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Sony Completes its INZONE Gaming Gear Range with New Headsets and More Set To Launch in Saudi Arabia

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(Riyadh, Saudi Arabia – 20 August 2025) – Sony has today announced it is expanding its INZONE gaming gear range in Saudi Arabia with a full suite of products aimed at PC gamers and designed to win.

The INZONE H9 II joins the range alongside new in ear gaming earphones INZONE E9. Completing the suite of gaming products in the INZONE range are the specially designed INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse and INZONE Mat-D and Mat-F mousepads.

 

All new models have been co-developed with leading esports team Fnatic. Collaborating with Fnatic’s deep insights in gaming gear such as keyboards and mice, feedback from professional players, and Sony’s expertise that has been cultivated over many years, these products enhance your FPS gameplay experience.

Hassan Obaidan, Chief Operating Officer at Modern Electronics, said: “The gaming community in Saudi Arabia is growing rapidly, fuelled by passion and a strong competitive scene. With the latest additions to the Sony INZONE range, our Sony fans now have the opportunity to use the best technology for optimal gaming product portfolio. From high-performance headsets to precision-engineered keyboards and mousepads, the INZONE range is designed to elevate every gaming experience. Available across Sony World stores in key cities, customers can explore the full collection firsthand, select the products that best suit their playstyle—all within a seamless and personalized in store experience.”

Additionally, the INZONE E9 in-ear headphones have been approved for use at the Apex Legends Global Series Year 5 Championship, helping professional players concentrate on their competition with great comfort, FPS optimised sound and superb noise isolation.

INZONE H9 II in black and white

INZONE H9 II – built for the best, with the best
The INZONE H9 II is INZONE’s flagship gaming headset offering high quality sound and noise cancellation in a lightweight design with a detachable microphone.

From tournament-grade audio, a fit and mic quality to even the placement of buttons and LED – every detail was shaped by Fnatic’s feedback to deliver elite performance with the H9 II.

Built around the driver unit in Sony’s new critically acclaimed WH-1000XM6 wireless noise cancelling headphones, the H9 II delivers full-spectrum clarity, for far away footsteps or unsettling deep rumbles.

The INZONE H9 II also features highly directional cardioid boom microphones that pick up your voice clearly while cutting ambient noise. Its long adjustable boom stays exactly where you place it. In addition, surrounding noise gets filtered out with AI-optimised precision, so your teammates hear more of your voice, loud and clear. Plus, with super wide band the INZONE H9 II can deliver clear, more natural sound than ever before, ensuring every callout sounds crisp and competition ready.

The H9 II weighs in at just 260gi and feature a redesigned headband that evenly distributes weight, so the headset stays comfortable through long sessions and tight scrims.

 

For intense gaming, the supplied USB-C® dongle offers a dedicated ultra-low-latency 2.4GHz connection. LE Audio and Bluetooth® pairing maintains a simultaneous connection for you to enjoy low latency gameplay while maintaining connection to your smartphone for calls and notifications. All for up to 30 hours battery life between chargesii. A soft pouch is included to keep parts together so they don’t get lost at home, or to prevent damage.

INZONE E9 in black and white

Nothing but the game with the INZONE E9
New to the INZONE line up are the INZONE E9 compact wired in-ear headphones.

With the sound tuning developed through feedback from Fnatic, the INZONE E9 ensures you catch footsteps, reloads and distant threats before they catch you.

The INZONE E9 features a compact design to ensure a snug fit with minimal ear pressure. You can also swap between noise isolation foam tips or silicone hybrid tips in multiple sizes for all day comfort, perfect for different environments.

 

The INZONE E9 features Sony’s first full enclosed structure in earphones and the sealed body, combined with noise isolation ear tips achieves superior passive noise reduction for more focused sound. Perfect for when you need to block out a pro tournament crowd, or simple background distraction in everyday play.

The INZONE Hub for PC gaming lets you adjust your audio profile and your EQ settings with virtual 7.1ch audio and 360 spatial sound to adjust to your taste with the USB-C audio box.

 

Discover the INZONE KBD-H75 gaming keyboard
The INZONE KBD-H75 is Sony’s first gaming keyboardiii. Featuring a rapid trigger that allows you to toggle input on/off without returning keys to the reset position, combined with up to an 8000Hz polling rate for lightning-fast signal delivery. This powerful combination enhances your FPS gameplay experience!

