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Cinema is coming home: Sony expands its BRAVIA TV line-up for the most authentic cinematic experience at home

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Bringing film creators’ intent home with exquisite picture full of stunning contrast and colours and captivating sound in large and small screen size sets to perfectly complement any viewing environment

(Dubai, United Arab Emirates, 7 April 2025): Sony today revealed its 2025 BRAVIA TV line-up, bringing even more possibilities to enjoy fascinating cinematic worlds and stories at home by getting immersed in stunning pictures and sounds. BRAVIA was renewed as a brand last year to bring together all of Sony’s home cinema products, offering film lovers a one-stop destination to enjoy their beloved content. Now, tapping into the technologies and features from the recent critically acclaimed flagship BRAVIA 9, the new BRAVIA 8 II, BRAVIA 5, and BRAVIA 2 II usher in Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system across screen sizes ranging from as large as 98” in the new BRAVIA 5 to 43” in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices.

Sony’s wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars, and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended.

BRAVIA 8 II

The Slim One Slate concept design of the BRAVIA 8 II fuses the screen and the bezel into a single slate, with the rear of the aluminium stand vanishing from view when seen from an angle, so you can focus on the beautiful and brilliant images. Sony’s proprietary XR Processor and the latest generation QD-OLED panel work in tandem to render the creator’s vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colours while preserving vivid brilliance, ensuring that each of the billions of colours appears just right. Additionally, the XR Processor optimises the high colour purity and wide colour gamut of the QD-OLED panel. The XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism. With a high luminance panel and a temperature sensor, this TV with XR Contrast Booster precisely controls light for sublime pictures full of depth and detail. In the sound department, Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker that emits sound from the right place in the scene to create a cinema-like experience of being enveloped in audio. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home.

BRAVIA 5

BRAVIA 5 carries over many of the state-of-the-art technologies and features of the last year’s most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive, which shares its core technology with Sony’s professional monitors, with precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Arriving in five different screen sizes ranging from 98” to 55”, BRAVIA 5 boasts several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable.

BRAVIA 2 II

BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favourites are upscaled to glorious 4K, while Dolby Atmos® and DTS:X® compatibility provides immersive audio. With Google TV at its core, it’s always full of content and easy to use.

Your favourite films and shows as the creator intended

BRAVIA is equipped with Studio Calibrated modesi that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators’ vision, delivering the intended picture quality for every studio.

Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX® Enhanced , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+.

BRAVIA supports both Dolby Vision® and Dolby Atmos® for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Netflix, Disney+, and other popular streaming services.

Seamless integration with BRAVIA Theatre home audio products

By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

BRAVIA and environment

Reduced power consumption:
• BRAVIA 5 uses Sony’s proprietary signal processing to maximise the characteristics of the panel device, automatically optimising brightness for each scene while achieving both high brightness and low power consumption.
• Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Use of recycled materials:
Recycled materials including Sony original SORPLASTM, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel .
Click here for more on BRAVIA and sustainability

BRAVIA and accessibility

Vision and action assist:
The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Moreover, you can control not just the TV but also the BRAVIA Theatre soundbar or system from the BRAVIA Connect App, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience.

Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.
Click here for more on BRAVIA and accessibility

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Taiba Signs MOU with China Travel Online to Strengthen Presence in the Chinese Tourist Market

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Taiba, a leading Saudi hospitality and real estate company listed on Tadawul, has signed a Memorandum of understanding (MOU) with China Travel Online (CBISN Services) to prepare Taiba hotels in the Kingdom of Saudi Arabia to welcome Chinese tourists and provide all services tailored to their needs, including language support, cuisine, and cultural experiences that appeal to Chinese visitors, ensuring a comprehensive hospitality experience.
The agreement includes collaboration in organizing and promoting joint events in both China and Saudi Arabia, exchanging knowledge, expertise, and best practices to enhance the readiness of Saudi destinations and hospitality sectors for the Chinese market, marketing and promoting joint events through digital, media, and trade channels, and exploring future cooperation opportunities in tourism and hotel investment.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba, said, “Our collaboration with China Travel Online marks a strategic milestone in expanding Taiba’s presence within the vast Chinese tourism market. We are dedicated to meeting every need of Chinese visitors -from language and cuisine to cultural immersion- ensuring their visit to the Kingdom is truly memorable. This collaboration will drive increased Chinese tourism and further position Saudi Arabia as a leading global tourism destination”.
The MOU was signed on the sidelines of the World Travel Market in London (WTM London), held from November 4 to 6, 2025, and outlines joint cooperation in organizing two key events in the Kingdom: The China MICE Summit 2026 and the China Ready Workshop.
China Travel Online will invite leading Chinese MICE operators to participate in the summit in Saudi Arabia and will deliver the China Ready Workshop to audiences in Saudi Arabia and the wider Middle East.
Taiba will be responsible for hosting the events locally, providing logistical support, coordinating with Saudi tourism authorities, and inviting Saudi suppliers to participate in both the summit and the workshop.
It is worth noting that Taiba Company places great emphasis on building strategic partnerships aimed at developing the tourism sector in the Kingdom. It has established collaborations with global hotel brands such as Marriott and Hilton, joined the membership of the World Tourism Organization, and has received several prestigious local and regional awards.

