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Saudi Tourism Launches Summer 2025 Program: ‘Colour Your Summer’

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His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, launched the “Saudi Summer” program under the theme “Colour Your Summer” at a workshop event organized by the Saudi Tourism Authority. The event brought together over 120 partners from across the Saudi tourism ecosystem, including representatives from the public and private sectors. The workshop enhanced collaboration across the Saudi tourism ecosystem for the upcoming summer season, unifying efforts to achieve the program’s goals and maximizing its economic and tourism impact.
The Saudi Summer program runs from May to September 2025 and offers six distinct destinations from the moderate-climate coastal escapes of Jeddah and the Red Sea to the cool, scenic highlands of Taif, Al-Baha, and Aseer. Key event highlights include the Esports World Cup (EWC) in Riyadh from July to August, and the dynamic Jeddah and Aseer Seasons, packed with diverse activities and promotions.
His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, said: “Bringing together our partners each year through this workshop is a testament to our shared commitment to shaping the future of the Saudi tourism industry. This year, we are encouraged to see the private sector contributing over SAR 300 million in preparation for what promises to be an incredible 2025 summer season. With its rich culture and breathtaking diversity, Saudi’s destinations continue to inspire travelers from around the world while fueling a dynamic domestic tourism scene.”
He added: “The summer season is more than just a busy period; it is a chance for the tourism sector to reach new heights and deliver extraordinary results. It is an opportunity to embrace innovation, seize growth, and make a lasting impact. This year, we are aiming to welcome over 41 million visitors from 18 countries, as well as to achieve SAR 73 billion in overall tourism spending. These numbers reflect Saudi’s growing reputation as a world-class destination, offering unforgettable experiences all year long.”
Detailing the scale and collaborative efforts behind the Saudi Summer 2025 program, Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said: “Saudi is transforming the way the world views summer travel. In partnership with over 120 stakeholders, this summer will unveil more than 600 unique tourism products and experiences and over 250 special offers. From the pristine islands of Shebara and Umhat along the Saudi Red Sea, iconic new luxury resorts like St. Regis and Desert Rock, and five stunning new beaches in Jeddah, alongside the refreshing mountain retreats of Aseer, Taif, and Al-Baha with their unique charm and diverse activities – Saudi is transforming every visit into a vibrant highlight reel of summer.
“To ensure seamless travel, we are enhancing air connectivity with over one million additional airline seats to key summer destinations. And with the much-anticipated return of Aseer Season in an exciting new format, this summer promises to be unlike any other, a celebration of Saudi’s natural beauty, cultural richness, cool climate, and boundless ambition.”

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Sony Expands LED Display Family with Launch of Crystal LED CAPRI

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 Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM, are compatible with the Brompton controller and the Megapixel controller, respectively.

The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony’s premium flagship Crystal LED VERONA. Using the same controllers and featuring the same luminance as VERONA allows the CAPRI LED wall to be used together with the VERONA LED wall, for example, the VERONA as the main wall and the CAPRI on the ceiling.

The CAPRI series is expected to be available this winter. A sample of the CAPRI will be on display June 11-13 at InfoComm 2025 in Orlando in Sony’s booth, 2001.

“With the announcement of CAPRI, Sony is furthering our commitment to the creation of Spatial Content, such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,” said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics Inc. “We’ve broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.”

Impressive Picture Quality
Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m2, complemented by coverage of over 98% of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment.

Easy Installation
The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism.

Furthermore, the Crystal LED’s modular nature allows for it to be set up in varying sizes and configurations, including stacked, hung, curved, or oval installation, and features a strong frame for supporting additional weight. Edge protection plates and pin slides reduce damage and wear and tear on parts.

Industry Standard Control
Through alignment with Brompton’s Tessera SX40 and Megapixel’s HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime.

Streamlined Maintenance
To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service.

Efficient Workflows
Sony is well-positioned in the virtual production space, providing customers with a connected ecosystem of solutions including cinema and pan-tilt-zoom cameras, a marker-free camera tracking system, LED walls, multi-camera live switching, remote production options, previsualization tools, mobile motion capture, and a virtual production tool set, which together contribute to workflow efficiencies.

