Jamjoom Pharma and the Emirates Dermatology Society Join Forces to Launch “ECZPLORE” – A National Awareness Initiative to Help Families Lead an Eczema-Friendly Life

 Eczema, often dismissed as “just a skin problem,” affects far more than the skin. For thousands of children in the UAE – and the families who care for them – it’s a relentless battle of itching, poor sleep, emotional distress, and social isolation. Parents stay up through the night tending to their children’s wounds, while children miss school, avoid friendships, and battle anxiety at a young age. This invisible epidemic is robbing too many families of comfort, confidence, and peace of mind.

In response to this growing healthcare challenge, Jamjoom Pharma and the Emirates Dermatology Society (EDS) have signed today a Memorandum of Understanding (MoU) to launch “ECZPLORE” —a pioneering awareness campaign aimed at changing the way eczema is understood, managed, and supported in the UAE.

“Eczema is not just a rash—it’s a chronic disease that affects the entire family,” said Dr. Ayman Al Naeem, President of the Emirates Dermatology Society. “We believe that early education and empathetic support can change the daily reality for children living with eczema. Recent studies suggest that 1 in 5 children in the UAE suffer from eczema, with over half of moderate-to-severe cases remaining uncontrolled. The condition not only disrupts sleep and school life, but also doubles the likelihood of anxiety and depression in caregivers, highlighting the urgent need for broader public awareness.”

The ECZPLORE program will roll out nationwide through schools, clinics, and digital channels. It includes child-friendly materials like coloring books and storybooks, adult-focused guides and magazines, and tailored support for healthcare professionals—all designed to help families better understand the condition and how to lead an “eczema-friendly” life.

“At Jamjoom Pharma, our purpose is to serve patient well-being through knowledge, care, and community support,” said Dr. Samer Lezzaiq, General Manager – Gulf, Levant & Export Markets at Jamjoom Pharma. “Through ECZPLORE, we aim to break the silence around eczema, equip caregivers with real tools, and give children the confidence to live without shame.”

The partnership also extends into fungal infection awareness, targeting both patients and professionals with actionable educational campaigns.

Together, Jamjoom Pharma and EDS hope to drive a cultural shift in how chronic skin conditions are perceived and managed, transforming frustration into understanding—and silence into support.

دعم وتمكين لمرضى الإكزيما في المنطقة

تعتبر الإكزيما من الحالات التي يُستهان بها كثيرًا بوصفها “مجرد مشكلة جلدية”، لكنها في الواقع تؤثر على ما هو أبعد من البشرة. بالنسبة لآلاف الأطفال في دولة الإمارات، ولأسرهم التي ترعاهم ، تمثل الإكزيما معركة يومية من الحكة، واضطرابات النوم، والضغط النفسي، والعزلة الاجتماعية. يسهر الأهل طوال الليل وهم يعتنون بجروح أطفالهم، بينما يتغيب الأطفال عن المدرسة، ويتجنبون تكوين الصداقات، ويعانون من القلق في سن مبكر. هذه الأزمة غير المرئية تسلب العديد من العائلات راحتهم وثقتهم وسلامهم النفسي.

في خطوة نوعية لمواجهة التحديات المتزايدة المرتبطة بمرض الإكزيما، أعلنت جمجوم فارما الرائدة في الصناعات الدوائية، والجمعية الإماراتية للأمراض الجلدية عن توقيع مذكرة تفاهم لإطلاق حملة توعية وطنية رائدة تحت عنوان “ECZPLORE”، تهدف مذكرة التفاهم إلى رفع مستوى الوعي المجتمعي حول مرض الإكزيما، وتصحيح المفاهيم الخاطئة المرتبطة بهذا المرض، وتعزيز الدعم للمصابين وأسرهم في مختلف أنحاء دولة الإمارات.

و قد صرح الدكتور سامر لزيق المدير العام لشركة جمجوم فارما في أسواق الخليج وبلاد الشام والعراق والأسواق التصديرية الأخرى: “في جمجوم فارما، تتمحور رسالتنا حول دعم صحة المريض من خلال المعرفة والرعاية والدعم المجتمعي. ومن خلال ECZPLORE، نسعى إلى كسر حاجز الصمت حول الإكزيما، وتزويد مقدمي الرعاية بأحدث التقنيات العملية، ومنح الأطفال الثقة للعيش دون خجل.”

وأضاف: “تمتد الشراكة أيضًا لتشمل التوعية بالعدوى الفطرية، مستهدفة كل من المرضى والمتخصصين من خلال حملات تعليمية متخصصة.

