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TCL unveils latest C855 QD-Mini LED TV in KSA; invites fans to exclusive offline gaming tournament

TCL, a global leader in consumer electronics and the world’s top 2 TV brand, proudly introduces the TCL C855 Premium QD-Mini LED TV. To witness the remarkable features of the C855 first-hand, TCL is also inviting tech enthusiasts and esports fans to an exclusive offline gaming tournament to play Call of Duty (COD) and FC24, organized with STC Play, slated to take place in Riyadh’s Granada Mall from 23rd August onwards.
The launch of the C855 comes with a special sales campaign designed to offer additional value to customers. The “Premium Home Theater Package” will be available from August 20th to September 20th.
Commenting on the launch of the new product in the Kingdom, Ms. Sunny Yang, General Manager of TCL Mid-East & Africa Business Group”, stated, “We are thrilled to introduce the C855 QD-Mini LED TV to the Middle Eastern market. This new TV line represents the pinnacle of our technological advancements, offering an unparalleled viewing experience with lifelike colours and superior contrast. We look forward to engaging our customers through our exciting campaigns and events, which reflect our commitment to providing premium home entertainment solutions.”
In addition to the C855, TCL is also offering the “Extra Assurance Package” for the C755, which includes a 1-year extended warranty, totalling 4 years of coverage. These campaigns underscore TCL’s commitment to enhancing the home entertainment experience for its customers.
The C855 QD-Mini LED TV is designed to reshape the viewing experience. Available in sizes ranging from 65” to 98”, this premium TV combines the merits of QLED and OLED technologies, transforming the traditional backlight into lighting that is close to pixel-level precision. With up to 2304 local dimming zones and a peak brightness of up to 3500 nits, the C855 delivers astonishingly vivid visuals.
TCL’s Quantum Dot technology unveils over one billion hues of vibrant and precise colours, providing up to 97 per cent colour gamut according to the DCI-P3 standard. The AiPQ Pro Processor, an AI-driven picture quality processor, captures and optimizes every detail for vibrant colour, excellent contrast, and crystal clarity. The ultra-slim design allows the C855 to seamlessly integrate with home decor, highlighting any space like a work of art.
As part of their engagement strategy, TCL, in collaboration with STC Play, is hosting a COD and FC24 tournament, giving attendees the chance to experience the C855 firsthand. The offline final match will take place at Riyadh’s Granada Mall from August 23rd to August 24th. During this event, attendees at the final match will also have the opportunity to win exciting prizes to take home.

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Keymax Real Estate Embarks on Global Expansion with Brand New Identity and Mass Job Creations Across 18 Countries

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Keymax Real Estate, one of Dubai’s fastest-growing young real estate agency, is taking a giant leap forward by opening offices in 1 countries. These operations, a mix of direct and partner-led ventures, reflect Keymax’s commitment to promoting Dubai’s real estate globally. The expansion is based on insights from the Dubai Land Department’s reports, as well as Keymax’s extensive research into emerging market for Dubai real estate worldwide.
Alongside this ambitious global push, Keymax is unveiling a new corporate identity and tagline, which will be alien its corporate strategy & redefine its position in the global real estate industry. The fresh branding reflects the company’s vision & mission of being a pioneering leader in providing highest returns on investment solutions, aimed at both local and international investors.
Ali Sulaiman, CEO of Keymax Real Estate, emphasized the significance of these milestones:
“We are thrilled to announce our expansion into 18 countries, creating a strong global presence. Our new brand identity marks an exciting new chapter for us, symbolizing growth, innovation, and excellence. With this, we are also set to create a large number of job opportunities across these markets, contributing to both local economies and our mission to promote Dubai as a Top premier real estate investment hub in the world.”
Amit Dahima, Director of International Business at Keymax Real Estate, who is overseeing this global expansion, added:
“This is a transformative period for Keymax. Our new tagline and brand identity are aligned with our global vision & mission of making Dubai real estate accessible and attractive on a global scale. The expansion into 18 countries is just the beginning, and we are committed to delivering unmatched real estate investment opportunities across these regions.”
This global push is expected to create numerous job opportunities in the 18 countries involved, positioning Keymax Real Estate as not only a leader in Dubai’s real estate market but also a major global player.
Keymax Real Estate’s global expansion, supported by its new corporate identity and tagline, represents a bold step towards solidifying its international presence. With a clear focus on innovation, job creation, and making Dubai’s real estate market more accessible, Keymax is set to continue its impressive trajectory of growth and success in the global real estate industry.

