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Snowflake Research Reveals that 92% of Early Adopters See ROI From AI Investments

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8 أشهر ago

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New research shows that two-thirds of respondents are quantifying their generative AI ROI, finding that for every $1 million spent, they are seeing $1.41 million in returns through cost savings and increased revenue
98% of business and IT leaders plan to invest more in their AI initiatives in 2025, but 58% claim that making their data AI-ready remains a challenge
Snowflake, the AI Data Cloud company, in collaboration with Enterprise Strategy Group, today released the “Radical ROI of Generative AI,” which found that 92% of respondents reported that their AI investments are already generating ROI, with 98% planning to invest even more on their AI initiatives in 2025.
The research surveyed 1,900 business and IT leaders across nine different countries, including the UK, France and Germany — all of whom are actively using generative AI for one or more use cases.
Just two-and-a-half years since generative AI began dominating every tech conversation, early adopters of AI are realizing success with both internal and external use cases. Over half (55%) of respondents prioritized employee-facing solutions to improve productivity and efficiency, while 44% started with customer-facing solutions to elevate customer experience and satisfaction.
“I’ve spent almost two decades of my career developing AI, and we’ve finally reached the tipping point where AI is creating real, tangible value for enterprises across the globe,” said Baris Gultekin, Head of AI, Snowflake. “With over 4,000 customers using Snowflake for AI and ML on a weekly basis, I routinely witness the outsized impact these tools have in driving greater efficiency and productivity for teams and democratizing data insights across entire organizations.”
Mohamed Zouari, General Manager for the Middle East, Africa, and Turkey at Snowflake, said: “With the UAE set to gain $96 billion from AI by 2030 and Saudi Arabia launching a $100 billion AI initiative, AI is fast becoming the blueprint for business growth in the Middle East. But without a data strategy, there is no AI strategy. Regional businesses face real challenges—from fragmented data infrastructure gaps to talent shortages. At Snowflake, we’re helping organizations lay the secure and scalable data foundations they need to truly capitalize on AI’s potential.”
Driving Success Through AI Investments
The report reveals that early AI investments are proving to be successful for the majority of enterprises, with 93% indicating that their generative AI initiatives have been very or mostly successful. Respondents’ AI initiatives resulted in measurable improvements across efficiency (88%), customer experience (84%), and accelerated innovation (84%). In fact, two-thirds of respondents are already starting to quantify their generative AI ROI today, finding that for every $1 million spent, they are seeing $1.41 million in returns through cost savings and increased revenue.
As global organizations advance along their AI journeys, respondents are allocating additional resources to their AI initiatives, citing data (81%), large language models (78%), supporting software (83%), infrastructure (82%), and talent (76%). This strategic focus underscores a fundamental shift in what businesses prioritize to operate and compete in the future.
Overcoming Data Barriers to Maximize AI Effectiveness
Unlocking AI’s true potential requires a robust data foundation. Organizations are increasingly incorporating their proprietary data to maximize AI’s effectiveness, with 80% of respondents choosing to fine-tune models with their own data. Despite this, many respondents are facing significant challenges in making this data AI-ready, citing the following as the biggest hurdles for driving AI success:
Higher than expected costs: 96% of early adopters report that one or more components of their gen AI solutions have cost more to date than was initially anticipated, and 78% say that half or more of their gen AI use cases have cost more than expected to get into production.
Breaking down data silos: 64% of early adopters say integrating data across sources is challenging today.
Organizing unstructured data: The vast majority of data is unstructured — 80%–90% by many estimates. However, only 11% of the early adopters say that more than half their unstructured data is ready to be used in LLM training and tuning.
Integrating governance guardrails: 59% say enforcing data governance is difficult.
Measuring and monitoring data quality: 59% say measuring and monitoring data quality is difficult.
Integrating data prep: 58% say making data AI-ready is a challenge.
Efficiently scaling storage and compute: 54% say it’s difficult to meet storage capacity and computing power requirements.
Methodology
Researchers from Enterprise Strategy Group identified, and conducted deeper research between Nov. 21, 2024, to Jan. 10, 2025, with early adopter organizations — those already augmenting and executing business processes in production, using commercial and open-source models rather than consumer-grade, subscription software such as ChatGPT. Of 3,324 respondents, 1,900 (57%) said they are using commercial or open source generative AI solutions.

