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Cinema is coming home: Sony announces new BRAVIA Theatre home audio products for amplified home cinema experience

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Films and shows sound just right with new soundbar, surround sound home theatre system, rear speakers, and subwoofer

(Dubai, United Arab Emirates, 8 April 2025): Sony today unveiled the 2025 line-up of BRAVIA Theatre home audio products, meticulously crafted to bring the best out of the cinematic experience with immersive surround sound engineered to perfectly suit the home cinema setup. The new BRAVIA Theatre line-up addresses the differences between cinema and home viewing environments. Cinemas utilise numerous speakers positioned on the ceiling and walls to create an immersive localised sound field. With BRAVIA Theatre, you can experience a comparable cinematic audio experience in your own home. The new range includes the BRAVIA Theatre Bar 6 (3.1.2ch soundbar with a wireless subwoofer) and the BRAVIA Theatre System 6 (5.1ch home theatre system), which deliver a standalone immersive cinematic audio experience. In addition, the BRAVIA Theatre Rear 8 (rear speakers) and the BRAVIA Theatre Sub 7 (subwoofer) provide a wide range of sub speaker options when they connect to a compatible soundbar such as BRAVIA Theatre Bar 9 to even more accurately channel the cinematic experience at home. These four new BRAVIA Theatre products deliver the intent of film sound designers, bringing the authenticity of the cinema-like sound to the comfort of the living room. On top of that, Sony is introducing new BRAVIA TVs as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the BRAVIA range covering a whole spectrum of home entertainment devices.

Sony’s wide variety of products such as digital cinema cameras, professional monitors have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended.

BRAVIA Theatre Bar 6

BRAVIA Theatre Bar 6 is a 3.1.2ch soundbar offering immersive surround sound and clear dialogue. Also, it packs a wireless subwoofer to deliver a well-balanced bass sound. Dolby Atmos® / DTS:X® realises powerful, cinematic surround sound. Additionally, Sony’s Vertical Surround Engine and S-Force PRO Front Surround lend a more realistic, multi-dimensional sound to other formats, too. With Sony’s unique upmixer technology, you can experience three-dimensional surround sound not only with surround sound format content, but also with stereo content. For clear dialogue and a precise sound image, a dedicated centre speaker ensures crystal-clear voice reproduction in every scene. If you pair the BRAVIA Theatre Bar 6 with a compatible BRAVIA TV , Sony’s Voice Zoom 3™ powered by AI machine learning recognises human voices and amplifies or reduces their volume so even faint dialogue sounds loud and clear.

BRAVIA Theatre System 6

BRAVIA Theatre System 6 is an all-in-one 5.1ch 1000W powerful sound system with a subwoofer, delivering a deeper, richer, and well-balanced sound. The 5.1ch speaker setup brings depth, clarity, and weight to audio, while the Dolby Atmos and DTS:X support realises immersive multi-dimensional soundscapes. It is powered by Vertical Surround Engine and S-Force PRO Front Surround that brings films to life as the creators intended, lending a more realistic, multi-dimensional sound to other formats, too. Similarly to BRAVIA Theatre Bar 6, this home cinema system boasts Voice Zoom 3™ , using AI-driven algorithms to ensure even speech sounds are loud and clear. For more exciting immersion, Multi Stereo allows to replicate stereo sound from left/right to centre/rears for a multi-directional sound boost.

BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7

BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7 are optional speakers that can elevate your current home cinema setup. You can enrich your cinematic sound by wirelessly connecting BRAVIA Theatre Rear 8 to a compatible soundbar to create an enhanced 360 spatial sound experience that is optimised for a specific home setting using Sony’s unique 360 Spatial Sound Mapping-technology. BRAVIA Theatre Sub 7 will add that extra low-end to make you feel – not just hear – the frenetic action on the screen. BRAVIA Theatre Sub 7’s slim and compact design allows for two-way installation optionsiv. The optional speakers boast a high-quality design that will complement a variety of living spaces visually.

Seamless integration with BRAVIA TVs

By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. You can also control both BRAVIA and BRAVIA Theatre on one screen without switching the remotes. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

BRAVIA Theatre home audio products and environment

Reducing virgin plastic usage:
Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute this vision, BRAVIA Theatre home audio products are reducing the amount of plastic packaging . The fabric used in the BRAVIA Theatre home audio products is recycled from PET bottles. The material was carefully selected for optimum sound quality, design, texture, and colour.

BRAVIA Theatre home audio products and accessibility

To help visually impaired set up BRAVIA Theatre home audio products, a raised square frame on the package indicates a QR code for the BRAVIA Connect app , which offers screen reader support. Tactile dots on the BRAVIA Theatre Bar 6 and BRAVIA Theatre System 6 units indicate the eARC HDMI terminal for connecting to a TV.

