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The role of AI to lead and manage people to be discussed at HR Tech Saudi Summit 2024

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The 8th Annual HR Tech Saudi Summit opens at Voco Riyadh on November 4 for two days of discussions and expert insights on the impact of AI and Technology on HR. With the theme, “Explainable AI (XAI): The Evolution of Talent and Technology,” the 8th Annual HR Tech Saudi Summit will expound on how the rapid evolution of artificial intelligence is transforming industries across the Kingdom, reshaping the workforce landscape and how the movement can be leveraged to improve HR management.
Dan Pontefract, 5 Times Award Winning Author and Leadership Strategist will deliver the opening keynote address. He is emphatic that technology and AI offer tools to improve the discipline so that HR leaders can steer from the front. “In HR, leaders have an opportunity to leverage AI to streamline processes and enhance the employee experience. Predictive hiring, personalized learning, and real-time engagement are just a few of the areas being transformed. However, successful integration must be grounded in transparency, empathy, and ethics.” shares Dan
According to the Mercer Global Talent Trends 2023 Report, over 70% of HR leaders anticipate AI will fundamentally change talent acquisition within the next three years (Global Talent Trends 2023 Report by Mercer).
As we look forward to a digitally transformed economy, industry experts emphasize the importance of collaboration and innovation in HR practices. Marisa Kamall, as a top Diversity, Equity, and Inclusivity expert, states, “As digital transformation accelerates, leadership is shifting towards a more adaptive, data-driven approach. Integrating AI into HR allows leaders to make informed, personalized decisions that enhance employee experiences and foster a culture of continuous learning.” She further notes that “Recent studies reveal that 67% of HR leaders believe AI enhances employee engagement, and companies using AI in HR report a 30% reduction in administrative time.”
Maan Fatani, Group Vice President HR & Shared Services, MEPCO who is a valuable advisory board member at the summit remarked on the attendance of C-Level leaders at the event who will make the change needed to incorporate technology into HR and business. “The HR Tech Saudi Summit is the only initiative that brings together HR and IT professionals from the wide business landscape of Saudi Arabia, on a singular platform, to discuss the newest trends, ideas and disruptions that influence HR Transformation,” he said.
“AI combined with strategic insight can unlock new business opportunities and enhance HR’s contribution to an organisation’s competitive advantage. As AI continues to reshape the HR landscape, organisations must prioritise governance, continuous learning, and adaptability. By doing so, they can navigate the complexities of AI adoption and harness its potential to drive growth and innovation” he adds.
Most of the speakers agree with Dan Pontefract when he foresees a larger role for AI in recruitment and workforce management, augmented and virtual reality for training and development of tech platforms for employee wellbeing.
Akif Tashkandi, Head of People and Organization, Novartis who will share his long experience in HR leadership underscores the need to be positive and proactive in embracing technology. Akif says, “AI will continue impacting our work models and shape new ways of working to be faster and with higher quality. We as the HR community & function have the responsibility to lead this change to ensure it is done in the right manner smoothly without major disruption of work or create a panic to our workforce. We need to lead the transition with the right change management approach and integration to ensure a win-win outcome for both the company and our employees.”
Tamim Alkhalifah, Chief Human Resources Officer, AWPT who will present his perspective on the impact of technology in HR says that he is looking forward to improving his own knowledge on the practical applications of AI, data-driven HR and enhancing employee experience through technology. Touching on soft skills improvements, Tamim adds” Technology can be utilized to foster a more diverse and inclusive workplace, particularly within the context of Saudi Arabia’s unique cultural landscape. It can contribute to mitigating bias in recruitment, promoting inclusive language and communication, facilitating inclusive training & development and creating inclusive workplace environments.”
Mohammed AlAbduljabbar, Head of Human Capital and Corporate Support Systems and Business Analytics at Bank AlJazira, concurs “Emerging trends like AI-driven analytics, employee experience platforms, and automation in HR processes will significantly impact the Saudi market by enhancing efficiency and personalization.” Furthermore, he emphasizes the role of technology in fostering diversity and inclusion: “Technology can foster diversity and inclusion by enabling unbiased hiring, promoting cultural awareness, and supporting inclusive policies.”
Opening Keynote speaker Dan Pontefract sums up the value of the 2-day summit. “Leadership today extends beyond managing people; it involves understanding the interplay of human behaviour and technology in the workplace. In the evolving digital age, HR in Saudi Arabia should evolve from a department to the heartbeat of any organization. For Saudi Arabia’s HR leaders, this evolution emphasizes that while technology can elevate work, it must also respect, uplift, and support everyone across generations.”
Sidh N.C, Director, QnA International, concludes, “Saudi Arabia is leading the race towards digital competitiveness amongst many nations. In line with Vision 2030, the Kingdom has put digital technology at the heart of transformation. Saudi youth dominate the Kingdom’s population, acting as the key enablers of the Kingdom’s Vision 2030. The 8th Annual HR Tech Saudi Summit 2024 is all about accelerating digital transformation while putting people at the heart of the business.”