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ARTDOM Riyadh 2025 — The Kingdom Welcomes the World of Design

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 This November, Riyadh becomes the capital of global creativity.
From November 11–12, the iconic Kingdom Centre, Four Seasons Hotel, will host ARTDOM Riyadh 2025 — an international exhibition and congress dedicated to luxury interiors, art, architecture, and the design of contemporary living.
For two remarkable days, the world’s most distinguished design houses, visionary creators, and influential voices will gather in Saudi Arabia to celebrate the art of elegance, innovation, and craftsmanship. ARTDOM Riyadh is more than an exhibition — it is a curated experience that reflects the Kingdom’s growing role as a global design destination, aligned with the creative and cultural spirit of Vision 2030.
The event will feature iconic names in the global industry — legendary manufacturers and design ateliers that have shaped the aesthetics of luxury for generations.
On November 11 at 4:00 PM, the official Opening Ceremony will mark the beginning of ARTDOM Riyadh 2025. Organizers, ambassadors, influencers, and leading media will come together to celebrate the launch of this landmark event.
WHO WILL BE SHINING AT ARTDOM RIYADH EXHIBITION FLOOR
Gallery Design, Saudi Arabia’s premier multi-brand design destination, showcases iconic European brands including Minotti, Molteni&C, Flexform, Henge, Porada, and more. With over two decades of expertise, it redefines luxury living by seamlessly blending architecture, furniture, and art into elegant, harmonious spaces.
Dar Al Arkan Interiors, established in 2022, specializes in luxury branded furniture and operates nine showrooms across Riyadh and Jeddah. The company features prestigious brands such as Fendi Casa, Armani Casa, Versace Home, Bentley Home, Dolce & Gabbana Casa, Missoni Home, and Elie Saab Maison. Dedicated to offering exquisite designs and exceptional quality, Dar Al Arkan Interiors caters to the discerning tastes of its elite clientele.
VADA Design will introduce a remarkable showcase featuring Antonio Lupi + VADA Stone, Sahrai Milano, and Veraa — collections where Italian artistry meets contemporary innovation.
Arc de Sol will present an exceptional portfolio, including TOGAS, ALEAL, BARNINI, DAYTONA, MGM, BAOBAB, LOCKERBER, Yana Svetlova, and D’ORO — brands synonymous with refinement and European sophistication.
Lazado will present exclusive collections from Venini, Mat Royal, Vista Alegre, and more.
Art de Vivre will showcase its unique collection of handcrafted rugs — masterpieces that blend heritage and modern artistry.
Nicoletti Home will unveil its latest designs in beds, armchairs, and sofas, while Malerba will present contemporary furniture for every space.
Completing the exhibition floor will be THG, Gamma, Fiam Italia, Rejo Studio, MGM Furniture, FormItalia, Asnaghi, Studio Karmeh, Technogym, and Teckell, with Clive Christian offering a truly immersive perfumery experience — a multisensory journey through fragrance and design.
The Authors’ Area at ARTDOM Riyadh will shine a spotlight on individual artistry and the emotional side of design. Among the featured artists and studios: Zaza Maizon, Muntj Studio, Rejo Studio, Polina Pidtsan, Ghada Alamoudi, VADA Design.
The Public Talk program — visionaries of design
The Public Talk Program will span two days and bring together global icons, innovators, and thought leaders — each sharing insights on the evolution of design, luxury, and the cultural power of creativity.
Among the distinguished speakers:
Giulio Cappellini – Founder & Art Director, Cappellini
Massimiliano Ferrari – CEO, Corporate Brand Maison SA
Rossana Orlandi – International Gallerist and Design Curator
Draga & Aurel – Founders, Draga & Aurel Studio
Pierre Gonalons – Designer and Interior Architect
Hany Saad – Founder, Hany Saad Innovations
Marzia & Leonardo Dainelli – Founders, Dainelli Studio
Mohammed AlMashharawi – Founder, ArchiNet
Francesca Russo – Partner, Design Diffusion World (DDW)
Mara Firetti – Owner, Firetti Gallery
Uday Singh – Co-owner, Bagatelle
Yannic Leveque – Vice President of Acciona Living&Culture
Dr. Mohammad Baydoun – Senior Vice President, DAMAC Properties
The discussions will explore key topics including:
Interiors between art and design,
The changing role of design in hospitality (horeca),
Luxury interiors and product design,
The aesthetics of elegance,
The billionaire belt: why the GCC is the world’s hottest luxury market,
Luxury furniture and art as value drivers in development projects,
Design and craftsmanship: global experience and new opportunities,
Product design in luxury interiors: cases & collaborations,
Saudi 2030: the blueprint of a future city,
Architecture of connection
The role of art in public and residential design, and
Technology, sustainability, and the future of design.
In parallel with the public talks, ARTDOM Riyadh will host an exclusive B2B meeting program, connecting exhibitors with potential clients, developers, and decision-makers.
These meetings will foster strategic partnerships and collaborations — a professional platform designed to inspire new projects across the GCC and beyond.
Exclusive private events: for selected guests only
On November 10, the evening before the official opening, VADA Design will host a private preview at its VADA Stone Design and Sahrai Milano showrooms — a gathering for interior designers, clients, and influencers to connect in an intimate setting.
On November 11, a private Gala Dinner will take place for VIP guests — an elegant celebration reserved for key partners, international participants, and special invitees.
Later that evening, the ARTDOM Gala Party will unfold, bringing together participants, ambassadors, invited voices, and media in a night of music and connection.
The highlight of the evening will be a performance by DJ Viva, the Canadian-Saudi music producer and DJ.
Finally, on November 13, Gallery Design will host at its showroom an exclusive closing soirée — a private, invitation-only event for designers, clients, ARTDOM ambassadors, and influencers to conclude the week in a relaxed, creative atmosphere.
Partners and Media
ARTDOM Riyadh 2025 proudly collaborates with leading media and industry partners, including:
Harper’s Bazaar Arabia, SALON Interiors UAE, Identity, ArchiNet, Muzwaa, Interiors in SA, Design Middle East, AEWORLD, Riyadh Edit, and Destination Riyadh.
The event’s official chauffeur partner, Blacklane, will provide premium, sustainable transportation for guests throughout the exhibition period. To celebrate this partnership, all ARTDOM Riyadh attendees will enjoy an exclusive 25% discount on Blacklane rides.
It is an invitation to explore beauty, to connect with global excellence, and to witness the creative spirit transforming Saudi Arabia’s landscape.