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Taiba Signs MOU with China Travel Online to Strengthen Presence in the Chinese Tourist Market

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أسبوعين ago

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نوفمبر 20, 2025

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Taiba, a leading Saudi hospitality and real estate company listed on Tadawul, has signed a Memorandum of understanding (MOU) with China Travel Online (CBISN Services) to prepare Taiba hotels in the Kingdom of Saudi Arabia to welcome Chinese tourists and provide all services tailored to their needs, including language support, cuisine, and cultural experiences that appeal to Chinese visitors, ensuring a comprehensive hospitality experience.
The agreement includes collaboration in organizing and promoting joint events in both China and Saudi Arabia, exchanging knowledge, expertise, and best practices to enhance the readiness of Saudi destinations and hospitality sectors for the Chinese market, marketing and promoting joint events through digital, media, and trade channels, and exploring future cooperation opportunities in tourism and hotel investment.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba, said, “Our collaboration with China Travel Online marks a strategic milestone in expanding Taiba’s presence within the vast Chinese tourism market. We are dedicated to meeting every need of Chinese visitors -from language and cuisine to cultural immersion- ensuring their visit to the Kingdom is truly memorable. This collaboration will drive increased Chinese tourism and further position Saudi Arabia as a leading global tourism destination”.
The MOU was signed on the sidelines of the World Travel Market in London (WTM London), held from November 4 to 6, 2025, and outlines joint cooperation in organizing two key events in the Kingdom: The China MICE Summit 2026 and the China Ready Workshop.
China Travel Online will invite leading Chinese MICE operators to participate in the summit in Saudi Arabia and will deliver the China Ready Workshop to audiences in Saudi Arabia and the wider Middle East.
Taiba will be responsible for hosting the events locally, providing logistical support, coordinating with Saudi tourism authorities, and inviting Saudi suppliers to participate in both the summit and the workshop.
It is worth noting that Taiba Company places great emphasis on building strategic partnerships aimed at developing the tourism sector in the Kingdom. It has established collaborations with global hotel brands such as Marriott and Hilton, joined the membership of the World Tourism Organization, and has received several prestigious local and regional awards.

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ARTDOM Riyadh 2025 — The Kingdom Welcomes the World of Design

