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Astra Tech Unveils ‘botim money’ as the Region’s Fintech-First Platform Enters a New Phase of Growth

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Dubai, UAE | 7 Oct 2025 — Astra Tech, the UAE-headquartered consumer technology company, has officially rebranded PayBy, the platform powering botim’s financial services, to ‘botim money’, in a move that consolidates all financial offerings under a unified, consumer-facing identity.
This step marks a strategic evolution in the company’s mission to simplify financial access for millions across the region while introducing an enhanced user experience designed for everyday convenience and accessibility.
botim, which began as the UAE’s first free VoIP calling platform with over 150 million users globally, has evolved into the region’s most accessible gateway to embedded finance, supporting the UAE’s national drive toward a cashless economy, which is accelerated by the Dubai Cashless Strategy to go fully cashless by 2026. It also aligns with the UAE’s broader agenda to expand access, reinforced by the Central Bank of the UAE’s first National Financial Inclusion and Literacy Policies Forum.
“botim money is more than just a new brand name or mere product integration, it’s a reflection of our increasing commitment to financial inclusion and innovation at scale, and our way of turning connectivity into access.” said Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim. “We first earned the trust of millions through communication. Now, we are transforming that into financial value. The users we connected are now the users we empower. This is what next-generation fintech should look like — simple, embedded, and shaped by real human needs.”
botim money is licensed by the Central Bank of the UAE, previously becoming the first fintech to secure dual authorization to operate as both a Retail Payment Services Provider and a Stored Value Facility under its PayBy branding. Today, under its new identity, botim money continues to advance the UAE’s agenda by offering a simple, regulated alternative to cash. Users can access a comprehensive range of financial services from local and international transfers, prepaid cards, lending products like Send Now, Pay Later (SNPL), and investment options such as National Bonds and gold.
Alongside this, Astra Tech has unveiled ‘botim money for Business’, a dedicated B2B arm built to equip regional enterprises with scalable, compliant merchant solutions and payment infrastructure including secure salary disbursements, POS solutions and Wage Protection Systems (WPS).
Reimagining Financial Access, Built on Daily Behaviors
This rebrand is more than a cosmetic update; it reflects a deeper design philosophy: the “Blueprint of Simplicity.” The new user interface puts communication, payments, transfers, and credit tools within easy reach, stripped of unnecessary jargon, with flattened menus and services reorganized based on real user behavior. The goal is to make managing finances feel as natural as messaging a friend.
A Brand Campaign Anchored in Giving Your Money More Meaning
To mark this milestone, botim has launched a nationwide brand campaign rooted in a simple but powerful gesture: the hand sign for love, reimagined to represent money. It’s a visual metaphor that ties finance to emotion, capturing how botim blends connection with meaning and speaks a universal language. The message behind the campaign is clear: money has many languages. botim understands them all.
From the Intelligence Economy to Everyday Life
botim is developed and owned by Astra Tech, the consumer conduit of the G42 ecosystem. While G42 leads AI transformation across sectors such as healthcare, energy, and space, Astra Tech delivers that intelligence into the hands of everyday users through communication and finance.
The rebrand of PayBy to botim money is a key milestone in that journey. It brings together the platform’s fintech capabilities into a single trusted destination, while laying the foundation for deeper AI integration, inclusive product development, and future-ready services across the region.

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AI Is Accelerating Mortgage Approvals for UAE Homebuyers

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● AI-powered document processing is giving UAE homebuyers faster, clearer paths to mortgage approval
● The UAE’s AI market is expected to exceed AED 170 billion by 2030
● The UAE proptech sector is forecast to grow to AED 5.69 billion by 2030
Dubai, UAE – 04 December 2025 – UAE homebuyers are beginning to see faster and more predictable mortgage approvals as artificial intelligence reshapes one of the most time-consuming parts of the home-buying journey: paperwork. Holo, the UAE-born proptech platform redefining mortgage accessibility, has automated several of the most error-prone steps in the mortgage file, from document collection to income verification, giving buyers a cleaner, more accurate application from the start.
The shift is accelerating as the UAE continues to scale its national digital transformation agenda. Backed by initiatives such as the UAE Artificial Intelligence Strategy 2031, Dubai’s Digital Government Strategy 2025, and the broader D33 economic agenda, AI adoption across financial services is rising at pace. Supporting this momentum, the UAE’s AI market is expected to exceed AED 170 billion by 2030 , while the country’s proptech sector is forecast to grow from AED 2.24 billion in 2024 to AED 5.69 billion by 2030, recording a 17%+ compound annual growth rate (CAGR) through the period . With over 86% of the population living in urban centres, demand for faster, more transparent digital property services continues to increase.
At Holo, AI-driven automation now supports core parts of the mortgage journey, including document extraction, income and liability verification, ID matching, lender-specific formatting, and intelligent bank-matching. These steps have historically been the source of delays for buyers, especially first-timers, due to missing documents, manual checks, or inconsistencies between lender requirements. By automating this process, Holo is significantly reducing back-and-forth communication, lowering error rates, and creating more complete and review-ready files for banks.
Based on thousands of applications processed through the platform, Holo has already observed noticeably faster turnaround times and greater predictability for buyers, particularly during the initial review stage where errors previously caused major delays.
Arran Summerhill, Co-Founder & COO of Holo, stated: “Paperwork has always been the slowest part of buying a home, and for years it’s been the single biggest source of delays for buyers and lenders alike. At Holo, we’re seeing AI finally turn that around. It’s removing the friction points that used to eat up days, the back-and-forth, the manual checks, the missing documents, and replacing them with a cleaner, faster path to approval. The exciting part is that this isn’t theoretical anymore; it’s happening in the applications we handle every day. When buyers get clarity sooner and banks get accurate files upfront, the whole system moves with more confidence. This shift is going to make a major impact on the home-buying experience.”
AI use in UAE real estate continues to deepen as well. Within the property sector, machine-learning tools have reached up to 92% accuracy in predicting quarterly price trends, highlighting the country’s maturity in deploying advanced analytics . This same infrastructure now supports a more seamless mortgage journey, where buyers benefit from faster document processing and lenders receive more complete, consistent files.
Together these developments mean the mortgage process is becoming more predictable and significantly faster than in previous years, reducing the back-and-forth that once slowed down home financing.
As AI adoption accelerates, the UAE’s mortgage journey will continue to evolve into a faster, cleaner, and more transparent and seamless process, one that reflects the nation’s ambition to build one of the world’s most advanced digital real estate ecosystems.