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Taiba Signs MOU with China Travel Online to Strengthen Presence in the Chinese Tourist Market

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Taiba, a leading Saudi hospitality and real estate company listed on Tadawul, has signed a Memorandum of understanding (MOU) with China Travel Online (CBISN Services) to prepare Taiba hotels in the Kingdom of Saudi Arabia to welcome Chinese tourists and provide all services tailored to their needs, including language support, cuisine, and cultural experiences that appeal to Chinese visitors, ensuring a comprehensive hospitality experience.
The agreement includes collaboration in organizing and promoting joint events in both China and Saudi Arabia, exchanging knowledge, expertise, and best practices to enhance the readiness of Saudi destinations and hospitality sectors for the Chinese market, marketing and promoting joint events through digital, media, and trade channels, and exploring future cooperation opportunities in tourism and hotel investment.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba, said, “Our collaboration with China Travel Online marks a strategic milestone in expanding Taiba’s presence within the vast Chinese tourism market. We are dedicated to meeting every need of Chinese visitors -from language and cuisine to cultural immersion- ensuring their visit to the Kingdom is truly memorable. This collaboration will drive increased Chinese tourism and further position Saudi Arabia as a leading global tourism destination”.
The MOU was signed on the sidelines of the World Travel Market in London (WTM London), held from November 4 to 6, 2025, and outlines joint cooperation in organizing two key events in the Kingdom: The China MICE Summit 2026 and the China Ready Workshop.
China Travel Online will invite leading Chinese MICE operators to participate in the summit in Saudi Arabia and will deliver the China Ready Workshop to audiences in Saudi Arabia and the wider Middle East.
Taiba will be responsible for hosting the events locally, providing logistical support, coordinating with Saudi tourism authorities, and inviting Saudi suppliers to participate in both the summit and the workshop.
It is worth noting that Taiba Company places great emphasis on building strategic partnerships aimed at developing the tourism sector in the Kingdom. It has established collaborations with global hotel brands such as Marriott and Hilton, joined the membership of the World Tourism Organization, and has received several prestigious local and regional awards.

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ARTDOM Riyadh 2025 — The Kingdom Welcomes the World of Design

