اجتمعت خلال معرض دبي الدولي للسيارات 2015‘ سيارات بيجو الفرنسية العريقة التي تتمتّع بتاريخ طويل يمتد لأكثر من 100 سنة في مجال صناعة السيارات. بحضور كبار المدراء التنفيذيين لشركة الحاج حسين علي رضا وشركاه المحدودة وكلاء سيارات بيجو بالمملكة يتقدمم الاستاذ وتشهد هذه العلامة التجارية الفرنسية الأسطورية عملية إعادة إحياء قوية بفضل الابتكارات العلمية والتقنيات الحديثة المتعدّدة.

وخلال تحدّثه في معرض دبي الدولي للسيارات 2015 ، قال الشيخ علي حسين علي رضا المدير التنفيذي : ” لطالما اهتمّت علامة بيجو التجارية بعملائها وابتكرت سيارات تتميّز بكونها مقبولة سعراً وممتعة دون المساومة أبداً على المثاليات. وبالتالي فإن بيجو تمثّل تطوّراً جديداً عن مجموعة طرازاتها السابقة مما سيسهم في بث الحماس بين أوساط عملاءنا ويجعلهم متميّزين بالفعل.”

تعكس مجموعة بيجو ‘ المتطوّرة روح الحماسة والمغامرة، ولقد أعلنت العلامة التجارية عن إطلاق مركبتها GTI 308‘ في الشرق الأوسط خلال ’معرض دبي الدولي للسيارات‘ لهذه السنة. ولقد تم استلهام تصميمها الرياضي ‘ الجميل من العديد من العناصر الاثارة والحماس لدى سيارات بيجو الشهيرة

وتتميّز 508 الجديدة ايضا ‘ من خلال تصميمها وأناقتها ومظهرها القوي، وهي المركبة العائلية الوحيدة ضمن سوق الفئة المتوسّطة. ويُعدّ التصميم مزيجاً عصرياً يجمع بين الأناقة الرياضية مع الخطوط الحادّة والناعمة للجسم والأشكال المتناقضة المنسابة بسلاسة.

وخلافاً لباقي السيارات سيدان ضمن الفئة المتوسّطة، فإن طراز 508‘ مزوّد بمحرّك سعة 2.0 ليتر مع أداء قادر على منافسة ذلك الذي تتمتّع به العديد من الطرازات الفاخرة، وبالتالي فإنها ستوفر تجربة قيادة ’عالية الأداء‘ جديدة بيجو ومن خلال نظام الدفع بكافة العجلات وأنظمة الأقفال التفاضلية، الموجودة ، فإن هذه الباقة المتكاملة تمثّل قيمة أساسية للعملاء النهائيين، وهي تمنح السائق قدرة التفوّق تماماً على الأداء الذي توفره بيجو .

من جهته، قال ديفيد مارين مدير عام بيجو الشرق الأوسط‘، أثناء تحدّثه في ’معرض دبي الدولي للسيارات‘: “سيارات بيجو هي السيارات الرياضية الأولى لدينا التي يتم إطلاقها في الأسواق العالمية. وهي نتيجة لفهمنا العميق للعملاء الذي يبحثون عن القوّة والكفاءة إضافة إلى التصميم العصري، ولكن في الوقت نفسه السعر المعقول. وسوف يلاحظ العملاء أن GTI 308‘ تتمتّع بقوّة إضافية بنسبة تتراوح بين 20 و30 بالمئة مقارنة بمنافساتها ضمن الفئة المتوسّطة.”

At the Dubai International Motor Show, with the presence of Philippe-Jean Lafond, Middle East and Sub-Saharan Africa executive Director for PSA Group, PEUGEOT presents as a regional premiere the New PEUGEOT 308 GTi By PEUGEOT SPORT, the New 208 and 308, 508 and the crossovers 2008 and 3008 which are further outstanding assets in its continuous development on the Middle East markets

308 GTi by PEUGEOT SPORT: the ultimate hot hatch

Since the launch of the legendary 205 GTi, PEUGEOT has sold its sportier models to more than 800,000 satisfied customers: the 309 GTi, the 405 Mi16, the 306 S16… and now the new PEUGEOT 308 GTi by PEUGEOT SPORT, a symbol of the brand’s dynamism and upmarket shift

The new “308 GTi by PEUGEOT SPORT” carries the name of the team responsible for its development

It packs a 1.6L THP S&S engine that comes with 200 kW (270 hp). The Euro6 Stop&Start power plant caps CO2 emissions at just 139 g/km (6.0 L/100 km)

The 308 GTi 270 sets a new record for power-to-weight ratio in its segment, at just 4.46 kg per unit of horsepower, and does 0-100 kph in a mere 6.0 seconds, covering 1,000 metres from a standing start in 25.3 seconds

A powerful GTi design

The PEUGEOT 308 is inherently sleek and clean, the PEUGEOT 308 GTi asserts a style imbued with simplicity but which is impressively effective

The Ultimate Red and Perla Nera Black pairing seem to have been split by a surgeon’s scalpel, such is the contrast between the two. Dubbed the Coupe Franche, this combination of colors ably captures the nature of the new 308 GTi by PEUGEOT SPORT: in a word, sharp

The interior styling is perfectly in keeping with the outside and is unabashedly sporty, namely with the PEUGEOT SPORT bucket seats upholstered in leather and alcantara

