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The Future is Now: Samsung Showcases the Future of Connected Living with AI Home Experience in Dubai

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 Samsung Electronics MENA has unveiled its AI Home Experience in Dubai, a living, breathing expression of how artificial intelligence can transform the space we spend the most time in: our home. Over three days, guests stepped into a fully reimagined residence that showcased the Samsung’s vision: Future Living, Now, and explored how technology can elevate everyday moments into meaningful experiences.

Rather than a static showcase, AI Home was designed as a narrative journey. Across rooms, themes, and different moments, visitors experienced how Samsung’s unified ecosystem of Bespoke AI, Vision AI, Galaxy AI, and SmartThings come together, creating a space that learns, anticipates, and supports the rhythm of modern life. Over three days, Samsung welcomed the region’s most influential creators, key opinion leaders, gamers, and regional partners, offering them a firsthand look at how AI Home integrates design, technology, and lifestyle to enhance comfort, creativity, wellbeing, and entertainment in meaningful ways.

AI Home: Designed for Life

At the heart of this transformation lies Samsung’s AI-powered innovations. Bespoke AI redefines home appliances by anticipating needs and optimizing efficiency, while Vision AI enhances entertainment and connectivity, making every interaction intuitive and personalized. Galaxy AI, seamlessly integrated across devices, empowers users with smarter tools for productivity, creativity, and wellness. Closing in technologies with cohesive ecosystems that adapts to individual lifestyles, Samsung’s gaming ecosystem was honored with MENA Tech’s Editor’s Choice Award for the “Ultimate Multi-Device Gaming Ecosystem” category across mobile (Galaxy Z Fold7), OLED TV, and the Odyssey G9 Monitor.

Omar Saheb, Vice President of Marketing & Online Business, Samsung Electronics MENA, said, “The AI Home Experience in Dubai is more than a showcase of technology; it’s also a celebration of the region’s vibrant creativity and innovation. Over these three days, we’ve brought together the region’s top creators, key opinion leaders, and strategic partners to explore how the era of intelligent homes is no longer a distant concept; it is unfolding today. This event aligns Samsung’s vision to fostering collaboration and driving meaningful advancements in connected living, tailored to the unique needs and aspirations of a modern homes. Together, we are shaping a future where homes are not just smart but deeply personalized, sustainable, and inspiring.”

A Smarter Home, Room by Room

The three-day event unfolded as a captivating journey through five uniquely designed spaces, each telling a story of how Samsung’s AI-driven innovations seamlessly adapt to modern lifestyles. In the living room, Vision AI transformed entertainment into a personalized spectacle, while the redroom became a sanctuary of relaxation, optimized for restful sleep with SmartThings and Galaxy AI. The home gym offered a tailored fitness experience, powered by Galaxy AI’s coaching capabilities, and the kitchen showcased Bespoke AI’s ability to turn everyday tasks into effortless routines. Meanwhile, the gaming room thrilled enthusiasts with cutting-edge displays and devices, delivering unparalleled immersion. Together, these spaces painted a vivid picture of a future where technology enhances every corner of life.

Beyond cutting-edge product showcases, the event pulsed with bold, dynamic experiences. A tech forum, themed “Designing the Future of Home with AI”, brought together Justin Harper, Editor at ITP Media, and Marmar Alhilali, a renowned lifestyle architect and entrepreneur, to explore the intersection of design and technology. Chef Shaheen, founder of Yaba, wowed guests with experimental Middle Eastern cuisine, powered by Galaxy AI and Bespoke AI. Samsung also partnered with Meta for a Creators Workshop, upskilling influencers while launching the Content Creator Challenge, where participants competed to pitch the best ‘AI Home’ content ideas for exciting prizes. The event culminated with a gaming tournament: “Battle of the Best FC26”, featuring top regional gamers competing on Samsung mobiles and TVs.

A Vision Rooted in Everyday Living

Through the AI Home Experience in Dubai, Samsung demonstrated a connected living environment built on openness, cross-device intelligence, and everyday practicality. This vision of intelligent living is grounded in accessibility, ensuring that more households across the region can benefit from AI-enabled convenience and innovation. Samsung remains committed to expanding its ecosystem, deepening partner collaboration, and continuing to reshape how people live, create, relax, and connect in the homes of tomorrow.

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Alhamrani Universal, Stanchion Payments and INETCO team to fight payment fraud across the Middle East

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As digital payments accelerate and financial crime grows increasingly sophisticated across the Middle East, Alhamrani Universal, Saudi Arabia’s leading fintech solutions provider, is strengthening regional payments security through the deployment of the INETCO BullzAI cyber-fraud prevention platform. Introduced through INETCO’s global partner, Stanchion Payments, this collaboration reflects a shared commitment to building a trusted, resilient and inclusive payment ecosystem that drives accessibility and economic growth.