وتسعى كل من شركة جمجوم فارما والجمعية الإماراتية للأمراض الجلدية إلى إحداث تحول ثقافي في كيفية فهم الأمراض الجلدية المزمنة والتعامل معها، لتحويل الإحباط إلى وعي، والصمت إلى دعم.

كما اضاف الدكتور أيمن النعيم، رئيس الجمعية الإماراتية للأمراض الجلدية: “الإكزيما ليست مجرد طفح جلدي، بل مرض مزمن له تأثير مباشر على العائلة بأكملها، وعلى جودة حياة الأسرة بأكملها. ونحن نؤمن من خلال التوعية المبكرة والدعم المتعاطف، يمكن أن يغير الواقع اليومي للأطفال المصابين بالإكزيما.

وقال: “أظهرت دراسات حديثة أن واحدًا من كل خمسة أطفال في الإمارات يعاني من الإكزيما، وأكثر من نصف الحالات المتوسطة إلى الشديدة دون سيطرة فعالة، ولا تؤثر الحالة على النوم والحياة الدراسية فحسب، بل تضاعف من فرص الإصابة بالقلق والاكتئاب لدى مقدمي الرعاية، مما يبرز الحاجة الملحة إلى رفع الوعي المجتمعي بشكل واسع”.

وأضاف: “سيتم تنفيذ برنامج ECZPLORE على مستوى الدولة من خلال المدارس والعيادات والمنصات الرقمية، ويشمل البرنامج توزيع مواد تعليمية موجهة للأطفال مثل كتب التلوين والقصص، إلى جانب أدلة ومجلات للبالغين، ودعم مخصص لمقدمي الرعاية الصحية، جميعها مصممة لمساعدة العائلات على فهم الحالة وجودة حياه افضل لمرضي الإكزيما”.

The Hematology Medical Conference, sponsored by AbbVie, the global research and development company in the field of biopharmaceuticals, kicked off for the sixth consecutive year at the Intercontinental Festival City, Dubai, UAE. This summit represents a major regional collaboration for medical affairs in the field of hematology, with a robust history of collaboration in five previous successful versions. The summit featured a group of elite national and international experts and more than 25 speakers from across the Middle East, Africa, and Russia, as well as international speakers, including a hematologist from Canada and an AI expert from healthcare practitioners from the United States.

This year’s Hematology Summit, in its sixth version, focused more on clinical experience, devoting a full day of its program to workshops for hematologists and clinical pharmacists to share their experiences in managing challenging cases. Additionally, specialized workshops on AI role in healthcare and precision medicine, particularly in hematological diseases, were led by an international expert in artificial intelligence.

Dr. Ayman Al-Hijazi, Consultant Hematologist, King Abdulaziz Medical City, Ministry of National Guard Health Affairs, Riyadh, Saudi Arabia, commended the holding of the 6th Hematology Summit and the attendance of that elite group of consultants and hematology experts. The conference showcased the latest diagnostic methods and various advanced treatments in hematology oncology, including AML, CLL, lymphoma, and others. Dr. Ayman also praised the valuable lectures included in the conference, which showcased advancements in the treatment of recurrent or refractory multiple myeloma, as well as revolutionary advances in cancer research and the transformative use of artificial intelligence in diagnosis and personalized treatment strategies.

Dr. Abdulwahab Al-Babtain, Consultant Hematologist and Cellular Therapist at King Faisal Specialist Hospital and Research Center in Riyadh, welcomed everyone who participated in the success of this summit. He added that the summit addressed new developments in the treatment of benign and malignant blood diseases and tumors. The conference also featured extensive scientific and medical content, including scientific papers presented and workshops, including workshops on lymphoma and leukemia, management of complications resulting from blood cancers, treatment sequencing for chronic lymphocytic leukemia, and the importance of detecting genetic mutations in acute myeloid leukemia. Dr. Abdulwahab explained that there has been significant development in medications for treating blood diseases, which will significantly contribute to controlling the disease and alleviating patients’ suffering. This is based on the latest clinical studies and how to choose the appropriate treatment for each individual case, in accordance with the latest scientific recommendations in this field.

Dr. Ashraf Daoud, General Manager of AbbVie Saudi Arabia, emphasized that such scientific summits align with AbbVie’s mission and its focus on medical education, training, scientific research, and providing distinguished medical care, in line with the Kingdom’s Vision 2030. This was evident in this version of the conference, which showcased the role of AI in accurate disease diagnosis, discussed new treatments for unmet clinical needs, and highlighted the importance of early detection and optimal management of the disease, with the goal of improving patients’ lives.