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“غلوبانت” و”انفوبيب” تعلنان شراكة استراتيجية لتعزيز مجال التفاعل المؤسسي مع العملاء بالذكاء الاصطناعي في الشرق الأوسط وشمال أفريقيا

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الرياض، المملكة العربية السعودية ، 1 أكتوبر 2025: أعلنت اليوم شركتا غلوبانت “Globant”، الشركة الرقمية الرائدة في مجال إعادة اكتشاف إمكانات مؤسسات الأعمال عبر الحلول التقنية المُبتكرة، والمُدرجة في بورصة نيويورك تحت الرمز (GLOB)، ، و”انفوبيب”، الرائدة عالمياً في مجال الاتصالات عبر تقنيات وحلول القنوات المتعددة، عن إبرام شراكة استراتيجية تهدف إلى تزويد مؤسسات الأعمال والشركات التجارية في منطقة الشرق الأوسط وشمال أفريقيا بحلول من الجيل التالي من التفاعل المؤسسي للمحادثات المدعوم بالذكاء الاصطناعي للتواصل مع العملاء. .

وتجمع هذه الشراكة بين الخبرات الرائدة لشركة “غلوبانت” في مجال التحول الرقمي المعزز بالذكاء الاصطناعي، ومنصات “انفوبيب” الحائزة على عدد من الجوائز في مجال تقنيات الاتصال المؤسسي والمحادثات عبر القنوات المتعددة. ومن شأن هذا التعاون أن يمكّن مؤسسات الأعمال والشركات من تقديم تجارب عملاء أكثر ذكاءً وتخصيصاً وأماناً على نطاق واسع، إضافة إلى تسريع الابتكار وتبسيط تجربة العملاء بما يعزز النمو والولاء.

