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Sony Contributes to Enhancement and Delivery of the Excitement of Athletics to Sports Fans through Technology as an Official Partner of the World Athletics Championships Tokyo 25

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(Riyadh, KSA, 24 August 2025) – As an official partner of the World Athletics Championships Tokyo 25 (WCH Tokyo 25), which will take place at Japan National Stadium in Tokyo from September 13th to 21st, Sony Corporation (“Sony”) will enhance and deliver the entertainment value of the sports to audiences around the world, through the power of technology.

At WCH Tokyo 25, Sony’s wide range of products, including Alpha™ mirrorless cameras and a variety of interchangeable lenses including the G Master™ series, portable data transmitters that utilise high-speed mobile data communications to support instant content transmission, system cameras, and broadcasting solutions will be utilised in news reporting and production. These advanced technologies empower creators such as photographers and videographers to capture athletes’ achievements and share the excitement of sports with the world.

Main Activities
World Athletics Media Academy
As a partner of the World Athletics Media Academy, which is organised by World Athletics with the aim of nurturing the next generation of sports journalism professionals, Sony will support a workshop for eleven young photographers from around the world. This workshop aims to inspire the creativity of emerging photographers by providing expert guidance from leading photographers and practical shooting opportunities on the competition track, while cultivating their ability to convey the excitement of the events from fresh perspectives. Furthermore, the program aspires to contribute to the future development of sports journalism.

Officiating Support
Hawk-Eye Innovations, a Sony group company, will provide its officiating support system. Hawk-Eye’s video replay service will be introduced to all track and field events during the WCH Tokyo 2025 at Japan National Stadium. If a violation is suspected during an event, the service will provide footage from multiple cameras installed on the track and overhead structure to judges to support fair competition and more accurate and efficient decision-making. In addition, if a disqualification is confirmed, the footage used to make the decision will be made available to broadcasters, along with graphics about the athletes and the reason for the disqualification, helping viewers better understand the decision.

Professional Support
Sony will set up a Camera Service Booth inside the Media Centre for accredited photographers from all over the world. Approximately 150 cameras and 600 lenses will be available, and Sony’s creator support team and engineers will support and work with photographers to ensure their creative and delivery process runs smoothly. Additionally, speaking with creators directly on the scene enables Sony to receive direct feedback from photographers on products and services to be reviewed and to be reflected for future product development.

Social Contribution Activities
In collaboration with Project KIBO, a children’s support organisation led by former Sony CEO Kazuo Hirai, a group of children and their guardians will be invited to the Stadium. In addition to watching the competition and touring the Sony booth, there will also be a running workshop on the track and sports photography experience with Alpha cameras, led by a professional photographer.

About Project KIBO (Japanese only)

World Athletics Championships Tokyo 25 Special Exhibition and an On-Site Experience Booth
From September 5 to 22, an event will be held at Sony Store Ginza (Tokyo) under the theme “WORLD ATHLETICS MOMENTS: MORE THAN MEETS THE EYE.” Photos from WCH Tokyo 25 will be displayed after the WCH Tokyo 25 starts, and visitors can also enjoy a motion tracking experience that applies the technology developed using Hawk-Eye’s officiating technology. In addition, a booth will be set up in front of Gate B of the Stadium during the WCH Tokyo 25 where visitors can experience the Alpha series and the latest E-mount lenses.

About WORLD ATHLETICS MOMENTS: MORE THAN MEETS THE EYE

Visit Sony x World Athletics website for more information.

*”Sony”, “SONY” logo and any other product names, service names or logo marks used in this press release are registered trademarks or trademarks of Sony Group Corporation or its affiliates. Other product names, service names, company names or logo marks are trademarked and copyrighted properties of their respective owners and/or licensors.