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4 أسابيع ago

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نوفمبر 9, 2025

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 This November, Riyadh becomes the capital of global creativity.
From November 11–12, the iconic Kingdom Centre, Four Seasons Hotel, will host ARTDOM Riyadh 2025 — an international exhibition and congress dedicated to luxury interiors, art, architecture, and the design of contemporary living.
For two remarkable days, the world’s most distinguished design houses, visionary creators, and influential voices will gather in Saudi Arabia to celebrate the art of elegance, innovation, and craftsmanship. ARTDOM Riyadh is more than an exhibition — it is a curated experience that reflects the Kingdom’s growing role as a global design destination, aligned with the creative and cultural spirit of Vision 2030.
The event will feature iconic names in the global industry — legendary manufacturers and design ateliers that have shaped the aesthetics of luxury for generations.
On November 11 at 4:00 PM, the official Opening Ceremony will mark the beginning of ARTDOM Riyadh 2025. Organizers, ambassadors, influencers, and leading media will come together to celebrate the launch of this landmark event.
WHO WILL BE SHINING AT ARTDOM RIYADH EXHIBITION FLOOR
Gallery Design, Saudi Arabia’s premier multi-brand design destination, showcases iconic European brands including Minotti, Molteni&C, Flexform, Henge, Porada, and more. With over two decades of expertise, it redefines luxury living by seamlessly blending architecture, furniture, and art into elegant, harmonious spaces.
Dar Al Arkan Interiors, established in 2022, specializes in luxury branded furniture and operates nine showrooms across Riyadh and Jeddah. The company features prestigious brands such as Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison. Dedicated to offering exquisite designs and exceptional quality, Dar Al Arkan Interiors caters to the discerning tastes of its elite clientele.
VADA Design will introduce a remarkable showcase featuring Antonio Lupi + VADA Stone, Sahrai Milano, and Veraa — collections where Italian artistry meets contemporary innovation.
Arc de Sol will present an exceptional portfolio, including TOGAS, ALEAL, BARNINI, DAYTONA, MGM, BAOBAB, LOCKERBER, Yana Svetlova, and D’ORO — brands synonymous with refinement and European sophistication.
Lazado will present exclusive collections from Venini, Mat Royal, Vista Alegre, and more.
Art de Vivre will showcase its unique collection of handcrafted rugs — masterpieces that blend heritage and modern artistry.
Nicoletti Home will unveil its latest designs in beds, armchairs, and sofas, while Malerba will present contemporary furniture for every space.
Completing the exhibition floor will be THG, Gamma, Fiam Italia, Rejo Studio, MGM Furniture, FormItalia, Asnaghi, Studio Karmeh, Technogym, and Teckell, with Clive Christian offering a truly immersive perfumery experience — a multisensory journey through fragrance and design.
The Authors’ Area at ARTDOM Riyadh will shine a spotlight on individual artistry and the emotional side of design. Among the featured artists and studios: Zaza Maizon, Muntj Studio, Rejo Studio, Polina Pidtsan, Ghada Alamoudi, VADA Design.
The Public Talk program — visionaries of design
The Public Talk Program will span two days and bring together global icons, innovators, and thought leaders — each sharing insights on the evolution of design, luxury, and the cultural power of creativity.
Among the distinguished speakers:
Giulio Cappellini – Founder & Art Director, Cappellini
Massimiliano Ferrari – CEO, Corporate Brand Maison SA
Rossana Orlandi – International Gallerist and Design Curator
Draga & Aurel – Founders, Draga & Aurel Studio
Pierre Gonalons – Designer and Interior Architect
Hany Saad – Founder, Hany Saad Innovations
Marzia & Leonardo Dainelli – Founders, Dainelli Studio
Mohammed AlMashharawi – Founder, ArchiNet
Francesca Russo – Partner, Design Diffusion World (DDW)
Mara Firetti – Owner, Firetti Gallery
Uday Singh – Co-owner, Bagatelle
Yannic Leveque – Vice President of Acciona Living&Culture
Dr. Mohammad Baydoun – Senior Vice President, DAMAC Properties
The discussions will explore key topics including:
Interiors between art and design,
The changing role of design in hospitality (horeca),
Luxury interiors and product design,
The aesthetics of elegance,
The billionaire belt: why the GCC is the world’s hottest luxury market,
Luxury furniture and art as value drivers in development projects,
Design and craftsmanship: global experience and new opportunities,
Product design in luxury interiors: cases & collaborations,
Saudi 2030: the blueprint of a future city,
Architecture of connection
The role of art in public and residential design, and
Technology, sustainability, and the future of design.
In parallel with the public talks, ARTDOM Riyadh will host an exclusive B2B meeting program, connecting exhibitors with potential clients, developers, and decision-makers.
These meetings will foster strategic partnerships and collaborations — a professional platform designed to inspire new projects across the GCC and beyond.
Exclusive private events: for selected guests only
On November 10, the evening before the official opening, VADA Design will host a private preview at its VADA Stone Design and Sahrai Milano showrooms — a gathering for interior designers, clients, and influencers to connect in an intimate setting.
On November 11, a private Gala Dinner will take place for VIP guests — an elegant celebration reserved for key partners, international participants, and special invitees.
Later that evening, the ARTDOM Gala Party will unfold, bringing together participants, ambassadors, invited voices, and media in a night of music and connection.
The highlight of the evening will be a performance by DJ Viva, the Canadian-Saudi music producer and DJ.
Finally, on November 13, Gallery Design will host at its showroom an exclusive closing soirée — a private, invitation-only event for designers, clients, ARTDOM ambassadors, and influencers to conclude the week in a relaxed, creative atmosphere.
Partners and Media
ARTDOM Riyadh 2025 proudly collaborates with leading media and industry partners, including:
Harper’s Bazaar Arabia, SALON Interiors UAE, Identity, ArchiNet, Muzwaa, Interiors in SA, Design Middle East, AEWORLD, Riyadh Edit, and Destination Riyadh.
The event’s official chauffeur partner, Blacklane, will provide premium, sustainable transportation for guests throughout the exhibition period. To celebrate this partnership, all ARTDOM Riyadh attendees will enjoy an exclusive 25% discount on Blacklane rides.
It is an invitation to explore beauty, to connect with global excellence, and to witness the creative spirit transforming Saudi Arabia’s landscape.

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“غلوبانت” و”انفوبيب” تعلنان شراكة استراتيجية لتعزيز مجال التفاعل المؤسسي مع العملاء بالذكاء الاصطناعي في الشرق الأوسط وشمال أفريقيا

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شهرين ago

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أكتوبر 3, 2025

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الرياض، المملكة العربية السعودية ، 1 أكتوبر 2025: أعلنت اليوم شركتا غلوبانت “Globant”، الشركة الرقمية الرائدة في مجال إعادة اكتشاف إمكانات مؤسسات الأعمال عبر الحلول التقنية المُبتكرة، والمُدرجة في بورصة نيويورك تحت الرمز (GLOB)، ، و”انفوبيب”، الرائدة عالمياً في مجال الاتصالات عبر تقنيات وحلول القنوات المتعددة، عن إبرام شراكة استراتيجية تهدف إلى تزويد مؤسسات الأعمال والشركات التجارية في منطقة الشرق الأوسط وشمال أفريقيا بحلول من الجيل التالي من التفاعل المؤسسي للمحادثات المدعوم بالذكاء الاصطناعي للتواصل مع العملاء. .

