”
Additionally, Samsung released its film Voices of Galaxy, which spotlights Johannes Floors’ story — his motivation, determination, and passion to make an impact on next generation — in May.
Harnessing the Latest Technology for an Unforgettable Games-Time Experience
To enhance the athlete experience, Samsung is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians competing in the Games. The exclusive edition features a suite of built-in services and apps to help athletes to enjoy Paris and navigate every aspect of their Games-time experience with ease. The Galaxy Z Flip6 Olympic Edition supports the latest Galaxy AI features — as well as accessibility features — ensuring all Paralympians have the best experience possible.
Interpreter , which instantly translates live conversations, will allow all Paralympians to connect with fellow athletes from around the world. Bixby Vision for Accessibility, which gives audio descriptions of images and user surroundings, and Relúmĭno outline, which enhances the screen’s contrast and brightness or sharpens image outlines to increase visibility, allowing athletes with low vision to seamlessly navigate competition venues and stay connected with fans following their Paris 2024 journey.
Opening Up Fan Experiences To Put the Paralympic Spirit in Motion
The start of the Paralympic Games also marks the next wave of the popular Samsung Olympic Games Pin Collection, taking place at the fully accessible Olympic™ rendezvous @ Samsung pop-up experiences at Champs-Elysees 125 and Square Marigny in Paris. Fans of the Paralympic Games can participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins, including four that represent Paralympic sports — blind football, para athletics, wheelchair basketball and wheelchair tennis — to receive a new Galaxy Z Flip6 and a chance to win a round-trip package for two to attend Milano Cortina 2026. Fans will also have the opportunity to participate in an interactive journey through Samsung’s rich heritage around the Olympic and Paralympic Games and try out the latest Galaxy technology for themselves at the sites. In addition, Samsung plans to conduct a series of events and appearances at its OlympicTM Rendezvous @ Samsung pop-up experience sites throughout the Games to bring fans face-to-face with their favorite Paralympic athletes.
Fans and visitors can celebrate the Games and get closer to Samsung’s latest technology at the OlympicTM rendezvous @ Samsung sites, open throughout the duration of the Paris 2024 Paralympic Games:
• The OlympicTM rendezvous @ Samsung | Square Marigny will be re-opened on August 29 from 10 a.m. to 10 p.m. until September 8.
• The OlympicTM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

▲ Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Boccia players from Team Korea Sunhee Kang and So Yeong Jeong, Wheelchair Rugby player from Team Denmark Kurt Busk, International Paralympic Committee President Andrew Parsons, and Wheelchair Basketball player from Team France Jordan Luce pose together at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Archers from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Basketball players from Team Germany Svenja Mayer (left) and Mareike Miller (right) pose together with their new Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Paralympic athletes from Team Korea pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Sitting Volleyball players from Team Slovenia pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Tennis player from Team South Africa Alwande Sikhosana receives his Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Sitting Volleyball players from Team Brazil Anderson Rodrigues dos Santos and Daniel Yoshizawa pose with Javelin Thrower from Team Cabo Verde Marilson Fernandes Semedo at the Samsung experience pop-up space at the Olympic and Paralympic Village.

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Makarem Honors Its Partners in Success from Leading Travel Agencies To Strengthen Its Leadership in Spiritual Hospitality

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Makarem Hotels, a leading Saudi brand specializing in spiritual hospitality, celebrated its valued travel and tourism partners in a distinguished gathering held at Makarem Ajyad Hotel in Makkah for their role in supporting Makarem’s continued leadership and excellence. The event brought together more than 100 guests, including senior representatives from the Kingdom’s most prominent travel agencies.

The recognition underscored the significant role of travel and tourism partners in helping Makarem deliver a seamless and spiritually enriching experience of visiting the Holy Cities, reinforcing Makarem’s position as a premier provider of spiritual hospitality services in Makkah and Madinah.

Amr Al Sunari, Regional General Manager for Makarem Makkah & Dur Hospitality for Hajj at Taiba Investments, commented: “At Makarem, we firmly believe that our partners are integral to our journey of success. This gathering reflects our deep appreciation for their collaboration and marks a key step in strengthening our partnerships as we present our renewed vision for the future of spiritual hospitality”.

The guests included several of Makarem’s most prominent partners from leading local travel agencies, reflecting the strong collaborative partnerships built on mutual trust and shared success.

Opened with a warm welcome reception, Makarem embodied the values of generosity and graciousness. Guests were then treated to an exclusive screening of the brand’s new identity film, “A Journey to the Origins.” The film showcased a refreshed visual identity and future-forward vision that blend authenticity with innovation while staying true to Makarem’s spiritual hospitality roots.

A key highlight of the recognition party was a premium lunch at Zamzam Restaurant, one of Makarem Ajyad’s culinary landmarks, where a curated selection of oriental and international dishes highlighted the brand’s commitment to exceptional hospitality and service standards.