Perfect for long gaming sessions, by utilising a gasket mount absorbs impact and dampens vibration, delivering a softer press and cleaner sound that keeps you focused over hours of play.

 

Incorporating professional feedback from Fnatic, the INZONE KBD-H75 gaming keyboard adopts a 75% layout while eliminating key isolation for an even more compact width.

The space-efficient dial allows for customisable assignmentsiv, such as volume control which frees up space for fast, clean mouse flicks. Featuring a machined aluminium chassis, this keyboard offers a quality feel that befits a long-term partner in your gaming journey.

 

Move effortless with the wireless INZONE Mouse-A gaming mouse
This ultra-lightweight mouse balances agility and rigidity. At 48.4g, INZONE Mouse-A feels fast and effortless and thanks to a reinforced shell with hollow glass microspheres that contribute to the weight reduction and the stability that holds strong under pressure and plays with purpose all session long with up to 90 hours battery lifev.

The mouse is also equipped with a high-performance custom sensor exclusive to INZONE, with up to 30K DPI acceleration up to 70G, and a maximum speed of 750 IPS giving you pinpoint accuracy at pro-level speed.

At polling rate up to 8000Hz, INZONE Mouse-A delivers smoother tracking and near-zero lag. Custom signal tuning keeps it stable, even under max polling load.

The optical switch uses light to transmit signals, resulting in no physical contact, which significantly increases response speed. This allows for quicker actions during gameplay.

 

From form factor to click feel, INZONE Mouse-A was shaped through hands-on feedback from Fnatic players, refined across prototypes for handling that holds under pressure.

Prioritise performance with INZONE Mat-F and INZONE Mat-D
Two new mousepads are added to the INZONE range – the INZONE Mat-F and INZONE Mat-D.

The INZONE Mat-F provides a 6mm thickness with the SlimFlex material, just enough resistance to support sharper aiming and smoother braking, ideal for low sens players. The textured fabric allows easy micro-corrections with enough friction to support hard stops making it ideal for low sens players needing both finesse and control.

INZONE Mat-F

The INZONE Mat-D has a 4mm thickness and is designed for a smooth glide and high-speed response in any Battle Royale style games. The low friction supports light, fast flicks and effortless tracking, ideal for high sens players who rely on constant motion.

INZONE Mat-D

Designed in collaboration with Fnatic, INZONE Mat-F and INZONE Mat-D low edge and anti-fray stitching allows the stitch line to sit below the surface, staying out of your way during gameplay and built for consistent use.

Both mats have been developed with core gamers in mind. Every surface detail was shaped through co-creation with Fnatic pros for speed, precision, and stability at top-level play.

 

INZONE H3 new colour option
The INZONE H3 Wired Gaming Headset is now available in a new black colour option, in addition to the existing white model.

INZONE H3 in black and white

Availability
INZONE E9, INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse, INZONE Mat-D gaming mousepad, INZONE Mat-F gaming mousepad and INZONE H3 black will be available in Saudi Arabia from October 2025. INZONE H9 II will be available in Saudi Arabia from October 2025.

INZONE E9, INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse, INZONE Mat-D gaming mousepad, INZONE Mat-F gaming mousepad, INZONE H3 black and INZONE H9 II will also be available soon on Sonyworld.sa.

For more information visit: Gaming Gear | Sony Middle East

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Taiba Signs MOU with China Travel Online to Strengthen Presence in the Chinese Tourist Market

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Taiba, a leading Saudi hospitality and real estate company listed on Tadawul, has signed a Memorandum of understanding (MOU) with China Travel Online (CBISN Services) to prepare Taiba hotels in the Kingdom of Saudi Arabia to welcome Chinese tourists and provide all services tailored to their needs, including language support, cuisine, and cultural experiences that appeal to Chinese visitors, ensuring a comprehensive hospitality experience.
The agreement includes collaboration in organizing and promoting joint events in both China and Saudi Arabia, exchanging knowledge, expertise, and best practices to enhance the readiness of Saudi destinations and hospitality sectors for the Chinese market, marketing and promoting joint events through digital, media, and trade channels, and exploring future cooperation opportunities in tourism and hotel investment.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba, said, “Our collaboration with China Travel Online marks a strategic milestone in expanding Taiba’s presence within the vast Chinese tourism market. We are dedicated to meeting every need of Chinese visitors -from language and cuisine to cultural immersion- ensuring their visit to the Kingdom is truly memorable. This collaboration will drive increased Chinese tourism and further position Saudi Arabia as a leading global tourism destination”.
The MOU was signed on the sidelines of the World Travel Market in London (WTM London), held from November 4 to 6, 2025, and outlines joint cooperation in organizing two key events in the Kingdom: The China MICE Summit 2026 and the China Ready Workshop.
China Travel Online will invite leading Chinese MICE operators to participate in the summit in Saudi Arabia and will deliver the China Ready Workshop to audiences in Saudi Arabia and the wider Middle East.
Taiba will be responsible for hosting the events locally, providing logistical support, coordinating with Saudi tourism authorities, and inviting Saudi suppliers to participate in both the summit and the workshop.
It is worth noting that Taiba Company places great emphasis on building strategic partnerships aimed at developing the tourism sector in the Kingdom. It has established collaborations with global hotel brands such as Marriott and Hilton, joined the membership of the World Tourism Organization, and has received several prestigious local and regional awards.

