As more than six million students prepare to return to classrooms across Saudi Arabia, the annual back-to-school period is evolving into a broader household reset. Families are increasingly investing in technology, study environments, home organization, and essentials as they prepare for a new academic year shaped by digital learning, mobile-first lifestyles, and changing routines.
To support this seasonal reset, AliExpress has launched its Back-to-School Sale, running from August 17 to 26, featuring technology, home, automotive, and everyday products from an extensive array of trusted brands.
The New Back-to-School
What was once centred on stationery and classroom supplies now extends far beyond the school bag. Across AliExpress, demand is increasingly driven by products that support learning, organization, and everyday life. As families prepare for the new academic year, top categories include tablets, mini PCs, charging accessories, study-space organization solutions, connected devices, automotive upgrades, and sportswear.
‘Back-to-school has become one of the most important shopping moments of the year in Saudi Arabia,’ said Jim Liu, General Manager for the Middle Eastern markets at AliExpress. ‘Families are preparing for much more than a return to the classroom. They’re investing in technology, home essentials, and everyday products that help simplify busy routines. We’re seeing an increased interest in proven brands and practical solutions that help people start the school year with confidence.’
Meeting Growing Demand for AI-Ready Technology
Seasonal demand for technology is particularly relevant in Saudi Arabia, where AI-focused learning initiatives are increasing interest in tablets, learning devices, connected technology, and digital tools that support education and skills development.
Products such as tablets, tech hubs, and wearable tech are becoming increasingly important additions to study and work environments as technology plays a greater role in everyday learning, collaboration, and creativity.
Top-Performing Brands Through AliExpress Brand+
As consumers become more selective about what they buy, product quality, performance, and brand trust are playing an important role in purchasing decisions.
Through AliExpress Brand+, shoppers can access premium products from leading names including ASICS, Realme, eufy, and HiBREW, alongside thousands of other brands across technology, home, lifestyle, sports, and mobility.
Rather than focusing solely on price, Brand+ is designed for consumers who prioritize trusted performance, product quality, and recognized labels, helping shoppers get more from every purchase.
Greater Flexibility for Families
To make seasonal shopping even more accessible, AliExpress has lowered its free shipping threshold to SAR 80. First-time shoppers can enjoy free shipping on their first order, with no minimum spend required.
Shoppers can also benefit from local delivery on a wide range of popular products, with orders arriving as fast as three days, helping people get the essentials they need ahead of the new school year.
To provide greater flexibility during the busy back-to-routine period, purchases can be split into four interest-free payments through Tamara, making seasonal shopping easier to manage.
Preparing for the New Academic Year
The new school year begins on August 23. From AI-ready technology and study-space essentials to home upgrades and everyday necessities, AliExpress is helping Saudi families prepare for the months ahead.
Shoppers can explore leading brands including TCL, Huawei, Xiaomi, and 70mai, alongside thousands of innovative products that help Saudis learn, work, and live better every day.
Shop the AliExpress Back-to-School Sale from August 17-26 and get ready before the first school bell rings.