A new era where fashion meets music and young Saudi creatives take center stage
Riyadh, KSA — December 2025: Styli, Landmark Group’s homegrown, digital-first fashion and lifestyle platform designed for today’s generation, proudly unveils Nujoom Styli, a cultural movement where music and fashion come together to spotlight Saudi Arabia’s rising generation of music artists. Launched at a moment when the Kingdom is undergoing a powerful creative renaissance, Nujoom Styli reflects Styli’s commitment to elevating homegrown talent and contributing to the Kingdom’s rapidly transforming music landscape.
At the heart of Nujoom Styli is music, one of the most influential cultural forces shaping Saudi youth. Music carries emotion, rhythm, and identity, and when it merges with fashion, something unique emerges sound becomes style, and self-expression takes a new form.
Each month, a new Saudi artist will debut an original track accompanied by a co-curated capsule collection created in partnership with Styli, an artistic collaboration that mirrors the artist’s sound, story, and individuality. Over four consecutive drops, Styli transforms into a cultural stage where music inspires design and fashion becomes an instrument of storytelling.
“Nujoom Styli is more than a campaign; it is a cultural celebration,” says Shibu Tharakan, CEO of Styli. “As a homegrown brand, we are proud to elevate homegrown talent, especially at a time when Vision 2030 places renewed focus on arts, entertainment, and music. This movement captures the spirit of the Kingdom, with young Saudi creators expressing their identity through sound, style, and storytelling.”
By spotlighting the people and creative processes behind each collaboration, Styli continues its evolution from an e-commerce platform into a cultural enabler—one that celebrates creativity as a way of life and champions the voices redefining the region’s artistic landscape.
The Nujoom Styli logo draws inspiration from a star, a symbol of brilliance, ambition, and limitless potential. Each artist carries that same light, representing a distinctive sound, story, and creative identity. Together, they form a constellation that reflects the cultural rise emerging from Saudi Arabia today, a rise Styli is proud to nurture as a homegrown force within a homegrown creative movement.
This movement is co-powered with Billboard Arabia, one of the region’s leading voices in music and culture, bringing influential cultural credibility and industry authority to Nujoom Styli. Billboard Arabia strengthens the initiative’s ability to spotlight emerging Saudi artists and shape how new talent is discovered, celebrated, and championed across the region and beyond.
The initiative was developed in collaboration with FTAforbrands, Styli’s appointed music marketing agency, reinforcing the brand’s commitment to uplifting homegrown creators and contributing to the Kingdom’s evolving creative landscape.
With Nujoom Styli, music sets the rhythm, fashion builds confidence, and Styli creates the stage for Saudi Arabia’s rising stars to shine. At its core, the movement celebrates young Saudi creatives and the stories they express through sound and style.
