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Nothing Phone 3a and 3a launches in the Middle East, right in time for Eid!

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Nothing Tech today announced the regional launch of its new smartphone series, the Nothing (3a) series in the Middle East. Announced at its local event held in Dubai, the two new smartphones in the series will be available across various local retailers, both in store and online, right on time for Eid gifting!

Starting at SAR 1,549 and SAR 1,899, the Phone (3a) and (3a Pro), come to the Middle East right around the Eid holidays, making it an ideal gift for family, friends or even oneself. Announced earlier this year at MWC 2025, the phones raise the standard for a smartphone experience, featuring a significantly upgraded camera system with optical zoom, boosted performance, a refined design, and Nothing OS innovations, including Essential Space.

Commenting on the launch, Rishi Kishor Gupta, Regional Director: Middle East & Africa for Nothing, said “Our new Phone (3a) series represents the latest innovation from Nothing, and we are thrilled to bring it to the Middle East. Following the incredible reception in global markets, we’re excited to launch it here just in time for Eid, making it a perfect addition to gift lists. We are confident that the Phone (3a) series will resonate strongly with consumers in this region and achieve great success.”

The event, hosted by Khalid Al Ameri, one of UAE’s top influencers, saw the Nothing Phone (3a) series receiving various awards, including an award from Al Qiyadi as the Best Midrange Smartphone for 2025 for Excellence in Mobile Technology. The event also hosted various industry experts and speakers, including Ahmad Alzarooni, an Emirati IT and Cybersecurity expert, who shared insightful perspectives on the innovative Essential Space feature of the Nothing Phone (3a), Antikka Hossam, a content creator and photographer demonstrated practical tips and tricks for maximizing the potential of the Nothing Phone (3a) series and Faisal Bouafra, an Emirati member of the Nothing community and a passionate brand enthusiast, who shared his story with Nothing and his passion and love for the brand.

The Nothing Phone (3a) and Phone (3a Pro) refine the brand’s signature design with upgraded glass back panels, improved internal symmetry, and detailed finishes. Showcasing each camera system through its exposed aesthetic and innovative engineering, the phones also enhance durability with an IP64 rating and achieve the brand’s lowest carbon footprint at 51.3kg of CO2e.

The Nothing Phone (3a) Series introduces its most advanced camera system, featuring a 50MP main sensor, Sony ultra-wide sensor, and optical zoom. TrueLens Engine 3.0 combines AI and multi-frame technology for professional-grade photography. The Phone (3a) offers 2x optical zoom and up to 30x AI-enhanced zoom, while the Phone (3a) Pro adds a periscope camera with 3x optical zoom, 60x ultra zoom, and telemacro capabilities for close-ups as near as 15cm.

Both models include a 50MP main sensor for sharp, true-to-life images, with the Phone (3a) Pro offering faster autofocus and better performance in harsh lighting. The ultra-wide camera provides a 120° field of view and improved low-light results. For selfies, the Phone (3a) has a 32MP front camera, while the Phone (3a) Pro features a 50MP front camera capable of 4K video recording with AI stabilization and night enhancement.

Powered by the Snapdragon® 7s Gen 3 Mobile Platform, the Phone (3a) Series delivers 92% better AI processing than its predecessor. RAM Booster enables up to 20GB of combined physical and virtual RAM, while a larger vapor chamber reduces heat by 23%. Both models feature 5000mAh batteries for two days of use, with 50W fast charging providing 50% power in under 20 minutes.

The Phone (3a) and Phone (3a) Pro feature immersive 6.77-inch displays with Full HD+ resolution, 387 PPI, and a smooth 120Hz adaptive refresh rate. A 480Hz touch sampling rate increases to 1000Hz in Gaming Mode for responsiveness. Auto brightness reaches 1300 nits, while peak brightness hits 3000 nits—a 131% improvement over the Phone (2a).

At the heart of it all is the Nothing OS 3.1a fast, smooth foundation tuned for stability, utility and customization, built with Android 15. Along with new levels of customizations, this new OS will also get updates for 6 years starting from when the device first became available on nothing.tech. This includes three years of Android updates and six years of security updates in addition to corrective and functionality updates.

The phones also come with Essential Space, an AI-powered hub for notes, ideas, and inspirations, designed to capture, process, and remember content like a second memory. To ensure quick access, the Phone (3a) Series features the Essential Key on its right side—press to save content, long-press to record voice notes, or double-tap to view saved items. Early Access to Essential Space is available for all Phone (3a) and Phone (3a) Pro users, offering exclusive features like Camera Capture, Smart Collections, Focused Search, and Flip to Record, with more updates coming soon.

Availability:

  • Phone (3a) will be available in Blue, Black and White

○ 12+256GB (SAR 1,549)

  • Phone (3a) Pro will be available in Grey and Black

○ 12+256GB (SAR 1,899)

The 8+128GB variant of the Nothing Phone (3a) in Black and White will also be available in an exclusive deal for SAR 999 with Jarir Bookstore. The Blue variant of the Phone (3a), available only in 12+256GB configuration, also an exclusive at Jarir Bookstore.

