RIKAZ announces the launch of ZAYA, its affiliate company specializing in developing residentia and commercial projects, with investments amounting to SAR 600 million.

The launch of ZAYA reflects the company’s commitment to expanding its activities in the Kingdom and meeting the increasing needs in the housing and commercial sectors. ZAYA focuses on developing real estate projects characterized by modern and innovative designs, utilizing advanced infrastructure technologies, thus enhancing project efficiency, and demonstrating its capability to meet the market’s needs. The newly established company aims to provide an exceptional living experience for citizens in the Kingdom, while ensuring a blend of luxury and quality in every project.

These objectives are part of the company’s vision to deliver unprecedented new projects that meet citizens’ needs and fulfil their aspirations for modern living, contributing to achieving the Kingdom’s Vision 2030.

Currently, ZAYA has five milestone projects under development: SKAYA, UPSCALA, UPTOWN, and several other projects in the Dhahran, Khobar, and Riyadh areas, combining luxurious living and modern commerce while providing green spaces and advanced recreational facilities.

Additionally, AZAYA Beach, a beach club dedicated to ZAYA’s customers, will upscale their unique residential experience. ZAYA is working to achieve its vision, which centers on the aspirations and needs of its customers, reinforcing its leading business model in the region.

As part of its expansion plan in the Kingdom, RIKAZ Company plans to launch several key projects in the hospitality sector in Riyadh, Asir, Abha, and Al-Ahsa, with a total area exceeding 800,000 square meters and investments exceeding one billion Saudi Riyals.

RIKAZ has also entered the logistics sector by launching the Node project with investments of SAR 1.1 billion, which is considered the largest integrated logistics service complex in the Kingdom. This project aims to meet the growing demand for high-quality logistics properties that support various economic sectors. Two phases of the project have been launched so far, and it is expected to achieve sales exceeding SAR 1.5 billion.

Mr. Khalid bin Hassan Al-Qahtani, Chairman and CEO of RIKAZ, expressed his happiness at the launch of ZAYA, confirming that this step represents a quantum leap in the company’s journey to enhance its presence in the Saudi market.

He added: “We are proud to launch ZAYA, which we see as part of our ambitious strategy for expansion and development. The launch of ZAYA aligns with our long-term plans that comply with the Kingdom’s Vision 2030, which we consider a key reference in all our projects. Our vision is to be a key partner in achieving the Kingdom’s goals by delivering projects that meet the highest global standards and support sustainable development.”

Mr. Khalid Al-Ward, CEO of Zaya, added, “The launch of ZAYA comes amid the company’s ongoing efforts to expand its investments across various real estate sectors, providing an opportunity for excellence in line with the local and international market demands through developing modern projects that contribute to building integrated communities, ensuring prosperity and well-being for their residents.”

A1RWATER, a pioneering UAE-based leader in atmospheric water generation (AWG) technology, is strengthening its global presence with the strategic appointment of industry veterans Pete Carr as CEO of A1RWATER – Americas, and Ryan Bibbo as Chief Operating Officer (COO) Americas. The company will also introduce an innovative first-of-its-kind consumer product designed specifically for the U.S. market.

The appointments are key to A1RWATER’s growth strategy in the Americas, as both Carr and Bibbo bring extensive experience in the consumer beverage industry, including leadership roles at one of the world’s most famous beverage brands and a proven track record of driving international business success. Together, they will lead efforts to develop innovative water solutions and enhance water security across the region.

“A1RWATER is fundamentally changing how water is sourced and delivered,” says Carr. “Our focus is on leveraging the advanced technology the A1RWATER team has engineered in the UAE over the past six years to create long-term, impactful solutions for consumers and businesses. With a focus on innovative solutions, we’re set to prove that advancing sustainability and driving profitability can coexist — making a real difference for both businesses and the world.”

The Americas expansion plays a crucial role in advancing the company’s global strategy, as the expertise of its newly appointed U.S. executives will not only strengthen operations, but also enhance A1RWATER’s offerings across the UAE and other international markets. This cross-regional synergy ensures that the company can deliver sustainable water solutions to diverse environments, from arid regions in the Middle East to new markets in the Americas.

A recent Insights report from A1RWATER underscores the urgency of the global water crisis and the need for sustainable water solutions, projecting that freshwater demand will surpass supply by 40% by 2030.  By offering a viable alternative without depleting traditional water resources, the company’s technology positions A1RWATER as a critical player in ensuring reliable access to clean drinking water where it is most needed.

Headquartered in Abu Dhabi, with offices in Switzerland, the UK, and the U.S., A1RWATER is at the forefront of addressing global water scarcity by converting humidity from the air into clean, mineral-enriched drinking water. As water challenges escalate worldwide, A1RWATER’s innovative solutions range from bottled and canned water to large-scale industrial applications.