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 This November, Riyadh becomes the capital of global creativity.
From November 11–12, the iconic Kingdom Centre, Four Seasons Hotel, will host ARTDOM Riyadh 2025 — an international exhibition and congress dedicated to luxury interiors, art, architecture, and the design of contemporary living.
For two remarkable days, the world’s most distinguished design houses, visionary creators, and influential voices will gather in Saudi Arabia to celebrate the art of elegance, innovation, and craftsmanship. ARTDOM Riyadh is more than an exhibition — it is a curated experience that reflects the Kingdom’s growing role as a global design destination, aligned with the creative and cultural spirit of Vision 2030.
The event will feature iconic names in the global industry — legendary manufacturers and design ateliers that have shaped the aesthetics of luxury for generations.
On November 11 at 4:00 PM, the official Opening Ceremony will mark the beginning of ARTDOM Riyadh 2025. Organizers, ambassadors, influencers, and leading media will come together to celebrate the launch of this landmark event.
WHO WILL BE SHINING AT ARTDOM RIYADH EXHIBITION FLOOR
Gallery Design, Saudi Arabia’s premier multi-brand design destination, showcases iconic European brands including Minotti, Molteni&C, Flexform, Henge, Porada, and more. With over two decades of expertise, it redefines luxury living by seamlessly blending architecture, furniture, and art into elegant, harmonious spaces.
Dar Al Arkan Interiors, established in 2022, specializes in luxury branded furniture and operates nine showrooms across Riyadh and Jeddah. The company features prestigious brands such as Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison. Dedicated to offering exquisite designs and exceptional quality, Dar Al Arkan Interiors caters to the discerning tastes of its elite clientele.
VADA Design will introduce a remarkable showcase featuring Antonio Lupi + VADA Stone, Sahrai Milano, and Veraa — collections where Italian artistry meets contemporary innovation.
Arc de Sol will present an exceptional portfolio, including TOGAS, ALEAL, BARNINI, DAYTONA, MGM, BAOBAB, LOCKERBER, Yana Svetlova, and D’ORO — brands synonymous with refinement and European sophistication.
Lazado will present exclusive collections from Venini, Mat Royal, Vista Alegre, and more.
Art de Vivre will showcase its unique collection of handcrafted rugs — masterpieces that blend heritage and modern artistry.
Nicoletti Home will unveil its latest designs in beds, armchairs, and sofas, while Malerba will present contemporary furniture for every space.
Completing the exhibition floor will be THG, Gamma, Fiam Italia, Rejo Studio, MGM Furniture, FormItalia, Asnaghi, Studio Karmeh, Technogym, and Teckell, with Clive Christian offering a truly immersive perfumery experience — a multisensory journey through fragrance and design.
The Authors’ Area at ARTDOM Riyadh will shine a spotlight on individual artistry and the emotional side of design. Among the featured artists and studios: Zaza Maizon, Muntj Studio, Rejo Studio, Polina Pidtsan, Ghada Alamoudi, VADA Design.
The Public Talk program — visionaries of design
The Public Talk Program will span two days and bring together global icons, innovators, and thought leaders — each sharing insights on the evolution of design, luxury, and the cultural power of creativity.
Among the distinguished speakers:
Giulio Cappellini – Founder & Art Director, Cappellini
Massimiliano Ferrari – CEO, Corporate Brand Maison SA
Rossana Orlandi – International Gallerist and Design Curator
Draga & Aurel – Founders, Draga & Aurel Studio
Pierre Gonalons – Designer and Interior Architect
Hany Saad – Founder, Hany Saad Innovations
Marzia & Leonardo Dainelli – Founders, Dainelli Studio
Mohammed AlMashharawi – Founder, ArchiNet
Francesca Russo – Partner, Design Diffusion World (DDW)
Mara Firetti – Owner, Firetti Gallery
Uday Singh – Co-owner, Bagatelle
Yannic Leveque – Vice President of Acciona Living&Culture
Dr. Mohammad Baydoun – Senior Vice President, DAMAC Properties
The discussions will explore key topics including:
Interiors between art and design,
The changing role of design in hospitality (horeca),
Luxury interiors and product design,
The aesthetics of elegance,
The billionaire belt: why the GCC is the world’s hottest luxury market,
Luxury furniture and art as value drivers in development projects,
Design and craftsmanship: global experience and new opportunities,
Product design in luxury interiors: cases & collaborations,
Saudi 2030: the blueprint of a future city,
Architecture of connection
The role of art in public and residential design, and
Technology, sustainability, and the future of design.
In parallel with the public talks, ARTDOM Riyadh will host an exclusive B2B meeting program, connecting exhibitors with potential clients, developers, and decision-makers.
These meetings will foster strategic partnerships and collaborations — a professional platform designed to inspire new projects across the GCC and beyond.
Exclusive private events: for selected guests only
On November 10, the evening before the official opening, VADA Design will host a private preview at its VADA Stone Design and Sahrai Milano showrooms — a gathering for interior designers, clients, and influencers to connect in an intimate setting.
On November 11, a private Gala Dinner will take place for VIP guests — an elegant celebration reserved for key partners, international participants, and special invitees.
Later that evening, the ARTDOM Gala Party will unfold, bringing together participants, ambassadors, invited voices, and media in a night of music and connection.
The highlight of the evening will be a performance by DJ Viva, the Canadian-Saudi music producer and DJ.
Finally, on November 13, Gallery Design will host at its showroom an exclusive closing soirée — a private, invitation-only event for designers, clients, ARTDOM ambassadors, and influencers to conclude the week in a relaxed, creative atmosphere.
Partners and Media
ARTDOM Riyadh 2025 proudly collaborates with leading media and industry partners, including:
Harper’s Bazaar Arabia, SALON Interiors UAE, Identity, ArchiNet, Muzwaa, Interiors in SA, Design Middle East, AEWORLD, Riyadh Edit, and Destination Riyadh.
The event’s official chauffeur partner, Blacklane, will provide premium, sustainable transportation for guests throughout the exhibition period. To celebrate this partnership, all ARTDOM Riyadh attendees will enjoy an exclusive 25% discount on Blacklane rides.
It is an invitation to explore beauty, to connect with global excellence, and to witness the creative spirit transforming Saudi Arabia’s landscape.

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“غلوبانت” و”انفوبيب” تعلنان شراكة استراتيجية لتعزيز مجال التفاعل المؤسسي مع العملاء بالذكاء الاصطناعي في الشرق الأوسط وشمال أفريقيا

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الرياض، المملكة العربية السعودية ، 1 أكتوبر 2025: أعلنت اليوم شركتا غلوبانت “Globant”، الشركة الرقمية الرائدة في مجال إعادة اكتشاف إمكانات مؤسسات الأعمال عبر الحلول التقنية المُبتكرة، والمُدرجة في بورصة نيويورك تحت الرمز (GLOB)، ، و”انفوبيب”، الرائدة عالمياً في مجال الاتصالات عبر تقنيات وحلول القنوات المتعددة، عن إبرام شراكة استراتيجية تهدف إلى تزويد مؤسسات الأعمال والشركات التجارية في منطقة الشرق الأوسط وشمال أفريقيا بحلول من الجيل التالي من التفاعل المؤسسي للمحادثات المدعوم بالذكاء الاصطناعي للتواصل مع العملاء. .

