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Omantel attracts cutting-edge AI and metaverse technologies in collaboration with Shaffra Technology

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Omantel has entered a strategic partnership with Singapore-based Shaffra Technology Labs to develop groundbreaking solutions leveraging artificial intelligence (AI) and metaverse technologies. These solutions will be hosted within Omantel cloud services and provided to government institutions and private sector companies in the Sultanate of Oman to enhance operational efficiency. The agreement was signed during the LEAP 2025 Conference in Riyadh, Saudi Arabia.

Eng. Aladdin Bait Fadhel, Chief Commercial Officer of Omantel, stated: “At Omantel, our vision is to solidify our leadership role as a key enabler of Oman’s digital transformation and to be the premier provider of innovative technology solutions in the region. Our collaboration with Shaffra will significantly contribute to developing cutting-edge technology solutions, particularly in artificial intelligence, for our customers”.

Al Harith Al Atawi, CEO of Shaffra Technology Labs, expressed his enthusiasm about partnering with Omantel on this strategic project. He noted that this cooperation would open vast opportunities for Shafra in the Omani market by introducing successful AI and metaverse solutions, such as the AI employee project, which is now being adopted by numerous government and private entities in several countries. “We aim to deliver a unique experience for Omantel customers through this partnership and innovative projects that enhance productivity and reduce costs,” said Al Atawi..

Omantel has previously signed multiple agreements to localize global technologies and enhance the ICT infrastructure in the Sultanate. In collaboration with major international technology giants, Omantel seeks to attract the latest technological and innovative advancements to foster Oman’s digital transformation. This strategic initiative aligns with Omantel’s vision to become an integrated provider of digital solutions, catering to the diverse needs of government institutions, private sector companies, and individual subscribers under one umbrella.

Omantel has succeeded, through the integration of its operations, processes, and extensive expertise in the field of communications and digital technology, in establishing its position as a leading telecommunications company within the Sultanate of Oman and beyond. The company’s innovative approaches have contributed to providing state-of-the-art solutions to different consumer and business sectors. The company aims to deliver an unparalleled, exceptional experience to its customers and strives to always exceed their expectations. To achieve the objectives of Oman Vision 2040, Omantel invests in emerging technologies and provides cutting-edge ICT solutions, such as cloud solutions, AI, Smart solutions, cybersecurity, and much more, in addition to harnessing its technological capabilities to enhance innovation and leadership in new and advanced technologies.

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TCL Unveils the New C6K QD-Mini LED TV Series Best-in-Class Mini LED Innovation Meets Modern Living

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TCL Electronics, a leading consumer electronics brand and Global Top 1 Mini LED TV Brand, proudly announces the launch of its new C6K QD-Mini LED TV series in Saudi Arabia Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound.
Next-Level Picture, Powered by QD-Mini LED
The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast ensuring every scene is lifelike and cinematic.
The Power of Mini LED, Elevated
This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.
By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.
Key Features of the TCL C6K Series in Saudi Arabia:
QLED Technology
Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
144Hz Native Refresh Rate
Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
ONKYO 2.1 Hi-Fi Sound
Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
Ultra-Slim Design
Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
Matte Display (85” & 98”)
Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
High Contrast HVA Panels (75″ and below)
Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.
A Flagship Experience for Every Home
Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.
Availability in KSA:
The TCL C6K QD-Mini LED TV series will be available from April 2025 at leading electronics retailers and online platforms including eXtra and AEC across the Kingdom.

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PeopleStrong accelerates GCC expansion following majority stake investment from Goldman Sachs alternatives

