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XP Music Futures Launches ASHOO: The First of its Kind Docuseries Exploring the Saudi  Music Scene

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XP Music Futures, in collaboration with Badiya Studio, is proud to announce the launch of ASHOO, a groundbreaking docuseries that delves deep into Saudi Arabia’s vibrant music scene. Directed by Chndy and Abu Hamdan, the series unveils the raw sounds and untold stories of the Kingdom’s streets, offering viewers an authentic and unfiltered look at the cultural landscape of Saudi music.

ASHOO aims to spotlight the hidden talents and core elements that have long been integral to Saudi Arabia’s music scene but have seldom been showcased. The six-episode series features intimate interviews with key music figures who have played a significant role in shaping the country’s musical identity yet have often remained out of the spotlight.

As Saudi National Day approaches, ASHOO will serve as a celebration of the nation’s rich cultural heritage. The series will explore traditional Saudi music, bringing to life the sounds, stories, and rhythms that define the Kingdom’s musical landscape.

Series Directors Chndy and Abu Hamdan said, “In this project, we believe these stories are important and often overlooked. Our aim was to capture them as authentically and honestly as possible by allowing the people to tell their own stories in their own words. Through this approach, we have been able to showcase the raw emotions, passion, history, and love that these individuals have for their craft and interests.

“It was essential to us to preserve the integrity of their narratives, providing a window into their worlds that is both genuine and powerful”, Chndy and Abu Hamdan added.

The first episode was released on the 10th of August, via Music Future Youtube channel, with new episodes following weekly, culminating in the final episode on Saudi National Day on September 23, 2024.

Series Highlights

  • 1: JALSAT TARAB
    An introduction to the world of traditional drums and harmonic melodies, where a group of dedicated musicians showcase their craft, honed over years of improvisation and passion.
  • 2: KHABITI
    A journey into Saudi folk music and culture, where ancient traditions are lovingly preserved, highlighting how artistic heritage remains a vital part of the national identity. 
  • 3: TARNEEM THE FIXER
    The story of a pioneering woman breaking barriers in the business of organizing traditional live music events, challenging stereotypes and showcasing the significant roles women play in this industry.
  • 4: AL-HILLA
    A look into a vibrant neighborhood in the south of Riyadh, known for its bustling music shops. This episode explores the area’s rich cultural significance as a hub for iconic musicians and their instruments.
  • 5: SWILM WAL OUD
    An exploration of the beloved Oud, the stringed instrument central to Saudi music, delving into its intricate craftsmanship and enduring cultural significance.
  • 6: AL-SHA3ER
    A modern poet blends ancient Arabic poetry with contemporary formats, preserving traditional art while making it relevant for today’s audience.

ASHOO comes as part of XP for the Future of Music commitment to spread awareness about the Saudi music heritage, and to introduce its history, journey, and diversity that extends across the entire Kingdom, highlighting the diversity of creativity in across the different regions and cultures in Saudi Arabia, as well as to shed light on the pioneers of the Saudi traditional music scene, and to document their roles, experiences and dedicated efforts to build  the Saudi music scene.

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MDLBEAST’s Hunna Initiative Concludes the Year with Final Listening Circle Event at Jeddah Music Hub

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Hunna, a groundbreaking initiative launched by MDLBEAST Foundation, held its final Listening Circle of the year on Wednesday, October 30, at the Saudi Music Hub in Jeddah, in partnership with the Music Commission. This closing session underscored Hunna’s commitment to spotlighting the importance of equity in our music industry. Led by women, Hunna aims to build a supportive, collaborative community in the music industry through platforms that celebrate and amplify women’s voices.

The session featured a dynamic mix of activities to foster growth, connection, and artistic exchange. The event began with an insightful industry panel discussion between Fulana, Cosmicat, Asayel, Rawan Alfassi (A&R Manager at MDLBEAST Records), and Nadia Khan (founder of Ctrl Music), followed by an A&R listening and feedback session which gave artists an opportunity to share their music and receive feedback from the panel, and a live performance by Asayel.

The event concluded with a listening circle attended by pioneers and emerging talents—both men and women—from Jeddah’s music scene, creating an interactive environment to discuss ways of preserving the ethos of the underground music culture. Local entrepreneurs and artists shared experiences, exchanged ideas, and engaged in constructive discussions focused on strengthening Jeddah’s independent music scene. Attendees highlighted Hunna’s role in fostering community connections and encouraging collaboration.  The dialogue underscored the strong local support for women in music, revealing a shared commitment among participants to elevate and support female talent within the community.

Through this final event, Hunna reaffirmed its mission to champion women in music by creating spaces that celebrate and support female talent and emphasized the importance of recognizing the intersectionality of identities and experiences within the music scene, nurturing a vibrant, inclusive community that drives the region’s creative movement.

The session featured prominent speakers, including Nadine Lingawi, session moderator (artist, Fulana), Asayel (artist), Cosmicat (artist), Nadia Khan, and Rawan Alfassi. The session hosts were Tanya Awad, Hunna Lead and Music & Experience Lead, MDLBEAST Foundation, and Lina El Sahli, Product Manager at MDLBEAST Records.

