Changan Automobile marks a significant milestone in its global journey by officially launching its premium intelligent electric vehicle (EV) brand, AVATR, in the Middle Eastern market. With AVATR, Changan demonstrates its commitment to supporting the region’s sustainable development goals with environmentally friendly, high-performance e-mobility solutions tailored to the lifestyles of local consumers.

As one of the leading automotive companies, Changan has consistently pushed boundaries in innovation and technology. AVATR exemplifies Changan’s technological advancements, showcasing a blend of precision, innovative engineering, and sustainability. Built in Changan’s state-of-the-art production facilities, AVATR vehicles embody a design philosophy rooted in emotional intelligence, reflecting a strong commitment to intelligent and sustainable mobility. These attributes position AVATR as a new benchmark for premium electric vehicles.

The launch in the UAE introduces the AVATR 11, an SUV now available in the UAE that combines futuristic aesthetics with powerful electric performance and advanced smart driving technologies. The AVATR 12, an upgraded model that has set sales records when introduced in other markets, will soon follow, further enriching Changan’s offerings in the region.

The launch of AVATR is a critical step in Changan’s broader roadmap for the Middle East. Beyond AVATR, Changan will continue introducing its NEV-focused brand, DEEPAL, to the Middle East in 2025, offering a wide range of mobility solutions, including traditional fuel vehicles, high-end EVs, and NEVs, that meet their evolving preferences and expectations.

Over the long-term, Changan aims to establish a comprehensive ecosystem in the Middle East that not only supports its vehicles, but also comprehensively enhances the consumer experience with unparalleled customer support and consistent service quality for both new and returning customers, ensuring an exceptional experience for every Changan owner.

Changan’s comprehensive approach to supporting its brand and customers aligns with its vision to be a leading provider of intelligent, sustainable mobility in the Middle East. With AVATR and the upcoming launch of DEEPAL, Changan is set to redefine mobility experiences in the region, establishing itself as an innovative leader dedicated to sustainable progress and consumer satisfaction

تسجل شركة تشانجان للسيارات علامة فارقة في رحلتها العالمية من خلال الإطلاق الرسمي لعلامتها الفاخرة للسيارات الكهربائية الذكية AVATR في سوق الشرق الأوسط. من خلال AVATR، تؤكد تشانجان التزامها بدعم أهداف التنمية المستدامة في المنطقة عبر تقديم حلول تنقل كهربائية عالية الأداء وصديقة للبيئة تتناسب مع أساليب حياة المستهلكين المحليين.

باعتبارها واحدة من الشركات الرائدة في صناعة السيارات، تواصل تشانجان تجاوز الحدود في مجال الابتكار والتكنولوجيا. تمثل AVATR قمة التقدم التكنولوجي لتشانجان، حيث تجمع بين الدقة والهندسة المبتكرة والاستدامة. تم تصنيع مركبات AVATR في منشآت الإنتاج المتطورة التابعة لتشانجان، حيث تجسد فلسفة تصميم ترتكز على الذكاء العاطفي، مما يعكس التزامًا قويًا بالتنقل الذكي والمستدام. هذه المزايا تجعل AVATR معيارًا جديدًا للسيارات الكهربائية الفاخرة.

الإطلاق في الإمارات العربية المتحدة يقدم سيارة AVATR 11، وهي سيارة SUV متوفرة الآن في السوق الإماراتي، تتميز بتصميم مستقبلي وأداء كهربائي قوي وتقنيات قيادة ذكية متقدمة. ستتبعها قريبًا سيارة AVATR 12، وهي طراز مطور حقق أرقام مبيعات قياسية عند طرحه في أسواق أخرى، مما يعزز تنوع عروض تشانجان في المنطقة بشكل أكبر.

يمثل إطلاق AVATR خطوة حاسمة في خارطة الطريق الأوسع لشركة تشانجان في الشرق الأوسط. إلى جانب AVATR، ستواصل تشانجان توسيع حضورها في المنطقة من خلال تقديم علامتها التجارية المخصصة للمركبات الكهربائية NEV، “ديبال” (DEEPAL)، في عام 2025. ستوفر ديبال مجموعة واسعة من حلول التنقل، بما في ذلك المركبات التقليدية التي تعمل بالوقود، والسيارات الكهربائية الفاخرة، والمركبات الكهربائية الجديدة (NEVs)، لتلبية تفضيلات واحتياجات المستهلكين المتطورة في المنطقة.

