Cairo, Egypt – 11 December 2025 – In a move aimed at promoting financial inclusion and providing new payment channels for all segments of Egyptian society, tpay, the leading value-added services provider, announced today the signing of Egypt’s first license with the National Telecom Regulatory Authority (NTRA) to offer Direct Carrier Billing (DCB) for government payments.
This milestone represents a significant step in advancing digital payments in Egypt, allowing citizens to pay for essential government services such as electricity and utility bills, traffic fines, and civil registry services directly through their mobile balance or added to their monthly mobile bill. The initiative expands access to citizens who own mobile phones but do not hold bank accounts or cards, making essential services available anytime with simple and seamless steps, without complex procedures.
The framework agreement was signed by Ahmed Nabil, tpay General Manager, and Mohamed Shamroukh, President of NTRA, marking a key step toward enabling and operationalizing mobile-based government payments in Egypt.
“This development marks a turning point in enabling secure and frictionless payments for government services via mobile numbers,” said Isik Uman, Group CEO of tpay. “Through this licensed framework, we are laying the foundation for a national digital payment channel that broadens access, improves convenience, and supports Egypt’s evolving digital economy. Our mission as a payment connector is to simplify transactions and bring essential services closer to every citizen.”
Financial inclusion data indicates that 76.3% of Egyptian adults already hold active bank accounts, while mobile and mobile internet penetration is nearly universal, highlighting a major opportunity to extend digital payments to even more citizens through mobile devices.
This licensed framework reinforces tpay’s role as the main payment enabler for mobile-based government services in Egypt, providing a trusted, flexible, and scalable pathway for government fee collection, and paving the way for further growth as more government services transition to digital channels.

SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials.
Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive selection of trendsetting products and bestselling haircare and styling tools will leave you feeling confident, comfortable and entirely your own.

Earlier this month, SHEGLAM hosted an exclusive launch event in Riyadh, where press and influencers joined together at Whites, to unveil the collection. Guests enjoyed immersive styling stations, live demonstrations, and personalised hair sessions that showcased how SHEGLAM Hair empowers everyone to experiment, play, and elevate their everyday look.

Every SHEGLAM Hair styling tool and product is designed to protect your do, offer personalised care for all hair textures; give intuitive yet professional solutions and let you dive deeper into your journey of self-discovery and get creative with your style. With SHEGLAM Hair, your locks will shine brighter, feel stronger and be ready for all creative adventures.

SHEGLAM It Curl One Touch Automatic Curler
Get fast and easy curls at the touch of a button with the hugely popular It Curl One Touch Automatic Curler, SHEGLAM’s answer to flawless curls without the fuss. Available in two sizes, its best-selling hair tool has a unique anti-tangle design to effectively prevent hair tangling or pulling, and protect your hair from damage, plus it’s super simple to use – just tuck, tap and twirl.

With 3 temperature options (170°C to 210°C), it’s suitable for all hair types, ensuring great results with every use. Plus, it’s ready to use in 60 seconds and it only takes 10 minutes to curl a complete hairstyle. It’s easy to see why over 1 million units sold in its launch year and its popularity keeps on growing.

SHEGLAM Beach Babe Hair Waver
Looking for that effortless beach wave? Create beautiful, wavy curls in minutes with the Beach Babe Hair Waver that is designed for quick, easy styling for medium and long hair. The innovative 2-heating-barrel design is perfect for creating those beautiful, effortless and voluminous beach waves in no time.

Designed to look after the health of your hair, the waver contains 50 million negative ions to effectively smooth frizz, reduce static electricity, and leave hair smooth and shiny. The ceramic-coated panel uses a unique GLOSS PRO™ coating to protect your hair, ensuring that each strand remains healthy and shiny even after heat styling.

From tackling hairstyling hiccups to creating solutions that work for all hair types, SHEGLAM Hair is here to make every day a great hair day. We’ve teamed up with the best in the business to create products that offer professional-grade results without a salon visit, letting you get creative and express your style, your way.
SHEGLAM Hair is now rolling out across the Gulf region through leading beauty destinations. In Saudi Arabia, the range is available at Lifestyle, Whites, Gold Apple, Nice One, Watsons, Redtag, Styli, Dar Al Amirat, and Makhazen El Enia, as well as online via Noon KSA.
In the UAE, consumers can find the collection at Lifestyle, Gold Apple, Watsons, Redtag, and on Noon UAE. In Qatar, SHEGLAM Hair is available exclusively at Karisma and selected Lifestyle locations.
In Kuwait, Bahrain, and Oman, the line is accessible through selected Lifestyle stores as part of the brand’s GCC-wide rollout. SHEGLAM Hair is also available Online at https://www.sheglam.com, bringing the brand’s creative, intuitive hair styling innovations to customers across the region