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AI Is Accelerating Mortgage Approvals for UAE Homebuyers

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● AI-powered document processing is giving UAE homebuyers faster, clearer paths to mortgage approval
● The UAE’s AI market is expected to exceed AED 170 billion by 2030
● The UAE proptech sector is forecast to grow to AED 5.69 billion by 2030
Dubai, UAE – 04 December 2025 – UAE homebuyers are beginning to see faster and more predictable mortgage approvals as artificial intelligence reshapes one of the most time-consuming parts of the home-buying journey: paperwork. Holo, the UAE-born proptech platform redefining mortgage accessibility, has automated several of the most error-prone steps in the mortgage file, from document collection to income verification, giving buyers a cleaner, more accurate application from the start.
The shift is accelerating as the UAE continues to scale its national digital transformation agenda. Backed by initiatives such as the UAE Artificial Intelligence Strategy 2031, Dubai’s Digital Government Strategy 2025, and the broader D33 economic agenda, AI adoption across financial services is rising at pace. Supporting this momentum, the UAE’s AI market is expected to exceed AED 170 billion by 2030 , while the country’s proptech sector is forecast to grow from AED 2.24 billion in 2024 to AED 5.69 billion by 2030, recording a 17%+ compound annual growth rate (CAGR) through the period . With over 86% of the population living in urban centres, demand for faster, more transparent digital property services continues to increase.
At Holo, AI-driven automation now supports core parts of the mortgage journey, including document extraction, income and liability verification, ID matching, lender-specific formatting, and intelligent bank-matching. These steps have historically been the source of delays for buyers, especially first-timers, due to missing documents, manual checks, or inconsistencies between lender requirements. By automating this process, Holo is significantly reducing back-and-forth communication, lowering error rates, and creating more complete and review-ready files for banks.
Based on thousands of applications processed through the platform, Holo has already observed noticeably faster turnaround times and greater predictability for buyers, particularly during the initial review stage where errors previously caused major delays.
Arran Summerhill, Co-Founder & COO of Holo, stated: “Paperwork has always been the slowest part of buying a home, and for years it’s been the single biggest source of delays for buyers and lenders alike. At Holo, we’re seeing AI finally turn that around. It’s removing the friction points that used to eat up days, the back-and-forth, the manual checks, the missing documents, and replacing them with a cleaner, faster path to approval. The exciting part is that this isn’t theoretical anymore; it’s happening in the applications we handle every day. When buyers get clarity sooner and banks get accurate files upfront, the whole system moves with more confidence. This shift is going to make a major impact on the home-buying experience.”
AI use in UAE real estate continues to deepen as well. Within the property sector, machine-learning tools have reached up to 92% accuracy in predicting quarterly price trends, highlighting the country’s maturity in deploying advanced analytics . This same infrastructure now supports a more seamless mortgage journey, where buyers benefit from faster document processing and lenders receive more complete, consistent files.
Together these developments mean the mortgage process is becoming more predictable and significantly faster than in previous years, reducing the back-and-forth that once slowed down home financing.
As AI adoption accelerates, the UAE’s mortgage journey will continue to evolve into a faster, cleaner, and more transparent and seamless process, one that reflects the nation’s ambition to build one of the world’s most advanced digital real estate ecosystems.

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الذكاء الاصطناعي يُسرّع إجراءات الموافقات على الرهن العقاري لمشتري المنازل في الإمارات

