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Goodyear Partners with AIMS International to Accelerate Digitalization and Fleet Performance in Saudi Arabia

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Riyadh, Saudi Arabia, 21 October 2025 – Goodyear, a global leader in tire technology and mobility solutions, is proud to announce further collaboration in digital technology with AIMS International, a leading comprehensive logistics provider in the Kingdom of Saudi Arabia (KSA) with more than two decades of successful operations. The partnership builds on the existing relationship between AIMS International, Goodyear, and its official Saudi distributor, Al Rashed Tires.  The expanded partnership will see the deployment of Goodyear CheckPoint, a drive-over tire inspection platform being installed at AIMS International’s key dispatch points to elevate safety, uptime, and operational efficiency.

Advancing AIMS International’s Digitalization with Goodyear CheckPoint

Goodyear CheckPoint is a yard-based, drive-over inspection system that automatically measures tire pressure and tread depth in seconds as vehicles pass over a ground-embedded plate equipped with sensors and cameras. Results are available instantly via a display terminal and the Goodyear fleet applications, helping teams identify issues before they lead to unplanned downtime and enabling faster, safer dispatch operations with less manual checking.

By digitizing routine tire inspections and alerting maintenance teams to priority actions, CheckPoint helps reduce labor and inspection time versus manual checks, while giving fleet managers a frequently updated snapshot of tire program health across vehicles.

Goodyear’s CheckPoint solution is designed to support the company’s position as a preferred mobility partner across the Kingdom.

Alignment with Saudi Vision 2030

The digital collaboration directly supports Saudi Vision 2030 and the National Transport and Logistics Strategy (NTLS) objectives to transform the Kingdom into a global logistics hub, enhance safety and efficiency across transport networks, and leverage advanced technologies to raise sector performance. Goodyear’s CheckPoint deployment at AIMS International’s dispatch points exemplifies practical digital adoption that improves fleet reliability, safety, and sustainability—key pillars of the NTLS—and complements the National Industrial Development and Logistics Program (NIDLP) focus on building world-class logistics capabilities[i].

“Partnering with Goodyear reflects our commitment to operational excellence and innovation. Goodyear’s reputation for durable, high-performance tires, together with connected solutions like CheckPoint, strengthens the safety and efficiency of our operations and our customer promise. Given Saudi Arabia’s global standing in the logistics sector, AIMS International Company saw the need to attract global technology with the highest specifications and standards in line with Vision 2030 to cover the local market with top-level services.” — Jaber Hameem, President & CEO, AIMS International

Hassan Shabakah, Director – Commercial Tires, Al Rashed Tires, added: “We have a proud legacy of supporting the development of Saudi Arabia’s optimum consumption for commercial tires. By leveraging our deep knowledge of the market and operating conditions, we are able to localize global tire technology, like Goodyear’s Checkpoint monitoring solutions, to empower our valued partners like AIMS International in their achievement of business goals.”

“Goodyear has a long-standing track record of delivering durable, high-quality tires, such as the KMAX Extreme Gen 2, tailored to the unique demands of the GCC—supporting fleet uptime and safety in the toughest conditions. That performance has earned the trust of customers across Saudi Arabia and the wider GCC, positioning Goodyear as a dependable partner of choice for fleet operators. Through innovations like CheckPoint, we are proud to support AIMS International in advancing efficiency, safety, and digital transformation.” — Saban Gungor, General Manager, Sales Replacement, Middle East & Africa, Goodyear.

