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TCL Brings Fans Closer to Their Arsenal Heroes

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Arsenal fans from across the world gathered at The Ritz-Carlton JBR for an exclusive Meet & Greet, hosted by celebrity presenter Kris Fade. Club stars William Saliba, Ethan Nwaneri, and Oleksandr Zinchenko connected with dedicated supporters in an unforgettable afternoon of football, inspiration, and innovation.
The event, held in partnership with TCL, Arsenal’s Official Regional Partner, brought together an electric mix of football lovers, influencers, and young talents. Top regional influencers from across the Middle East & Africa attended, alongside the Arsenal UAE Supporters Club and the next generation of footballers from LaLiga Academy a group of aspiring young athletes who dream of following in their heroes footsteps. Fans from the UAE, Saudi, Turkey, Africa and beyond also joined, creating a truly regional celebration of football.
TCL Showcases Innovation with the World’s Largest QD-Mini LED TV
Adding to the excitement, TCL elevated the experience with an immersive gaming zone, featuring the TCL X955 Max the world’s largest 115-inch QD-Mini LED TV. Fans got to experience TCL’s cutting-edge display technology, designed to bring football action to life like never before, merging the passion for the game with next generation viewing experiences.
Speaking about the longstanding partnership between TCL and Arsenal, Sunny Yang, General Manager of TCL Middle East & Africa, highlighted the synergy between the two brands:
“At TCL, our motto is ‘Inspire Greatness’ and that’s exactly what Arsenal represents. The club’s rich history, dedication, and global fanbase are a true testament to greatness. Through our partnership, we aim to bring fans closer to the game they love by delivering immersive viewing experiences that match the energy and passion of football itself.”
A Celebration of Football, Fans & Future Stars
Saliba, Nwaneri, and Zinchenko expressed their gratitude for the unwavering support Arsenal receives worldwide.
“It’s incredible to see how massive and passionate the Arsenal fanbase is,” said Saliba. “No matter where we go, we know we have incredible fans behind us, and that means everything.”
Zinchenko echoed the sentiment, adding:
“Football has the power to unite people and seeing fans from all over the world come together today is truly special.”
The team’s visit to Dubai is part of their pre-season preparations, leveraging the city’s world-class training facilities and ideal warm-weather conditions ahead of the crucial second half of the season. Arsenal has a strong and growing presence in the UAE, with frequent winter training camps and fan engagement activities, further strengthening its deep-rooted connection with the region.
From die-hard Arsenal fans and young football hopefuls to regional influencers and TCL’s valued guests, this event was a true celebration of football, technology, and passion. Fans also left their mark on the TCL Wall of Greatness before meeting Arsenal stars Saliba, Zinchenko, and Ethan Nwaneri for an exclusive photo and signing session.
As Arsenal continues its journey on and off the pitch, its bond with its global fanbase, future football stars, and partners like TCL remains stronger than ever proving once again that Arsenal is more than just a club, it is united by passion, loyalty, and love for the game.

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K-Food Set to Showcase Innovation and Quality at Saudi Food Show 2025

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Korea Pavilion to feature 10 leading exporters, promote healthy, trend-driven products through tastings and business matchmaking in Riyadh