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● معالجة المستندات المعززة بالذكاء الاصطناعي تمنح مشتري المنازل في الدولة مسارًا أسرع وأكثر وضوحًا للحصول على الموافقات
● سوق الذكاء الاصطناعي في الإمارات مرشح لتجاوز 170 مليار درهم بحلول عام 2030
● قطاع التكنولوجيا العقارية في الإمارات متوقع أن يصل إلى 5.69 مليار درهم بحلول عام 2030
دبي، الإمارات العربية المتحدة – 04 ديسمبر 2025 – بدأ مشترو المنازل في الإمارات يلمسون موافقات أسرع وأكثر قابلية للتنبؤ على طلبات الرهن العقاري، مع قيام التقنيات المعتمدة على الذكاء الاصطناعي بإعادة صياغة أحد أكثر أجزاء رحلة شراء المنزل استهلاكًا للوقت: المعاملات الورقية. أعلنت هولو، منصة التكنولوجيا العقارية التي تأسست في دولة الإمارات، عن أتمتة العديد من الخطوات في ملف الحصول على الرهن العقاري والتي كانت عرضة للخطأ. وتشمل الأتمتة مختلف مفاصل العملية بدءاً من جمع المستندات ووصولاً إلى عملية التحقق من الدخل، في خطوة تسهم في تطوير آليات استصدار الرهن العقاري. وتمنح هذه العملية مشتري العقارات في دولة الإمارات تجربة ابسط وأكثر دقة، بالإضافة إلى حصولهم على الموافقات بشكلٍ أسرع والتنبؤ بنتيجة طلبهم، وذلك بفضل إدخال تقنيات الذكاء الاصطناعي للمساعدة في تبسيط المعاملات الورقية التي تسفر عن ضياع الوقت والجهد.
يأتي هذا التحوّل بالتزامن مع توسّع جهود الدولة في تنفيذ أجندة التحول الرقمي الوطني. وبفضل مبادرات مثل «استراتيجية الإمارات للذكاء الاصطناعي 2031»، و«استراتيجية حكومة دبي الرقمية 2025»، و«أجندة دبي الاقتصادية D33»، يتسارع تبنّي الذكاء الاصطناعي عبر قطاع الخدمات المالية. ويدعم هذا الزخم توقعات بنمو سوق الذكاء الاصطناعي في الإمارات إلى أكثر من 170 مليار درهم بحلول 2030، في حين يُتوقّع أن ينمو قطاع التكنولوجيا العقارية من 2.24 مليار درهم في 2024 إلى 5.69 مليار درهم بحلول 2030، بمعدل نمو سنوي مركب يتجاوز 17%. ومع سكن أكثر من 86% من السكان في مراكز حضرية، يتزايد الطلب على خدمات عقارية رقمية أسرع وأكثر شفافية.
وتدعم الآن أنظمة الأتمتة المعززة بالذكاء الاصطناعي في منصة هولو مفاصل أساسية من عملية استصدار الرهن العقاري، بما في ذلك استخراج المستندات، والتحقق من الدخل والالتزامات، ومطابقة الهوية، والتنسيق الخاص بالمقرض، بالإضافة إلى المطابقة الذكية مع البنوك. ولطالما تسببت هذه الخطوات بالكثير من التأخير للمشترين، وخاصةً الجدد منهم، بسبب نقص المستندات، أو عمليات التدقيق اليدوي، أو عدم التوافق مع متطلبات المُقرض. وتسهم منصة هولو من خلال أتمتة هذه العملية في تقليل الحاجة إلى عمليات التواصل وتقليص معدلات الأخطاء، إلى جانب إنشاء ملفات أكثر اكتمالاً وجاهزة للمراجعة من قبل البنوك.
بناءً على آلاف الطلبات التي تمت معالجتها عبر المنصة، لاحظت «هولو» بالفعل انخفاضًا واضحًا في أوقات المعالجة، إلى جانب زيادة كبيرة في القدرة على التنبؤ بنتيجة الطلب، خصوصًا خلال مرحلة المراجعة الأولية التي كانت سابقًا الأكثر عرضة للتأخير بسبب الأخطاء.
وتعليقاً على هذا الموضوع، قال آران سمرهيل، المؤسس المشارك والرئيس التنفيذي لشؤون العمليات لمنصة هولو: “يسرّنا في هولو استبدال الإجراءات الورقية في عمليات شراء المنازل، والتي لطالما شكّلت أبطأ مراحل الشراء، وكانت لسنوات السبب الرئيسي لتأخير المشترين والمقرضين على حدٍ سواء. وتحل محلها الآن عمليات مؤتمتة معتمدة على الذكاء الاصطناعي، تذلل العوائق لإنجاز المعاملات التي كانت تستغرق أياماً في السابق، بدءاً من التنقل بين المكاتب والإجراءات، والاعتماد على عمليات التحقق اليدوي، فضلاً عن فقدان الوثائق، ليتم استبدال كل هذه المشكلات بمسارٍ أسرع وأكثر فعالية لاستصدار الموافقات. ونشعر بالحماس تجاه تحويل هذا المشروع من خطة نظرية إلى خطوات عملية تُطبق بشكلٍ يومي في عملياتنا. وكلنا ثقة بدوره في دعم نظام المعاملات المالية، بفضل قدرته على تعزيز الوضوح لدى المشترين والحصول على النتائج بشكلٍ أسرع، ومساعدة البنوك على تحصيل المستندات بصورة أدق، مما يُحدث تأثيراً كبيراً في تجربة شراء المنازل”.
يتواصل تطور استخدام الذكاء الاصطناعي في قطاع العقارات الإماراتي، حيث وصلت دقة أدوات تعلم الآلة إلى 92% في توقع اتجاهات الأسعار الفصلية، ما يعكس نضج قدرات الدولة في استخدام التحليلات المتقدمة. وتُسهم هذه البنية التحتية في دعم رحلة رهن عقاري أكثر سلاسة، يستفيد فيها المشترون من معالجة أسرع للمستندات، فيما يحصل المقرضون على ملفات أكثر اتساقًا واكتمالاً.
تترجم هذه التحسينات مجتمعةً بمعاملات رهن عقاري أسرع من السنوات السابقة، مع قدرة أعلى على التنبؤ بنتائجها، مما يقلل من المشكلات القديمة التي كانت سبباً في بطء الحصول على التمويل للسكن. ومن المتوقع استمرار تطور معاملات استصدار الرهن العقاري في دولة الإمارات مع تسارع تبنّي تقنيات الذكاء الاصطناعي، لتصبح أسرع وأكثر شفافية وسلاسة ووضوحاً، وهو ما يتماشى مع طموحات الدولة لبناء أحد أكثر بيئات العقارات الرقمية تقدماً في العالم.