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Taiba Signs MOU with China Travel Online to Strengthen Presence in the Chinese Tourist Market

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Taiba, a leading Saudi hospitality and real estate company listed on Tadawul, has signed a Memorandum of understanding (MOU) with China Travel Online (CBISN Services) to prepare Taiba hotels in the Kingdom of Saudi Arabia to welcome Chinese tourists and provide all services tailored to their needs, including language support, cuisine, and cultural experiences that appeal to Chinese visitors, ensuring a comprehensive hospitality experience.
The agreement includes collaboration in organizing and promoting joint events in both China and Saudi Arabia, exchanging knowledge, expertise, and best practices to enhance the readiness of Saudi destinations and hospitality sectors for the Chinese market, marketing and promoting joint events through digital, media, and trade channels, and exploring future cooperation opportunities in tourism and hotel investment.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba, said, “Our collaboration with China Travel Online marks a strategic milestone in expanding Taiba’s presence within the vast Chinese tourism market. We are dedicated to meeting every need of Chinese visitors -from language and cuisine to cultural immersion- ensuring their visit to the Kingdom is truly memorable. This collaboration will drive increased Chinese tourism and further position Saudi Arabia as a leading global tourism destination”.
The MOU was signed on the sidelines of the World Travel Market in London (WTM London), held from November 4 to 6, 2025, and outlines joint cooperation in organizing two key events in the Kingdom: The China MICE Summit 2026 and the China Ready Workshop.
China Travel Online will invite leading Chinese MICE operators to participate in the summit in Saudi Arabia and will deliver the China Ready Workshop to audiences in Saudi Arabia and the wider Middle East.
Taiba will be responsible for hosting the events locally, providing logistical support, coordinating with Saudi tourism authorities, and inviting Saudi suppliers to participate in both the summit and the workshop.
It is worth noting that Taiba Company places great emphasis on building strategic partnerships aimed at developing the tourism sector in the Kingdom. It has established collaborations with global hotel brands such as Marriott and Hilton, joined the membership of the World Tourism Organization, and has received several prestigious local and regional awards.

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ARTDOM Riyadh 2025 — The Kingdom Welcomes the World of Design

