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Etihad Salam Telecom Company Partners with Elm at LEAP 2025 to Pioneer Next-Gen Smart City Solutions and Expand Digital Transformation Services

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Collaboration combines Elm’s smart city solutions and Etihad Salam Telcome Company’s infrastructure to expand their market share, enhance portfolios, and provide tailor-made digital transformation services.

Riyadh, 10 February 2025: Etihad Salam Telecom Company, a leading provider of telecommunications services in Saudi Arabia, and ELM, a leading digital solutions company, today announced a partnership at LEAP 2025, where Salam is showcasing cutting-edge technology under the theme “Human-Inspired Business Focus”.

This collaboration brings together Elm’s expertise in designing digital solutions for smart cities with Salam’s robust infrastructure in telecommunications and hosting services. Elm is known  for its proficiency in crafting digital customer journeys, developing digital transformation strategies, sharing institutional journeys, and providing reference solution designs by leveraging emerging technologies such as as AI, IoT, Blockchain, Big Data, and Cloud Computing, and advanced data analytics. These capabilities complement Salam’s strengths in telecommunications and internet services, sectors that are experiencing significant growth. The telecommunications market in the Kingdom is expected to grow by 1.33%, reaching $13.2 billion by 2029.

Abdullah Mohammed Khorami, Chief Business Officer at Etihad Salam Telecom Company, said: “The synergy between Salam and Elm is a strategic evolution designed to leverage our combined strengths. Etihad Salam Telecom Company will act as an infrastructure solutions arm for “Elm,” enhancing its market presence and expanding its product portfolio. While, Elm will utilize Salam’s advanced infrastructure to deliver unparalleled smart solutions. More than a joint venture, our collaboration is a step towards creating a future where technology serves humanity in the most intuitive ways.”

Elm and Salam are set to deliver unparalleled digital transformation services to enhance urban living through smart city innovations but also ensures a more connected, efficient, and sustainable future for Saudi Arabia in line with their commitment to foster the growth of digital infrastructure and services in the kingdom.

Dr. Nasser ALMeshary, VP of Strategic Alliances & Partnerships at ELM, said: “Joining forces with Salam marks a significant milestone in our journey towards digital excellence. Our combined expertise and resources will not only spur innovation but also tailor solutions that resonate with the evolving needs of our communities and the sectors we serve.”

The partnership aligns with both Salam and Elm’s commitment to fostering business opportunities, driving innovation, and delivering tailored solutions that anticipate and meet the needs of their clients. Both organizations will bring to market a suite of smart solutions that promise to elevate the standards of digital infrastructure and services across the kingdom.

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Myco Secures Exclusive Rights to Stream Pakistan Super League 10 (PSL) in MENA

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Under this arrangement PSL on Myco will be available in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Iran, Iraq, Algeria, Egypt, Jordan, Syria, Libya, Yemen exclusively

 

Myco, a leading web3 digital streaming platform, has secured the exclusive broadcasting rights for Pakistan Super League (PSL) 10 in the MENA region.
Under this landmark agreement, Myco becomes the sole destination for PSL fans in MENA, with no other TV or streaming platform authorised to broadcast the matches. This exclusive deal underscores Myco’s growing stature as a leader in sports streaming and its commitment to delivering premium cricket and sports content to millions of fans.
PSL 10, starting on 11 April 2025, will feature 34 electrifying matches showcasing top cricketing talent from around the world, including players from Australia, New Zealand, South Africa, Bangladesh, Afghanistan, Sri Lanka, the West Indies, and England.
The league’s immense popularity, particularly among South Asian audiences, has cemented its reputation as one of the most-watched T20 tournaments globally. Through this partnership, PSL matches will be available exclusively on Myco’s platform across the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Iran, Iraq, Algeria, Egypt, Syria, Libya, and Yemen.
Fans can watch the tournament live on Myco via Android, iOS, TV apps, and the website (www.myco.io), ensuring they never miss a moment of the action. Myco’s unique ‘watch and earn’ model further enhances the viewing experience by rewarding fans for their watch time, while advertisers play a pivotal role in enabling users to benefit from their attention.
“We are thrilled to bring the Pakistan Super League exclusively to Myco for the MENA region,” said Somair Rizvi, Co-Founder & CEO of Emerging Markets at Myco. “This historic deal ensures fans get uninterrupted access to the ultimate PSL experience, wherever they are. Our goal is to revolutionise sports streaming by making it more accessible, immersive, and rewarding for viewers.”
Building on its proven track record of securing high-profile cricket rights—such as ICC tournaments in select regions—Myco has also acquired broadcasting rights for major sporting events like the English Premier League, Formula E, global squash, Padel tournaments, and ILT20. This solidifies its reputation as a premier destination for live sports content.
To make PSL 10 more accessible, Myco is introducing an economical subscription package. Subscribers will not only gain access to all matches but also can earn back their subscription fee—and more—through cash prizes linked to their live match watch time (T&Cs apply). Reward withdrawals are seamless, enabling users to transfer earnings directly to their bank accounts or digital wallets in MENA.
With an ever-expanding user base of over 20 million registered users and an impressive average watch time of 45 minutes per session, Myco’s innovative watch-and-earn business model has demonstrated remarkable success. In just one month, the platform facilitated over 15 million microtransactions across various markets for cricket and other live sporting events.
Beyond sports, Myco offers a diverse streaming experience, including free access to live TV channels, series, movies, and other events, ensuring there’s always engaging content for its users.