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In collaboration with the Saudi School Sports Federation and the Ministry of Education, Leejam participates in the ‘Swim Literacy’ programme in several regions across the Kingdom

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The programme is rolled out in collaboration with the Saudi School Sports Federation and the Ministry of Education
Riyadh, Kingdom of Saudi Arabia – 3 December 2025: Leejam Sports Company, the operator of Fitness Time clubs, announced its participation in rolling out the national “Swim Literacy Program”, launched by the Saudi School Sports Federation in cooperation with the Ministry of Education. The initiative is designed to equip elementary-school boys and girls with essential swimming skills, enhance water-safety awareness, reduce drowning risks, and identify promising young talent in the sport. The initiative is set to benefit 4,200 students in seven regions of the Kingdom, mainly Riyadh, Madinah, Al-Jouf, Al-Qassim, Tabuk, Najran, and Asir, delivered through 14 Fitness Time branches dedicated to the program.
This program is a continuation of Leejam’s role in supporting community initiatives and promoting healthy lifestyles among future generations. It features a comprehensive training plan delivered in two phases, with each phase offering three sessions per week, each lasting two hours, over the course of two weeks, for a total of six sessions per phase.”
The program is designed to equip students with essential foundational skills, including back floating, proper kicking techniques using a kickboard, controlled head submersion, and safe deep-water entry, along with the core fundamentals of freestyle swimming. Together, these elements aim to build students’ confidence in the water and deepen their understanding of key water-safety practices.
Leejam Sports is responsible for overseeing all operational components of the program, providing certified coaches and lifeguards, setting and managing training schedules, implementing the approved instructional framework, and tracking student progress to ensure that all learning objectives are achieved. This framework upholds the highest benchmarks of safety and quality, ensuring the program delivers strong educational value and measurable athletic development.

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