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 This November, Riyadh becomes the capital of global creativity.
From November 11–12, the iconic Kingdom Centre, Four Seasons Hotel, will host ARTDOM Riyadh 2025 — an international exhibition and congress dedicated to luxury interiors, art, architecture, and the design of contemporary living.
For two remarkable days, the world’s most distinguished design houses, visionary creators, and influential voices will gather in Saudi Arabia to celebrate the art of elegance, innovation, and craftsmanship. ARTDOM Riyadh is more than an exhibition — it is a curated experience that reflects the Kingdom’s growing role as a global design destination, aligned with the creative and cultural spirit of Vision 2030.
The event will feature iconic names in the global industry — legendary manufacturers and design ateliers that have shaped the aesthetics of luxury for generations.
On November 11 at 4:00 PM, the official Opening Ceremony will mark the beginning of ARTDOM Riyadh 2025. Organizers, ambassadors, influencers, and leading media will come together to celebrate the launch of this landmark event.
WHO WILL BE SHINING AT ARTDOM RIYADH EXHIBITION FLOOR
Gallery Design, Saudi Arabia’s premier multi-brand design destination, showcases iconic European brands including Minotti, Molteni&C, Flexform, Henge, Porada, and more. With over two decades of expertise, it redefines luxury living by seamlessly blending architecture, furniture, and art into elegant, harmonious spaces.
Dar Al Arkan Interiors, established in 2022, specializes in luxury branded furniture and operates nine showrooms across Riyadh and Jeddah. The company features prestigious brands such as Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison. Dedicated to offering exquisite designs and exceptional quality, Dar Al Arkan Interiors caters to the discerning tastes of its elite clientele.
VADA Design will introduce a remarkable showcase featuring Antonio Lupi + VADA Stone, Sahrai Milano, and Veraa — collections where Italian artistry meets contemporary innovation.
Arc de Sol will present an exceptional portfolio, including TOGAS, ALEAL, BARNINI, DAYTONA, MGM, BAOBAB, LOCKERBER, Yana Svetlova, and D’ORO — brands synonymous with refinement and European sophistication.
Lazado will present exclusive collections from Venini, Mat Royal, Vista Alegre, and more.
Art de Vivre will showcase its unique collection of handcrafted rugs — masterpieces that blend heritage and modern artistry.
Nicoletti Home will unveil its latest designs in beds, armchairs, and sofas, while Malerba will present contemporary furniture for every space.
Completing the exhibition floor will be THG, Gamma, Fiam Italia, Rejo Studio, MGM Furniture, FormItalia, Asnaghi, Studio Karmeh, Technogym, and Teckell, with Clive Christian offering a truly immersive perfumery experience — a multisensory journey through fragrance and design.
The Authors’ Area at ARTDOM Riyadh will shine a spotlight on individual artistry and the emotional side of design. Among the featured artists and studios: Zaza Maizon, Muntj Studio, Rejo Studio, Polina Pidtsan, Ghada Alamoudi, VADA Design.
The Public Talk program — visionaries of design
The Public Talk Program will span two days and bring together global icons, innovators, and thought leaders — each sharing insights on the evolution of design, luxury, and the cultural power of creativity.
Among the distinguished speakers:
Giulio Cappellini – Founder & Art Director, Cappellini
Massimiliano Ferrari – CEO, Corporate Brand Maison SA
Rossana Orlandi – International Gallerist and Design Curator
Draga & Aurel – Founders, Draga & Aurel Studio
Pierre Gonalons – Designer and Interior Architect
Hany Saad – Founder, Hany Saad Innovations
Marzia & Leonardo Dainelli – Founders, Dainelli Studio
Mohammed AlMashharawi – Founder, ArchiNet
Francesca Russo – Partner, Design Diffusion World (DDW)
Mara Firetti – Owner, Firetti Gallery
Uday Singh – Co-owner, Bagatelle
Yannic Leveque – Vice President of Acciona Living&Culture
Dr. Mohammad Baydoun – Senior Vice President, DAMAC Properties
The discussions will explore key topics including:
Interiors between art and design,
The changing role of design in hospitality (horeca),
Luxury interiors and product design,
The aesthetics of elegance,
The billionaire belt: why the GCC is the world’s hottest luxury market,
Luxury furniture and art as value drivers in development projects,
Design and craftsmanship: global experience and new opportunities,
Product design in luxury interiors: cases & collaborations,
Saudi 2030: the blueprint of a future city,
Architecture of connection
The role of art in public and residential design, and
Technology, sustainability, and the future of design.
In parallel with the public talks, ARTDOM Riyadh will host an exclusive B2B meeting program, connecting exhibitors with potential clients, developers, and decision-makers.
These meetings will foster strategic partnerships and collaborations — a professional platform designed to inspire new projects across the GCC and beyond.
Exclusive private events: for selected guests only
On November 10, the evening before the official opening, VADA Design will host a private preview at its VADA Stone Design and Sahrai Milano showrooms — a gathering for interior designers, clients, and influencers to connect in an intimate setting.
On November 11, a private Gala Dinner will take place for VIP guests — an elegant celebration reserved for key partners, international participants, and special invitees.
Later that evening, the ARTDOM Gala Party will unfold, bringing together participants, ambassadors, invited voices, and media in a night of music and connection.
The highlight of the evening will be a performance by DJ Viva, the Canadian-Saudi music producer and DJ.
Finally, on November 13, Gallery Design will host at its showroom an exclusive closing soirée — a private, invitation-only event for designers, clients, ARTDOM ambassadors, and influencers to conclude the week in a relaxed, creative atmosphere.
Partners and Media
ARTDOM Riyadh 2025 proudly collaborates with leading media and industry partners, including:
Harper’s Bazaar Arabia, SALON Interiors UAE, Identity, ArchiNet, Muzwaa, Interiors in SA, Design Middle East, AEWORLD, Riyadh Edit, and Destination Riyadh.
The event’s official chauffeur partner, Blacklane, will provide premium, sustainable transportation for guests throughout the exhibition period. To celebrate this partnership, all ARTDOM Riyadh attendees will enjoy an exclusive 25% discount on Blacklane rides.
It is an invitation to explore beauty, to connect with global excellence, and to witness the creative spirit transforming Saudi Arabia’s landscape.