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ARTDOM Riyadh 2025 — The Kingdom Welcomes the World of Design

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 This November, Riyadh becomes the capital of global creativity.
From November 11–12, the iconic Kingdom Centre, Four Seasons Hotel, will host ARTDOM Riyadh 2025 — an international exhibition and congress dedicated to luxury interiors, art, architecture, and the design of contemporary living.
For two remarkable days, the world’s most distinguished design houses, visionary creators, and influential voices will gather in Saudi Arabia to celebrate the art of elegance, innovation, and craftsmanship. ARTDOM Riyadh is more than an exhibition — it is a curated experience that reflects the Kingdom’s growing role as a global design destination, aligned with the creative and cultural spirit of Vision 2030.
The event will feature iconic names in the global industry — legendary manufacturers and design ateliers that have shaped the aesthetics of luxury for generations.
On November 11 at 4:00 PM, the official Opening Ceremony will mark the beginning of ARTDOM Riyadh 2025. Organizers, ambassadors, influencers, and leading media will come together to celebrate the launch of this landmark event.
WHO WILL BE SHINING AT ARTDOM RIYADH EXHIBITION FLOOR
Gallery Design, Saudi Arabia’s premier multi-brand design destination, showcases iconic European brands including Minotti, Molteni&C, Flexform, Henge, Porada, and more. With over two decades of expertise, it redefines luxury living by seamlessly blending architecture, furniture, and art into elegant, harmonious spaces.
Dar Al Arkan Interiors, established in 2022, specializes in luxury branded furniture and operates nine showrooms across Riyadh and Jeddah. The company features prestigious brands such as Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison. Dedicated to offering exquisite designs and exceptional quality, Dar Al Arkan Interiors caters to the discerning tastes of its elite clientele.
VADA Design will introduce a remarkable showcase featuring Antonio Lupi + VADA Stone, Sahrai Milano, and Veraa — collections where Italian artistry meets contemporary innovation.
Arc de Sol will present an exceptional portfolio, including TOGAS, ALEAL, BARNINI, DAYTONA, MGM, BAOBAB, LOCKERBER, Yana Svetlova, and D’ORO — brands synonymous with refinement and European sophistication.
Lazado will present exclusive collections from Venini, Mat Royal, Vista Alegre, and more.
Art de Vivre will showcase its unique collection of handcrafted rugs — masterpieces that blend heritage and modern artistry.
Nicoletti Home will unveil its latest designs in beds, armchairs, and sofas, while Malerba will present contemporary furniture for every space.
Completing the exhibition floor will be THG, Gamma, Fiam Italia, Rejo Studio, MGM Furniture, FormItalia, Asnaghi, Studio Karmeh, Technogym, and Teckell, with Clive Christian offering a truly immersive perfumery experience — a multisensory journey through fragrance and design.
The Authors’ Area at ARTDOM Riyadh will shine a spotlight on individual artistry and the emotional side of design. Among the featured artists and studios: Zaza Maizon, Muntj Studio, Rejo Studio, Polina Pidtsan, Ghada Alamoudi, VADA Design.
The Public Talk program — visionaries of design
The Public Talk Program will span two days and bring together global icons, innovators, and thought leaders — each sharing insights on the evolution of design, luxury, and the cultural power of creativity.
Among the distinguished speakers:
Giulio Cappellini – Founder & Art Director, Cappellini
Massimiliano Ferrari – CEO, Corporate Brand Maison SA
Rossana Orlandi – International Gallerist and Design Curator
Draga & Aurel – Founders, Draga & Aurel Studio
Pierre Gonalons – Designer and Interior Architect
Hany Saad – Founder, Hany Saad Innovations
Marzia & Leonardo Dainelli – Founders, Dainelli Studio
Mohammed AlMashharawi – Founder, ArchiNet
Francesca Russo – Partner, Design Diffusion World (DDW)
Mara Firetti – Owner, Firetti Gallery
Uday Singh – Co-owner, Bagatelle
Yannic Leveque – Vice President of Acciona Living&Culture
Dr. Mohammad Baydoun – Senior Vice President, DAMAC Properties
The discussions will explore key topics including:
Interiors between art and design,
The changing role of design in hospitality (horeca),
Luxury interiors and product design,
The aesthetics of elegance,
The billionaire belt: why the GCC is the world’s hottest luxury market,
Luxury furniture and art as value drivers in development projects,
Design and craftsmanship: global experience and new opportunities,
Product design in luxury interiors: cases & collaborations,
Saudi 2030: the blueprint of a future city,
Architecture of connection
The role of art in public and residential design, and
Technology, sustainability, and the future of design.
In parallel with the public talks, ARTDOM Riyadh will host an exclusive B2B meeting program, connecting exhibitors with potential clients, developers, and decision-makers.
These meetings will foster strategic partnerships and collaborations — a professional platform designed to inspire new projects across the GCC and beyond.
Exclusive private events: for selected guests only
On November 10, the evening before the official opening, VADA Design will host a private preview at its VADA Stone Design and Sahrai Milano showrooms — a gathering for interior designers, clients, and influencers to connect in an intimate setting.
On November 11, a private Gala Dinner will take place for VIP guests — an elegant celebration reserved for key partners, international participants, and special invitees.
Later that evening, the ARTDOM Gala Party will unfold, bringing together participants, ambassadors, invited voices, and media in a night of music and connection.
The highlight of the evening will be a performance by DJ Viva, the Canadian-Saudi music producer and DJ.
Finally, on November 13, Gallery Design will host at its showroom an exclusive closing soirée — a private, invitation-only event for designers, clients, ARTDOM ambassadors, and influencers to conclude the week in a relaxed, creative atmosphere.
Partners and Media
ARTDOM Riyadh 2025 proudly collaborates with leading media and industry partners, including:
Harper’s Bazaar Arabia, SALON Interiors UAE, Identity, ArchiNet, Muzwaa, Interiors in SA, Design Middle East, AEWORLD, Riyadh Edit, and Destination Riyadh.
The event’s official chauffeur partner, Blacklane, will provide premium, sustainable transportation for guests throughout the exhibition period. To celebrate this partnership, all ARTDOM Riyadh attendees will enjoy an exclusive 25% discount on Blacklane rides.
It is an invitation to explore beauty, to connect with global excellence, and to witness the creative spirit transforming Saudi Arabia’s landscape.