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Today, PeopleStrong, a leading regional human capital management (“HCM”) SaaS provider, announced that the Private Equity business within Goldman Sachs Alternatives has acquired a majority stake in the company. This acquisition underscores the company’s ambitious growth strategy in the Gulf Cooperation Council (‘GCC”) region, with a particular focus on key markets such as UAE and Saudi Arabia. The expansion aligns closely with national priorities around Emiratisation, Saudization and the broader push for workforce digital transformation across the region.
PeopleStrong is uniquely positioned at the intersection of three transformative shifts: the digitization of enterprise HR, the adoption of AI, and the rise of SaaS innovation. The company offers a comprehensive, AI-powered HCM platform with robust capabilities across applicant tracking systems (ATS), payroll, employee experience and talent management. It serves leading organizations across key industry verticals, including Banking, Financial Services and Insurance (BSFI), Retail, Aviation, Healthcare and Manufacturing. With multi-country payroll capabilities and over 1.5 million paychecks processed monthly, PeopleStrong is recognized as one of the largest and most trusted cloud payroll providers in the region.
PeopleStrong’s clientele includes many of the Middle East and South Asia’s most respected enterprises, including Flydubai, Azizi, Tamkeen, Sobha, Transom Catering, Alamar, Omantel, Life Pharmacy, Oman Air, Axiom, Aditya Birla Group, L&T, TATA, Mahindra Rise, Kotak Mahindra Bank, HDFC Ergo, Paytm and Air India.
Currently, the company serves over two million individual users and aims to significantly expand its scale and geographic footprint, targeting 10 million users globally over the next five years.
“We have remained focussed on balanced, sustainable growth and are proud to stand out today as one of the few EBITDA-positive SaaS companies with a leading market position,” said Sandeep Chaudhary, CEO of PeopleStrong. “We are excited to join forces with Goldman Sachs. With their global expertise in SaaS and AI, we look forward to driving the next phase of our growth together through continued innovation and operational excellence.”
Rajat Sood, a Managing Director in Growth and Corporate Equity Investing at Goldman Sachs, said, “PeopleStrong stands at the intersection of talent and technology —delivering real, measurable value to its customers at scale through its technology-led human capital management solutions. We look forward to supporting this management team and company’s next stage of growth by leveraging the global resources and network of Goldman Sachs.”
“We’ve seen tremendous momentum in HR tech adoption across the Middle East, which has been a core part of our regional strategy,” said Mrigank Tripathi, President – Growth, PeopleStrong. “To support our long-term expansion, we’re investing in R&D to tailor solutions for the Middle East’s evolving regulatory and operational landscape. PeopleStrong is also actively pursuing strategic partnerships to deepen our footprint across the GCC and broader MENA region. To support this growth, we will continue to strengthen our on-the-ground team across sales, support and key functional areas.”
PeopleStrong maintains operational teams in Dubai with strategic engagements across key Emirates and major cities in Saudi Arabia. This presence uniquely positions the company to support regional enterprises in achieving their ambitious HR digitalization and workforce transformation goals.
PeopleStrong’s is the highest-rated HR mobile app globally, with a 4.8 out of 5 rating across iOS and Android platforms. It has consistently been featured in Gartner’s ‘Voice of the Customer’ report and has been voted the Customers’ Choice for Cloud HCM Suites for enterprises with over 1,000 employees from 2022 to 2024.

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PROVEN Solution Signs MoU with University of Tabuk

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 Proven Solution is a leading technology company specializing in AI, robotics, and digital transformation solutions, along with its robotics division, Proven Robotics, has announced the signing of a Memorandum of Understanding (MoU) with the University of Tabuk in Saudi Arabia. The collaboration aims to enhance students’ learning experience by equipping them with advanced robotics and AI knowledge aligned with future market demands.

Under the agreement, PROVEN Robotics will introduce Advanced Robotics Training, STEM Robotics Courses, and Research & Innovation Initiatives for students in the University. It will focus on developing an advanced robotics program to prepare students for future needs, contributing to Saudi Vision x§x2030’s digital transformation objectives.

Commenting on the partnership, Mohammed Aldousari, Regional Robotics Lead at PROVEN Robotics said, “By partnering with one of the leading universities in the country, we are focused on reinforcing our commitment to advancing robotics education and supporting Vision 2030. This partnership will expand our impact, develop future-ready talents, strengthen academia-industry collaboration, and position us as leaders in the robotics industry in Saudi Arabia.”

 “As we aim towards equipping our students with industry-driven curriculum, we are thrilled to partner with PROVEN Robotics.  Their regional expertise in robotics and AI, pre-developed university-focused programs, and a strong track record in STEM education and technology integration make them an ideal partner to bridge the gap between academia and industry,” said Dr. Anas Bushnag, from University of Tabuk.

PROVEN Robotics will deploy its Advanced Robotics Program which will provide designed training with practical experience in various robotics applications. The program will be delivered through multiple learning formats, including classroom sessions, and hybrid approaches, ensuring accessibility and flexibility.

Additionally, courses on STEM Robotics and other Research and Innovation initiatives will offer hands-on learning experiences, exposure to AI-driven robotics, and industry-relevant skills, equipping students with the expertise needed to excel in the evolving fields of automation, and robotics technology.

The key benefits for students include real-world industry engagement, skill development aligned with industry needs, and opportunities for research and innovation.

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