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“ليز”® تطلق فيديو مُبتكراً مستوحى من عشق الشعب السعودي للساحرة المستديرة

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كشفت “ليز®”، إحدى العلامات التجارية البارزة من بيبسيكو، اليوم عن إنتاج فيديو مبتكر يحتفي بالأجواء الحماسية والتنافسية في عالم الكرة، ويجسد حب الشعب السعودي وشغفه الكبير بهذه الرياضة.

واستفادت علامة ليز من قدرتها الفريدة في الجمع بين عالمي كرة القدم والترفيه لإطلاق حملة مبتكرة بمشاركة نخبة من ألمع نجوم الكرة السعودية، وبذلك تكون “ليز” قد دخلت ولأول مرة في شراكة مع ستة من أشهر لاعبي كرة القدم في السعودية لإنتاج إعلان رياضي مُفعم بالحيوية والحركة، يتخلله مشاركة لافتة لماجد عبد الله، أحد أشهر نجوم كرة القدم الأسيوية وأيقونة الكرة السعودية.

ويأتي إطلاق الإعلان التجاري بهدف الاحتفاء بهذه الرياضة، وما تمثله من مشاعر وسمات للشغف والتنافس والطموح وحب الانتصار، حيث يتميز الفيلم (الذي يمكن مشاهدته هنا) بمشاهد تجسد السرعة والمهارة في أجواء فكاهية ترفيهية بصحبة أشهر لاعبي الكرة السعوديين وهم الحارس محمد العويس، والجناح الهجومي سالم الدوسري، ولاعب الوسط علي الأسمري، والمدافع عبد الإله العمري، والوسط الهجومي هتان باهبري بالإضافة إلى الجناح عبدالعزيز البيشي.

كما يتضمن الإعلان دعوة لعشاق وجماهير الكرة للانطلاق في رحلة مشوقة تستحضر المتعة والحماس للعبة الأكثر شعبية في العالم، حيث تميز الفيلم بقوة حضور ومشاركة النجم السعودي الأسطوري ماجد عبد الله، الذي أضفى ظهوره المزيد من التألق والسحر على الفيديو. (الرابط)

وعلى مدار سنوات طويلة، حرصت “ليز” على توفير أشهى الوجبات الخفيفة التي باتت ترتبط ارتباطًا جوهريًا بمشاهدة المباريات والبطولات المختلفة، وتعزز من مشاعر البهجة لعشاق الرياضة في المملكة، ومن هنا جاءت حملة “ليز” لتؤكد على التزام العلامة التجارية بمحبي الساحرة المستديرة وإيصال مشاعر الفخر والاعتزاز بالإنجازات السعودية.

ويرجع التزام شركة بيبسيكو تجاه السوق السعودية لأكثر من ستة عقود، وقد أولت الشركة على مدار السنوات أهمية كبرى لرغبات واحتياجات المستهلكين، وقد حرصت “ليز” على ترسيخ هذا الالتزام من خلال العمل على تعزيز شغف الجماهير وعشقهم الكبير لهذه اللعبة التي تحظى بشعبية كبيرة في المنطقة.

وكجزء من هذه الحملة الترويجية الجديدة، سجلت “ليز” أيضًا مقطعًا من الأهازيج الملهمة المستوحاة من هتافات المشجعين في المملكة بالشراكة مع “أنغامي” منصة البث الموسيقى الشهيرة في الشرق الأوسط وشمال إفريقيا، حيث تم تأليف المقطع وأداءه بهدف تعزيز مشاعر المنافسة والحماس لدى عشاق كرة القدم في المملكة، ويمكن الاستماع إلى المقطع الجديد على منصة أنغامي أو من خلال (الرابط)

وبهذه المناسبة، قال عامر شيخ، الرئيس التنفيذي لشركة بيبسيكو الشرق الأوسط: “فخورون بالتعاون مع نخبة من أبرز نجوم كرة القدم السعودية، ومنصة أنغامي الرائدة لإطلاق هذه الحملة المبتكرة، حيث إن كرة القدم هي لغة موحدة يتكلمها كل العالم وتمتاز بقدرتها الفريدة على توحيد شعوب العالم بغض النظر عن العمر أو العرق أو الجنس أو الثقافة أو الجنسية”.