[i] National Strategy – وزارة النقل والخدمات اللوجستية

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AI Is Accelerating Mortgage Approvals for UAE Homebuyers

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● AI-powered document processing is giving UAE homebuyers faster, clearer paths to mortgage approval
● The UAE’s AI market is expected to exceed AED 170 billion by 2030
● The UAE proptech sector is forecast to grow to AED 5.69 billion by 2030
Dubai, UAE – 04 December 2025 – UAE homebuyers are beginning to see faster and more predictable mortgage approvals as artificial intelligence reshapes one of the most time-consuming parts of the home-buying journey: paperwork. Holo, the UAE-born proptech platform redefining mortgage accessibility, has automated several of the most error-prone steps in the mortgage file, from document collection to income verification, giving buyers a cleaner, more accurate application from the start.
The shift is accelerating as the UAE continues to scale its national digital transformation agenda. Backed by initiatives such as the UAE Artificial Intelligence Strategy 2031, Dubai’s Digital Government Strategy 2025, and the broader D33 economic agenda, AI adoption across financial services is rising at pace. Supporting this momentum, the UAE’s AI market is expected to exceed AED 170 billion by 2030 , while the country’s proptech sector is forecast to grow from AED 2.24 billion in 2024 to AED 5.69 billion by 2030, recording a 17%+ compound annual growth rate (CAGR) through the period . With over 86% of the population living in urban centres, demand for faster, more transparent digital property services continues to increase.
At Holo, AI-driven automation now supports core parts of the mortgage journey, including document extraction, income and liability verification, ID matching, lender-specific formatting, and intelligent bank-matching. These steps have historically been the source of delays for buyers, especially first-timers, due to missing documents, manual checks, or inconsistencies between lender requirements. By automating this process, Holo is significantly reducing back-and-forth communication, lowering error rates, and creating more complete and review-ready files for banks.
Based on thousands of applications processed through the platform, Holo has already observed noticeably faster turnaround times and greater predictability for buyers, particularly during the initial review stage where errors previously caused major delays.
Arran Summerhill, Co-Founder & COO of Holo, stated: “Paperwork has always been the slowest part of buying a home, and for years it’s been the single biggest source of delays for buyers and lenders alike. At Holo, we’re seeing AI finally turn that around. It’s removing the friction points that used to eat up days, the back-and-forth, the manual checks, the missing documents, and replacing them with a cleaner, faster path to approval. The exciting part is that this isn’t theoretical anymore; it’s happening in the applications we handle every day. When buyers get clarity sooner and banks get accurate files upfront, the whole system moves with more confidence. This shift is going to make a major impact on the home-buying experience.”
AI use in UAE real estate continues to deepen as well. Within the property sector, machine-learning tools have reached up to 92% accuracy in predicting quarterly price trends, highlighting the country’s maturity in deploying advanced analytics . This same infrastructure now supports a more seamless mortgage journey, where buyers benefit from faster document processing and lenders receive more complete, consistent files.
Together these developments mean the mortgage process is becoming more predictable and significantly faster than in previous years, reducing the back-and-forth that once slowed down home financing.
As AI adoption accelerates, the UAE’s mortgage journey will continue to evolve into a faster, cleaner, and more transparent and seamless process, one that reflects the nation’s ambition to build one of the world’s most advanced digital real estate ecosystems.

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الذكاء الاصطناعي يُسرّع إجراءات الموافقات على الرهن العقاري لمشتري المنازل في الإمارات