وتجمع هذه الشراكة بين الخبرات الرائدة لشركة “غلوبانت” في مجال التحول الرقمي المعزز بالذكاء الاصطناعي، ومنصات “انفوبيب” الحائزة على عدد من الجوائز في مجال تقنيات الاتصال المؤسسي والمحادثات عبر القنوات المتعددة. ومن شأن هذا التعاون أن يمكّن مؤسسات الأعمال والشركات من تقديم تجارب عملاء أكثر ذكاءً وتخصيصاً وأماناً على نطاق واسع، إضافة إلى تسريع الابتكار وتبسيط تجربة العملاء بما يعزز النمو والولاء.

ومن خلال الشراكة، يستفيد العملاء من الدمج بين قدرات “غلوبانت” في مجال الذكاء الاصطناعي التوليدي، والتحليلات التنبؤية من جانب، وتقنيات “انفوبيب”، عبر منصة تنسيق تجارب المحادثة الرقمية (CXOP) القائمة على تقنية وكلاء الذكاء الاصطناعي (Agentic AI)، ورسائلها التفاعلية متعددة القنوات، من جانب آخر.وبهذه المناسبة، قال فيسيلين فوكوفيتش، الرئيس التنفيذي للتحالفات في “انفوبيب”: إنه “تم تصميم حلولنا المشتركة لتوفير تجربة محادثة تفاعلية مُعززة بالذكاء الاصطناعي لتحسين التواصل مع العملاء. ومن خلال الجمع ما بين منصة التواصل من (انفوبيب) مع ابتكارات الذكاء الاصطناعي لشركة (غلوبانت)، فإننا نعزز قدراتنا، ونرتقي بمستوى التفاعل مع العملاء، لتزويد المستخدمين النهائيين بتجارب عملاء أكثر تخصيصاً”.

ومن المقرر أن يتم عرض هذه الحلول خلال فعاليات معرض السعودية للتجزئة “ريتيل شو”، الذي ينعقد في الرياض يومي 7 و8 أكتوبر 2025، حيث سيعرض الجانبان من خلال جناحهما المشترك في المعرض أحدث تقنيات وحلول التفاعل المؤسسي والمحادثات المعززة بالذكاء الاصطناعي، ودورها في تسريع التحول الرقمي وتقديم تفاعلات أكثر تخصيصاً وموثوقية عبر مختلف القنوات للشركات في منطقة الشرق الأوسط وشمال إفريقيا.

من جانبه، قال خوليو دي سالفو، نائب الرئيس الأول للحلول، ورئيس استراتيجية الحلول والشراكات في منطقة الشرق الأوسط وشمال أفريقيا وآسيا المحيط الهادئ لدى “غلوبانت”: إن ” مؤسسات الأعمال تبحث في الوقت الجاري عن طرق متطورة لإعادة ابتكار طريقة تفاعلها مع العملاء وبناء الثقة في كل تفاعل. كما يدخل قطاع التجارة في الوقت الحالي حقبة جديدة يعتمد فيها وكلاء الذكاء الاصطناعي في اتخاذ القرارات المستقلة والشاملة في مجالات التسويق والعمليات، وسنقوم من خلال تعاوننا مع (انفوبيب) بالاستفادة من عصر الذكاء الاصطناعي في دعم عجلة النمو وتحقيق نتائج قابلة ملموسة”.

ومن خلال هذا التعاون الاستراتيجي، تعمل “غلوبانت” و”انفوبيب” على تعزيز قدراتهما المشتركة لتلبية احتياجات السوق سريع النمو. وستستفيد مؤسسات الأعمال من حلول متقدمة تشمل الذكاء الاصطناعي في مجال المحادثات التفاعلية، والتحليلات المدمجة المتكاملة، والرسائل التفاعلية مثل “واتساب”، عبر قنوات اتصال آمنة وموثوقة تُعزز المصداقية وتقلل من مخاطر الاحتيال. كما تضمن هذه الشراكة التكامل السريع عبر واجهات برمجة التطبيقات (APIs)، والدعم المتواصل على مدار الساعة، والتغطية العالمية بما يُمكّن المؤسسات من توسيع نطاق الابتكار والتنفيذ بثقة.

وكانت “انفوبِيب” قد أطلقت في وقت سابق من العام الجاري منصتها (CXOP) الخاصة بتنسيق تجارب العملاء، ما يعكس مواصلة التزامها بالابتكار في مجال الاتصالات الموثوقة والمدعومة بالذكاء الاصطناعي. وبالتعاون مع “غلوبانت”، تواصل الشركة تقديم حلول مؤسسية متكاملة تُحدث أثراً ملموساً وتُعيد تعريف مفهوم التفاعل مع العملاء في منطقة الشرق الأوسط وشمال أفريقيا وخارجها.

زيارة: www.globant.com.

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