السماعات المخصصة تتميز بجودة الصوت وتقنية إلغاء الضجيج الأفضل في القطاع من سوني لتعزيز التواصل على الخطوط الجانبية للملعب في جميع ظروف المباريات

دبي، الإمارات العربية المتحدة — 15 يوليو 2025 — أعلنت سوني والدوري الوطني لكرة القدم الأمريكية اليوم عن إطلاق سماعات المدربين الجديدة كلياً من سوني، والتي تم تطويرها بالكامل لتلبية احتياجات المدربين في الدوري. وتعتمد السماعات الجديدة على المرتكزات والمبادئ الهندسية التي تتميز بها سلسلة سماعات 1000 إكس الرائدة على مستوى القطاع، مما يعكس التزام سوني الراسخ بالابتكار في مجال الصوتيات وبأعلى المعايير الهندسية، ويسلط الضوء على التعاون الوثيق بين سوني والدوري الوطني لكرة القدم الأمريكية في مجالي الهندسة والتكنولوجيا.
وتعليقاً على هذا الموضوع، قال تروي فنسنت، نائب الرئيس التنفيذي الأول لعمليات كرة القدم في دوري كرة القدم الأمريكية: “تحافظ سوني على مكانتها الرائدة من خلال تطوير التقنيات التي تلبي المتطلبات المعقدة للرياضة في وقتنا الحاضر. ويحتاج المدربون واللاعبون من المستوى العالي إلى وسيلة تواصل موثوقة ويمكن الاعتماد عليها، وتمثل هذه السماعات مثالاً حياً عن تحقيق التكامل بين التميز في الأداء الرياضي والابتكار في مجال كرة القدم”.
ومن جانبه، قال مات لافلور، المدرب الرئيسي لفريق جرين باي باكرز: يُعد التواصل مع الطاقم واللاعبين العنصر الأهم بالنسبة لي كمدرب رئيسي. وقد حرصت سوني على فهم احتياجاتنا بدقة، بما في ذلك وضوح الصوت في البيئات الصاخبة، والراحة والموثوقية عندما تصل الضغوط في المباراة إلى أعلى مستوياتها. وتأخذ السماعات الجديدة جميع عوامل المباراة بعين الاعتبار، وأنا أتطلع لاستخدامها في المباريات هذا الموسم والمواسم القادمة”.
وبدوره، قال نيل مانويتز، الرئيس والرئيس التنفيذي للعمليات لشركة سوني للإلكترونيات: “اعتمدنا على منهجية تركز على المدرب بصورة رئيسية، حيث استمعنا للملاحظات وأجرينا الاختبارات وصممنا التفاصيل الهندسية حرصاً على تلبية جميع المتطلبات الفريدة لهذه الرياضة. وتُعد السماعات الجديدة ثمرة عقود من ابتكارات سوني في مجال الصوتيات، وهي مصممة خصيصاً للاستخدام في الملاعب. وقد اعتمدنا على خبراتنا في تطوير منتجات مثل سماعات WH-1000XM6 من أجل تقديم منتج يتميز بالوضوح ويوفر التركيز والأداء العالي في أصعب البيئات والظروف. ويُعد ذلك مثالاً واضحاً عن تحويل خبراتنا إلى حلول واقعية مناسبة للمشهد الرياضي العصري”.
وأسهمت الخبرات الكبيرة لسوني في تقنيات إلغاء الضجيج في تطوير الحلول المخصصة التي تعتمد عليها السماعات الجديدة، حيث تم تزويدها بتقنيات إلغاء الضجيج المستخدمة في سلسلة 1000 إكس، والتي تحظى بثقة ملايين المستهلكين في مختلف أنحاء العالم، بالإضافة إلى تصميمها وضبطها خصيصاً للعمل على الخطوط الجانبية للملاعب. وخضعت جميع الوحدات خلال مراحل التطوير لاختبارات تحاكي ضجيج جماهير المباراة، والذي تتجاوز شدته 100 ديسيبل، وذلك لتحسين أداء ودقة خوارزمية إلغاء الضجيج في ظروف ملاعب كرة القدم. كما تحتوي السماعات الجديدة على ميكروفون مصمم خصيصاً لعزل صوت المدرب وتضخيمه، مما يضمن التواصل المنسق والواضح على أرضية الملعب.
وحرصت سوني على تصميم وتصنيع السماعات الجديدة بحيث تتحمل المتطلبات الشديدة على الخطوط الجانبية للملعب، بما في ذلك الظروف الجوية القاسية مثل المطر والمطر الثلجي والثلج، بالإضافة إلى الحرارة والبرودة الشديدتين. كما خضعت السماعات لمجموعة واسعة من اختبارات السقوط لضمان تلبيتها لظروف العمل في الملاعب، وهي تتميز بتصميم مريح مناسب لساعات الاستخدام الطويلة والانتقالات السريعة، فضلاً عن آلية تثبيت آمنة تضمن بقاءها في مكانها أثناء الحركات المكثفة.
ومن المقرر أن تستخدم جميع فرق الدوري الوطني لكرة القدم الأمريكية، البالغ عددها 32 فريقاً، السماعات الجديدة من سوني في موسم 2025، مما سيسهم في تعزيز التواصل على جانبي الملعب، ويتيح وضع الاستراتيجيات بصورة فورية بوضوح وثقة. ويمكن توصيل السماعات بحل الشبكة اللاسلكية الخاصة المدارة من فيريزون بيزنس من خلال جهاز محمول على الحزام.
ويفتح إطلاق السماعات الجديدة، بصفتها السماعات الرسمية في الدوري، صفحة جديدة من الشراكة بين سوني والدوري الوطني لكرة القدم الأمريكية، والتي تهدف إلى دمج الخبرات الهندسية مع الرؤى من أرضية الملعب من أجل توظيف الابتكارات التقنية في هذه الرياضة.