The gathering concluded in an engaging atmosphere that fostered idea exchange and strengthened relationships, a reflection of Makarem’s ongoing commitment to building sustainable strategic partnerships founded on trust and mutual respect. It also underscores the brand’s continuous advancement in the spiritual hospitality by delivering exceptional guest experiences that meet the needs of pilgrims, while aligning with Vision 2030’s goal of positioning the Kingdom as a global tourism destination and enhancing the quality of services provided.

Makarem is one of the hospitality brands under Taiba Investments. Taiba manages currently over 7,700 hotel rooms across the Kingdom and is actively pursuing strategic partnerships with leading global brands. This effort aims to enhance Saudi Arabia’s capacity to attract visitors from around the world and solidify its position as one of the world’s premier tourism destinations.

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Saudi Tourism Launches Summer 2025 Program: ‘Colour Your Summer’

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His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, launched the “Saudi Summer” program under the theme “Colour Your Summer” at a workshop event organized by the Saudi Tourism Authority. The event brought together over 120 partners from across the Saudi tourism ecosystem, including representatives from the public and private sectors. The workshop enhanced collaboration across the Saudi tourism ecosystem for the upcoming summer season, unifying efforts to achieve the program’s goals and maximizing its economic and tourism impact.
The Saudi Summer program runs from May to September 2025 and offers six distinct destinations from the moderate-climate coastal escapes of Jeddah and the Red Sea to the cool, scenic highlands of Taif, Al-Baha, and Aseer. Key event highlights include the Esports World Cup (EWC) in Riyadh from July to August, and the dynamic Jeddah and Aseer Seasons, packed with diverse activities and promotions.
His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, said: “Bringing together our partners each year through this workshop is a testament to our shared commitment to shaping the future of the Saudi tourism industry. This year, we are encouraged to see the private sector contributing over SAR 300 million in preparation for what promises to be an incredible 2025 summer season. With its rich culture and breathtaking diversity, Saudi’s destinations continue to inspire travelers from around the world while fueling a dynamic domestic tourism scene.”
He added: “The summer season is more than just a busy period; it is a chance for the tourism sector to reach new heights and deliver extraordinary results. It is an opportunity to embrace innovation, seize growth, and make a lasting impact. This year, we are aiming to welcome over 41 million visitors from 18 countries, as well as to achieve SAR 73 billion in overall tourism spending. These numbers reflect Saudi’s growing reputation as a world-class destination, offering unforgettable experiences all year long.”
Detailing the scale and collaborative efforts behind the Saudi Summer 2025 program, Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said: “Saudi is transforming the way the world views summer travel. In partnership with over 120 stakeholders, this summer will unveil more than 600 unique tourism products and experiences and over 250 special offers. From the pristine islands of Shebara and Umhat along the Saudi Red Sea, iconic new luxury resorts like St. Regis and Desert Rock, and five stunning new beaches in Jeddah, alongside the refreshing mountain retreats of Aseer, Taif, and Al-Baha with their unique charm and diverse activities – Saudi is transforming every visit into a vibrant highlight reel of summer.
“To ensure seamless travel, we are enhancing air connectivity with over one million additional airline seats to key summer destinations. And with the much-anticipated return of Aseer Season in an exciting new format, this summer promises to be unlike any other, a celebration of Saudi’s natural beauty, cultural richness, cool climate, and boundless ambition.”

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المعرض الدولي للقطاع غير الربحي يشهد توقيع 142 اتفاقية ويستعرض التجارب الخليجية

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‏‎شهد المعرض الدولي لتنمية القطاع غير الربحي “إينا25” في يوميه الأول والثاني حضور 10 آلاف زائر، إضافة إلى توقيع 142 اتفاقية بين جهات حكومية وخاصة بهدف تنمية المسؤولية الاجتماعية والقطاع غير الربحي وزيادة مساهمة هذا القطاع في الناتج المحلي بما ينسجم مع مستهدفات رؤية المملكة 2030.

‏‎واستعرضت المعرض في جلساته لليوم الثاني من المعرض أبرز التجارب الخليجية في تعزيز الشراكة بين القطاع غير الربحي والقطاعات الأخرى، مركّزة على الأطر المؤسسية، والنماذج التمكينية، والتمكين الرقمي. كما ناقشت الجلسات عددًا من الممارسات التنموية والتمكينية التي تسهم في دعم القرى والمناطق الريفية في المملكة، وذلك بمشاركة ممثلين عن عدد من المؤسسات الوطنية.

‏‎وتناول المشاركون أبرز التجارب الناجحة في القطاع غير الربحي بالمملكة، إلى جانب التحديات الراهنة، والتجارب العالمية في هذا القطاع الحيوي. كما ناقشوا النماذج والأطر والسياسات والتشريعات المرتبطة باستدامة المسؤولية الاجتماعية ونمو القطاع غير الربحي.

