The four-day event brought beloved movies and series to life through immersive experiences, fun games, and a bespoke menu of Saudi desserts inspired by Disney+ movies and series
Riyadh, Saudi Arabia – April 22, 2025: Disney+ has wrapped up its highly anticipated interactive event at U Walk, Riyadh, which ran from April 16 to 20. The first-of-its-kind activation welcomed families, content creators, and the media, taking the streaming experience to the next level.
The activation brought beloved Disney+ movies and series to life like never before – starting with an exclusive menu of traditional Saudi desserts. Created in collaboration with Milaf, each dessert was designed especially for this event, celebrating Saudi culture with the authentic and rich flavors of Hanini, Masabeeb, and Kleija – each re-imagined as iconic Disney+ content like Ratatouille, Thor, and Grey’s Anatomy.
The event also featured fun activities and games, captivating visitors of all ages. Guests gave their best lion roar in the Mufasa-themed ‘roar room’, played the drums to the beats of Moana, and enjoyed exclusive photo opportunities inspired by The Simpsons and The Kardashians, ensuring memorable moments for all ages.
The activation was a major social media moment, with influencers and attendees sharing their excitement:
Alsayadi Family, family and lifestyle content creator, said, “Stepping into the Disney+ pop-up felt like entering a world of endless stories! From interactive experiences to incredible themed treats, every detail was designed to bring our favorite characters to life in such a creative way!”
Badr Family, family and lifestyle content creator, said, “Seeing my kids’ faces light up as they explored the Disney+ in real life was priceless. The interactive activities, the beloved characters, and the storytelling made this such a special family experience!”
With an extensive content library that blends timeless classics with modern favorites, Disney+ continues to cement itself as the trusted home for family entertainment in the region. As Disney+ continues its growth, fans can look forward to even more exciting events, exclusive content, and engaging experiences designed to entertain and inspire.
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