Custom-Built Headsets Utilize Sony’s Industry-Leading Sound Quality and Noise-Canceling Technology to Deliver Critical Sideline Communication in all Types of Game Day Conditions

Dubai, United Arab Emirates — July 15, 2025 — Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches. Using insights and engineering principles from Sony’s industry-leading 1000X headphone series, these headsets reflect Sony’s extreme commitment to audio innovation and top engineering standards, serving as another strong symbol of their collaborative engineering and technology partnership with the NFL.
“Sony continues to stay ahead of the curve, evolving technology that meets the intense demands of today’s game,” said Troy Vincent, senior executive vice president of football operations at the NFL. “Coaches and players at the highest level count on reliable and dependable communication, and this headset is another example of integrating game day excellence with football innovation.”
“As a head coach, communication to my staff and players is everything. Sony took the time to understand exactly what we need—from clarity in noisy environments, to comfort and reliability when the pressure is highest,” said Matt LaFleur, head coach of the Green Bay Packers. “This headset took all factors of the game into consideration, and I am looking forward to being able to rely on them during the game throughout this season and beyond.”
“We’ve taken a coach-first approach—listening, testing, and engineering to make sure we can accommodate the many unique demands of the sport,” said Neal Manowitz, president and chief operating officer of Sony Electronics Inc. “While this headset is built for the field, it’s backed by decades of audio innovation at Sony. The knowledge we’ve gained from developing products, like our WH-1000XM6 headphones, shaped our thinking on how to deliver clarity, focus and performance in even the most challenging environments. It’s a powerful example of how our expertise translates into real-world solutions for the modern game.”
Sony’s extensive expertise in noise canceling played a key role in developing the custom solution built into these headsets. While tailored and tuned specifically for the sideline, the headset benefits from the same noise-canceling engineering trusted by millions of consumers worldwide in products like the 1000X series. Throughout the development phase, each unit was tested using real crowd noises in excess of 100 decibels to optimize the noise-canceling algorithm for in-stadium accuracy. The headsets also feature a custom-built microphone engineered specifically to isolate and elevate the coach’s voice, ensuring consistent and clear communication on the field.
To ensure the headsets could withstand the physical demands of the sidelines, Sony built and designed them to handle intense weather conditions, including rain, sleet and snow as well as extreme heat and cold. The headset also underwent extensive drop testing against the physical demands of the sidelines and is ergonomically designed for long hours of wear and quick transitions with a secure fit that stays in place during high-intensity movement.
The headsets will be fully integrated across all 32 teams for the 2025 NFL season, enhancing sideline communication and driving real-time strategy with greater clarity and confidence. The headsets will connect to Verizon Business’ Managed Private Wireless Solution through a belt pack.
As the official headset of the NFL, this launch marks the next step in Sony and the NFL’s ongoing partnership—combining engineering expertise and on-field insight to bring technology innovation to the game.

Dubai, United Arab Emirates – July 16, 2025: The 2026 edition of the Sony Future Filmmaker Awards is open for submissions and free for all to enter on sonyfuturefilmmakerawards.com.

Now in their fourth year, the Sony Future Filmmaker Awards celebrate the filmmakers shaping the cinematic landscape of tomorrow. Established by Creo in partnership with Sony, this annual program for short films provides emerging talent from across the world with the creative momentum to push forward their careers and the opportunity to embed themselves within a global filmmaking community.