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● معالجة المستندات المعززة بالذكاء الاصطناعي تمنح مشتري المنازل في الدولة مسارًا أسرع وأكثر وضوحًا للحصول على الموافقات
● سوق الذكاء الاصطناعي في الإمارات مرشح لتجاوز 170 مليار درهم بحلول عام 2030
● قطاع التكنولوجيا العقارية في الإمارات متوقع أن يصل إلى 5.69 مليار درهم بحلول عام 2030
دبي، الإمارات العربية المتحدة – 04 ديسمبر 2025 – بدأ مشترو المنازل في الإمارات يلمسون موافقات أسرع وأكثر قابلية للتنبؤ على طلبات الرهن العقاري، مع قيام التقنيات المعتمدة على الذكاء الاصطناعي بإعادة صياغة أحد أكثر أجزاء رحلة شراء المنزل استهلاكًا للوقت: المعاملات الورقية. أعلنت هولو، منصة التكنولوجيا العقارية التي تأسست في دولة الإمارات، عن أتمتة العديد من الخطوات في ملف الحصول على الرهن العقاري والتي كانت عرضة للخطأ. وتشمل الأتمتة مختلف مفاصل العملية بدءاً من جمع المستندات ووصولاً إلى عملية التحقق من الدخل، في خطوة تسهم في تطوير آليات استصدار الرهن العقاري. وتمنح هذه العملية مشتري العقارات في دولة الإمارات تجربة ابسط وأكثر دقة، بالإضافة إلى حصولهم على الموافقات بشكلٍ أسرع والتنبؤ بنتيجة طلبهم، وذلك بفضل إدخال تقنيات الذكاء الاصطناعي للمساعدة في تبسيط المعاملات الورقية التي تسفر عن ضياع الوقت والجهد.
يأتي هذا التحوّل بالتزامن مع توسّع جهود الدولة في تنفيذ أجندة التحول الرقمي الوطني. وبفضل مبادرات مثل «استراتيجية الإمارات للذكاء الاصطناعي 2031»، و«استراتيجية حكومة دبي الرقمية 2025»، و«أجندة دبي الاقتصادية D33»، يتسارع تبنّي الذكاء الاصطناعي عبر قطاع الخدمات المالية. ويدعم هذا الزخم توقعات بنمو سوق الذكاء الاصطناعي في الإمارات إلى أكثر من 170 مليار درهم بحلول 2030، في حين يُتوقّع أن ينمو قطاع التكنولوجيا العقارية من 2.24 مليار درهم في 2024 إلى 5.69 مليار درهم بحلول 2030، بمعدل نمو سنوي مركب يتجاوز 17%. ومع سكن أكثر من 86% من السكان في مراكز حضرية، يتزايد الطلب على خدمات عقارية رقمية أسرع وأكثر شفافية.
وتدعم الآن أنظمة الأتمتة المعززة بالذكاء الاصطناعي في منصة هولو مفاصل أساسية من عملية استصدار الرهن العقاري، بما في ذلك استخراج المستندات، والتحقق من الدخل والالتزامات، ومطابقة الهوية، والتنسيق الخاص بالمقرض، بالإضافة إلى المطابقة الذكية مع البنوك. ولطالما تسببت هذه الخطوات بالكثير من التأخير للمشترين، وخاصةً الجدد منهم، بسبب نقص المستندات، أو عمليات التدقيق اليدوي، أو عدم التوافق مع متطلبات المُقرض. وتسهم منصة هولو من خلال أتمتة هذه العملية في تقليل الحاجة إلى عمليات التواصل وتقليص معدلات الأخطاء، إلى جانب إنشاء ملفات أكثر اكتمالاً وجاهزة للمراجعة من قبل البنوك.
بناءً على آلاف الطلبات التي تمت معالجتها عبر المنصة، لاحظت «هولو» بالفعل انخفاضًا واضحًا في أوقات المعالجة، إلى جانب زيادة كبيرة في القدرة على التنبؤ بنتيجة الطلب، خصوصًا خلال مرحلة المراجعة الأولية التي كانت سابقًا الأكثر عرضة للتأخير بسبب الأخطاء.
وتعليقاً على هذا الموضوع، قال آران سمرهيل، المؤسس المشارك والرئيس التنفيذي لشؤون العمليات لمنصة هولو: “يسرّنا في هولو استبدال الإجراءات الورقية في عمليات شراء المنازل، والتي لطالما شكّلت أبطأ مراحل الشراء، وكانت لسنوات السبب الرئيسي لتأخير المشترين والمقرضين على حدٍ سواء. وتحل محلها الآن عمليات مؤتمتة معتمدة على الذكاء الاصطناعي، تذلل العوائق لإنجاز المعاملات التي كانت تستغرق أياماً في السابق، بدءاً من التنقل بين المكاتب والإجراءات، والاعتماد على عمليات التحقق اليدوي، فضلاً عن فقدان الوثائق، ليتم استبدال كل هذه المشكلات بمسارٍ أسرع وأكثر فعالية لاستصدار الموافقات. ونشعر بالحماس تجاه تحويل هذا المشروع من خطة نظرية إلى خطوات عملية تُطبق بشكلٍ يومي في عملياتنا. وكلنا ثقة بدوره في دعم نظام المعاملات المالية، بفضل قدرته على تعزيز الوضوح لدى المشترين والحصول على النتائج بشكلٍ أسرع، ومساعدة البنوك على تحصيل المستندات بصورة أدق، مما يُحدث تأثيراً كبيراً في تجربة شراء المنازل”.
يتواصل تطور استخدام الذكاء الاصطناعي في قطاع العقارات الإماراتي، حيث وصلت دقة أدوات تعلم الآلة إلى 92% في توقع اتجاهات الأسعار الفصلية، ما يعكس نضج قدرات الدولة في استخدام التحليلات المتقدمة. وتُسهم هذه البنية التحتية في دعم رحلة رهن عقاري أكثر سلاسة، يستفيد فيها المشترون من معالجة أسرع للمستندات، فيما يحصل المقرضون على ملفات أكثر اتساقًا واكتمالاً.
تترجم هذه التحسينات مجتمعةً بمعاملات رهن عقاري أسرع من السنوات السابقة، مع قدرة أعلى على التنبؤ بنتائجها، مما يقلل من المشكلات القديمة التي كانت سبباً في بطء الحصول على التمويل للسكن. ومن المتوقع استمرار تطور معاملات استصدار الرهن العقاري في دولة الإمارات مع تسارع تبنّي تقنيات الذكاء الاصطناعي، لتصبح أسرع وأكثر شفافية وسلاسة ووضوحاً، وهو ما يتماشى مع طموحات الدولة لبناء أحد أكثر بيئات العقارات الرقمية تقدماً في العالم.

