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MDLBEAST Powers Up Jeddah with Unforgettable Concerts for Formula E Prix 2025

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MDLBEAST, the leading Saudi music entertainment company, is gearing up to amplify the excitement of the Formula E Prix’s return to Jeddah for the 2024-2025 season. In collaboration with Jeddah E Prix, MDLBEAST presents a thrilling lineup of live performances at the Jeddah Corniche Circuit on February 14 and 15, 2025, to further cement Jeddah’s status as a premier destination for global sports and entertainment events.

The night is set to be an unforgettable experience. The electrifying lineup kicks off on February 14, with Ruby, the Egyptian singer-songwriter whose mesmerizing voice and dynamic performances will leave you fascinated, then the international superstar Akon who is expected to take the stage and set the night on fire. The first night will be closed by Wegz, the fast-rising sensation in the Arab music scene, blending hip-hop and R&B in a way you’ve never heard before.

Then, Day 2 on February 15 will kick off with Miami Band who are known for their irresistible Kuwaiti beats and high-energy performances, followed by an epic show with Lil Baby, the Atlanta rap sensation who’s taking the world by storm, and then Disco Misr, the trailblazing Egyptian electronic music band that’s redefining the soundscape.

These exclusive concerts promise to deliver an unparalleled experience for fans, blending the thrill of electric racing with the energy of live music.

Formula E Prix is recognized as one of the most prestigious motorsport events worldwide, combining cutting-edge technology with high-speed action. With the addition of world-class music performances, Jeddah is set to host an unforgettable weekend where sport and entertainment converge at the highest level.

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New Balance Opens First-ever Retail Concept in Lusail

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 New Balance today announced the opening of its first-ever retail location at Place Vendôme, in Lusail, Qatar. The fresh retail concept is built to put people, not products, at the center of consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.

The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.

“The opening of our store in Vendome marks a milestone moment for the brand. The store is our first owned and operated store in Qatar & continues the great DTC momentum across the MEAI region.” said Stuart Henwood, Senior Director, Middle East, Africa and India at New Balance. He added, “Doha is a city built on vision and ambition, and we wanted to create a space that reflects that, one where our community can come together, feel inspired, and find confidence in their own style. Our sports & community partnerships with Al Sadd, Aspire & Doha Marathon by Ooredoo has already connected us to Qatar’s incredible running & sporting community, and this store strengthens our commitment to being part of the country’s vibrant future for the long term. To be located in Vendome, one of the most iconic premium malls in the region, is a great honor and we look forward to interacting & engaging with the Doha communities and showcasing our latest innovative footwear and apparel collections. We look forward to announcing more store launches and openings soon. We are only just getting started!”

Shane Eldstrom, CEO United Developers, said, “Welcoming New Balance to Place Vendôme adds a new dimension to our retail mix. As a brand at the intersection of sport and culture, they bring a fresh perspective that resonates with Doha’s dynamic spirit and we look forward to seeing how their presence, collaborations, and innovative products inspire our customers.”

Located on the first floor of Place Vendôme in Lusail, the new 267 sqm New Balance store brings the brand’s iconic athletic style and innovation to one of Qatar’s most prestigious shopping destinations.

The first Lusail location will have store hours of Sundays to Wednesday: 10AM – 11PM and Thursday to Saturday 10AM – 12 Midnight. For more information or to find a store near you, visit newbalance.com.

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Makarem Unveils Latest Standards of Performance in Strategic Partnership with HSP Alliance

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Makarem, one of Saudi Arabia’s premier hospitality brands owned by Taiba, has launched a new set of Standards of Performance (SOPs) through a strategic partnership with HSP, the global network of expert hospitality consultants. This milestone marks a transformative step toward elevating operational excellence and delivering a consistent, high-quality guest experience across all Makarem hotels.