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“غلوبانت” و”انفوبيب” تعلنان شراكة استراتيجية لتعزيز مجال التفاعل المؤسسي مع العملاء بالذكاء الاصطناعي في الشرق الأوسط وشمال أفريقيا

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الرياض، المملكة العربية السعودية ، 1 أكتوبر 2025: أعلنت اليوم شركتا غلوبانت “Globant”، الشركة الرقمية الرائدة في مجال إعادة اكتشاف إمكانات مؤسسات الأعمال عبر الحلول التقنية المُبتكرة، والمُدرجة في بورصة نيويورك تحت الرمز (GLOB)، ، و”انفوبيب”، الرائدة عالمياً في مجال الاتصالات عبر تقنيات وحلول القنوات المتعددة، عن إبرام شراكة استراتيجية تهدف إلى تزويد مؤسسات الأعمال والشركات التجارية في منطقة الشرق الأوسط وشمال أفريقيا بحلول من الجيل التالي من التفاعل المؤسسي للمحادثات المدعوم بالذكاء الاصطناعي للتواصل مع العملاء. .

وتجمع هذه الشراكة بين الخبرات الرائدة لشركة “غلوبانت” في مجال التحول الرقمي المعزز بالذكاء الاصطناعي، ومنصات “انفوبيب” الحائزة على عدد من الجوائز في مجال تقنيات الاتصال المؤسسي والمحادثات عبر القنوات المتعددة. ومن شأن هذا التعاون أن يمكّن مؤسسات الأعمال والشركات من تقديم تجارب عملاء أكثر ذكاءً وتخصيصاً وأماناً على نطاق واسع، إضافة إلى تسريع الابتكار وتبسيط تجربة العملاء بما يعزز النمو والولاء.

