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Holo Closes $22M round to accelerate homeownership goals of The Kingdom of Saudi Arabia through fintech innovation

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● Round led by The Kingdom of Saudi Arabia’s Impact46 with support from Abu Dhabi’s Mubadala, Rua Growth Fund, anb seed, MoreThan Capital, with returning participation from Salica Oryx Fund and Dubai Future District Fund
● Saudi Arabia’s and UAE’s property markets are growing by 8.66% and 8.77% annually through 2030

Riyadh, Saudi Arabia – 25 August 2025 – Holo, a fintech platform reinventing how people buy homes in the MENA, has announced that it has raised $22 million in one of the largest Series A rounds in the Gulf region in 2025. The investment round was led by Saudi Arabia’s Impact46, with support from Mubadala Investment Company “Mubadala”, an Abu Dhabi sovereign investor, as well as participation from Saudi institutional investors, Rua Growth Fund, anb seed, and MoreThan Capital, with the participation of returning investors Salica Oryx Fund and Dubai Future District Fund.

With Saudi Arabia doubling down on proptech and housing reform, Holo is well-positioned to meet rising demand for tech-enabled homeownership solutions. The Kingdom’s residential property market is estimated at $203 billion in 2025, and is expected to reach $310 billion by 2030, at a CAGR of 8.77% during the forecast period (2025-2030). The nation’s strong population, increased mortgage penetration, and housing initiatives under Saudi Vision 2030 are fuelling this upwards trajectory, alongside smart city developments like Riyadh Digital City and a national push toward digital transformation.

Michael Hunter & Arran Summerhill, Co-Founders of Holo, stated: “At Holo, we’ve always believed that buying a home shouldn’t be complicated. With this raise, we’re not only scaling across borders, but also scaling trust, simplicity, and access to homeownership. Our profitability in the UAE has given us the strength and confidence to invest ambitiously in high-growth markets like Saudi Arabia. The momentum around homeownership and digital transformation is only accelerating as the Kingdom inches closer towards achieving Vision 2030. The vision is regional, and with backing from world-class investors, we’re in a prime position to keep raising the bar for how home-buying should work—faster, smarter, and built around the customer. With a mindset around technology being the engine behind everything we do, this has been the driving force behind our vision as we’ve remained focused on building a platform that eliminates the stress, confusion and guesswork of home-buying.”

The funding will also support Holo’s internal growth, strengthening its product and teams with an elevated ability to invest in top regional talent. With operations in both the KSA and UAE, the fintech innovator is firmly focused on building inclusive, future-ready teams that showcase the diversity of the markets it serves. As the region continues embracing digitisation, Holo is leading the charge by merging fintech innovation with real-world impact.

With prominent investors like Impact46, Mubadala, and Dubai Future District Fund contributing to the strategic funding, each brings deep sector knowledge and strategic market access to cement Holo’s role as one of the Middle East’s most influential fintech ventures. Moreover, it also reinforces the growing stature of Holo in the fintech and proptech ecosystem while indicating a broader shift in the region’s evolving real estate landscape.

Basmah AlSinaidi, Managing Partner at Impact46, commented: “Holo is bringing much-needed clarity to a process that’s long been opaque. By streamlining access to lenders and giving users full control of their home financing journey, they’re reshaping how people buy homes across the region. Their expansion into Saudi reflects a bigger shift in consumer expectations — and the rising demand for seamless, tech-driven ownership experiences. As lead investors, this partnership aligns deeply with our thesis: backing real solutions, built by sharp founders, for markets that are moving fast.”

Ali Al Mheiri, Executive Director of UAE Diversified Assets at Mubadala’s UAE Investments Platform, commented: “Our investment in Holo comes from our belief in the strength of its vision, leadership, and ability to reshape how people navigate the home-buying journey. It also reflects our confidence in the UAE’s strong and resilient real estate market, and the growing role of fintech in shaping the future of property ownership across the region. At Mubadala, we are committed to backing innovative platforms that align with our mandate to deliver economic diversification. This partnership is a strong example of how collaboration can accelerate the UAE’s economic transformation and unlock real value for communities through technology-driven solutions.”