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In collaboration with the Saudi School Sports Federation and the Ministry of Education, Leejam participates in the ‘Swim Literacy’ programme in several regions across the Kingdom

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The programme is rolled out in collaboration with the Saudi School Sports Federation and the Ministry of Education
Riyadh, Kingdom of Saudi Arabia – 3 December 2025: Leejam Sports Company, the operator of Fitness Time clubs, announced its participation in rolling out the national “Swim Literacy Program”, launched by the Saudi School Sports Federation in cooperation with the Ministry of Education. The initiative is designed to equip elementary-school boys and girls with essential swimming skills, enhance water-safety awareness, reduce drowning risks, and identify promising young talent in the sport. The initiative is set to benefit 4,200 students in seven regions of the Kingdom, mainly Riyadh, Madinah, Al-Jouf, Al-Qassim, Tabuk, Najran, and Asir, delivered through 14 Fitness Time branches dedicated to the program.
This program is a continuation of Leejam’s role in supporting community initiatives and promoting healthy lifestyles among future generations. It features a comprehensive training plan delivered in two phases, with each phase offering three sessions per week, each lasting two hours, over the course of two weeks, for a total of six sessions per phase.”
The program is designed to equip students with essential foundational skills, including back floating, proper kicking techniques using a kickboard, controlled head submersion, and safe deep-water entry, along with the core fundamentals of freestyle swimming. Together, these elements aim to build students’ confidence in the water and deepen their understanding of key water-safety practices.
Leejam Sports is responsible for overseeing all operational components of the program, providing certified coaches and lifeguards, setting and managing training schedules, implementing the approved instructional framework, and tracking student progress to ensure that all learning objectives are achieved. This framework upholds the highest benchmarks of safety and quality, ensuring the program delivers strong educational value and measurable athletic development.

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