The shortlisted filmmakers are flown to Los Angeles to take part in an exclusive industry program, running from June 8-11, 2026 at the Sony Pictures Studios in Culver City and culminating in a gala ceremony on June 11, 2026. Across four days of engaging and interactive sessions and masterclasses, shortlisted filmmakers are given backstage access through carefully curated screenings and workshops. Led by Sony Pictures executives, these sessions explore key facets of the industry; from production, to navigating talent deals, and the studio’s film acquisition process, through to working with publicists, cutting-edge technology demonstrations, animation techniques, and the art of soundtracking a story. The program is a one-of-a-kind opportunity to connect with industry leaders and fellow creators from around the world, becoming part of a dynamic network of international filmmakers. Set apart by this exceptional prize, the Awards help to inspire, equip, and empower the next generation of filmmakers at a pivotal moment in their careers.

Filmmakers are invited to submit their short films in four categories:

● The Fiction category seeks narrative-led entries that convey an original fictional story or event. Submissions must be between 5 and 20 minutes in length. The winner, chosen from a shortlist of 10 filmmakers, will receive Sony Digital Imaging equipment and a $5,000 (USD) cash prize.

● The Non-Fiction category is open to films between 5 and 20 minutes long which are predominantly factual in content. The winner, chosen from a shortlist of 10 filmmakers, will receive Sony Digital Imaging equipment and a $5,000 (USD) cash prize.

● The Animation category is open to 2 to 20-minute long animated films using all available techniques, including but not limited to stop-motion, motion graphics, computer animation, drawn-on-film, rotoscoping, and experimental animation. Selected from a shortlist of five filmmakers, the winner will receive Sony Digital Imaging equipment and a $5,000 (USD) cash prize.

● The Student category rewards filmmakers studying a film course at a registered institution at a diploma or degree level worldwide. Institutions that make up the shortlist are selected by continent to ensure a diverse range of global talent. Submissions must be between 5 and 20 minutes in length and can be of any genre. Selected from a shortlist of five filmmakers, the winner and their institution will each receive Sony Digital Imaging equipment.

The four category winners will be selected by a panel of industry leaders and revealed at the ceremony in Los Angeles on June 11, 2026.

Also returning to this year’s Awards is the Sustainability Prize, set up by Creo and Sony to spotlight a short film that creatively communicates how environment, accessibility, diversity, equality and inclusion can encourage us to act together to ensure a positive future for the planet. The winner receives a $5,000 (USD) cash prize, Sony Digital Imaging equipment and promotion across the Sony Future Filmmaker Awards channels and website.

NEW TO 2026

Future Format competition brief: Vertical
The Future Format competition challenges filmmakers to respond to a technical brief that explores the creative possibilities of bold and innovative storytelling. This year the competition returns with a new brief: entrants are invited to submit shorts created specifically for vertical viewing (9:16 aspect ratio). Submissions must be between 2 and 5 minutes in length, can be of any genre, and shot on any device. The winner will be invited to join the four-day workshop program in Los Angeles in June 2026 and receive a $2,500 (USD) cash prize and Sony Digital Imaging equipment.

The deadline for entries to the 2026 Awards is December 16, 2025 at 04:00 PM (GMT). For more information and to submit to the Awards, please visit sonyfuturefilmmakerawards.com.

NOTES TO EDITORS

For media inquiries, please contact:
Polly Brock, Hugo Ximenes – media@creoarts.com

Established by Creo and sponsored by Sony, the Sony Future Filmmaker Awards are a major annual awards program for short films devoted to supporting and elevating independent filmmakers and creators from across the globe. Set apart by an exceptional prize, the Awards provide successful filmmakers with invaluable opportunities in the form of a trip to Los Angeles and to the historic Sony Pictures Studios in Culver City, California, where they gain exclusive access to experts and unparalleled insight into the inner workings of the industry. Winners additionally receive cash prizes and a range of Sony Digital Imaging equipment. Free to enter, the Awards comprise four categories: Fiction, Non-Fiction, Student and Animation, and are judged by a panel of leading figures. By supporting talents in film, video and storytelling, the Sony Future Filmmaker Awards provide a gateway for the development of creative excellence. sonyfuturefilmmakerawards.com

Creo initiates and organizes events and programming across three key strands: photography, film and contemporary art. Since 2007 Creo’s mission has been to develop meaningful opportunities for creatives and to expand the reach of its cultural activities. Its flagship projects include the Sony World Photography Awards, Sony Future Filmmaker Awards, PHOTOFAIRS and Photo London. Working in partnership with Angus Montgomery Arts (AMA), Creo helps deliver the group’s ventures, comprising some of the world’s leading art fairs. Taking its name from the Latin for “I create,” it is in this spirit that Creo sets out to empower and give agency to creative voices. creoarts.com

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: www.sony.net.
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.