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“غلوبانت” و”انفوبيب” تعلنان شراكة استراتيجية لتعزيز مجال التفاعل المؤسسي مع العملاء بالذكاء الاصطناعي في الشرق الأوسط وشمال أفريقيا

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الرياض، المملكة العربية السعودية ، 1 أكتوبر 2025: أعلنت اليوم شركتا غلوبانت “Globant”، الشركة الرقمية الرائدة في مجال إعادة اكتشاف إمكانات مؤسسات الأعمال عبر الحلول التقنية المُبتكرة، والمُدرجة في بورصة نيويورك تحت الرمز (GLOB)، ، و”انفوبيب”، الرائدة عالمياً في مجال الاتصالات عبر تقنيات وحلول القنوات المتعددة، عن إبرام شراكة استراتيجية تهدف إلى تزويد مؤسسات الأعمال والشركات التجارية في منطقة الشرق الأوسط وشمال أفريقيا بحلول من الجيل التالي من التفاعل المؤسسي للمحادثات المدعوم بالذكاء الاصطناعي للتواصل مع العملاء. .

وتجمع هذه الشراكة بين الخبرات الرائدة لشركة “غلوبانت” في مجال التحول الرقمي المعزز بالذكاء الاصطناعي، ومنصات “انفوبيب” الحائزة على عدد من الجوائز في مجال تقنيات الاتصال المؤسسي والمحادثات عبر القنوات المتعددة. ومن شأن هذا التعاون أن يمكّن مؤسسات الأعمال والشركات من تقديم تجارب عملاء أكثر ذكاءً وتخصيصاً وأماناً على نطاق واسع، إضافة إلى تسريع الابتكار وتبسيط تجربة العملاء بما يعزز النمو والولاء.