“We are incredibly proud of the positive impact our technology is making not only in the Middle East but also as we expand globally. A1RWATER’s innovative solutions are transforming the way communities access clean water, and our commitment to sustainability is at the heart of our mission. As we enter new markets, we look forward to collaborating with local partners to address water challenges and contribute to a more sustainable future for all,” said Alex Guy, CEO & Founder of A1RWATER.

A1RWATER has already generated over two million litres of water for various sectors, including schools, hotels, and government offices, effectively replacing more than four million single-use plastic bottles and preventing 338 metric tonnes of CO2 emissions — solidifying its leadership in the global water sector.

            To be held in Riyadh under the theme  ‘Let The World Hear You’

XPERFORM, the dynamic talent competition created by MDLBEAST’s XP to discover the next generation of vocal talent from across the MENA region, will premiere its third season with an exclusive event at VOX Cinema on October 28, 2024. The series, which offers emerging artists the chance to showcase their talents and grow their careers through booking opportunities and partnerships with MDLBEAST Records, is returning with a fresh line-up of talented contestants and thrilling challenges.

The premiere will feature the first four episodes, spotlighting the auditions held in Riyadh in July 2024. Following the premiere, Episode 1 will be available for streaming on XP Music Futures’ YouTube channel (@xpmusicfutures.mdlbeast) starting October 29, 2024.

Speaking ahead of the premiere, Nada Alhelabi, General Manager of the MDLBEAST Foundation, highlighted the significance of the competition, saying, “XPERFORM is more than just a talent show. It’s a launchpad for regional artists, offering them the exposure and resources they need to succeed in a competitive industry. We’re incredibly proud to showcase such exceptional talent this season, and we look forward to seeing how these artists will grow and evolve.”

Since its inception, XPERFORM has been pivotal in highlighting rising stars from the region, with previous winners like Asayel (2022) and AJ TRUTH (2023), but also participants such as DJMUBARAK going onto further their careers.

In its third season, XPERFORM cements its reputation as the premier launchpad for MENA’s rising vocal stars. From live auditions to digital challenges, the competition gives contestants a stage to shine and the backing of MDLBEAST to turn raw talent into lasting careers.

This season, 35 hopefuls from across the MENA region were selected to audition in front of an esteemed panel of judges. The series will focus on these auditions, showcasing the raw talent and determination of the contestants as they perform live for the panel.

The XPERFORM 2024 judging panel brings together four highly respected figures from the regional and international music scenes:

            Shamma Hamdan: As the first Emirati woman to reach the finals of Arabs Got Talent, Shamma Hamdan has blazed a trail in the region’s music industry. A talented singer, songwriter, and multi-instrumentalist, she has gained widespread acclaim for her unique fusion of traditional and contemporary sounds, inspiring young musicians across the Arab world.

            Defencii: A prominent figure in the MENA rap scene, the Sudanese-Saudi rapper, composer, and songwriter has made a name for himself with his hard-hitting lyrics and powerful performances. His work has cemented him as one of the most influential voices in regional rap & hip-hop.

            Hassan Abouelrouss: Known for his versatility as an actor, singer, and comedian, the Egyptian star has built a career that spans across film, television, and music. His energetic performances and unique style have earned him recognition as one of the region’s most multi-talented entertainers.

            Rawan Alfassi: Representing MDLBEAST Records, Rawan Alfassi is passionate about discovering and nurturing new talent. Her expertise in artist development makes her an integral part of the judging panel, ensuring that contestants receive guidance that goes beyond the competition.

Competition Breakdown

Episodes 1-4 will showcase the audition phase, where contestants perform live in front of the judging panel. Each performance was evaluated based on vocal quality, stage presence, and overall impact and will need three “yes” to advance to the next stage of the competition.

Episode 5 will feature the contestants who advanced from the auditions, tasked with a social media challenge where they must create captivating one-minute videos to showcase their unique talents and connect with their audience.

Episode 6 will bring the excitement to a peak with the battle rounds at the XP Music Futures Conference, where finalists will go head-to-head to prove they deserve to advance to the Grand Finale the following day and win the title of XPERFORM 2024 champion.

The season concludes with a special  7th bonus episode, where the winner takes the stage for a once-in-a-lifetime performance at Soundstorm, Saudi Arabia’s largest music festival.

Premiere and Viewing Details

Premiere Event: October 28, 2024, at VOX Cinema

First Episode Release: October 29, 2024, on the XP Music Futures YouTube channel

For more details and to stay updated on new episodes, visit the XP Music Futures’ YouTube channel (@xpmusicfutures.mdlbeast)  and follow the latest updates on social media.