Riyadh, Saudi Arabia – The Korea Agro-Fisheries & Food Trade Corporation (aT), under the Ministry of Agriculture, Food and Rural Affairs of the Republic of Korea, will host the Korea Pavilion at the Saudi Food Show 2025, to be held from May 12 to 14 in Riyadh. The Pavilion will highlight the growing global appeal of Korean food and present a diverse selection of innovative products tailored for Middle Eastern consumers.
This year, 10 leading Korean food exporters will participate in the Pavilion, showcasing a variety of premium products including ready-to-eat meals, ginseng-based supplements, functional beverages, sauces, and snack foods. These offerings reflect Korea’s dynamic food culture and respond to Saudi Arabia’s increasing demand for convenient, nutritious, and high-quality food.
To encourage meaningful business connections, the Pavilion will host on-site product tastings and organize 1:1 business matchmaking sessions between Korean companies and buyers from Saudi Arabia and neighboring GCC countries. The initiative aims to build long-term partnerships and explore new distribution opportunities in the region.
With a population of over 37 million and a growing appetite for global flavors, Saudi Arabia is emerging as a major gateway for Korean agri-food exports. Demand for K-Food is particularly strong among younger consumers who are increasingly embracing Korean cuisine and culture.
Mr. Ki-Chan Jeon, Director of Agri-food Exports at aT, remarked:
“Saudi Arabia is not only a vital market on its own, but also a strategic hub for reaching markets across the Middle East and Africa. Through this exhibition, we aim to demonstrate the adaptability and competitiveness of K-Food while helping our exporters build lasting relationships with trusted partners.”
To further support Korean exporters, aT continues to assist companies with regulatory compliance, halal certification, and local market adaptation, enabling a smoother entry into the region’s competitive food sector.
For media inquiries, buyer meeting arrangements, or access to the Korea Pavilion, please contact: dubai@at.or.kr

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المنتجات الغذائية الكورية تستعد لإبراز تميزها في معرض السعودية للأغذية 2025

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الجناح الكوري يضم 10 شركات رائدة ويعرض منتجات صحية وعصرية مع جلسات تذوق واجتماعات أعمال في الرياض

الرياض 13 مايو – تستعد المؤسسة الكورية لتنمية التجارة الزراعية والسمكية (aT) ، التابعة لوزارة الزراعة والغذاء والشؤون الريفية في جمهورية كوريا، لتنظيم الجناح الكوري في معرض السعودية للأغذية 2025، والذي سيقام في مدينة الرياض خلال الفترة من 12 إلى 14 مايو. ويهدف الجناح إلى تسليط الضوء على جاذبية المنتجات الغذائية الكورية المتنامية عالميًا، من خلال مجموعة متنوعة من المنتجات المبتكرة والمخصصة لتناسب أذواق المستهلكين في الشرق الأوسط.
ويشارك في الجناح هذا العام عشر شركات تصدير كورية رائدة، تعرض منتجات متميزة تشمل: الوجبات الجاهزة، المكملات الصحية المستخلصة من الجينسنغ، المشروبات الوظيفية، الصلصات، والوجبات الخفيفة. وتعكس هذه المنتجات ثقافة الطعام الكورية المتطورة واستجابتها لاحتياجات السوق السعودية المتزايدة للمنتجات الصحية وعالية الجودة.
خلال المعرض، سيُقام في الجناح الكوري تذوق مباشر للمنتجات الكورية، إلى جانب تنظيم لقاءات أعمال ثنائية (1:1) بين الشركات الكورية والمستوردين والموزعين من المملكة ودول الخليج. وتهدف هذه اللقاءات إلى بناء شراكات تجارية طويلة الأمد واستكشاف فرص توزيع جديدة في المنطقة.
تُعد المملكة العربية السعودية سوقًا استراتيجيًا للصادرات الزراعية والغذائية الكورية، ليس فقط لحجمها السكاني الذي يتجاوز 37 مليون نسمة، بل أيضًا لدورها المحوري كبوابة للوصول إلى أسواق الشرق الأوسط وشمال أفريقيا. كما أن الطلب على المنتجات الكورية يزداد، خاصة بين فئة الشباب الذين يتبنون الثقافة الكورية ويبدون اهتمامًا متزايدًا بالمأكولات الآسيوية الحديثة.
وفي هذا السياق، صرّح السيد جي-تشان جيون، مدير قسم صادرات المنتجات الغذائية في مؤسسة (aT) قائلاً:
“لا تُمثل السعودية سوقًا هامة فقط، بل هي مركز استراتيجي للتوسع نحو أسواق الشرق الأوسط وإفريقيا. ومن خلال هذا المعرض، نسعى إلى إبراز جودة وتنوع المنتجات الغذائية الكورية، وتسهيل بناء علاقات تجارية متينة بين الشركات الكورية والشركاء المحليين.”
كما أشار إلى استمرار دعم المؤسسة للمصدّرين الكوريين، خاصة فيما يتعلق بمتطلبات شهادات الحلال، وتكييف التغليف، والامتثال للوائح المحلية، لتسهيل دخول المنتجات إلى السوق السعودية بمرونة وكفاءة.