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Huawei Dominates MWC 2025 with 33 Media Awards for Innovation Across Product Lines

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 Barcelona, Spain hosted this year’s Mobile World Congress, the world’s largest and most influential mobile event, from March 3 to 6. Technology company Huawei was a key participant at the event, garnering 33 international media awards for a diverse array of products, including HUAWEI Mate XT | ULTIMATE DESIGN, HUAWEI Mate 70 Pro, HUAWEI MatePad Pro 13.2-inch, HUAWEI WATCH GT 5 Pro, HUAWEI WATCH Ultimate, HUAWEI WATCH D2, and HUAWEI FreeBuds Pro 4. This achievement solidifies Huawei’s leading position in the smart device, health & fitness, and digital creation sectors.

As a front-runner in foldable phone technologies, Huawei’s industry-leading folding tech stems from its unrivalled R&D capabilities. In Q3 2024, Huawei’s foldable phone sales contributed to an impressive 85% share of the CNY 10,000 foldable phone market segment and a 41.0% share of China’s overall foldable phone market, cementing the company’s position as the market leader. The release of HUAWEI Mate XT | ULTIMATE DESIGN, the first-ever commercial triple foldable phone on the market, broke new ground and expanded the scope of what users could expect from a smart device. This extraordinary flagship device from Huawei supports seamless switching between different screen modes, heralding a new era for triple foldable smartphones by integrating cutting-edge technology and craftsmanship.

XMAGE, Huawei’s exclusive mobile imaging brand, makes it easier than ever for users to capture the joy and whimsy of everyday life. The groundbreaking Ultra Chroma XMAGE Camera, featured in some of its latest flagship models, works flawlessly with 1,500,000 spectral channels, to intelligently identify and adjust colour details even in complex environments, ensuring that every hue is true to life.

Smart wearables have become a powerful engine of growth for Huawei’s consumer business. HUAWEI WATCH GT 5 Pro enhanced by the TruSense System offers elevated accuracy for basic indicators, high-level health & fitness monitoring, and a wealth of never-before-seen fitness features. The wrist-based ambulatory blood pressure monitor, HUAWEI WATCH D2, delivers accurate BP readings and ABPM data. As the second-gen product of the HUAWEI WATCH D Series, D2 also supports all-hour health & fitness tracking and smart lifestyle features, offering handy but all-encompassing health management solutions for users around the world.

The HUAWEI WATCH Ultimate Series, on the other hand, delivers an unparalleled tech experience and meticulous craftsmanship to your wrist, with its case forged with exclusive Zirconium-based Liquid Metal and its bezel made of nanocrystal ceramics. The exciting addition to the series — HUAWEI WATCH Ultimate Green Edition — features a dual-colour nanocrystal ceramic bezel and a premium titanium alloy strap, evoking the charm of a golf course on your wrist.

HUAWEI MatePad lineup has also topped China’s tablet market, garnering a 27.8% market share in Q4 2024. HUAWEI MatePad Pro 13.2-inch comes equipped with a Flexible OLED PaperMatte Display, featuring pro-level colour accuracy and ultra-high resolution. This outstanding display, coupled with flagship-level system performance, effortlessly supports all kinds of tasks from complex mobile office work to creative designs and entertainment. Harnessing the technical and artistic prowess of the in-house GoPaint app, Huawei tablets make digital creation accessible to all users.

In 2024, Huawei CBG broke through longstanding technical barriers and focused on solving the industry’s most challenging issues, managing to achieve continuous business growth. Huawei aims to build on these achievements in 2025, and continue to develop groundbreaking products that raise the bar on technological progress and user experience.

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 هواوي تكتسح MWC 2025 بحصولها على 33 جائزة إعلامية تقديرًا لابتكاراتها عبر مختلف الفئات من المنتجات

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استضافت برشلونة، إسبانيا، هذا العام المؤتمر العالمي للهواتف المحمولة، أكبر وأهم حدث في عالم الاتصالات، وذلك من 3 إلى 6 مارس 2025. شاركت هواوي بقوة في الحدث، حيث حصدت 33 جائزة إعلامية دولية تقديرًا لمجموعة متنوعة من المنتجات، بما في ذلك هاتف Mate XT | ULTIMATE DESIGN، Mate 70 Pro، وجهاز MatePad Pro 13.2-inch، وساعة WATCH GT 5 Pro، وساعة WATCH Ultimate، وساعة WATCH D2، وسماعات FreeBuds Pro 4. يرسّخ هذا الإنجاز مكانة هواوي الرائدة في مجالات الأجهزة الذكية، الصحة واللياقة، والإبداع الرقمي.

