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Bateel International Unveils Premium Loyalty Programme and Exclusive Benefits with Bateel Rewards

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A new way for customers to enjoy premium rewards across Bateel’s signature brands

 Bateel International today proudly launches Bateel Rewards, Bateel’s loyalty programme designed to offer exclusive benefits to its customers. Spanning across Bateel Boutique, Café Bateel, and El’an in both the UAE and KSA, the programme provides members with rewarding experiences across both online, app and in-store purchases and in cafes adding an extra touch of appreciation.

According to recent market data, 84% of consumers say they are more likely to stick with a brand that offers a customer loyalty scheme. Bateel has accordingly introduced its loyalty programme to ensure customers not only receive exclusive benefits but also meaningful engagement. The Bateel Rewards programme is now live, reinforcing the company’s commitment to providing all customers with unparalleled value.
Bateel is always looking for new ways to enhance its customers’ experience, with innovation at the heart of everything it does. The brand’s loyalty program is a testament to this commitment, designed to go beyond just rewards and create a deeper, more personal connection with its valued customers. Nurtaç Afridi, CEO at Bateel, explains: “We wanted to give back to our loyal customers whose happiness is our biggest motivation. We want to ensure that every interaction with our customers is as rewarding as it is exceptional.”

Designed to integrate effortlessly with customers’ shopping journeys, Bateel Rewards offers a smooth omnichannel experience, allowing members to earn and redeem points both in-store and online. Whether visiting a Bateel Boutique, Café Bateel, Bateel El’an, or shopping via the Bateel online store, members enjoy the same seamless benefits.
Bateel Rewards is a three-tiered membership programme designed to offer increasing benefits as customers engage with the brand via three appealing options:
• Silver membership, where customers earn 10% back in points on their purchases
• As they continue to shop, they progress to a Gold membership, earning 15% back in points
• Ultimately reach Platinum status, where they receive 20% back in points

Points can be accumulated and later redeemed for discounts on future purchases, ensuring that every interaction with Bateel is both rewarding and enjoyable.
The Bateel Rewards programme is now live and free to download from the Apple or Google Play store, reinforcing the company’s commitment to providing all customers with unparalleled value. The programme will be rolled out to other countries where Bateel operates in the next phase.

For more information on Bateel Rewards, visit bateel.com and @bateelgourmet @cafe.bateel @bateel.elan

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Sony Expands LED Display Family with Launch of Crystal LED CAPRI

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 Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM, are compatible with the Brompton controller and the Megapixel controller, respectively.

The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony’s premium flagship Crystal LED VERONA. Using the same controllers and featuring the same luminance as VERONA allows the CAPRI LED wall to be used together with the VERONA LED wall, for example, the VERONA as the main wall and the CAPRI on the ceiling.

The CAPRI series is expected to be available this winter. A sample of the CAPRI will be on display June 11-13 at InfoComm 2025 in Orlando in Sony’s booth, 2001.

“With the announcement of CAPRI, Sony is furthering our commitment to the creation of Spatial Content, such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,” said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics Inc. “We’ve broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.”

Impressive Picture Quality
Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m2, complemented by coverage of over 98% of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment.

Easy Installation
The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism.

Furthermore, the Crystal LED’s modular nature allows for it to be set up in varying sizes and configurations, including stacked, hung, curved, or oval installation, and features a strong frame for supporting additional weight. Edge protection plates and pin slides reduce damage and wear and tear on parts.

Industry Standard Control
Through alignment with Brompton’s Tessera SX40 and Megapixel’s HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime.

Streamlined Maintenance
To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service.

Efficient Workflows
Sony is well-positioned in the virtual production space, providing customers with a connected ecosystem of solutions including cinema and pan-tilt-zoom cameras, a marker-free camera tracking system, LED walls, multi-camera live switching, remote production options, previsualization tools, mobile motion capture, and a virtual production tool set, which together contribute to workflow efficiencies.