Alhamrani Universal, the region’s largest ATM solution provider, plays a pivotal role in supporting Saudi Vision 2030 and advancing digital transformation – partnering with banks and merchants across the Middle East to deliver innovative payment experiences that are secure and seamless. With INETCO BullzAI, the company gains real-time visibility into every step of the transaction journey across self-service and digital channels, ensuring that every terminal is legitimate, every transaction is secure and every settlement is completed smoothly and reliably.

INETCO BullzAI gives us real-time visibility across thousands of self-service and digital payment transactions – revealing which financial institutions and merchants are active, how transactions are performing and where suspicious behaviors or anomalies occur,” said Mario Rouhana, Chief Operation Officer at Alhamrani Universal. “By understanding the behavioral patterns of every user, terminal and device, we can scale our business with confidence, respond instantly to emerging threats and reinforce the trust our customers, partners and regulators place in Alhamrani Universal as a leader in secure digital transformation.”

According to the 2025 Global Digital Trust Insights report for the Middle East from PricewaterhouseCoopers (PwC), the rapid expansion of generative AI and cloud technologies has significantly increased the cyberattack surface for many of the region’s financial services companies, increasing their vulnerability and exposure to new and evolving threats. In fact, 15% of organisations surveyed reported breaches costing over $100,000 USD, while 13% suffered losses exceeding $1 million USD.

Alhamrani Universal’s decision to deploy INETCO BullzAI to monitor its evolving self-service and digital payments ecosystem was driven by the platform’s ability to:

  • Monitor every transaction in real-time with zero performance impact by providing visibility across all payment activity, eliminating network blind spots and safeguarding against unauthorised or unregistered terminals operating outside SAMA’s licensed ecosystem.
  • Deliver deeper payments intelligence and insights with full access to transaction message fields for flexible, no-code rule creation, adaptive behavioural modeling, increased detection accuracy and detailed reporting on transaction volumes, spending behavior and terminal activity.
  • Adapt instantly to new and evolving threats with self-training machine learning models that continuously analyze the behavioral patterns of individual users, terminals or devices, updating after every transaction to instantly detect and stop zero-day fraud attacks – without relying on external vendors or data scientists.
  • Stop fraud and cyber-attacks before they complete with a patented AI-powered transaction firewall that pre-emptively blocks high-risk terminals and non-compliant activity, preventing BIN attacks, malware, account takeovers, AI-driven bot attacks, and card-present/card-not-present fraud—all without disrupting legitimate transactions.

“As threat actors exploit new vulnerabilities, the financial, reputational and regulatory stakes are higher than ever,” said Steve Kirrage, CEO of Stanchion Payments. “To stay resilient and maintain trust, leaders like Alhamrani Universal are embedding real-time fraud prevention and stronger compliance into their strategy. Stanchion is proud to support solutions like INETCO BullzAI that align to our shared commitment to faster settlements, lower fraud losses and trusted digital payment experiences.”

“INETCO, together with partners like Stanchion, are helping financial institutions in more than 30 countries strengthen real-time fraud detection and prevention,” said Bijan Sanii, CEO and Founder of INETCO. “In rapidly digitizing markets across the Middle East, fraud attacks from online phishing scams to card-not-present schemes to account takeovers are evolving faster than legacy systems can respond. As these threats evolve, strategic innovators like Alhamrani Universal are setting a new standard for trust and resilience by embedding modern AI-driven protection to prevent zero-day fraud and ensure every transaction is fast, secure and reliable.”

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الحمـراني العالمية، وستانشيون بايمنتس، وفريق INETCO يتحالفون لمكافحة احتيال المدفوعات في الشرق الأوسط

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مع تسارع وتيرة المدفوعات الرقمية وتزايد تعقيد الجرائم المالية في الشرق الأوسط، تعمل شركة الحمـراني العالمية، الرائدة في تقديم حلول التقنية المالية في المملكة العربية السعودية، على تعزيز أمن المدفوعات إقليميًا من خلال نشر منصة INETCO BullzAI للوقاية من الاحتيال الإلكتروني. ويعكس هذا التعاون، الذي تم تقديمه عبر الشريك العالمي لـ INETCO، شركة Stanchion Payments، التزامًا مشتركًا ببناء منظومة مدفوعات موثوقة ومرنة وشاملة، تدعم سهولة الوصول والنمو الاقتصادي.