ومن خلال الشراكة، يستفيد العملاء من الدمج بين قدرات “غلوبانت” في مجال الذكاء الاصطناعي التوليدي، والتحليلات التنبؤية من جانب، وتقنيات “انفوبيب”، عبر منصة تنسيق تجارب المحادثة الرقمية (CXOP) القائمة على تقنية وكلاء الذكاء الاصطناعي (Agentic AI)، ورسائلها التفاعلية متعددة القنوات، من جانب آخر.وبهذه المناسبة، قال فيسيلين فوكوفيتش، الرئيس التنفيذي للتحالفات في “انفوبيب”: إنه “تم تصميم حلولنا المشتركة لتوفير تجربة محادثة تفاعلية مُعززة بالذكاء الاصطناعي لتحسين التواصل مع العملاء. ومن خلال الجمع ما بين منصة التواصل من (انفوبيب) مع ابتكارات الذكاء الاصطناعي لشركة (غلوبانت)، فإننا نعزز قدراتنا، ونرتقي بمستوى التفاعل مع العملاء، لتزويد المستخدمين النهائيين بتجارب عملاء أكثر تخصيصاً”.

ومن المقرر أن يتم عرض هذه الحلول خلال فعاليات معرض السعودية للتجزئة “ريتيل شو”، الذي ينعقد في الرياض يومي 7 و8 أكتوبر 2025، حيث سيعرض الجانبان من خلال جناحهما المشترك في المعرض أحدث تقنيات وحلول التفاعل المؤسسي والمحادثات المعززة بالذكاء الاصطناعي، ودورها في تسريع التحول الرقمي وتقديم تفاعلات أكثر تخصيصاً وموثوقية عبر مختلف القنوات للشركات في منطقة الشرق الأوسط وشمال إفريقيا.

من جانبه، قال خوليو دي سالفو، نائب الرئيس الأول للحلول، ورئيس استراتيجية الحلول والشراكات في منطقة الشرق الأوسط وشمال أفريقيا وآسيا المحيط الهادئ لدى “غلوبانت”: إن ” مؤسسات الأعمال تبحث في الوقت الجاري عن طرق متطورة لإعادة ابتكار طريقة تفاعلها مع العملاء وبناء الثقة في كل تفاعل. كما يدخل قطاع التجارة في الوقت الحالي حقبة جديدة يعتمد فيها وكلاء الذكاء الاصطناعي في اتخاذ القرارات المستقلة والشاملة في مجالات التسويق والعمليات، وسنقوم من خلال تعاوننا مع (انفوبيب) بالاستفادة من عصر الذكاء الاصطناعي في دعم عجلة النمو وتحقيق نتائج قابلة ملموسة”.

ومن خلال هذا التعاون الاستراتيجي، تعمل “غلوبانت” و”انفوبيب” على تعزيز قدراتهما المشتركة لتلبية احتياجات السوق سريع النمو. وستستفيد مؤسسات الأعمال من حلول متقدمة تشمل الذكاء الاصطناعي في مجال المحادثات التفاعلية، والتحليلات المدمجة المتكاملة، والرسائل التفاعلية مثل “واتساب”، عبر قنوات اتصال آمنة وموثوقة تُعزز المصداقية وتقلل من مخاطر الاحتيال. كما تضمن هذه الشراكة التكامل السريع عبر واجهات برمجة التطبيقات (APIs)، والدعم المتواصل على مدار الساعة، والتغطية العالمية بما يُمكّن المؤسسات من توسيع نطاق الابتكار والتنفيذ بثقة.

وكانت “انفوبِيب” قد أطلقت في وقت سابق من العام الجاري منصتها (CXOP) الخاصة بتنسيق تجارب العملاء، ما يعكس مواصلة التزامها بالابتكار في مجال الاتصالات الموثوقة والمدعومة بالذكاء الاصطناعي. وبالتعاون مع “غلوبانت”، تواصل الشركة تقديم حلول مؤسسية متكاملة تُحدث أثراً ملموساً وتُعيد تعريف مفهوم التفاعل مع العملاء في منطقة الشرق الأوسط وشمال أفريقيا وخارجها.

زيارة: www.globant.com.

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