وتجمع هذه الشراكة بين الخبرات الرائدة لشركة “غلوبانت” في مجال التحول الرقمي المعزز بالذكاء الاصطناعي، ومنصات “انفوبيب” الحائزة على عدد من الجوائز في مجال تقنيات الاتصال المؤسسي والمحادثات عبر القنوات المتعددة. ومن شأن هذا التعاون أن يمكّن مؤسسات الأعمال والشركات من تقديم تجارب عملاء أكثر ذكاءً وتخصيصاً وأماناً على نطاق واسع، إضافة إلى تسريع الابتكار وتبسيط تجربة العملاء بما يعزز النمو والولاء.

ومن خلال الشراكة، يستفيد العملاء من الدمج بين قدرات “غلوبانت” في مجال الذكاء الاصطناعي التوليدي، والتحليلات التنبؤية من جانب، وتقنيات “انفوبيب”، عبر منصة تنسيق تجارب المحادثة الرقمية (CXOP) القائمة على تقنية وكلاء الذكاء الاصطناعي (Agentic AI)، ورسائلها التفاعلية متعددة القنوات، من جانب آخر.وبهذه المناسبة، قال فيسيلين فوكوفيتش، الرئيس التنفيذي للتحالفات في “انفوبيب”: إنه “تم تصميم حلولنا المشتركة لتوفير تجربة محادثة تفاعلية مُعززة بالذكاء الاصطناعي لتحسين التواصل مع العملاء. ومن خلال الجمع ما بين منصة التواصل من (انفوبيب) مع ابتكارات الذكاء الاصطناعي لشركة (غلوبانت)، فإننا نعزز قدراتنا، ونرتقي بمستوى التفاعل مع العملاء، لتزويد المستخدمين النهائيين بتجارب عملاء أكثر تخصيصاً”.

ومن المقرر أن يتم عرض هذه الحلول خلال فعاليات معرض السعودية للتجزئة “ريتيل شو”، الذي ينعقد في الرياض يومي 7 و8 أكتوبر 2025، حيث سيعرض الجانبان من خلال جناحهما المشترك في المعرض أحدث تقنيات وحلول التفاعل المؤسسي والمحادثات المعززة بالذكاء الاصطناعي، ودورها في تسريع التحول الرقمي وتقديم تفاعلات أكثر تخصيصاً وموثوقية عبر مختلف القنوات للشركات في منطقة الشرق الأوسط وشمال إفريقيا.

من جانبه، قال خوليو دي سالفو، نائب الرئيس الأول للحلول، ورئيس استراتيجية الحلول والشراكات في منطقة الشرق الأوسط وشمال أفريقيا وآسيا المحيط الهادئ لدى “غلوبانت”: إن ” مؤسسات الأعمال تبحث في الوقت الجاري عن طرق متطورة لإعادة ابتكار طريقة تفاعلها مع العملاء وبناء الثقة في كل تفاعل. كما يدخل قطاع التجارة في الوقت الحالي حقبة جديدة يعتمد فيها وكلاء الذكاء الاصطناعي في اتخاذ القرارات المستقلة والشاملة في مجالات التسويق والعمليات، وسنقوم من خلال تعاوننا مع (انفوبيب) بالاستفادة من عصر الذكاء الاصطناعي في دعم عجلة النمو وتحقيق نتائج قابلة ملموسة”.

ومن خلال هذا التعاون الاستراتيجي، تعمل “غلوبانت” و”انفوبيب” على تعزيز قدراتهما المشتركة لتلبية احتياجات السوق سريع النمو. وستستفيد مؤسسات الأعمال من حلول متقدمة تشمل الذكاء الاصطناعي في مجال المحادثات التفاعلية، والتحليلات المدمجة المتكاملة، والرسائل التفاعلية مثل “واتساب”، عبر قنوات اتصال آمنة وموثوقة تُعزز المصداقية وتقلل من مخاطر الاحتيال. كما تضمن هذه الشراكة التكامل السريع عبر واجهات برمجة التطبيقات (APIs)، والدعم المتواصل على مدار الساعة، والتغطية العالمية بما يُمكّن المؤسسات من توسيع نطاق الابتكار والتنفيذ بثقة.

وكانت “انفوبِيب” قد أطلقت في وقت سابق من العام الجاري منصتها (CXOP) الخاصة بتنسيق تجارب العملاء، ما يعكس مواصلة التزامها بالابتكار في مجال الاتصالات الموثوقة والمدعومة بالذكاء الاصطناعي. وبالتعاون مع “غلوبانت”، تواصل الشركة تقديم حلول مؤسسية متكاملة تُحدث أثراً ملموساً وتُعيد تعريف مفهوم التفاعل مع العملاء في منطقة الشرق الأوسط وشمال أفريقيا وخارجها.

زيارة: www.globant.com.

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