As a part of Sony’s Virtual Production Tool Set, a compilation of resources to help improve pre-production and on-set workflows, the Color Calibrator ensures the visualized colors before the shoot match the colors that appear in dailies. In addition, the Camera and Display Plugin combines technical information on the cameras and LED pitch to aid in predicting and addressing aliasing during pre-visualization and on-set. Version 3.0 of the Virtual Production Tool Set, planned for fall 2025, will provide Off-axis color shift compensation capability exclusive to select Crystal LED series, including CAPRI, VERONA, and B-series. By using camera position information, this feature will correct color shifts due to curved or angled installation, in real-time, significantly reducing color correction and editing in post-production.

For more information, visit https://pro.sony/en_SA/products/led-video-walls/capri

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Netflix releases the legacy trailer and key art for Squid Game Season 3

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Netflix released the legacy trailer for Squid Game S3. This marks the final trailer to be released ahead of the season finale launching on June 27.

The Key Art of player 456 (Lee Jung-jae) and Front Man (Lee Byung-hun) was also released a day before the trailer.

Logline:
The third and final season of Squid Game follows Gi-hun (Lee Jung-jae) after losing his best friend in the game and being driven to utter despair by The Front Man (Lee Byung-hun), who was hiding his true identity to infiltrate the game. Gi-hun persists with his goal to put an end to the game, while the Front Man continues onto his next move and the surviving players’ choices will lead to graver consequences with each round. The world eagerly awaits to see the grand finale written and directed by Director Hwang Dong-hyuk, who has vowed to bring the epic story to its deserved closure. Can we hope for humanity in the cruelest of realities? Fans all over the world are counting the days until the final answer is revealed.

Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys®, becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Season 3 stars Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Jo Yu-ri, Chae Kuk-hee, Lee David, Roh Jae-won, and Jun Suk-ho, with special appearance by Park Hee-soon.

WRITER/DIRECTOR: Hwang Dong-hyuk
EXECUTIVE PRODUCER: Kim Ji-yeon, Hwang Dong-hyuk
PRODUCED BY: Firstman Studio

KEY CAST: Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo, Yu-ri, Won Ji-an, Lee Seo-hwan, with Gong Yoo

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flynas Celebrates Launching Direct Flights Between Riyadh and Damascus

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flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated launching direct flights Between Riyadh and Damascus on Thursday, June 5, becoming the first Saudi airline to connect the two countries in 12 years, further expanding its network in line with flynas growth and expansion plan, launched under the title “We Connect the World to the Kingdom,” in parallel with the objectives of the National Civil Aviation Strategy to enable national air carriers to contribute to connecting KSA with 250 International destinations and to accommodate 330 million passengers and to host 150 million tourists yearly by 2030 and the objectives of the Pilgrims Experience Program (PEP) to facilitate access to the Two Holy Mosques.
An inaugural ceremony was held at King Khalid International Airport (KKIA) in Riyadh on Thursday, June 5, attended by the Syrian Charge d’Affaires Hussain Abdulaziz and representatives from flynas and the Riyadh Airports Company, which manages and operates KKIA, as well as media representatives. Travelling guests on the departing inaugural flight to Damascus were welcomed with giveaways, and the aircraft was received with a “water salute” upon its arrival at Damascus International Airport, in the presence of the Saudi Charge d’Affaires Abdullah Al-Haris, and representatives from the Syrian General Authority of Civil Aviation, flynas, and Damascus International Airport.
Resuming flights to the Syrian capital confirms flynas’ commitment to strengthening ties between the two brotherly nations, as the leading LCC has been a pioneer in providing air routes between the Kingdom and various Syrian cities. flynas previously operated direct flights from Riyadh and Jeddah to Damascus, Aleppo, and Latakia.
flynas operates 139 routes to more than 70 domestic and international destinations in 30 countries with more than 2000 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations within its growth and expansion plan, and in line with the objectives of Vision 2030.
Passengers traveling with flynas can book their flights through all flynas booking channels: www.flynas.com, the flynas app, the call centre (920001234), or travel agents.

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