وتُعد شركة الحمـراني العالمية أكبر مزود لحلول أجهزة الصراف الآلي في المنطقة، وتؤدي دورًا محوريًا في دعم رؤية السعودية 2030 وتعزيز التحول الرقمي، من خلال شراكاتها مع البنوك والتجار في جميع أنحاء الشرق الأوسط لتقديم تجارب دفع مبتكرة وآمنة وسلسة. وباستخدام منصة INETCO BullzAI، تحصل الشركة على رؤية فورية لكل خطوة في رحلة المعاملة عبر قنوات الخدمة الذاتية والقنوات الرقمية، بما يضمن شرعية كل جهاز، وأمن كل معاملة، وإتمام كل تسوية بسلاسة وموثوقية.

يقول ماريو روحانا، الرئيس التنفيذي للعمليات في شركة الحمراني العالمية: ” يمنحنا نظام INETCO BullzAI رؤية فورية لآلاف معاملات الدفع عبر الخدمة الذاتية والرقمية، حيث يكشف عن المؤسسات المالية والتجار النشطين، وكيفية أداء المعاملات، ومواقع السلوكيات المشبوهة أو الحالات الشاذة. ومن خلال فهم أنماط سلوك كل مستخدم وجهاز، نستطيع توسيع نطاق أعمالنا بثقة، والاستجابة الفورية للتهديدات الناشئة، وتعزيز ثقة عملائنا وشركائنا والجهات التنظيمية في شركة الحمراني العالمية كشركة رائدة في مجال التحول الرقمي الآمن.”

وبحسب تقرير Global Digital Trust Insights 2025 لمنطقة الشرق الأوسط الصادر عن برايس ووترهاوس كوبرز (PwC)، فإن التوسع السريع في تقنيات الذكاء الاصطناعي التوليدي والحوسبة السحابية قد أدى إلى زيادة كبيرة من مساحة الهجمات السيبرانية لدى العديد من شركات الخدمات المالية في المنطقة، ما رفع من مستوى تعرضها لمخاطر وتهديدات جديدة ومتطورة. وقد أفادت 15% من الجهات المشاركة بتعرضها لاختراقات تجاوزت تكلفتها 100 ألف دولار أمريكي، فيما تكبدت 13% خسائر فاقت مليون دولار أمريكي.

وقد استند قرار شركة الحمراني العالمية باستخدام منصة INETCO BullzAI لمراقبة منظومة خدماتها الذاتية وأنظمة الدفع الرقمي المتطورة إلى قدرة المنصة على:

  • مراقبة كل معاملة لحظيًا دون أي تأثير على الأداء، عبر توفير رؤية شاملة لجميع أنشطة الدفع، وإزالة نقاط العمى الشبكية، والحماية من الأجهزة غير المصرح بها أو غير المسجلة التي تعمل خارج منظومة الترخيص التابعة للبنك المركزي السعودي (ساما).
  • توفير معلومات ورؤى أعمق للمدفوعات من خلال الوصول الكامل إلى حقول رسائل المعاملات لإنشاء قواعد مرنة دون كتابة أكواد، ونمذجة سلوكية تكيفية، ورفع دقة الاكتشاف، وإعداد تقارير تفصيلية عن أحجام المعاملات وسلوك الإنفاق ونشاط الأجهزة.
  • التكيف الفوري مع التهديدات الجديدة والمتطورة عبر نماذج تعلم آلي ذاتية التدريب تحلل باستمرار الأنماط السلوكية للمستخدمين والأجهزة، وتحدّث نفسها بعد كل معاملة لاكتشاف وإيقاف هجمات الاحتيال من اليوم صفر دون الاعتماد على موردين خارجيين أو علماء بيانات.
  • إيقاف الاحتيال والهجمات السيبرانية قبل اكتمالها باستخدام جدار حماية للمعاملات مدعوم بالذكاء الاصطناعي ومُسجّل ببراءة اختراع، يمنع استباقيًا الأجهزة عالية المخاطر والأنشطة غير المتوافقة، ويحول دون هجمات BIN والبرمجيات الخبيثة والاستيلاء على الحسابات وهجمات الروبوتات المدعومة بالذكاء الاصطناعي، وعمليات الاحتيال باستخدام البطاقة سواء كانت موجودة أو غير موجودة وذلك دون تعطيل المعاملات المشروعة.

وقال ستيف كيراج، الرئيس التنفيذي لشركة Stanchion Payments:

«مع استغلال الجهات المهدِّدة لثغرات جديدة، أصبحت المخاطر المالية والسمعة والامتثال التنظيمي أعلى من أي وقت مضى. وللحفاظ على المرونة وتعزيز الثقة، يدمج روادٌ مثل شركة الحمراني العالمية أنظمة منع الاحتيال في الوقت الفعلي وتعزيز الامتثال في استراتيجياتهم. وتفخر ستانشيون بدعم حلول مثل INETCO BullzAI التي تتماشى مع التزامنا المشترك بتسريع عمليات التسوية، وتقليل خسائر الاحتيال، وتوفير تجارب دفع رقمية موثوقة.