Turki Aljoaib, Managing Partner, Rua Growth Fund, stated: “Holo is tackling a critical market need by digitizing and democratizing access to mortgages, especially as Saudi Arabia opens its real estate market to foreign investors and first-time homeowners. With a platform built on trust, simplicity, and regulatory alignment, Holo is uniquely positioned to serve a new wave of buyers navigating the Kingdom’s evolving property landscape. We’re proud to back a team building the fintech infrastructure for a more inclusive and accessible future of homeownership in the region.”

As Holo enters a new chapter of growth, it remains focused on its core mission of making homeownership simpler, smarter and more accessible for everyone. With a world-class team and the backing of leading regional investors, Holo is uniquely positioned to lead the transformation of property ownership in the MENA region.

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AI Is Accelerating Mortgage Approvals for UAE Homebuyers

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● AI-powered document processing is giving UAE homebuyers faster, clearer paths to mortgage approval
● The UAE’s AI market is expected to exceed AED 170 billion by 2030
● The UAE proptech sector is forecast to grow to AED 5.69 billion by 2030
Dubai, UAE – 04 December 2025 – UAE homebuyers are beginning to see faster and more predictable mortgage approvals as artificial intelligence reshapes one of the most time-consuming parts of the home-buying journey: paperwork. Holo, the UAE-born proptech platform redefining mortgage accessibility, has automated several of the most error-prone steps in the mortgage file, from document collection to income verification, giving buyers a cleaner, more accurate application from the start.
The shift is accelerating as the UAE continues to scale its national digital transformation agenda. Backed by initiatives such as the UAE Artificial Intelligence Strategy 2031, Dubai’s Digital Government Strategy 2025, and the broader D33 economic agenda, AI adoption across financial services is rising at pace. Supporting this momentum, the UAE’s AI market is expected to exceed AED 170 billion by 2030 , while the country’s proptech sector is forecast to grow from AED 2.24 billion in 2024 to AED 5.69 billion by 2030, recording a 17%+ compound annual growth rate (CAGR) through the period . With over 86% of the population living in urban centres, demand for faster, more transparent digital property services continues to increase.
At Holo, AI-driven automation now supports core parts of the mortgage journey, including document extraction, income and liability verification, ID matching, lender-specific formatting, and intelligent bank-matching. These steps have historically been the source of delays for buyers, especially first-timers, due to missing documents, manual checks, or inconsistencies between lender requirements. By automating this process, Holo is significantly reducing back-and-forth communication, lowering error rates, and creating more complete and review-ready files for banks.
Based on thousands of applications processed through the platform, Holo has already observed noticeably faster turnaround times and greater predictability for buyers, particularly during the initial review stage where errors previously caused major delays.
Arran Summerhill, Co-Founder & COO of Holo, stated: “Paperwork has always been the slowest part of buying a home, and for years it’s been the single biggest source of delays for buyers and lenders alike. At Holo, we’re seeing AI finally turn that around. It’s removing the friction points that used to eat up days, the back-and-forth, the manual checks, the missing documents, and replacing them with a cleaner, faster path to approval. The exciting part is that this isn’t theoretical anymore; it’s happening in the applications we handle every day. When buyers get clarity sooner and banks get accurate files upfront, the whole system moves with more confidence. This shift is going to make a major impact on the home-buying experience.”
AI use in UAE real estate continues to deepen as well. Within the property sector, machine-learning tools have reached up to 92% accuracy in predicting quarterly price trends, highlighting the country’s maturity in deploying advanced analytics . This same infrastructure now supports a more seamless mortgage journey, where buyers benefit from faster document processing and lenders receive more complete, consistent files.
Together these developments mean the mortgage process is becoming more predictable and significantly faster than in previous years, reducing the back-and-forth that once slowed down home financing.
As AI adoption accelerates, the UAE’s mortgage journey will continue to evolve into a faster, cleaner, and more transparent and seamless process, one that reflects the nation’s ambition to build one of the world’s most advanced digital real estate ecosystems.