للاستفسارات الإعلامية أو طلبات التغطية الصحفية أو الترتيب للاجتماعات مع الجناح الكوري، يُرجى التواصل عبر البريد الإلكتروني:
📩 dubai@at.or.kr

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Sommet Education recognises emerging talent in Saudi Arabia’s hospitality sector in Partnership with Future Leader Award

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Sommet Education, is a global leader in higher education for the hospitality and service industries providing world-class education through its prestigious institutions, including Les Roches, École Ducasse, and Glion Institute of Higher Education. Earlier today, on stage at the Future Hospitality Summit Saudi Arabia (FHS) taking place at the Mandarin Oriental Al Faisaliah in Riyadh this week, the winner of the 2025 FHS Future Leader Awards was announced.
This year’s Future Leader Award winner is Lama AlQawasmi, Co-Founder & COO of Hospitality talents, Vice President of Hospitality at Moqam Urban Development Co. Lama AlQawasmi stands as a remarkable example of young woman leadership in Saudi Arabia’s hospitality industry.
The Future Leader Award is an initiative from FHS organizer The Bench, powered by the Sommet Education Foundation, the non-for-profit organization of Sommet Education aiming at fostering inclusivity in the Hospitality Education.
The Future Leader Award was open to individuals aged 18 to 35 who have demonstrated leadership, innovation, and impact in the hospitality field. The jury included leaders from renowned hospitality and education institutions such as Carlos Díez de la Lastra, Chief Executive Officer of Les Roches, Anouck Weiss, Chief Communication Officer of Sommet Education, Co-founder & Executive Vice President of Sommet Education Foundation; Luis Nicolas Barrios, Regional Manager of Innovation Education and Investment at UN Tourism, and Jonathan Worsley, Chairman & CEO of The Bench.
“Saudi Arabia’s hospitality industry is undergoing a dynamic shift, and we believe the Future Leader Award is an important step in recognizing the young leaders who are driving that change. Through this award, we are proud to support the Kingdom’s Vision 2030 by fostering talent and offering opportunities for growth and development to the next generation of hospitality leaders.” said Carlos Díez de la Lastra, CEO of Les Roches.
Lama has led strategic initiatives across multiple organizations—including founding a consultancy division, championing sustainability and innovation, and mentoring young professionals in the sector. She has already held influential roles at Moqam Urban Development, and the Elaf Group, where she’s driven operational excellence and talent development. Lama’s focus on collaboration, education, and social impact makes her not just a rising star—but a guiding light for the next generation of hospitality leaders.
Lama shared: “Thank you so much I’m truly honoured to receive this award. This award isn’t just about me, it’s about the belief that talent exists everywhere and opportunities do as well. My mission is to fill this gap through hospitality, through education, and through purpose.”
“Lama AlQawasmi embodies the empowering, people-centric leadership, entrepreneurial mindset, and deep passion for hospitality that we strive to nurture at Sommet Education. She represents exactly the kind of leader the hospitality world needs – driven by purpose, committed to others, and unafraid to shape the future,” said Anouck Weiss, Chief Communication Officer of Sommet Education, and Co-founder & Executive Vice President of Sommet Education Foundation.
As part of Lama’s prize, she will get access to an exclusive scholarship opportunity within Sommet Education’s portfolio of Master’s, Executive Master’s or part-time education at Glion Institute of Higher Education or Les Roches Global Hospitality in the UK, Switzerland, and Spain as well as access to Sommet Education’s alumni networks, internships, and job placement opportunities.
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