وقال بيجان ساني، الرئيس التنفيذي والمؤسس لشركة INETCO:

«تسهم INETCO، بالتعاون مع شركاء مثل Stanchion، في تمكين المؤسسات المالية في أكثر من 30 دولة في تعزيز الكشف والوقاية الفورية من الاحتيال. ففي الأسواق سريعة التحول الرقمي عبر الشرق الأوسط، تتطور هجمات الاحتيال من التصيد الإلكتروني إلى أنظمة الدفع بدون وجود البطاقة والاستيلاء على الحسابات بوتيرة أسرع من قدرة الأنظمة التقليدية على الاستجابة. ومع تطور هذه التهديدات، يضع مبتكرون استراتيجيون مثل الحمـراني العالمية معيارًا جديدًا للثقة والمرونة من خلال دمج حماية حديثة مدعومة بالذكاء الاصطناعي لمنع الاحتيال غير المعروف وضمان أن تكون كل معاملة سريعة وآمنة وموثوقة».

 

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Resecurity Deepens Long-Term Commitment to Saudi Arabia and the Middle East

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Resecurity, a global cybersecurity and intelligence company trusted by Fortune 100 enterprises and government organizations worldwide, is accelerating its expansion across Saudi Arabia and the wider Middle East as demand grows for intelligence-driven cyber defense, fraud prevention, and digital risk management.

Building on its continued engagement with regional stakeholders following Black Hat MEA 2025 in Riyadh, Resecurity is strengthening its presence in the Kingdom to support national cybersecurity priorities, digital transformation initiatives, and regulatory compliance frameworks aligned with Saudi Vision 2030. This approach reflects the company’s long-term commitment to Saudi Arabia as a regional hub for cybersecurity innovation, sovereign data protection, and advanced threat intelligence.

At the core of this strategy is Resecurity’s unified, AI-powered cybersecurity platform, which integrates threat intelligence, fraud prevention, brand protection, and attack surface visibility into a single ecosystem designed for modern enterprises and government institutions. By consolidating intelligence from open, deep, and dark web sources, the platform enables organizations to identify cyber threats, fraud schemes, and digital risks early—before they escalate into large-scale incidents or financial loss.

Resecurity is seeing growing adoption across Saudi Arabia and the GCC among banks, fintech providers, telecom operators, aviation authorities, ministries, and critical infrastructure organizations. This momentum is being driven by rapid digitalization, the expansion of digital banking services, and increased regulatory focus on cyber resilience, data sovereignty, and national security.

As part of its ongoing regional engagement, Resecurity executives Ahmad Halabi and Taha Halabi recently met with senior industry and government stakeholders in Riyadh, sharing perspectives on how intelligence-led cybersecurity is reshaping risk management for organizations across the Middle East.

Ahmad Halabi, Managing Director of Resecurity, said the company’s regional expansion reflects a fundamental shift in how cybersecurity must be delivered in today’s interconnected environment.

“In today’s hyper-connected world, cyber risk knows no borders — and neither should our defenses. Saudi Arabia is leading the region in addressing these challenges head-on. By converging threat intelligence, fraud detection, and brand protection into a unified, AI-driven platform, Resecurity empowers organizations across the Middle East to stay ahead of adversaries and safeguard their digital future.”

In parallel, Resecurity is expanding its professional services footprint across the Kingdom, supporting organizations with advanced threat hunting, digital forensics and incident response, red and purple team exercises, vulnerability assessments, and compliance advisory services aligned with Saudi and regional regulatory frameworks. These services are designed to strengthen security operations centers, improve incident readiness, and support complex enterprise and government environments.

Taha Halabi, Vice President of Resecurity, highlighted the growing need for intelligence-led fraud prevention as digital banking and fintech adoption accelerates across the region. “As digital banking and fintech accelerate across Saudi Arabia, fraud has become one of the most critical and costly cyber risks. Intelligence is now the first line of defense. By identifying fraud patterns, credential theft, and criminal infrastructure early, organizations can protect customers, preserve trust, and secure long-term growth. Resecurity’s intelligence-driven fraud defense enables financial institutions to act before damage occurs.”

Looking ahead, Resecurity plans to further expand its partner ecosystem across Saudi Arabia and the GCC, strengthen its regional threat intelligence and DFIR capabilities, and continue delivering AI-powered cybersecurity solutions tailored for enterprise and government adoption. The company remains focused on enabling secure digital transformation while supporting the Kingdom’s ambition to build a resilient, future-ready digital economy.

 

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