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Samsung Set to Enhance Athlete and Fan Experience for an Unforgettable Paris 2024 Paralympic Games

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Samsung Electronics Co. Ltd., a Worldwide Olympic and Paralympic Partner, will harness the power of Galaxy technology to continue supporting connected Games-time experiences for athletes and fans at Paris 2024 Paralympic Games, helping them create lifelong memories of the Games.
Samsung’s central message for Paris 2024 is “Open always wins,” which articulates the belief that with an open mind, every new experience becomes a meaningful achievement — a sentiment embodied by the athletes competing at the Paralympic Games. Samsung will celebrate the open-mindedness and resilience demonstrated by Paralympians, harnessing its latest mobile technology to open up new experiences and possibilities for athletes, fans, and the rest of the world, during the Paris 2024 Paralympic Games.
“Samsung has been a Paralympic Games partner for almost two decades, and as committed supporters of the Paralympic Movement, we’re proud to help deliver the best possible Games-time experience for athletes, fans, spectators and volunteers at the Paris 2024 Paralympic Games with our latest mobile technology,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is an honor to bring fans across the world closer to their favorite Paralympians, their stories and uncompromising spirit, as they forge new paths and inspire greatness.”
Continued Support of the Paralympic Movement
Samsung’s support of the Paris 2024 Paralympic Games follows an 18-year partnership which began at the Torino 2006 Paralympic Winter Games. During this time, Samsung has used its mobile technology to engage and inspire fans and supporters while raising awareness of the Paralympic Movement. The “Dialogue in the Dark” demonstration at Sochi 2014 saw visitors at the Galaxy Studio Olympic Park experience a day in the life of a visually impaired person to help visitors understand the challenges they can experience from their perspective. Similarly, at PyeongChang 2018 Paralympic Winter Games, visitors at the Samsung experience space were able to try the Relúmĭno feature in conjunction with Samsung Gear VR, which helped those with low vision see the world more clearly. Samsung will continue to promote sporting excellence and shared values embodied by Paralympic athletes through its ongoing support of the Paris 2024 Paralympic Games.
Championing Team Samsung Galaxy Trailblazers
For the Paris 2024 Paralympic Games, Samsung has been supporting its roster of Team Samsung Galaxy athletes. The team of trailblazers, who were selected due to their impact on and off the field of play, includes French blind footballer and Olympic Torchbearer Yvan Wouandji and Paralympians Johannes Floors (para athletics, Germany), Madison De Rozario (para athletics, Australia), Ugo Didier (para swimming, France), Hee-jin Kim (goalball, Korea), Kadeena Cox (para cycling and para athletics, Great Britain) and Desirée Vila (para athletics, Spain). The athletes shared their sentiments regarding Samsung’s support:
 Ugo Didier: “The Paris 2024 Paralympic Games are particularly special, taking place in my home country. Beyond the competition, I want to show that with enough dedication, everyone can compete in sporting events and achieve world-class performances regardless of disability, so I’m grateful to be working alongside Samsung to share this message.”

 Madison De Rozario: “Technology is playing a significant role in our entire movement of sport. To make a tangible impact on fans and people, you need to be able to connect with them to truly learn who they are and for them to know who you are. It’s an honor to be supported by Samsung as I go into my fifth Paralympic Games to bring people around the world closer to the Paralympic Movement.”