As an exclusive launch offer, customers purchasing the Nothing Phone (3a Pro) will receive the CMF Buds and CMF Watch Pro 2 as a bundle offer, while customers purchasing the Phone (3a) will receive the CMF Buds bundled with the phone. This bundle offer applies only to the 12+256GB variants.

  • Phone (3a) and Phone (3a) Pro will launch in GCC with Leading Retailers – Etisalat by e&, Emax, Jarir Bookstore, Amazon, Noon, Sharaf DG, Lulu, Xcite, Jumbo, Virgin Megastore, EROS on 20th March, 2025.

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PeopleStrong accelerates GCC expansion following majority stake investment from Goldman Sachs alternatives

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Today, PeopleStrong, a leading regional human capital management (“HCM”) SaaS provider, announced that the Private Equity business within Goldman Sachs Alternatives has acquired a majority stake in the company. This acquisition underscores the company’s ambitious growth strategy in the Gulf Cooperation Council (‘GCC”) region, with a particular focus on key markets such as UAE and Saudi Arabia. The expansion aligns closely with national priorities around Emiratisation, Saudization and the broader push for workforce digital transformation across the region.
PeopleStrong is uniquely positioned at the intersection of three transformative shifts: the digitization of enterprise HR, the adoption of AI, and the rise of SaaS innovation. The company offers a comprehensive, AI-powered HCM platform with robust capabilities across applicant tracking systems (ATS), payroll, employee experience and talent management. It serves leading organizations across key industry verticals, including Banking, Financial Services and Insurance (BSFI), Retail, Aviation, Healthcare and Manufacturing. With multi-country payroll capabilities and over 1.5 million paychecks processed monthly, PeopleStrong is recognized as one of the largest and most trusted cloud payroll providers in the region.
PeopleStrong’s clientele includes many of the Middle East and South Asia’s most respected enterprises, including Flydubai, Azizi, Tamkeen, Sobha, Transom Catering, Alamar, Omantel, Life Pharmacy, Oman Air, Axiom, Aditya Birla Group, L&T, TATA, Mahindra Rise, Kotak Mahindra Bank, HDFC Ergo, Paytm and Air India.
Currently, the company serves over two million individual users and aims to significantly expand its scale and geographic footprint, targeting 10 million users globally over the next five years.
“We have remained focussed on balanced, sustainable growth and are proud to stand out today as one of the few EBITDA-positive SaaS companies with a leading market position,” said Sandeep Chaudhary, CEO of PeopleStrong. “We are excited to join forces with Goldman Sachs. With their global expertise in SaaS and AI, we look forward to driving the next phase of our growth together through continued innovation and operational excellence.”
Rajat Sood, a Managing Director in Growth and Corporate Equity Investing at Goldman Sachs, said, “PeopleStrong stands at the intersection of talent and technology —delivering real, measurable value to its customers at scale through its technology-led human capital management solutions. We look forward to supporting this management team and company’s next stage of growth by leveraging the global resources and network of Goldman Sachs.”
“We’ve seen tremendous momentum in HR tech adoption across the Middle East, which has been a core part of our regional strategy,” said Mrigank Tripathi, President – Growth, PeopleStrong. “To support our long-term expansion, we’re investing in R&D to tailor solutions for the Middle East’s evolving regulatory and operational landscape. PeopleStrong is also actively pursuing strategic partnerships to deepen our footprint across the GCC and broader MENA region. To support this growth, we will continue to strengthen our on-the-ground team across sales, support and key functional areas.”
PeopleStrong maintains operational teams in Dubai with strategic engagements across key Emirates and major cities in Saudi Arabia. This presence uniquely positions the company to support regional enterprises in achieving their ambitious HR digitalization and workforce transformation goals.
PeopleStrong’s is the highest-rated HR mobile app globally, with a 4.8 out of 5 rating across iOS and Android platforms. It has consistently been featured in Gartner’s ‘Voice of the Customer’ report and has been voted the Customers’ Choice for Cloud HCM Suites for enterprises with over 1,000 employees from 2022 to 2024.

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PROVEN Solution Signs MoU with University of Tabuk

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 Proven Solution is a leading technology company specializing in AI, robotics, and digital transformation solutions, along with its robotics division, Proven Robotics, has announced the signing of a Memorandum of Understanding (MoU) with the University of Tabuk in Saudi Arabia. The collaboration aims to enhance students’ learning experience by equipping them with advanced robotics and AI knowledge aligned with future market demands.

Under the agreement, PROVEN Robotics will introduce Advanced Robotics Training, STEM Robotics Courses, and Research & Innovation Initiatives for students in the University. It will focus on developing an advanced robotics program to prepare students for future needs, contributing to Saudi Vision x§x2030’s digital transformation objectives.