بصفتها رائدة في تقنيات الهواتف القابلة للطي، تستمد هواوي ريادتها في هذا المجال من قدراتها البحثية والتطويرية الفريدة. في الربع الثالث من عام 2024، استحوذت مبيعات هواتف هواوي القابلة للطي على 85% من شريحة سوق الهواتف القابلة للطي بسعر 10,000 يوان صيني، و41.0% من إجمالي سوق الهواتف القابلة للطي في الصين، مما عزز مكانتها كقائدة للسوق. وجاء إطلاق Mate XT | ULTIMATE DESIGN، أول هاتف ثلاثي الطي تجاري في العالم، ليشكل نقلة نوعية ويوسّع حدود توقعات المستخدمين من الأجهزة الذكية. يتيح هذا الجهاز الرائد من هواوي التبديل السلس بين أوضاع الشاشة المختلفة، ليؤسس لعصر جديد من الهواتف الثلاثية الطي بدمجه بين أحدث التقنيات وروعة التصميم.

تجعل XMAGE، العلامة الحصرية من هواوي لتقنيات التصوير المحمول، من توثيق لحظات الحياة اليومية بكل بهجتها وسحرها تجربة أسهل من أي وقت مضى. تعمل كاميرا Ultra Chroma XMAGE الثورية، المدمجة في أحدث الهواتف الرائدة، بسلاسة مع 1,500,000 قناة طيفية، مما يتيح لها التعرف الذكي على تفاصيل الألوان وضبطها بدقة حتى في البيئات المعقدة، لتضمن ألوانًا نابضة بالحياة وأقرب ما تكون إلى الواقع.

أصبحت الأجهزة الذكية القابلة للارتداء محركًا قويًا لنمو أعمال هواوي الاستهلاكية. تقدم ساعة WATCH GT 5 Pro، المدعومة بنظام TruSense، دقة محسّنة في قياس المؤشرات الأساسية، ومراقبة متقدمة للصحة واللياقة، إلى جانب مجموعة من ميزات اللياقة غير المسبوقة. أما ساعة WATCH D2، جهاز قياس ضغط الدم القابل للارتداء، فيوفر قراءات دقيقة لضغط الدم وبيانات المراقبة المتنقلة (ABPM). وباعتباره الجيل الثاني من سلسلة ساعات WATCH D، تدعم D2 تتبع الصحة واللياقة على مدار الساعة، إلى جانب ميزات الحياة الذكية، ما يجعله حلاً متكاملاً وسهل الاستخدام لإدارة الصحة عالميًا.

من ناحية أخرى، تقدم سلسلة HUAWEI WATCH Ultimate تجربة تقنية لا مثيل لها وحرفية دقيقة على معصمك، بفضل هيكلها المصنوع من سائل معدني قائم على الزركونيوم وحافتها المصنوعة من السيراميك النانوي. الإضافة المثيرة إلى السلسلة – HUAWEI WATCH Ultimate Green Edition – تتميّز بحافة من السيراميك النانوي ثنائية اللون وحزام من سبيكة التيتانيوم الفاخرة، مما يبرز سحر ملعب الجولف على معصمك.

 

لقد تصدرت سلسلة HUAWEI MatePad سوق الأجهزة اللوحية في الصين، محققة حصة سوقية تبلغ 27.8% في الربع الرابع من عام 2024. يأتي HUAWEI MatePad Pro بحجم 13.2 بوصة مزودًا بشاشة OLED مرنة بتقنية PaperMatte، التي تتميّز بدقة ألوان احترافية ووضوح استثنائي للغاية. تدعم هذه الشاشة المتميّزة، إلى جانب الأداء القوي للنظام، جميع أنواع المهام بسهولة، من الأعمال المكتبية المعقدة إلى التصميمات الإبداعية والترفيه. وبفضل القدرات التقنية والفنية لتطبيق GoPaint المدمج، تجعل أجهزة هواوي اللوحية الإبداع الرقمي متاحًا لجميع المستخدمين.

 

في عام 2024، تمكنت مجموعة هواوي لأعمال المستهلكين من تجاوز الحواجز التقنية الطويلة الأمد وتركيزها على حل أبرز التحديات التي يواجهها القطاع، مما أسهم في تحقيق نمو مستمر للأعمال. تهدف هواوي إلى البناء على هذه الإنجازات في عام 2025، ومواصلة تطوير منتجات مبتكرة ترفع من معايير التقدم التكنولوجي وتجربة المستخدم.

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