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الذكاء الاصطناعي يُسرّع إجراءات الموافقات على الرهن العقاري لمشتري المنازل في الإمارات

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● معالجة المستندات المعززة بالذكاء الاصطناعي تمنح مشتري المنازل في الدولة مسارًا أسرع وأكثر وضوحًا للحصول على الموافقات
● سوق الذكاء الاصطناعي في الإمارات مرشح لتجاوز 170 مليار درهم بحلول عام 2030
● قطاع التكنولوجيا العقارية في الإمارات متوقع أن يصل إلى 5.69 مليار درهم بحلول عام 2030
دبي، الإمارات العربية المتحدة – 04 ديسمبر 2025 – بدأ مشترو المنازل في الإمارات يلمسون موافقات أسرع وأكثر قابلية للتنبؤ على طلبات الرهن العقاري، مع قيام التقنيات المعتمدة على الذكاء الاصطناعي بإعادة صياغة أحد أكثر أجزاء رحلة شراء المنزل استهلاكًا للوقت: المعاملات الورقية. أعلنت هولو، منصة التكنولوجيا العقارية التي تأسست في دولة الإمارات، عن أتمتة العديد من الخطوات في ملف الحصول على الرهن العقاري والتي كانت عرضة للخطأ. وتشمل الأتمتة مختلف مفاصل العملية بدءاً من جمع المستندات ووصولاً إلى عملية التحقق من الدخل، في خطوة تسهم في تطوير آليات استصدار الرهن العقاري. وتمنح هذه العملية مشتري العقارات في دولة الإمارات تجربة ابسط وأكثر دقة، بالإضافة إلى حصولهم على الموافقات بشكلٍ أسرع والتنبؤ بنتيجة طلبهم، وذلك بفضل إدخال تقنيات الذكاء الاصطناعي للمساعدة في تبسيط المعاملات الورقية التي تسفر عن ضياع الوقت والجهد.
يأتي هذا التحوّل بالتزامن مع توسّع جهود الدولة في تنفيذ أجندة التحول الرقمي الوطني. وبفضل مبادرات مثل «استراتيجية الإمارات للذكاء الاصطناعي 2031»، و«استراتيجية حكومة دبي الرقمية 2025»، و«أجندة دبي الاقتصادية D33»، يتسارع تبنّي الذكاء الاصطناعي عبر قطاع الخدمات المالية. ويدعم هذا الزخم توقعات بنمو سوق الذكاء الاصطناعي في الإمارات إلى أكثر من 170 مليار درهم بحلول 2030، في حين يُتوقّع أن ينمو قطاع التكنولوجيا العقارية من 2.24 مليار درهم في 2024 إلى 5.69 مليار درهم بحلول 2030، بمعدل نمو سنوي مركب يتجاوز 17%. ومع سكن أكثر من 86% من السكان في مراكز حضرية، يتزايد الطلب على خدمات عقارية رقمية أسرع وأكثر شفافية.
وتدعم الآن أنظمة الأتمتة المعززة بالذكاء الاصطناعي في منصة هولو مفاصل أساسية من عملية استصدار الرهن العقاري، بما في ذلك استخراج المستندات، والتحقق من الدخل والالتزامات، ومطابقة الهوية، والتنسيق الخاص بالمقرض، بالإضافة إلى المطابقة الذكية مع البنوك. ولطالما تسببت هذه الخطوات بالكثير من التأخير للمشترين، وخاصةً الجدد منهم، بسبب نقص المستندات، أو عمليات التدقيق اليدوي، أو عدم التوافق مع متطلبات المُقرض. وتسهم منصة هولو من خلال أتمتة هذه العملية في تقليل الحاجة إلى عمليات التواصل وتقليص معدلات الأخطاء، إلى جانب إنشاء ملفات أكثر اكتمالاً وجاهزة للمراجعة من قبل البنوك.
بناءً على آلاف الطلبات التي تمت معالجتها عبر المنصة، لاحظت «هولو» بالفعل انخفاضًا واضحًا في أوقات المعالجة، إلى جانب زيادة كبيرة في القدرة على التنبؤ بنتيجة الطلب، خصوصًا خلال مرحلة المراجعة الأولية التي كانت سابقًا الأكثر عرضة للتأخير بسبب الأخطاء.
وتعليقاً على هذا الموضوع، قال آران سمرهيل، المؤسس المشارك والرئيس التنفيذي لشؤون العمليات لمنصة هولو: “يسرّنا في هولو استبدال الإجراءات الورقية في عمليات شراء المنازل، والتي لطالما شكّلت أبطأ مراحل الشراء، وكانت لسنوات السبب الرئيسي لتأخير المشترين والمقرضين على حدٍ سواء. وتحل محلها الآن عمليات مؤتمتة معتمدة على الذكاء الاصطناعي، تذلل العوائق لإنجاز المعاملات التي كانت تستغرق أياماً في السابق، بدءاً من التنقل بين المكاتب والإجراءات، والاعتماد على عمليات التحقق اليدوي، فضلاً عن فقدان الوثائق، ليتم استبدال كل هذه المشكلات بمسارٍ أسرع وأكثر فعالية لاستصدار الموافقات. ونشعر بالحماس تجاه تحويل هذا المشروع من خطة نظرية إلى خطوات عملية تُطبق بشكلٍ يومي في عملياتنا. وكلنا ثقة بدوره في دعم نظام المعاملات المالية، بفضل قدرته على تعزيز الوضوح لدى المشترين والحصول على النتائج بشكلٍ أسرع، ومساعدة البنوك على تحصيل المستندات بصورة أدق، مما يُحدث تأثيراً كبيراً في تجربة شراء المنازل”.
يتواصل تطور استخدام الذكاء الاصطناعي في قطاع العقارات الإماراتي، حيث وصلت دقة أدوات تعلم الآلة إلى 92% في توقع اتجاهات الأسعار الفصلية، ما يعكس نضج قدرات الدولة في استخدام التحليلات المتقدمة. وتُسهم هذه البنية التحتية في دعم رحلة رهن عقاري أكثر سلاسة، يستفيد فيها المشترون من معالجة أسرع للمستندات، فيما يحصل المقرضون على ملفات أكثر اتساقًا واكتمالاً.
تترجم هذه التحسينات مجتمعةً بمعاملات رهن عقاري أسرع من السنوات السابقة، مع قدرة أعلى على التنبؤ بنتائجها، مما يقلل من المشكلات القديمة التي كانت سبباً في بطء الحصول على التمويل للسكن. ومن المتوقع استمرار تطور معاملات استصدار الرهن العقاري في دولة الإمارات مع تسارع تبنّي تقنيات الذكاء الاصطناعي، لتصبح أسرع وأكثر شفافية وسلاسة ووضوحاً، وهو ما يتماشى مع طموحات الدولة لبناء أحد أكثر بيئات العقارات الرقمية تقدماً في العالم.