وأضاف: “تهدف ليز إلى تعزيز مشاعر الفرح والبهجة لدى الجماهير، وقد عملنا على إطلاق هذه الحملة كوسيلة للتواصل مع الجمهور في المملكة ومشاركته هذا الحب والشغف لكرة القدم وحبهم للوجبات الخفيف، ولنرسم معاً البسمة والفرح طوال الموسم”.

وعلى مدار الحملة الترويجية، سيتم استخدام صور اللاعبين الذي شاركوا في تصوير الفيديو على أكياس بطاطس ليز للنكهات الرئيسية المتوفرة في الأسواق، كما سيتم إطلاق إصدارات محدودة من النكهات الإضافية مثل صلصة الثوم الكريمية، وزيت الزيتون البلسمي، والخردل بالعسل، لمنح عشاق كرة القدم ومحبي الرياضة والذواقة في جميع أنحاء المملكة المزيد من الخيارات للاستمتاع بالوجبة الخفيفة المفضلة لديهم خلال الموسم الكروي.

أسواق

RIKAZ Launches ZAYA to Develop Residential and Commercial Projects with Investments Totaling SAR 600 million

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 RIKAZ announces the launch of ZAYA, its affiliate company specializing in developing residentia and commercial projects, with investments amounting to SAR 600 million.

The launch of ZAYA reflects the company’s commitment to expanding its activities in the Kingdom and meeting the increasing needs in the housing and commercial sectors. ZAYA focuses on developing real estate projects characterized by modern and innovative designs, utilizing advanced infrastructure technologies, thus enhancing project efficiency, and demonstrating its capability to meet the market’s needs. The newly established company aims to provide an exceptional living experience for citizens in the Kingdom, while ensuring a blend of luxury and quality in every project.

These objectives are part of the company’s vision to deliver unprecedented new projects that meet citizens’ needs and fulfil their aspirations for modern living, contributing to achieving the Kingdom’s Vision 2030.

Currently, ZAYA has five milestone projects under development: SKAYA, UPSCALA, UPTOWN, and several other projects in the Dhahran, Khobar, and Riyadh areas, combining luxurious living and modern commerce while providing green spaces and advanced recreational facilities.

Additionally, AZAYA Beach, a beach club dedicated to ZAYA’s customers, will upscale their unique residential experience. ZAYA is working to achieve its vision, which centers on the aspirations and needs of its customers, reinforcing its leading business model in the region.

As part of its expansion plan in the Kingdom, RIKAZ Company plans to launch several key projects in the hospitality sector in Riyadh, Asir, Abha, and Al-Ahsa, with a total area exceeding 800,000 square meters and investments exceeding one billion Saudi Riyals.

RIKAZ has also entered the logistics sector by launching the Node project with investments of SAR 1.1 billion, which is considered the largest integrated logistics service complex in the Kingdom. This project aims to meet the growing demand for high-quality logistics properties that support various economic sectors. Two phases of the project have been launched so far, and it is expected to achieve sales exceeding SAR 1.5 billion.

Mr. Khalid bin Hassan Al-Qahtani, Chairman and CEO of RIKAZ, expressed his happiness at the launch of ZAYA, confirming that this step represents a quantum leap in the company’s journey to enhance its presence in the Saudi market.

He added: “We are proud to launch ZAYA, which we see as part of our ambitious strategy for expansion and development. The launch of ZAYA aligns with our long-term plans that comply with the Kingdom’s Vision 2030, which we consider a key reference in all our projects. Our vision is to be a key partner in achieving the Kingdom’s goals by delivering projects that meet the highest global standards and support sustainable development.”

Mr. Khalid Al-Ward, CEO of Zaya, added, “The launch of ZAYA comes amid the company’s ongoing efforts to expand its investments across various real estate sectors, providing an opportunity for excellence in line with the local and international market demands through developing modern projects that contribute to building integrated communities, ensuring prosperity and well-being for their residents.”

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Beast House: Hosting Diverse and Innovative Events in Riyadh’s Cultural Scene

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Beast House Hosts the Exclusive Closing Party for Riyadh Fashion Week 2024 and more

Beast House, Riyadh’s first music and creative members club by MDLBEAST, hosted the exclusive closing party for Riyadh Fashion Week on Monday, October 21, 2024. The event was held in collaboration with Billboard and SRMG, bringing together artistry, entertainment, and innovation in the heart of Riyadh at Jax District.