ومن خلال الشراكة، يستفيد العملاء من الدمج بين قدرات “غلوبانت” في مجال الذكاء الاصطناعي التوليدي، والتحليلات التنبؤية من جانب، وتقنيات “انفوبيب”، عبر منصة تنسيق تجارب المحادثة الرقمية (CXOP) القائمة على تقنية وكلاء الذكاء الاصطناعي (Agentic AI)، ورسائلها التفاعلية متعددة القنوات، من جانب آخر.وبهذه المناسبة، قال فيسيلين فوكوفيتش، الرئيس التنفيذي للتحالفات في “انفوبيب”: إنه “تم تصميم حلولنا المشتركة لتوفير تجربة محادثة تفاعلية مُعززة بالذكاء الاصطناعي لتحسين التواصل مع العملاء. ومن خلال الجمع ما بين منصة التواصل من (انفوبيب) مع ابتكارات الذكاء الاصطناعي لشركة (غلوبانت)، فإننا نعزز قدراتنا، ونرتقي بمستوى التفاعل مع العملاء، لتزويد المستخدمين النهائيين بتجارب عملاء أكثر تخصيصاً”.

ومن المقرر أن يتم عرض هذه الحلول خلال فعاليات معرض السعودية للتجزئة “ريتيل شو”، الذي ينعقد في الرياض يومي 7 و8 أكتوبر 2025، حيث سيعرض الجانبان من خلال جناحهما المشترك في المعرض أحدث تقنيات وحلول التفاعل المؤسسي والمحادثات المعززة بالذكاء الاصطناعي، ودورها في تسريع التحول الرقمي وتقديم تفاعلات أكثر تخصيصاً وموثوقية عبر مختلف القنوات للشركات في منطقة الشرق الأوسط وشمال إفريقيا.

من جانبه، قال خوليو دي سالفو، نائب الرئيس الأول للحلول، ورئيس استراتيجية الحلول والشراكات في منطقة الشرق الأوسط وشمال أفريقيا وآسيا المحيط الهادئ لدى “غلوبانت”: إن ” مؤسسات الأعمال تبحث في الوقت الجاري عن طرق متطورة لإعادة ابتكار طريقة تفاعلها مع العملاء وبناء الثقة في كل تفاعل. كما يدخل قطاع التجارة في الوقت الحالي حقبة جديدة يعتمد فيها وكلاء الذكاء الاصطناعي في اتخاذ القرارات المستقلة والشاملة في مجالات التسويق والعمليات، وسنقوم من خلال تعاوننا مع (انفوبيب) بالاستفادة من عصر الذكاء الاصطناعي في دعم عجلة النمو وتحقيق نتائج قابلة ملموسة”.

ومن خلال هذا التعاون الاستراتيجي، تعمل “غلوبانت” و”انفوبيب” على تعزيز قدراتهما المشتركة لتلبية احتياجات السوق سريع النمو. وستستفيد مؤسسات الأعمال من حلول متقدمة تشمل الذكاء الاصطناعي في مجال المحادثات التفاعلية، والتحليلات المدمجة المتكاملة، والرسائل التفاعلية مثل “واتساب”، عبر قنوات اتصال آمنة وموثوقة تُعزز المصداقية وتقلل من مخاطر الاحتيال. كما تضمن هذه الشراكة التكامل السريع عبر واجهات برمجة التطبيقات (APIs)، والدعم المتواصل على مدار الساعة، والتغطية العالمية بما يُمكّن المؤسسات من توسيع نطاق الابتكار والتنفيذ بثقة.

وكانت “انفوبِيب” قد أطلقت في وقت سابق من العام الجاري منصتها (CXOP) الخاصة بتنسيق تجارب العملاء، ما يعكس مواصلة التزامها بالابتكار في مجال الاتصالات الموثوقة والمدعومة بالذكاء الاصطناعي. وبالتعاون مع “غلوبانت”، تواصل الشركة تقديم حلول مؤسسية متكاملة تُحدث أثراً ملموساً وتُعيد تعريف مفهوم التفاعل مع العملاء في منطقة الشرق الأوسط وشمال أفريقيا وخارجها.

زيارة: www.globant.com.

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