The updated SOPs were introduced following a successful collaboration with HSP, an internationally recognized consultancy with over two decades of expertise in hospitality operations, strategic planning, and advisory services across the hotel, resort, and restaurant sectors. With a presence spanning five continents and a network of world-class experts, HSP empowers hospitality organizations to navigate complex challenges in development and operations across the broader hospitality sector.

Hassan Ahdab, Chief Hospitality Operations at Taiba, stated: “The rollout of these new SOPs is central to Makarem’s strategy to reinforce its leadership in the Kingdom’s spiritual hospitality sector. It also reflects Taiba’s firm commitment to advancing Saudi Arabia’s hospitality ecosystem by applying world-class standards and global best practices in property and facility management”.

The newly introduced SOPs involved a comprehensive redevelopment of more than 400 standard operating procedures, covering all operational and administrative departments. These standards were aligned with Makarem Hotels’ vision and its five core values, as defined by the SERVQUAL service quality model: tangibles (quality of facilities and overall appearance), reliability, responsiveness, assurance, and empathy.

Regarding the quality of facilities and overall appearance, Makarem places great emphasis on maintaining its properties and preserving an environment that enhances the spiritual atmosphere. In terms of reliability, Makarem is committed to delivering precise and consistent services that meet guest expectations. Responsiveness is reflected in the prompt handling of guest requests, especially during peak periods. Assurance and safety are demonstrated through the competence of staff and their adherence to safety protocols. Lastly, empathy is embodied in Makarem’s dedication to providing humane service that respects the cultural and religious needs of its guests.

A thorough review of hospitality standards was also conducted to ensure their integration into current operational practices and alignment with Makarem’s renewed brand identity. This alignment process included several elements, such as the integration of Makarem Hotels’ core values and the introduction of the concept of “guest service guardianship” as part of the terminology used in defining the standards.

Al Ahdab explained that the new standards, which reflect Makarem’s core values, have been adopted as a foundational pillar across several strategic areas. These include delivering a distinguished experience for pilgrims, strengthening training and institutional onboarding, enhancing the overall guest journey, reinforcing organizational culture, and unifying brand identity across all Makarem properties. Integrated within a model operational framework, these standards empower Makarem’s hospitality professionals to provide an exceptional guest experience with confidence, clarity, and consistency.

 “The collaboration with HSP, particularly through the digital application for the operations and service teams, will enhance usability flexibility and clarify institutional terminology to ensure consistency in the vocabulary used in guest service. Additionally, we have launched a cooperative field evaluation program to strengthen integration across all departments, especially front office, accommodation, food, and beverage”, Al Ahdab emphasized.

Serving as a unified training reference, the SOPs enrich onboarding and development programs, particularly for frontline staff, by outlining clear procedures, service benchmarks, and professional behavior. This structured approach reduces training time and accelerates operational readiness, which is especially critical during peak seasons like Hajj, Ramadan, and other high-demand periods where speed, professionalism, and a precise response to guest needs.

Beyond streamlining operations, the new standards serve as a tool for institutional alignment and brand expression. They ensure a consistent guest experience across departments such as front office, housekeeping, and food and beverage, strengthening brand cohesion, deepening customer trust, and supporting sustainable growth as Makarem expands or explores future franchising opportunities.

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البنك العربي الوطني (anb) يقدّم 600 مليون ريال تسهيلات ائتمانية إسلامية لشركة الطائرات المروحية (THC)

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.. ضمن توجهات البنك لدعم تطلعات المشاريع الاستراتيجية لرؤية السعودية 2030:

 

 

أعلن البنك العربي الوطني (anb) عن تقديم تسهيلات ائتمانية إسلامية بقيمة 600 مليون ريال لصالح شركة الطائرات المروحية  (THC)، المملوكة لصندوق الاستثمارات العامة.