The party hosted influential figures from the fashion world, from designers and trendsetting influencers to high-level industry leaders, cementing Riyadh’s growing influence on the global fashion stage.

Beast House is a unique venue that brings together innovation, exclusivity, and artistic expression. It plays a significant role in shaping the future of Saudi Arabia’s creative and cultural scene, and this event highlighted that vision well.

In September 2024, Beast House demonstrated its versatility and influence by hosting a series of high-profile events that positioned it as a premier destination for global brands and talents:

Billboard Arabia Awards (September 9, 2024): On September 9, Beast House hosted the announcement of the inaugural Billboard Arabia Awards, a major milestone for the regional music industry. With the presence of Billboard’s President Mike Van, this event marked Beast House as a key player in bringing global recognition to Saudi Arabia’s music scene.

EA Sports FIFA 25 Launch (September 25, 2024): The iconic Didier Drogba headlined the launch of FIFA 25 on the 25th of September at Beast House, where members of the champion Team Falcons competed in an exclusive gaming event. Drogba’s mentorship and the world-class setting of Beast House made it a thrilling experience for attendees, highlighting the venue’s appeal to both the creative and entertainment industries.

TikTok MENA Workshops (September 28, 2024): Beast House hosted a two-day series of workshops and panel discussions led by TikTok MENA on the 28th of September, where content creators and industry leaders gathered to explore the latest trends in digital content creation and social media strategy. This event further solidified Beast House’s role as a hub for cutting-edge digital innovation and collaboration.

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UAE-Based Air-to-Water Innovator A1RWATER™ Expands Globally with Key U.S. Executive Appointments

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A1RWATER, a pioneering UAE-based leader in atmospheric water generation (AWG) technology, is strengthening its global presence with the strategic appointment of industry veterans Pete Carr as CEO of A1RWATER – Americas, and Ryan Bibbo as Chief Operating Officer (COO) Americas. The company will also introduce an innovative first-of-its-kind consumer product designed specifically for the U.S. market.

The appointments are key to A1RWATER’s growth strategy in the Americas, as both Carr and Bibbo bring extensive experience in the consumer beverage industry, including leadership roles at one of the world’s most famous beverage brands and a proven track record of driving international business success. Together, they will lead efforts to develop innovative water solutions and enhance water security across the region.

“A1RWATER is fundamentally changing how water is sourced and delivered,” says Carr. “Our focus is on leveraging the advanced technology the A1RWATER team has engineered in the UAE over the past six years to create long-term, impactful solutions for consumers and businesses. With a focus on innovative solutions, we’re set to prove that advancing sustainability and driving profitability can coexist — making a real difference for both businesses and the world.”

The Americas expansion plays a crucial role in advancing the company’s global strategy, as the expertise of its newly appointed U.S. executives will not only strengthen operations, but also enhance A1RWATER’s offerings across the UAE and other international markets. This cross-regional synergy ensures that the company can deliver sustainable water solutions to diverse environments, from arid regions in the Middle East to new markets in the Americas.

A recent Insights report from A1RWATER underscores the urgency of the global water crisis and the need for sustainable water solutions, projecting that freshwater demand will surpass supply by 40% by 2030.  By offering a viable alternative without depleting traditional water resources, the company’s technology positions A1RWATER as a critical player in ensuring reliable access to clean drinking water where it is most needed.

Headquartered in Abu Dhabi, with offices in Switzerland, the UK, and the U.S., A1RWATER is at the forefront of addressing global water scarcity by converting humidity from the air into clean, mineral-enriched drinking water. As water challenges escalate worldwide, A1RWATER’s innovative solutions range from bottled and canned water to large-scale industrial applications.

“We are incredibly proud of the positive impact our technology is making not only in the Middle East but also as we expand globally. A1RWATER’s innovative solutions are transforming the way communities access clean water, and our commitment to sustainability is at the heart of our mission. As we enter new markets, we look forward to collaborating with local partners to address water challenges and contribute to a more sustainable future for all,” said Alex Guy, CEO & Founder of A1RWATER.

A1RWATER has already generated over two million litres of water for various sectors, including schools, hotels, and government offices, effectively replacing more than four million single-use plastic bottles and preventing 338 metric tonnes of CO2 emissions — solidifying its leadership in the global water sector.

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