Commenting on the partnership, Mohammed Aldousari, Regional Robotics Lead at PROVEN Robotics said, “By partnering with one of the leading universities in the country, we are focused on reinforcing our commitment to advancing robotics education and supporting Vision 2030. This partnership will expand our impact, develop future-ready talents, strengthen academia-industry collaboration, and position us as leaders in the robotics industry in Saudi Arabia.”

 “As we aim towards equipping our students with industry-driven curriculum, we are thrilled to partner with PROVEN Robotics.  Their regional expertise in robotics and AI, pre-developed university-focused programs, and a strong track record in STEM education and technology integration make them an ideal partner to bridge the gap between academia and industry,” said Dr. Anas Bushnag, from University of Tabuk.

PROVEN Robotics will deploy its Advanced Robotics Program which will provide designed training with practical experience in various robotics applications. The program will be delivered through multiple learning formats, including classroom sessions, and hybrid approaches, ensuring accessibility and flexibility.

Additionally, courses on STEM Robotics and other Research and Innovation initiatives will offer hands-on learning experiences, exposure to AI-driven robotics, and industry-relevant skills, equipping students with the expertise needed to excel in the evolving fields of automation, and robotics technology.

The key benefits for students include real-world industry engagement, skill development aligned with industry needs, and opportunities for research and innovation.

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بروڤن سولوشن توقع مذكرة تفاهم مع جامعة تبوك

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أعلنت بروڤن سولوشن، الشركة الرائدة في مجال التقنيات المتخصصة بالذكاء الاصطناعي والروبوتات والتحول الرقمي، وقسمها المتخصص في الروبوتات بروڤن روبوتكس، عن توقيع مذكرة تفاهم مع جامعة تبوك في المملكة العربية السعودية. وتهدف هذه الشراكة إلى تعزيز تجربة التعلم لدى الطلاب من خلال تزويدهم بالمعرفة المتقدمة في مجال الروبوتات والذكاء الاصطناعي، بما يتماشى مع متطلبات سوق العمل المستقبلية.

وبموجب الاتفاقية، تُقدم بروڤن روبوتكس برامج تدريبية متقدمة في مجال الروبوتات، ودورات العلوم والتكنولوجيا والهندسة والرياضيات المتخصصة للروبوتات، بالإضافة إلى مبادرات بحثية وابتكارية للطلاب في الجامعة. كما تركّز على تطوير برنامج متقدم للروبوتات لإعداد الطلاب لمتطلبات المستقبل، بما يسهم في تحقيق أهداف رؤية السعودية 2030 للتحول الرقمي.

وفي تعليقه على هذه الشراكة قال محمد الدوسري، المدير العام لدى بروڤن روبوتكس: “يؤكد تعاوننا مع إحدى أبرز الجامعات الرائدة في المملكة مدى التزامنا بتعزيز تعليم الروبوتات ودعم رؤية 2030. ستسهم هذه الشراكة في توسيع نطاق تأثيرنا وتطوير المواهب المؤهلة للمستقبل وتعزيز التعاون بين الأوساط الأكاديمية والصناعية، فضلًا عن ترسيخ مكانتنا كرواد في صناعة الروبوتات في السعودية.”

ومن جانبه قال الدكتور أنس بشناق من جامعة تبوك: ” يسعدنا التعاون مع بروڤن روبوتيكس فيما نسعى لتزويد طلابنا بمناهج تعليمية متوافقة مع متطلبات السوق، إذ إن خبرتها الإقليمية الواسعة في مجال الروبوتات والذكاء الاصطناعي، وبرامجها الجامعية المتخصصة وسجلها الحافل في تعليم العلوم والتكنولوجيا والهندسة والرياضيات والتكامل تجعل منها الشريك المثالي لإغلاق الفجوة بين الأوساط الأكاديمية والعملية.”

وستنفذ بروڤن روبوتكس برنامجها المتقدم في الروبوتات من خلال الدورات التدريبية المصممة خصيصًا لتزويد الطلاب بالخبرات العملية في مختلف تطبيقات الروبوتات. وسيقدم البرنامج من خلال أساليب تعليمية متنوعة تشمل الجلسات الصفية والوسائل الهجينة لضمان سهولة الوصول والمرونة في التعلم.

إضافة إلى ذلك، ستوفر الدورات التدريبية في مجال العلوم والتكنولوجيا والهندسة والرياضيات التخصصية للروبوتات، إلى جانب المبادرات البحثية والابتكارية، فرصًا للتعلم العملي والتعامل المباشر مع الروبوتات المدعومة بالذكاء الاصطناعي، مما يساعد الطلاب على اكتساب المهارات المتقدمة اللازمة للتميز في مجالات الأتمتة وتكنولوجيا الروبوتات المتطورة.

ومن أبرز المزايا المتحققة للطلاب من هذه الشراكة تعزيز التواصل مع القطاع واكتساب مهارات تتماشى مع احتياجات السوق، بالإضافة إلى تعزيز ودعم فرص البحث والابتكار.

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