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‘من وراء الموج’ فيلم من بطولة نادين لبكي يُعرض حصريًا على نتفليكس في يناير 2025

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فيلم يجمع نادين لبكي مرة أخرى مع الممثل زين الرافعي وشقيقته ريمان

 

استعدوا للإبحار في رحلة مليئة بالتشويق والغموض في فيلم “من وراء الموج” الذي تدور قصته حول عائلة من أربعة أفراد تجد نفسها عالقة على جزيرة خلابة تخفي وراء سحرها حقيقة صادمة. فما يبدأ كمجرد لعب أطفال ومحاولات لتمضية الوقت، سرعان ما يتحول إلى كشف أسرار مظلمة تحاول العائلة جاهدة إخفائها عن أصغر أفرادها “جنا”. ومع تصاعد الأحداث واختلاط الحقيقة بالخيال، يواجه أفراد العائلة حقائق قاسية وخيارات صعبة، تختبر مدى قدرتهم على التحمل وتضع آمالهم بالعودة إلى منزلهم سالمين على المحكّ.

فيلم “من وراء الموج” يُعرض حصريًا على نتفليكس في 24 يناير 2025، بمشاركة نخبة من النجوم البارزين والواعدين من مختلف أنحاء الوطن العربي، تتقدمهم الممثلة والمخرجة اللبنانية نادين لبكي في دور البطولة، إلى جانب الممثل السوري زين الرافعي وشقيقته ريمان، ليعيدوا إحياء تعاونهم المميز الذي بدأ في فيلم “كفرناحوم” عام 2018 والذي أخرجته لبكي وحاز على عدة جوائز. كما ينضم إلى لبكي الممثل الفلسطيني المعروف زياد بكري.

يقدم الفيلم تجربة سينمائية فريدة ومؤثرة، تأخذنا في رحلة لاكتشاف براءة الطفولة من خلال عيون جنا (ريمان).

جرى إنتاج الفيلم بتعاون بين “Filmed Entertainment Front Row” لجانلوكا شقرا، و”Empire Entertainment” لماريو حداد جونيور، و”HK Films” لهيوستن كينغ، و”Akward Productions” لماندي وارد، مع ميادا حراكي كمنتجة تنفيذية. الفيلم من إخراج ماتي براون، المخرج المرشح لجائزة “إيمي”، في أول تجربة له لإخراج فيلم طويل، وقد شارك في كتابة السيناريو مع الكاتبة الأردنية ياسمينا كراجة والمخرجة المصرية القطرية هند فخرو.

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Soundstorm 2024 Highlights Hour-Long Sets by Arabic Stars and Unveils Exclusive GA+ Female Tables

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Soundstorm, the MENA region’s loudest music festival by MDLBEAST, is back with an unforgettable lineup of Arabic music legends and a new, exclusive ticket offering for female attendees. This year, fans are in for a treat with an extended hour-long set by Arabic superstars making their Soundstorm debut: Abdulmajeed Abdullah, Marwan Moussa, and Miami, alongside returning artists Elissa and Ahmad Saad. These iconic acts represent a range of genres, from classic Arabic pop to contemporary rap, giving fans a deep dive into the musical heartbeat of the MENA region.

Exclusive Group Experiences at Soundstorm 2024

This year at Soundstorm, we are excited to introduce a first-time offering of GA+ Tables, catering to groups of six and providing an exclusive festival experience. For our female attendees, we are offering GA+ Female Tables, designed specifically for groups of six women. Both options offer pre-booked tables on elevated platforms overlooking Big Beast, access to all stages, complimentary parking, a dedicated entrance lane, an exclusive viewing zone, and a 600 SAR wallet credit for food and beverages.

VIB UG1 Balcona

Elevate your Soundstorm adventure with the new and exclusive VIB UG1 Balcona experience. Enjoy the perks of VIB in a special setting with your very own UG1 stage Balcona, panoramic views from VIB platforms, fast access via a dedicated gate, priority parking, and a 3000 SAR credit for food and beverages, perfect for a group up to 15 friends.

VIB Balcona

Step into a night out like never before with the VIB Balcona, offering two unique experiences for distinct groups. Whether you’re with a group of friends or seeking a ladies-only experience, the VIB Balcona caters to both, providing a private gathering for up to 8 friends with breathtaking views of Big Beast. Immerse yourself in panoramic scenes, swift access, priority parking, and 1600 SAR wallet credit for food and beverages on the table. Individual Ticket Options at Soundstorm 2024

In addition to our exclusive group ticket offerings, Soundstorm offers individual ticket options that cater to diverse preferences and experiences.

For those seeking an affordable adventure, the GA ticket provides access to all stages, complimentary parking, and a 25 SAR wallet credit, ensuring enjoyment at a wallet-friendly price point.

Stepping up the experience, the GA+ ticket offers exclusive perks such as dedicated viewing zones across all stages and an elevated viewing zone at Big Beast, along with a 50 SAR wallet credit for indulging in festival delights.

Arrive at Soundstorm in style with the VIB ticket, granting you access to the exclusive Storm Loop elevated walkway, panoramic views from VIB platforms, and a 100 SAR wallet credit to enhance your festival experience.

For the ultimate experience, the VIB+ ticket provides unparalleled benefits like exclusive side-stage access near the DJ booths, golf cart transportation between stages, and entry to the luxurious VIB Box Lounge, all complemented by a generous 500 SAR wallet credit for a truly premium Soundstorm weekend.

Soundstorm 2024 isn’t just a music festival; it’s a cultural celebration that unites fans worldwide to experience the best of MENA’s and global musical talents. With its focus on Arabic and international legends, innovative ticket options, and immersive experiences, the festival is set to redefine live entertainment in the region.

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