ومن خلال الشراكة، يستفيد العملاء من الدمج بين قدرات “غلوبانت” في مجال الذكاء الاصطناعي التوليدي، والتحليلات التنبؤية من جانب، وتقنيات “انفوبيب”، عبر منصة تنسيق تجارب المحادثة الرقمية (CXOP) القائمة على تقنية وكلاء الذكاء الاصطناعي (Agentic AI)، ورسائلها التفاعلية متعددة القنوات، من جانب آخر.وبهذه المناسبة، قال فيسيلين فوكوفيتش، الرئيس التنفيذي للتحالفات في “انفوبيب”: إنه “تم تصميم حلولنا المشتركة لتوفير تجربة محادثة تفاعلية مُعززة بالذكاء الاصطناعي لتحسين التواصل مع العملاء. ومن خلال الجمع ما بين منصة التواصل من (انفوبيب) مع ابتكارات الذكاء الاصطناعي لشركة (غلوبانت)، فإننا نعزز قدراتنا، ونرتقي بمستوى التفاعل مع العملاء، لتزويد المستخدمين النهائيين بتجارب عملاء أكثر تخصيصاً”.

ومن المقرر أن يتم عرض هذه الحلول خلال فعاليات معرض السعودية للتجزئة “ريتيل شو”، الذي ينعقد في الرياض يومي 7 و8 أكتوبر 2025، حيث سيعرض الجانبان من خلال جناحهما المشترك في المعرض أحدث تقنيات وحلول التفاعل المؤسسي والمحادثات المعززة بالذكاء الاصطناعي، ودورها في تسريع التحول الرقمي وتقديم تفاعلات أكثر تخصيصاً وموثوقية عبر مختلف القنوات للشركات في منطقة الشرق الأوسط وشمال إفريقيا.

من جانبه، قال خوليو دي سالفو، نائب الرئيس الأول للحلول، ورئيس استراتيجية الحلول والشراكات في منطقة الشرق الأوسط وشمال أفريقيا وآسيا المحيط الهادئ لدى “غلوبانت”: إن ” مؤسسات الأعمال تبحث في الوقت الجاري عن طرق متطورة لإعادة ابتكار طريقة تفاعلها مع العملاء وبناء الثقة في كل تفاعل. كما يدخل قطاع التجارة في الوقت الحالي حقبة جديدة يعتمد فيها وكلاء الذكاء الاصطناعي في اتخاذ القرارات المستقلة والشاملة في مجالات التسويق والعمليات، وسنقوم من خلال تعاوننا مع (انفوبيب) بالاستفادة من عصر الذكاء الاصطناعي في دعم عجلة النمو وتحقيق نتائج قابلة ملموسة”.

ومن خلال هذا التعاون الاستراتيجي، تعمل “غلوبانت” و”انفوبيب” على تعزيز قدراتهما المشتركة لتلبية احتياجات السوق سريع النمو. وستستفيد مؤسسات الأعمال من حلول متقدمة تشمل الذكاء الاصطناعي في مجال المحادثات التفاعلية، والتحليلات المدمجة المتكاملة، والرسائل التفاعلية مثل “واتساب”، عبر قنوات اتصال آمنة وموثوقة تُعزز المصداقية وتقلل من مخاطر الاحتيال. كما تضمن هذه الشراكة التكامل السريع عبر واجهات برمجة التطبيقات (APIs)، والدعم المتواصل على مدار الساعة، والتغطية العالمية بما يُمكّن المؤسسات من توسيع نطاق الابتكار والتنفيذ بثقة.

وكانت “انفوبِيب” قد أطلقت في وقت سابق من العام الجاري منصتها (CXOP) الخاصة بتنسيق تجارب العملاء، ما يعكس مواصلة التزامها بالابتكار في مجال الاتصالات الموثوقة والمدعومة بالذكاء الاصطناعي. وبالتعاون مع “غلوبانت”، تواصل الشركة تقديم حلول مؤسسية متكاملة تُحدث أثراً ملموساً وتُعيد تعريف مفهوم التفاعل مع العملاء في منطقة الشرق الأوسط وشمال أفريقيا وخارجها.

زيارة: www.globant.com.

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