Al Masaood Automobiles (AMA), the trusted and exclusive Nissan distributor in Abu Dhabi, Al Ain, and the Al Dhafra Region, has been honoured with the prestigious Nissan Global Award 2025. This award recognises the company’s exceptional performance and significant contribution to Nissan’s growth and excellence during the 2024 fiscal year (April 2024 – March 2025).
During a high-profile ceremony held at Nissan’s Global Headquarters in Yokohama, the award was presented by Ivan Espinosa, President and Chief Executive Officer, Nissan Motor Corporation, to Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, in the presence of Humaid Al Masaood, Director, Al Masaood Group – representing H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of companies; Guillaume Cartier, Global Chief Performance Officer, Nissan Motor Corporation; Thierry Sabbagh, DVP, President – Middle East, KSA & CIS, Nissan & INFINITI; and senior executives from both organisations.
Subsequently in Abu Dhabi, the accolade was presented by Thierry Sabbagh, DVP, President – Middle East, KSA & CIS, Nissan & INFINITI to H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of Companies, in the presence of H.E. Tariq Al Masaood, Director, Al Masaood Group; Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles; along with senior executives from Nissan and Al Masaood Automobiles.
Nissan Global Award is an annual programme that recognises the highest performing dealers worldwide. The Award for the National Sales Companies (NSCs) is presented to those with outstanding achievements selected from two different groups categorized by market size. Winners are evaluated for their performance and achievements across key functions, including Sales, Aftersales, Marketing, Customer Quality (CQ) and Dealer Network Development (DND). Al Masaood Automobiles has once again demonstrated its industry-leading performance, surpassing targets in each of these critical areas, and reinforcing its reputation for delivering outstanding customer satisfaction and business success in the region.
This marks the third time Al Masaood Automobiles has earned the esteemed recognition, having previously received the award for 2013 Fiscal Year (April 2013 – March 2014) and 2019 Fiscal Year (April 2019 – March 2020), reflecting its consistent and sustained performance across all business areas.
In 2024 Fiscal Year (April 2024 – March 2025), Al Masaood Automobiles’ record-breaking success was underpinned by an innovative and customer-first strategy. The company spearheaded a suite of pioneering digital initiatives, including a fully-integrated online service booking system, customer communication platforms, and digital retail experiences. These enhancements, paired with continuous investment in state-of-the-art training programmes and robust aftersales support, resulted in exceptional customer satisfaction levels, a testament to the company’s relentless pursuit of operational excellence and customer-centric innovation.
H.E. Masaood Ahmed Al Masaood, President of Al Masaood Group of Companies said, “Customers are truly at the heart of everything at Al Masaood. This recognition is a clear reflection of our commitment to providing them with the highest quality of products, services, and experiences. Al Masaood Automobiles continues to set industry benchmarks by delivering exceptional customer experiences and driving innovation. We look forward to further strengthening our partnerships with Nissan and all our partners and continuing to elevate the dynamic automotive landscape of the UAE.”
Irfan Tansel, CEO of Al Masaood Automobiles, commented: “Winning the Nissan Global Award again this year is a monumental recognition for the extraordinary efforts of every member of the Al Masaood Automobiles team. It is the result of years of focused strategy, long-term vision, adaptability, and an unyielding promise of excellence to our customers. Our investments in digital transformation, cutting-edge training, and operational efficiency have enabled us to not only meet but consistently exceed both targets and expectations in every aspect of the business.”
Thierry Sabbagh, Divisional Vice President, President – Middle East, Saudi Arabia, CIS – Nissan & INFINITI, “The Middle East continues to stand out as one of Nissan’s most important regions globally, setting benchmarks that are now being recognized on the world stage. Today’s recognition to Al Masaood Automobiles highlights not only the strength and excellence of our regional partner, but also the high standards we uphold, and the shared commitment to delivering exceptional customer experiences. This achievement reflects how collaboration, innovation, and customer-centricity across our network in the region can meet and exceed Nissan’s global benchmarks. Our heartfelt congratulations to the entire Al Masaood Automobiles team!”
This prestigious award adds to Al Masaood Automobiles’ impressive roster of accolades, a testament to its leadership in the UAE’s automotive sector and its ability to continuously adapt and evolve in a fast-changing industry.
Looking ahead, the company aims to continue to drive innovation, embrace digital transformation, and enhance the customer experience in a rapidly evolving automotive landscape.