 Johannes Floors: “To be a successful Paralympian, determination is vital, but it also requires honest self-reflection, the ability to take criticism, meticulous engineering and open-mindedness to try the new and innovative approaches that ultimately set you up for success. I’m delighted to be working with Samsung, who share these values and reflect them in their own innovation.”
Additionally, Samsung released its film Voices of Galaxy, which spotlights Johannes Floors’ story — his motivation, determination, and passion to make an impact on next generation — in May.
Harnessing the Latest Technology for an Unforgettable Games-Time Experience
To enhance the athlete experience, Samsung is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians competing in the Games. The exclusive edition features a suite of built-in services and apps to help athletes to enjoy Paris and navigate every aspect of their Games-time experience with ease. The Galaxy Z Flip6 Olympic Edition supports the latest Galaxy AI features — as well as accessibility features — ensuring all Paralympians have the best experience possible.
Interpreter , which instantly translates live conversations, will allow all Paralympians to connect with fellow athletes from around the world. Bixby Vision for Accessibility, which gives audio descriptions of images and user surroundings, and Relúmĭno outline, which enhances the screen’s contrast and brightness or sharpens image outlines to increase visibility, allowing athletes with low vision to seamlessly navigate competition venues and stay connected with fans following their Paris 2024 journey.
Opening Up Fan Experiences To Put the Paralympic Spirit in Motion
The start of the Paralympic Games also marks the next wave of the popular Samsung Olympic Games Pin Collection, taking place at the fully accessible Olympic™ rendezvous @ Samsung pop-up experiences at Champs-Elysees 125 and Square Marigny in Paris. Fans of the Paralympic Games can participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins, including four that represent Paralympic sports — blind football, para athletics, wheelchair basketball and wheelchair tennis — to receive a new Galaxy Z Flip6 and a chance to win a round-trip package for two to attend Milano Cortina 2026. Fans will also have the opportunity to participate in an interactive journey through Samsung’s rich heritage around the Olympic and Paralympic Games and try out the latest Galaxy technology for themselves at the sites. In addition, Samsung plans to conduct a series of events and appearances at its OlympicTM Rendezvous @ Samsung pop-up experience sites throughout the Games to bring fans face-to-face with their favorite Paralympic athletes.
Fans and visitors can celebrate the Games and get closer to Samsung’s latest technology at the OlympicTM rendezvous @ Samsung sites, open throughout the duration of the Paris 2024 Paralympic Games:
• The OlympicTM rendezvous @ Samsung | Square Marigny will be re-opened on August 29 from 10 a.m. to 10 p.m. until September 8.
• The OlympicTM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

▲ Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Boccia players from Team Korea Sunhee Kang and So Yeong Jeong, Wheelchair Rugby player from Team Denmark Kurt Busk, International Paralympic Committee President Andrew Parsons, and Wheelchair Basketball player from Team France Jordan Luce pose together at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Archers from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Basketball players from Team Germany Svenja Mayer (left) and Mareike Miller (right) pose together with their new Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Paralympic athletes from Team Korea pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Sitting Volleyball players from Team Slovenia pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Tennis player from Team South Africa Alwande Sikhosana receives his Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Sitting Volleyball players from Team Brazil Anderson Rodrigues dos Santos and Daniel Yoshizawa pose with Javelin Thrower from Team Cabo Verde Marilson Fernandes Semedo at the Samsung experience pop-up space at the Olympic and Paralympic Village.

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خلطة عصر ذهبي

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في كل عصر هناك شعلة من التغييرات تنبثق منها جوانب فكرية وثقافية واجتماعية، تتوالى فيها فرص الحياة، ما يبشر ببزوغ عهد لا يشبه سابقه، يقف خلفه قائد ليحدث ظاهرة تؤثر على المجتمع بكل المقاييس، يفتح التاريخ ابوابه عليها من خلاله، ويضع بصمة واضحة فيه تسمى بالذهبية، في القارة الآسيوية واقع متجدد عاشه الزمان ففي اليابان حدثت اصلاحات سياسية واقتصادية بنهاية القرن التاسع عشر تحول ارخبيل كبير مكبل بالصراعات الى واحد من أقوى دول العالم، حتى أطلق على ذاك العصر بالذهبي، بزغ فيه نجم الامبراطور “ميتسوهيتو” الملقب بالقائد المستنير “ميجي تينُّو”امبراطور اليابان ذو الترتيب 122 وفقا لترتيب الحكم التقليدي في اليابان، وضع خطط الاصلاحات واعاد لبلاده مجد عصره في حقبة زمنية تُعرف بالمستنيرة، حتى باتت عبارته الشهيرة (تعلموا من الغرب واسبقوه) شعار ياباني في مواجهة التحديات، لتنهض طوكيو وتشمر ساعديها نحو مسارات التنوع الاقتصادي، اتخذت مكانتها في طموحاتها التوسعية لتلتحق بالغرب عبر الهامها الخاص في الشرق، هذا ما جعل كلمة ميجي عند اليابانيين حتى الآن لها وقع خاص في قلوبهم.