وبدورة أوضح أحمد بن صالح الماجد وكيل وزارة الموارد البشرية والتنمية الإجتماعية لتنمية المجتمع أنه إيماناً بأهمية الاستثمار في القطاع غير الربحي وانطلاقاً من رؤية 2030 قامت السعودية بخطوات تمكن هذا القطاع والمنظمات العاملة به من تحقيق الفائدة والعدالة الاجتماعية لجميع أفراد المجتمع، عبر إطلاق مبادرات وطنية وخطط استراتيجية وفق أفضل الممارسات العالمية وبما يتناسب مع احتياجاتها المحلية.

وأضاف على هامش الجلسات الحوارية في المعرض الدولي للقطاع غير الربحي “إينا25″، جاءت الرؤية بمستهدفات واضحة وطموحة، إذ تستهدف المملكة رفع مساهمة القطاع غير الربحي في الناتج المحلي إلى 5% والوصول إلى مليون متطوع بحلول 2030.

وفي هذا الصدد تم إطلاق المنصة الوطنية للتبرعات “تبرع” لبناء نموذج وطني تتجلى به أسمى معاني التكافل الاجتماعي من خلال العطاء والبذل في الخير وإيجاد وسيلة آمنة وشفافة لايصال التبرعات لمحتاجيها تحت مظلة وزارة الموارد البشرية والتنمية الاجتماعية، إذ بلغ اجمالي التبرعات المقدمة للأفراد والجهات إلى أكثر من 1.4 مليار ريال.

وأفاد أحمد الماجد، أنه من منطلق تعزيز المشاركة المجتمعية للأفراد قامت السعودية بإطلاق المنصة الوطنية للتطوع وهي منصة رقمية تقوم بالربط بين المتطوعين وتمكن القطاع غير الربحي في تصميم وطرح الفرص التطوعية، حيث بلغ إجمالي المتطوعين بنهاية عام 2024 أكثر من 1.2 مليون متطوع، محققةً بذلك مستهدف رؤية 2030 قبل الموعد بـ6 سنوات.

وبيّن أن المسؤولية الاجتماعية تشكل للشركات أحد الركائز الأساسية والوطنية في عملية التنمية الاجتماعية وذلك نظراً لما تملكه شركات القطاع الخاص من موارد وخبرات تجعله شريكاً أساسياً لدعم القطاع غير الربحي ومنظماته وقد قامت المملكة بالعمل على توجيه المسؤولية الاجتماعية للشركات للمساهمة في تلبية الاحتياجات والأولويات التنموية من خلال تفعيل شراكات نوعية وتقديم محفزات وإطلاق المنصة الوطنية للمسؤولية الاجتماعية، حيث تجاوز مساهمة القطاع الخاص في تمويل البرامج والمبادرات التنموية قيمة 3.5 مليار ريال نهاية 2024.

من جهته قال أحمد بن محمد البدر، نائب الرئيس التنفيذي لقطاع الاستراتيجية بالمركز الوطني لتنمية القطاع غير الربحي، إن هذا الحدث يأتي في وقت يشهد فيه القطاع غير الربحي في المملكة نموًا متسارعًا وملحوظًا.

‏‎وأكد أن القطاع غير الربحي في المملكة يحظى باهتمام كبير من قيادة الحكومة، وقد ترسخت ملامح هذا الاهتمام منذ انطلاق رؤية المملكة 2030، حيث أصبح للقطاع دور محوري في التنمية المستدامة وتمكين الإنسان وبناء مجتمع حيوي.

‏‎فيما قال محمد بن حسن العبيدلي، المدير العام للمكتب التنفيذي لمجلس وزراء العمل ووزراء الشؤون الاجتماعية بدول مجلس التعاون لدول الخليج العربية، إن القطاع غير الربحي شهد في السنوات الأخيرة تطورًا ملحوظًا في أدواته التنموية والاقتصادية والاجتماعية.
‏‎وأشار إلى أن التوقعات من هذا القطاع تزايدت ليكون شريكًا فاعلًا في تحقيق التنمية المستدامة، وليس فقط مكمّلًا للجهود الحكومية.

‏‎واعتبر العبيدلي أن دعم هذا القطاع الحيوي وتمكينه وتفعيل الشراكات يُعد استثمارًا اجتماعيًا استراتيجيًا يعزّز استمرار مجتمعاتنا ويسهم في التنمية الشاملة.

الجدير بالذكر أن المعرض الدولي للقطاع غير الربحي (إينا)، الذي انطلق في نسخته الثالثة بالرياض، يُعد منصة رائدة تجمع الجهات غير الربحية مع القطاعين الحكومي والخاص والمؤسسات الدولية، بهدف دعم التعاون وتبادل الخبرات وتنمية الحلول والابتكارات التي تعزز مساهمة القطاع في التنمية المستدامة.

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