As a part of Sony’s Virtual Production Tool Set, a compilation of resources to help improve pre-production and on-set workflows, the Color Calibrator ensures the visualized colors before the shoot match the colors that appear in dailies. In addition, the Camera and Display Plugin combines technical information on the cameras and LED pitch to aid in predicting and addressing aliasing during pre-visualization and on-set. Version 3.0 of the Virtual Production Tool Set, planned for fall 2025, will provide Off-axis color shift compensation capability exclusive to select Crystal LED series, including CAPRI, VERONA, and B-series. By using camera position information, this feature will correct color shifts due to curved or angled installation, in real-time, significantly reducing color correction and editing in post-production.

For more information, visit https://pro.sony/en_SA/products/led-video-walls/capri

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Netflix releases the legacy trailer and key art for Squid Game Season 3

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Netflix released the legacy trailer for Squid Game S3. This marks the final trailer to be released ahead of the season finale launching on June 27.

The Key Art of player 456 (Lee Jung-jae) and Front Man (Lee Byung-hun) was also released a day before the trailer.

Logline:
The third and final season of Squid Game follows Gi-hun (Lee Jung-jae) after losing his best friend in the game and being driven to utter despair by The Front Man (Lee Byung-hun), who was hiding his true identity to infiltrate the game. Gi-hun persists with his goal to put an end to the game, while the Front Man continues onto his next move and the surviving players’ choices will lead to graver consequences with each round. The world eagerly awaits to see the grand finale written and directed by Director Hwang Dong-hyuk, who has vowed to bring the epic story to its deserved closure. Can we hope for humanity in the cruelest of realities? Fans all over the world are counting the days until the final answer is revealed.

Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys®, becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Season 3 stars Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Jo Yu-ri, Chae Kuk-hee, Lee David, Roh Jae-won, and Jun Suk-ho, with special appearance by Park Hee-soon.

WRITER/DIRECTOR: Hwang Dong-hyuk
EXECUTIVE PRODUCER: Kim Ji-yeon, Hwang Dong-hyuk
PRODUCED BY: Firstman Studio

KEY CAST: Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo, Yu-ri, Won Ji-an, Lee Seo-hwan, with Gong Yoo

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flynas Celebrates Launching Direct Flights Between Riyadh and Damascus

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flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated launching direct flights Between Riyadh and Damascus on Thursday, June 5, becoming the first Saudi airline to connect the two countries in 12 years, further expanding its network in line with flynas growth and expansion plan, launched under the title “We Connect the World to the Kingdom,” in parallel with the objectives of the National Civil Aviation Strategy to enable national air carriers to contribute to connecting KSA with 250 International destinations and to accommodate 330 million passengers and to host 150 million tourists yearly by 2030 and the objectives of the Pilgrims Experience Program (PEP) to facilitate access to the Two Holy Mosques.
An inaugural ceremony was held at King Khalid International Airport (KKIA) in Riyadh on Thursday, June 5, attended by the Syrian Charge d’Affaires Hussain Abdulaziz and representatives from flynas and the Riyadh Airports Company, which manages and operates KKIA, as well as media representatives. Travelling guests on the departing inaugural flight to Damascus were welcomed with giveaways, and the aircraft was received with a “water salute” upon its arrival at Damascus International Airport, in the presence of the Saudi Charge d’Affaires Abdullah Al-Haris, and representatives from the Syrian General Authority of Civil Aviation, flynas, and Damascus International Airport.
Resuming flights to the Syrian capital confirms flynas’ commitment to strengthening ties between the two brotherly nations, as the leading LCC has been a pioneer in providing air routes between the Kingdom and various Syrian cities. flynas previously operated direct flights from Riyadh and Jeddah to Damascus, Aleppo, and Latakia.
flynas operates 139 routes to more than 70 domestic and international destinations in 30 countries with more than 2000 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations within its growth and expansion plan, and in line with the objectives of Vision 2030.
Passengers traveling with flynas can book their flights through all flynas booking channels: www.flynas.com, the flynas app, the call centre (920001234), or travel agents.

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