وجرى توقيع الاتفاقية بحضور لؤي الزاهر، الرئيس التنفيذي لمجموعة الشركات والمصرفية المؤسسية لدى البنك العربي الوطني  (anb)، والكابتن أرنو مارتينيز، الرئيس التنفيذي لشركة الطائرات المروحية، ووقّعها كل من: بندر العقيل، رئيس إدارة تحقيق الرؤية في البنك العربي الوطني  (anb)، ومشهور السعدي، الرئيس التنفيذي للشؤون المالية في شركة الطائرات المروحية.

وتأتي هذه الاتفاقية ضمن توجهات البنك العربي الوطني (anb) لدعم طموحات شركة الطائرات المروحية، التي تُعد جزءًا من المشاريع الاستراتيجية لصندوق الاستثمارات العامة، والموجهة نحو تفعيل القطاعات الواعدة تماشيًا مع مستهدفات رؤية السعودية 2030.

ومن شأن التسهيلات الائتمانية الممنوحة من البنك أن تؤدي دورًا مهمًا في هيكلة القروض لدى الشركة خلال فترة سداد طويلة الأجل تمتد لثماني سنوات، بما يسهم في تلبية احتياجاتها المتغيرة، ويعزز قدرتها على مواكبة النمو، ويدعم خططها للتوسع في أسواق وخدمات جديدة بشكل أكثر كفاءة واستدامة.

وقال لؤي الزاهر إن هذا التمويل يعكس التزام البنك العربي الوطني (anb) بتمكين الشركات الوطنية الرائدة، ودفع عجلة التنوع الاقتصادي، وتوفير فرص جديدة للنمو والابتكار في المملكة، بما يتماشى مع الأهداف الاستراتيجية للبنك، ورؤيته في أن يكون مساهمًا فاعلًا في تحقيق مستهدفات رؤية السعودية 2030، من خلال تحفيز بيئة الأعمال، ودعم المشاريع الواعدة، وتمكينها من التوسع، وتعزيز تنافسيتها، والمساهمة في ترسيخ مكانة المملكة كقوة اقتصادية إقليمية بارزة وعالمية رائدة.

من جانبه، أوضح الكابتن أرنو مارتينيز، الرئيس التنفيذي لشركة الطائرات المروحية، أن التسهيلات طويلة الأجل تعزز متانة الشركة واستقرارها المالي على المدى البعيد، مما يمكنها من التكيّف مع ظروف السوق المتغيرة، والمضي قدمًا في تقديم خدماتها بأعلى معايير الجودة والسلامة، والمساهمة في تطوير قطاع الطيران في المملكة، تماشيًا مع مستهدفات رؤية السعودية 2030.

وفي هذا السياق، قام ممثلو البنك العربي الوطني  – على هامش توقيع الاتفاقية – بجولة ميدانية في مقرات وقطاعات الأعمال لشركة الطائرات المروحية، وإداراتها التشغيلية والفنية والإدارية، حيث اطلعوا على مهام الإدارات والخدمات التي تقدمها الشركة، والأنظمة التشغيلية المعتمدة، إلى جانب التعرّف على خطط التوسّع والنمو والاستراتيجيات المستقبلية. كما تم خلال الزيارة بحث سبل تعزيز التعاون المستقبلي بين الجانبين، وتطوير أبعاد الشراكة بما يدعم مشاريع التحول الوطني وتنمية القطاعات الواعدة في المملكة.

وتُعد شركة الطائرات المروحية (THC) أكبر مشغّل للطائرات المروحية التجارية في المملكة، حيث انطلق نشاطها في منتصف عام 2019م، وتسعى إلى تحقيق عائدات تجارية مستدامة على المدى الطويل.

وتعنى الشركة بتقديم سلسلة من الخدمات الجوية، تشمل: خدمات الإسعاف الجوي، وخدمات الأعمال الجوية مثل التصوير والمسح الجوي ورفع الأحمال الثقيلة، بالإضافة إلى الجولات السياحية لاستكشاف المناظر الطبيعية والمعالم الثقافية والتاريخية، فضلًا عن تسيير الرحلات الخاصة لكبار الشخصيات.

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