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In collaboration with the Saudi School Sports Federation and the Ministry of Education, Leejam participates in the ‘Swim Literacy’ programme in several regions across the Kingdom

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The programme is rolled out in collaboration with the Saudi School Sports Federation and the Ministry of Education
Riyadh, Kingdom of Saudi Arabia – 3 December 2025: Leejam Sports Company, the operator of Fitness Time clubs, announced its participation in rolling out the national “Swim Literacy Program”, launched by the Saudi School Sports Federation in cooperation with the Ministry of Education. The initiative is designed to equip elementary-school boys and girls with essential swimming skills, enhance water-safety awareness, reduce drowning risks, and identify promising young talent in the sport. The initiative is set to benefit 4,200 students in seven regions of the Kingdom, mainly Riyadh, Madinah, Al-Jouf, Al-Qassim, Tabuk, Najran, and Asir, delivered through 14 Fitness Time branches dedicated to the program.
This program is a continuation of Leejam’s role in supporting community initiatives and promoting healthy lifestyles among future generations. It features a comprehensive training plan delivered in two phases, with each phase offering three sessions per week, each lasting two hours, over the course of two weeks, for a total of six sessions per phase.”
The program is designed to equip students with essential foundational skills, including back floating, proper kicking techniques using a kickboard, controlled head submersion, and safe deep-water entry, along with the core fundamentals of freestyle swimming. Together, these elements aim to build students’ confidence in the water and deepen their understanding of key water-safety practices.
Leejam Sports is responsible for overseeing all operational components of the program, providing certified coaches and lifeguards, setting and managing training schedules, implementing the approved instructional framework, and tracking student progress to ensure that all learning objectives are achieved. This framework upholds the highest benchmarks of safety and quality, ensuring the program delivers strong educational value and measurable athletic development.

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