The compact steering wheel (351 x 329 mm) provides natural grip and flawless precision

It also leaves plenty of room to see the head-up display, the instrument panel readouts with their chequered backdrops, and the GTi greeting in the center

The large touchscreen forms a seamless part of the instrument panel with its Redline theme, adding a final touch of flair to the PEUGEOT i-Cockpit®. The natural user-friendly feel of the cockpit promotes safe, instinctive driving—crucial for a car that packs such a punch

The kind of driving experience only PEUGEOT SPORT can provide

Drawing on its unparalleled competition experience, PEUGEOT SPORT is a division devoted exclusively to developing the brand’s most high-performance models

PEUGEOT SPORT developed the new 308 GTi based on clear specifications: a compact, safe, incisive car with athletic allure for the ultimate in driving pleasure. The same standards permeate every aspect of the vehicle: running gear, engine, brake systems and electronics

To fully tap the potential of the chassis, the PEUGEOT 308 GTi by PEUGEOT SPORT houses a 1.6L THP 270 S&S under the bonnet. The four-cylinder power plant delivers 169 hp per liter—the highest specific output in its segment. Yet with its Stop&Start technology and array of engineering expertise, it caps CO2 at just 139 g/km, or 6.0 L/100km, a record for the category

Driver-adjusted chassis, power-packed engine, tailpipe tone, PEUGEOT i-Cockpit®, Driver Sport Pack, bucket seats… It’s a triumphant turnout!

All of these features combine to capture the quintessential nature of PEUGEOT SPORT development

The GTi By PEUGEOT SPORT flair also available in other models of the range

8 times awarded “Engine of the Year”, the THP engine fitted in the PEUGEOT 308 GTi By PEUGEOT SPORT in its most powerful version, is also available on other models of the current range such as the New 308, the New 508 and the 3008 crossover

Catering to the demand for sporty looks in the region, the new GT Line versions offer exterior style, equipment and interior sportiveness

Initiated with New PEUGEOT 308 and 508, this exclusive line is now enhanced with the launch of New PEUGEOT 208 GT Line. Three versions to be discovered at the GT Line corner of the PEUGEOT stand

The new PEUGEOT 308: A refined design and an innovative cockpit inspired interior for unprecedented sensations

PEUGEOT designers and engineers have designed an audacious, intuitive and modern hatchback with a pure and sleek design

The choice of a refined interior with innovative instruments and controls, the all new PEUGEOT

i-Cockpit provides new driving sensations

Its high level of quality, the result of a very ambitious specification, aims to place the car among the very best, the embodiment of the marque’s range enhancement

The New PEUGEOT 308 is a real success car for the Brand with already more than 500.000 units sold since its launch. It collected alone more than 24 titles all around the world, including the prestigious “2014 Car of The Year”

New PEUGEOT 208: Concentrated energy!

With the strength of the history of the 200 series and the brand’s know-how behind it, the first generation of PEUGEOT 208 will soon reach the 1,000,000 vehicles produced mark

Three years after its launch, the PEUGEOT 208 – the brand’s best-selling model – has a new look. No area has been neglected in the creation of this new generation vehicle. The assertive styling, sportier and classier, elevated by the 3D LED rear lamps fitted as standard, with original colors such as the sparkling Orange Power

The new PEUGEOT 208 lines up solid arguments: new styling tinged with attraction and character, a range that is wider in terms of colors, personalization and higher-end versions, new technology for greater comfort and safety and new engines offering both economy and performance

New 508 and 301: a renewed sedan range

Recently launched in Middle East, the New PEUGEOT 508 benefits from major changes in styling, in technological content and in new engines. As a result, this grand tourer embodies the expression of the Brand’s move up-market more than ever

The new PEUGEOT bears the new grille, emblematic of the Brand’s future models, and is fitted with new equipment such as the touch screen, reversing camera and blind spot sensors

PEUGEOT 301, also displayed at the Dubai International Motor Show, embodies the latest design standards of the Brand and offers character in its design, refinement and a modern elegance which inspires emotion and robustness

Indeed, the conception of the car aimed to reach this goal from the beginning while implementing the PEUGEOT’s strictest quality standards

New PEUGEOT Partner and Partner Tepee: Robust and technological, built for action

The new PEUGEOT Partner and Partner Tepee both benefit from changes in styling and technology. The assertive design of the front includes a new grille, similar to the brand’s other models

Perfectly in tune with their time, they still do not forget the fundamental reasons for their success: reliability, flexibility and unequalled modularity combined with benchmark loading capacity and a comfortable cabin

New styling, engines and equipment of the latest generation reinforce their appeal, which had already made them benchmarks in their respective segment. They bring the levels of efficiency and modernity expected by customers

New PEUGEOT Boxer: New qualities at the service of business users

A major player in the commercial vehicle market in Europe with a very full range, PEUGEOT continues the renewal of its model range with the new PEUGEOT Boxer

Tested over more than 4 million kilometres (over 2 million miles) and proven under extreme conditions, the quality, robustness and durability of the new PEUGEOT Boxer are also expressed through a resolutely modern design in the brand’s style

Low running costs, including lowest fuel consumption figures in the market ensure peace of mind in use

The wide range of bodies and load capacities – equal to the best in the segment, associated with modern equipment designed for business users, make everyday life and driving simple on board the new PEUGEOT Boxer

Much more than a means of transport, the new PEUGEOT Boxer is an essential part of business efficiency”