خلطة اي عصر يقال عنه بأنه ذهبي، تكمن في توافر عناصر اساسية أهمها الشخصيات التي تلعب دور مهم في تشكيل العصور الذهبية بكل حقبة زمنية، تمتزج بمشاريع جريئة في العلوم والفنون والثقافة ويبرز فيها العلماء والفنانين والمفكرين، ودائما من يسمح لهذه الأدوار بالتحرك هو القائد فهو العنصر الأساسي الذي يكون في رهن الاشارة لأي عصر يطلق عليه بالذهبي، لتخوض البقية تجربتها المتجسدة في التنمية، التعليم، التطوير المستمر، الابتكار والترفيه، تتحقق جميعها في العصور الذهبية دفعة واحدة، والعنصر الثابت الذي يحدد أثر تلك العناصر هو الشعب، ليتحدث التاريخ عنه وإليه.

جانب مضيء في عصرنا هذا يسطع نحو عصر مشهود، حقق خلطة ذهبية بمدة متسارعة قصيرة تشهد بأن القادم منه سيكون عصر ذهبي له طابعه الخاص، وهويته الراسخة وبأسلوبه الفريد، في الشرق الأوسط أخذ بزمام أموره قائد ذو فكر فذ يصفه الاغلبية بالمجدد لعصره، ولي العهد السعودي الأمير محمد بن سلمان قاد نهج بلاده الى التجديد ووضع رؤية مستقبلية شاملة الجوانب تقدمت فيها السعودية 3 مراكز إلى المرتبة 36 دوليا في مؤشر الاقتصاد العالمي لعام 2020، نصب لغة الأرقام أمام أعين العالم لتحكي عن انجازات ضخمة ومشاريع قائمة صارمة التنفيذ، أعلنها ذاك الشاب المشع طاقة بمقولته الحازمة (هذه حرب السعوديين، هذه حربي التي اخوضها شخصيا، ولا أريد أن أفارق الحياة إلا وأرى الشرق الأوسط في مقدمة مصاف العالم، وأعتقد أن هذا الهدف سوف يتحقق مئة في المئة)، بات صداها يتردد في سماء المملكة، ويترسّم في كوكب نهضتها الحديثة، كافح الفساد بكل أشكاله، أزال الغبار عن معالم بلاده، فتح نوافذ الفرص الاستثمارية فيها، سمح للتمكين بالتحرك بكافة معاييره على مختلف بقاعها، في حلقة زمن محدودة التوقيت تتوالى التطورات نحوها بخطوات ملموسة تجر معها نمو متسارع يلوح في الافاق.

في أي عهد هناك شواهد تصطدم على ضفته تحمل معها منظور معاكس للتيار فتتوالد بها الاحداث وتظهر معهم الاعداء مع اي حزم من قرارات اصلاحية، بالمنطق قد لا يكون ذاك العهد ذهبي بالمعنى الاصح ذات تأثير ايجابي الا بالمرونة وسط التحديات والقدرة على التغلب على تلك المناظر عكسية المجرى، فرغم وجودها تتواجد الامكانية بالاكتساح عليها بعقد سلسلة من الانجازات والنجاحات المطروحة على طريق تطور العهد.

واقعيا يفسر بناء العصر الذهبي بأنه يتطلب المزيد من العمل والكثير من الطموح، وبجرعات داعمة من الأمل الذي يبث في زوايا هيكلته، ركائز القائد تثبت هنا صورة المشهد الكامل الذي يجري وراء كواليس العصر، مع رؤية تضع اوزارها بالخطط التنموية والاصلاحات الراهنة وتبقى هنا العقول المحرك الأساسي خلف تقدم الأمم وازدهارها

بقلم الكاتبة / مها شاهر

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