على المدى الطويل، تسعى شركة تشانجان إلى إنشاء نظام بيئي شامل في الشرق الأوسط لا يدعم مركباتها فحسب، بل يعزز أيضًا تجربة العملاء بشكل كامل من خلال تقديم دعم عملاء لا مثيل له وجودة خدمة متسقة لكل من العملاء الجدد والحاليين، مما يضمن تجربة استثنائية لكل مالك لسيارات تشانجان.

تعكس النهج الشامل لشركة تشانجان لدعم علامتها التجارية وعملائها رؤيتها لتكون المزود الرائد للتنقل الذكي والمستدام في الشرق الأوسط. من خلال إطلاق AVATR وقريبًا العلامة التجارية DEEPAL، تستعد تشانجان لإعادة تعريف تجارب التنقل في المنطقة، وترسيخ مكانتها كقائد مبتكر ملتزم بالتقدم المستدام ورضا العملاء.

The Association for Talent Development (ATD) is delighted at the response from C-level Management, HR Directors and Senior Business Leaders for the much-anticipated ATD Saudi Arabia Conference 2024 on November 25 and 26 in Riyadh. In partnership with QnA International expounding the theme, ‘Transform Talent for the Digital Age’, the conference will bring together industry leaders, thought innovators, HR solution providers and professionals from across the Kingdom. Against the backdrop of Saudi Arabia’s Vision 2030, the event emphasizes the transformative role of L&D in driving sustainable growth, digital transformation, and a thriving knowledge-based economy. The landmark conference will serve as a hub for reshaping the future of learning and development (L&D). 

Companies that have supported the event are enthusiastic about the visionary goals and potential of the show. “Our partnership with ATD Saudi Arabia reflects our commitment to driving sustainable growth through innovative learning solutions,” said Sara Mansouri, Head of Client Relations and Market Growth from Gold sponsor Boost Consulting and Training. “By leveraging cutting-edge methodologies such as gamification, experiential learning, and customized training programs, we aim to help organizations bridge skills gaps, enhance workforce capabilities, and unlock their full potential.”

Fellow Gold sponsor Leoron Institute shares the vision of creating a thriving talent ecosystem. “Our partnership with ATD Saudi Arabia aligns perfectly with Vision 2030 by equipping professionals with the strategic skills needed to thrive in an ever-evolving workplace,” said Mariana Ignatov, VP Certified Programs. “The conference provides an invaluable platform to exchange ideas, showcase world-class training solutions, and help shape the future of work in Saudi Arabia.”

Somu Training, also a Gold highlights the dynamic nature of the event highlighting, “The ATD24 initiative resonates with our mission to enhance professional skills and foster continuous learning. At the conference, we will showcase tailored solutions that address industry-specific needs, conduct interactive workshops, and share impactful case studies to inspire lasting change in organizational development.” Said Nourhan Eid, Vice President– Operation and Development.

The two-day conference on November 25-26 in Riyadh will include three pre- and post-conference ATD Certificate Programs covering topics such as Training Fundamentals (Arabic), ROI Measurement, and Coaching Skills.

Knowledge Partner, Logic Training & HR Development emphasizes the role of innovation and collaboration. “We’re thrilled to explore emerging trends like gamification, AI-powered learning, and VR/AR applications at ATD24,” said Walid Galal, Board Member & Partner. “Our solutions provide personalized learning experiences that enable professionals to measure ROI, change behaviors, and enhance performance while enjoying engaging and transformative learning methods.”

The ATD Saudi Arabia Conference 2024 aims to ignite meaningful conversations on workforce development, talent management, and emerging trends in organizational performance. As one of the region’s leading gatherings for L&D and HR solution providers, the event provides a unique platform for collaboration, knowledge-sharing, and actionable insights. With its focus on cutting-edge methodologies and innovative technologies, the forum is a golden opportunity to advance learning strategies that align with the Kingdom’s ambitious goals for the future.

Reflecting the overarching goal of the conference, Sidh N.C., Director of QnA International, remarked: “At the ATD Saudi Arabia Conference 2024, we aim to reimagine traditional frameworks, explore the limitless possibilities of the digital-first era, and deliver insights that turn today’s L&D challenges into opportunities for growth. With the support of ATD and the region’s leading solution providers, we’re confident that attendees will leave with practical strategies and actionable solutions to shape the future of talent development.”

The ATD Saudi Arabia Conference 2024 is not just a gathering of professionals; it is a movement toward fostering a robust, knowledge-driven economy envisioned by the kingdom’s leadership. Attendees will gain unparalleled access to cutting-edge discussions, industry-leading expertise, and opportunities to form partnerships that redefine workplace learning and development in Saudi Arabia and beyond.

Register now to be part of this transformative event! Visit atd.org to secure your spot and connect with the region’s top L&D and HR solution providers