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الذكاء الاصطناعي يُسرّع إجراءات الموافقات على الرهن العقاري لمشتري المنازل في الإمارات

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● معالجة المستندات المعززة بالذكاء الاصطناعي تمنح مشتري المنازل في الدولة مسارًا أسرع وأكثر وضوحًا للحصول على الموافقات
● سوق الذكاء الاصطناعي في الإمارات مرشح لتجاوز 170 مليار درهم بحلول عام 2030
● قطاع التكنولوجيا العقارية في الإمارات متوقع أن يصل إلى 5.69 مليار درهم بحلول عام 2030
دبي، الإمارات العربية المتحدة – 04 ديسمبر 2025 – بدأ مشترو المنازل في الإمارات يلمسون موافقات أسرع وأكثر قابلية للتنبؤ على طلبات الرهن العقاري، مع قيام التقنيات المعتمدة على الذكاء الاصطناعي بإعادة صياغة أحد أكثر أجزاء رحلة شراء المنزل استهلاكًا للوقت: المعاملات الورقية. أعلنت هولو، منصة التكنولوجيا العقارية التي تأسست في دولة الإمارات، عن أتمتة العديد من الخطوات في ملف الحصول على الرهن العقاري والتي كانت عرضة للخطأ. وتشمل الأتمتة مختلف مفاصل العملية بدءاً من جمع المستندات ووصولاً إلى عملية التحقق من الدخل، في خطوة تسهم في تطوير آليات استصدار الرهن العقاري. وتمنح هذه العملية مشتري العقارات في دولة الإمارات تجربة ابسط وأكثر دقة، بالإضافة إلى حصولهم على الموافقات بشكلٍ أسرع والتنبؤ بنتيجة طلبهم، وذلك بفضل إدخال تقنيات الذكاء الاصطناعي للمساعدة في تبسيط المعاملات الورقية التي تسفر عن ضياع الوقت والجهد.
يأتي هذا التحوّل بالتزامن مع توسّع جهود الدولة في تنفيذ أجندة التحول الرقمي الوطني. وبفضل مبادرات مثل «استراتيجية الإمارات للذكاء الاصطناعي 2031»، و«استراتيجية حكومة دبي الرقمية 2025»، و«أجندة دبي الاقتصادية D33»، يتسارع تبنّي الذكاء الاصطناعي عبر قطاع الخدمات المالية. ويدعم هذا الزخم توقعات بنمو سوق الذكاء الاصطناعي في الإمارات إلى أكثر من 170 مليار درهم بحلول 2030، في حين يُتوقّع أن ينمو قطاع التكنولوجيا العقارية من 2.24 مليار درهم في 2024 إلى 5.69 مليار درهم بحلول 2030، بمعدل نمو سنوي مركب يتجاوز 17%. ومع سكن أكثر من 86% من السكان في مراكز حضرية، يتزايد الطلب على خدمات عقارية رقمية أسرع وأكثر شفافية.
وتدعم الآن أنظمة الأتمتة المعززة بالذكاء الاصطناعي في منصة هولو مفاصل أساسية من عملية استصدار الرهن العقاري، بما في ذلك استخراج المستندات، والتحقق من الدخل والالتزامات، ومطابقة الهوية، والتنسيق الخاص بالمقرض، بالإضافة إلى المطابقة الذكية مع البنوك. ولطالما تسببت هذه الخطوات بالكثير من التأخير للمشترين، وخاصةً الجدد منهم، بسبب نقص المستندات، أو عمليات التدقيق اليدوي، أو عدم التوافق مع متطلبات المُقرض. وتسهم منصة هولو من خلال أتمتة هذه العملية في تقليل الحاجة إلى عمليات التواصل وتقليص معدلات الأخطاء، إلى جانب إنشاء ملفات أكثر اكتمالاً وجاهزة للمراجعة من قبل البنوك.
بناءً على آلاف الطلبات التي تمت معالجتها عبر المنصة، لاحظت «هولو» بالفعل انخفاضًا واضحًا في أوقات المعالجة، إلى جانب زيادة كبيرة في القدرة على التنبؤ بنتيجة الطلب، خصوصًا خلال مرحلة المراجعة الأولية التي كانت سابقًا الأكثر عرضة للتأخير بسبب الأخطاء.
وتعليقاً على هذا الموضوع، قال آران سمرهيل، المؤسس المشارك والرئيس التنفيذي لشؤون العمليات لمنصة هولو: “يسرّنا في هولو استبدال الإجراءات الورقية في عمليات شراء المنازل، والتي لطالما شكّلت أبطأ مراحل الشراء، وكانت لسنوات السبب الرئيسي لتأخير المشترين والمقرضين على حدٍ سواء. وتحل محلها الآن عمليات مؤتمتة معتمدة على الذكاء الاصطناعي، تذلل العوائق لإنجاز المعاملات التي كانت تستغرق أياماً في السابق، بدءاً من التنقل بين المكاتب والإجراءات، والاعتماد على عمليات التحقق اليدوي، فضلاً عن فقدان الوثائق، ليتم استبدال كل هذه المشكلات بمسارٍ أسرع وأكثر فعالية لاستصدار الموافقات. ونشعر بالحماس تجاه تحويل هذا المشروع من خطة نظرية إلى خطوات عملية تُطبق بشكلٍ يومي في عملياتنا. وكلنا ثقة بدوره في دعم نظام المعاملات المالية، بفضل قدرته على تعزيز الوضوح لدى المشترين والحصول على النتائج بشكلٍ أسرع، ومساعدة البنوك على تحصيل المستندات بصورة أدق، مما يُحدث تأثيراً كبيراً في تجربة شراء المنازل”.
يتواصل تطور استخدام الذكاء الاصطناعي في قطاع العقارات الإماراتي، حيث وصلت دقة أدوات تعلم الآلة إلى 92% في توقع اتجاهات الأسعار الفصلية، ما يعكس نضج قدرات الدولة في استخدام التحليلات المتقدمة. وتُسهم هذه البنية التحتية في دعم رحلة رهن عقاري أكثر سلاسة، يستفيد فيها المشترون من معالجة أسرع للمستندات، فيما يحصل المقرضون على ملفات أكثر اتساقًا واكتمالاً.
تترجم هذه التحسينات مجتمعةً بمعاملات رهن عقاري أسرع من السنوات السابقة، مع قدرة أعلى على التنبؤ بنتائجها، مما يقلل من المشكلات القديمة التي كانت سبباً في بطء الحصول على التمويل للسكن. ومن المتوقع استمرار تطور معاملات استصدار الرهن العقاري في دولة الإمارات مع تسارع تبنّي تقنيات الذكاء الاصطناعي، لتصبح أسرع وأكثر شفافية وسلاسة ووضوحاً، وهو ما يتماشى مع طموحات الدولة لبناء أحد أكثر بيئات العقارات الرقمية تقدماً في العالم.

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In collaboration with the Saudi School Sports Federation and the Ministry of Education, Leejam participates in the ‘Swim Literacy’ programme in several regions across the Kingdom

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The programme is rolled out in collaboration with the Saudi School Sports Federation and the Ministry of Education
Riyadh, Kingdom of Saudi Arabia – 3 December 2025: Leejam Sports Company, the operator of Fitness Time clubs, announced its participation in rolling out the national “Swim Literacy Program”, launched by the Saudi School Sports Federation in cooperation with the Ministry of Education. The initiative is designed to equip elementary-school boys and girls with essential swimming skills, enhance water-safety awareness, reduce drowning risks, and identify promising young talent in the sport. The initiative is set to benefit 4,200 students in seven regions of the Kingdom, mainly Riyadh, Madinah, Al-Jouf, Al-Qassim, Tabuk, Najran, and Asir, delivered through 14 Fitness Time branches dedicated to the program.
This program is a continuation of Leejam’s role in supporting community initiatives and promoting healthy lifestyles among future generations. It features a comprehensive training plan delivered in two phases, with each phase offering three sessions per week, each lasting two hours, over the course of two weeks, for a total of six sessions per phase.”
The program is designed to equip students with essential foundational skills, including back floating, proper kicking techniques using a kickboard, controlled head submersion, and safe deep-water entry, along with the core fundamentals of freestyle swimming. Together, these elements aim to build students’ confidence in the water and deepen their understanding of key water-safety practices.
Leejam Sports is responsible for overseeing all operational components of the program, providing certified coaches and lifeguards, setting and managing training schedules, implementing the approved instructional framework, and tracking student progress to ensure that all learning objectives are achieved. This framework upholds the highest benchmarks of safety and quality, ensuring the program delivers strong educational value and measurable athletic development.

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